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Olympics 84
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Download or read book Glory Days written by L. Jon Wertheim and published by Mariner Books. This book was released on 2021 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: A rollicking guided tour of one extraordinary summer, when some of the most pivotal and freakishly coincidental stories all collided and changed the way we think about modern sports The summer of 1984 was a watershed moment in the birth of modern sports when the nation watched Michael Jordan grow from college basketball player to professional athlete and star. That summer also saw ESPN's rise to media dominance as the country's premier sports network and the first modern, commercialized, profitable Olympics. Magic Johnson and Larry Bird's rivalry raged, Martina Navratilova and John McEnroe reigned in tennis, and Hulk Hogan and Vince McMahon made pro wrestling a business, while Donald Trump pierced the national consciousness as a pro football team owner. It was an awakening in the sports world, a moment when sports began to morph into the market-savvy, sensationalized, moneyed, controversial, and wildly popular arena we know today. In the tradition of Bill Bryson's One Summer: America, 1927, L. Jon Wertheim captures these 90 seminal days against the backdrop of the nostalgia-soaked 1980s, to show that this was the year we collectively traded in our ratty Converses for a pair of sleek, heavily branded, ingeniously marketed Nikes. This was the year that sports went big-time.
Book Synopsis A Cultural History of the 1984 Winter Olympics by : Zlatko Jovanovic
Download or read book A Cultural History of the 1984 Winter Olympics written by Zlatko Jovanovic and published by Springer Nature. This book was released on 2021-08-19 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the 1984 Sarajevo Winter Olympic Games. It tells the story of the extensive infrastructural transformation of the city and its changing global image in relation to hosting of the Games. Reviewing different cultural representations of Sarajevo in the period from the 1960s to the 1980s, the book explores how the promotion of the city as a future global tourist centre resulted in an increased awareness among its populace of the city’s cultural particularities. The analysis reveals how the process of modernisation relating to hosting of the Olympics provided an opportunity to re-imagine the city as a particularly environmentally progressive city. Placed within the field of studies of late socialism, the book offers important insights into Yugoslav society during the period, including those relating to the country’s unique geopolitical position and its nationalities policies.
Book Synopsis The 1984 Los Angeles Olympic Games by : Matthew Llewellyn
Download or read book The 1984 Los Angeles Olympic Games written by Matthew Llewellyn and published by Routledge. This book was released on 2017-10-02 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 1984 Los Angeles Olympic Games stand as the most profitable and arguably the most important event in the history of the modern Olympic movement. Fresh off the back of the financially disastrous Montreal Games of 1976 and the politically controversial Moscow Games of 1980, the Olympic movement returned to the United States for the sixth time in an attempt to salvage the economic viability and global prestige of the Olympics. The Los Angeles Olympics proved to be both provocative and polarizing. On the one hand they have been heralded as an overwhelming, transformative success, ushering the Olympic movement into the modern commercial age. On the other hand, critics have repudiated the Games as a manifestation of commercial excess and a platform for western political and cultural propaganda. In conjunction with the 30th anniversary of the Los Angeles Olympics, this volume examines their legacy. With an international collection of contributing scholars, this volume will span a range of global legacies, including the increasing commercialization of the Games, the changing participation of women, the Communist boycott movement, nationalism and sporting identity, and the modernization and California-cation of the Games. This book was originally published as a special issue of the International Journal of the History of Sport.
Book Synopsis The 1984 Olympics Handbook by : Norman Giller
Download or read book The 1984 Olympics Handbook written by Norman Giller and published by Holt McDougal. This book was released on 1984 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traces the history of the modern Olympics, describes the Los Angeles sites for the 1984 games, and offers profiles of leading contenders for gold medals.
Book Synopsis The Games: A Global History of the Olympics by : David Goldblatt
Download or read book The Games: A Global History of the Olympics written by David Goldblatt and published by W. W. Norton & Company. This book was released on 2016-07-26 with total page 755 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A people’s history of the Olympics.”—New York Times Book Review A Boston Globe Best Book of the Year A Kirkus Reviews Best Nonfiction Book of the Year The Games is best-selling sportswriter David Goldblatt’s sweeping, definitive history of the modern Olympics. Goldblatt brilliantly traces their history from the reinvention of the Games in Athens in 1896 to Rio in 2016, revealing how the Olympics developed into a global colossus and highlighting how they have been buffeted by (and affected by) domestic and international conflicts. Along the way, Goldblatt reveals the origins of beloved Olympic traditions (winners’ medals, the torch relay, the eternal flame) and popular events (gymnastics, alpine skiing, the marathon). And he delivers memorable portraits of Olympic icons from Jesse Owens to Nadia Comaneci, the Dream Team to Usain Bolt.
Book Synopsis The Complete Book of the Olympics by : David Wallechinsky
Download or read book The Complete Book of the Olympics written by David Wallechinsky and published by White Lion Publishing. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: David Wallechinsky's compendious book has long been the preeminent point of reference for sports enthusiasts and journalists alike Every sports writer assigned to cover the Games ensures they have their early copy of this prodigious work of reference, packed with absorbing anecdotes and essential statistics. A treasure trove of 116 years of Olympic history, it is also an amazingly readable book, for in the course of recording every single Olympic final since 1896, it concentrates on the strange, the memorable, and the unbelievable. Who knew (until reading this book) that croquet was once an Olympic sport, or tug of war, or that a 72-year-old once won a silver medal for target shooting? This new edition also has every finals result, recorded by the top eight competitors in every event at the Beijing Olympics, and full descriptions of rules and scoring for every event included for 2012. It is the one truly essential Olympics book.
Book Synopsis Brazil's Dance with the Devil by : Dave Zirin
Download or read book Brazil's Dance with the Devil written by Dave Zirin and published by Haymarket Books. This book was released on 2014-05-05 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the Boston Globe’s Best Sports Books of the Year: “Incisive, heartbreaking, important and even funny” (Jeremy Schaap, New York Times–bestselling author of Cinderella Man). The people of Brazil celebrated when it was announced that they were hosting the World Cup—the world’s most-viewed athletic tournament—in 2014 and the 2016 Summer Olympics. But as the events were approaching, ordinary Brazilians were holding the country’s biggest protest marches in decades. Sports journalist Dave Zirin traveled to Brazil to find out why. In a rollicking read that travels from the favelas of Rio de Janeiro to the fabled Maracanã Stadium to the halls of power in Washington, DC, Zirin examines Brazilians’ objections to the corruption of the games they love; the toll such events take on impoverished citizens; and how taking to the streets opened up an international conversation on the culture, economics, and politics of sports. “Millions will enjoy the World Cup and Olympics, but Zirin justly reminds readers of the real human costs beyond the spectacle.” —Kirkus Reviews
Book Synopsis The Los Angeles 1984 Olympic Games by : Barry A. Sanders
Download or read book The Los Angeles 1984 Olympic Games written by Barry A. Sanders and published by Arcadia Publishing. This book was released on 2013-10-14 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Games of the XXIII Olympiad, Los Angeles 1984, reimagined the Olympic Games and reinvigorated a troubled Olympic movement. Its innovations included the following: a nationwide torch relay that yielded millions for children's charities; an arts festival that surpassed any prior efforts; the first Opening Ceremony featuring a professional theatrical extravaganza; new sports disciplines, such as distance races for women, windsurfing, synchronized swimming, heptathlon, and rhythmic gymnastics; an army of volunteers; vast increases in sponsorship and television revenue while avoiding commercialization and keeping expenses low using existing facilities; and a financial surplus of over $232 million, which has endowed sports for youngsters in the Los Angeles area to this day--all through a privately financed organizing committee without government contributions.
Book Synopsis Los Angeles and the Summer Olympic Games by : Eva Kassens Noor
Download or read book Los Angeles and the Summer Olympic Games written by Eva Kassens Noor and published by Springer Nature. This book was released on 2020-01-22 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book describes the three planning approaches and legacy impacts for the Olympic Games in one locale: the city of Los Angeles, USA. The author critically compares the similarities and differences of the LA Olympics by reviewing the 1932 and 1984 Olympics and by analyzing the concurrent planning process for the 2028 Olympics. The author unravels the conditions that make (or do not make) LA28’s argument “we have staged the Games before, we can do it again” compelling. Setting the bid’s promises into the contemporary local and global mega-event contexts, the author analyzes why LA won the bids, how those wins allowed LA to negotiate concessions with the IOC and NOC, and how legacies were planned, executed, and ultimately evolved. The author concludes with a prediction which 2028 legacy promises might and might not be fulfilled given the local and international Olympic contexts.
Book Synopsis Official Olympic Souvenir Program by :
Download or read book Official Olympic Souvenir Program written by and published by . This book was released on 1984 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The 1984 Olympic Games by : D. Schaap
Download or read book The 1984 Olympic Games written by D. Schaap and published by . This book was released on 1984 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis 1984 Olympic Access by : Richard Saul Wurman
Download or read book 1984 Olympic Access written by Richard Saul Wurman and published by Access. This book was released on 1983-01-01 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Los Angeles 84 written by Bob Ferrier and published by . This book was released on 1984 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book retraces the best moments of the Los Angeles 1984 Olympic Games.
Download or read book Olympics 1984 written by Martin Tyler and published by . This book was released on 1984 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis 3-Win Sponsorship: The Next Generation of Sports and Entertainment Marketing by : John R. Balkam
Download or read book 3-Win Sponsorship: The Next Generation of Sports and Entertainment Marketing written by John R. Balkam and published by . This book was released on 2019-12-02 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers today care about the values and behaviors of the companies from whom they purchase; they expect brands to align with their personal values. This rise of "conscious consumerism' means that businesses must adapt their operations and their marketing practices, accordingly. The need for a new approach to marketing has never been more apparent than in the sports and entertainment industry, where the stakes are high and the rewards are even higher. 3-Win Sponsorship is an in-depth look into how organizations can begin integrating purpose and social impact into sponsorship platforms. It examines the history of sponsorship, how the practice got to where it is today, and looks into how organizations can adapt their marketing efforts to take on these new challenges and succeed through social impact sponsorship deals. In this book, you'll learn about: - The history and origins of modern sponsorship- The 5 Principles of Effective 3-Win Sponsorship- Examples of 3-Win Sponsorship platforms such as: - How the Super Bowl 50 Host Committee created and executed the most giving, sustainable Super Bowl on record. - Why Nike stood by NFL athlete turned social justice activist, Colin Kaepernick, and how their business thrived because of it. - How Maple Leaf Sports & Entertainment teamed up with Hellman's to get fans engaged in the issue of food waste in Canada. - The growth of purpose-driven marketing and how to implement the 3-Win sponsorship framework at future events like the 2026 World Cup or the 2028 LA Olympics.3-Win Sponsorship will help brand marketers, sponsorship professionals, and corporate executives understand why purpose is the key to successful sponsorship deals going forward. This book will help close the gap between the corporate social responsibility (CSR) department and the marketing department, as it helps you understand the importance of integrating impact into sponsorship deals. In the next decade, the businesses who do good for people and the planet will win. 3-Win Sponsorship will help show you how to be a winner.
Book Synopsis Pilot Information Handout for 1984 Olympics by :
Download or read book Pilot Information Handout for 1984 Olympics written by and published by . This book was released on 1984 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Olympics written by Noah Berlatsky and published by Greenhaven Publishing LLC. This book was released on 2016-01-27 with total page 89 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition explores issues related to the Olympics. It covers benefits and harms from hosting the Olympics. It examines the issues of drugs and doping in the Olympics. Readers will learn about often unseen sides to the massive event, including the environmental, political, and sex trafficking issues as they relate to the Olympics.
