Olympic Marketing

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Olympic Marketing

Author : Alain Ferrand
Publisher : Routledge
ISBN 13 : 1136476881
Total Pages : 298 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Olympic Marketing by : Alain Ferrand

Download or read book Olympic Marketing written by Alain Ferrand and published by Routledge. This book was released on 2012-07-26 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on television. The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial security and stability of the Olympic movement. This book is the first to explain the principles of Olympic marketing and to demonstrate how they can be applied successfully in all other areas of sports marketing and management. The book outlines a strategic and operational framework based on three types of co-productive relationships (market, network and informal) and explains how this framework can guide professional marketing practice. Containing case studies, summaries, insight boxes and examples of best practice in every chapter, this book is important reading for all students and practitioners working in sports marketing, sports management or Olympic studies.

The Olympic Games Effect

Author : John A. Davis
Publisher : John Wiley & Sons
ISBN 13 : 1118171713
Total Pages : 284 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis The Olympic Games Effect by : John A. Davis

Download or read book The Olympic Games Effect written by John A. Davis and published by John Wiley & Sons. This book was released on 2012-01-11 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular. The important lessons of past Olympics will be used to show a hundred year-plus tradition based on a several thousand year old testament to the love of sports and competition, revealing how, in recent years, this has evolved into a seductively attractive vehicle for a wide range of audiences, from consumers to corporations. Loaded with historical information on the Olympics, the book traces the history of the Olympics back to 776 BC. This legacy is vital to the ongoing success of the Olympics, and is at the heart of why brands care so much Packed with illustrations that illustrate how the Games have become arguably the world's most successful sports event and the marketing opportunities this has led to Includes relevant business strategies and recommendations to help companies understand how to make more effective sports sponsorship decisions This timely new edition of The Olympic Games Effect shows the value contributed by sponsoring the world's premier sporting event, and explains how, by extension, other global sports events have the potential to generate similarly impressive results for their sponsors.

The Olympic Games Effect

Author : John Davis
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 366 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Olympic Games Effect by : John Davis

Download or read book The Olympic Games Effect written by John Davis and published by John Wiley & Sons. This book was released on 2008-12-03 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains and examines why companies vie to be Olympic sponsors and the tangible and intangible returns they reap for their investment.

Marketing of Olympic Sport Organisations

Author : Alain Ferrand
Publisher : Human Kinetics Publishers
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Marketing of Olympic Sport Organisations by : Alain Ferrand

Download or read book Marketing of Olympic Sport Organisations written by Alain Ferrand and published by Human Kinetics Publishers. This book was released on 2005 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Marketing of Olympic sport organisations" was developed for use in the Executive masters in sports organisation management (MEMOS) programme. It offers valuable insight into the purposes of Olympic sport organisations as well as the differences between profit-motivated sport businesses and not-for-profit sport organisations. The book also shows how to integrate the two increasingly similar concepts into a marketing strategy.

Olympic Marketing : Strategies, Challenges and Impacts

Author : Derick Mondalle
Publisher : MedTechBiz
ISBN 13 :
Total Pages : 145 pages
Book Rating : 4./5 ( download)

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Book Synopsis Olympic Marketing : Strategies, Challenges and Impacts by : Derick Mondalle

Download or read book Olympic Marketing : Strategies, Challenges and Impacts written by Derick Mondalle and published by MedTechBiz. This book was released on 2024-07-19 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Olympic Games go beyond sports spirit and athletic excellence, being one of the most important global events that unites people from different cultures around sport. Companies from various sectors invest billions in sponsorships and advertising campaigns to take advantage of the visibility and prestige of the Olympic Games. This book, "Olympic Marketing: Strategies, Challenges and Impacts," explores the many facets of this field, covering the history and evolution of the Games and modern marketing strategies used by global brands. It also examines ethical challenges and controversies, such as ambush marketing and integrity issues. We invite the reader to explore the world of Olympic marketing, understanding the strategies, challenges and impacts that shape one of the most important events of our time.

Olympic Marketing Matters

Author : International Olympic Committee. Marketing Dept
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (126 download)

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Book Synopsis Olympic Marketing Matters by : International Olympic Committee. Marketing Dept

Download or read book Olympic Marketing Matters written by International Olympic Committee. Marketing Dept and published by . This book was released on 1993 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Olympic Marketing

Author : Derick Mondalle
Publisher : Clube de Autores
ISBN 13 :
Total Pages : 145 pages
Book Rating : 4.3/5 (41 download)

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Book Synopsis Olympic Marketing by : Derick Mondalle

Download or read book Olympic Marketing written by Derick Mondalle and published by Clube de Autores. This book was released on 2024-06-27 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Olympic Games are the most important in sports spirit and athletic excellence, being one of the most important global events that unites people from different cultures around sports. Companies from different sectors invest thousands of millions in sponsorships and advertising campaigns to increase the visibility and prestige of the Olympic Games. This book, Olympic Marketing: Strategies, Challenges and Impacts , explores the multiple facets of this field, covering the history and evolution of games and modern marketing strategies used by global brands. It also examines ethical challenges and controversies, such as ambush marketing and integrity concerns. We invite the reader to explore the world of Olympic marketing, understanding the strategies, challenges and impacts that shape one of the most important events in our time.

Marketing Matters

Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (117 download)

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Book Synopsis Marketing Matters by :

Download or read book Marketing Matters written by and published by . This book was released on 1993 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Olympic Games

Author : Kristine Toohey
Publisher : CABI
ISBN 13 : 1845933559
Total Pages : 364 pages
Book Rating : 4.8/5 (459 download)

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Book Synopsis The Olympic Games by : Kristine Toohey

Download or read book The Olympic Games written by Kristine Toohey and published by CABI. This book was released on 2007-11-08 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 2nd edition of a highly successful book (published in 2000) provides a comprehensive, critical analysis of the Olympic Games using a multi-disciplinary social science approach. This revised edition contains much new data relating to the Sydney 2000 Games and their aftermath; and preparations for Athens 2004 and Beijing 2008 Games. The book is broad-ranging and independent in its coverage, and includes the use of drugs, sex testing, accusations of power abuse among members of the IOC, the Games as a stage for political protest, media-related controversies, economic costs and benefits of the Games and historical conflicts between organizers and host communities.

Olympic Cities: 2012 and the Remaking of London

Author : Iain MacRury
Publisher : Routledge
ISBN 13 : 1351913964
Total Pages : 329 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis Olympic Cities: 2012 and the Remaking of London by : Iain MacRury

Download or read book Olympic Cities: 2012 and the Remaking of London written by Iain MacRury and published by Routledge. This book was released on 2017-03-02 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing upon historical, cultural, economic and socio-demographic perspectives, this book examines the role of a sporting mega-event in promoting urban regeneration and social renewal. Comparing cities that have or will be hosting the event, it explores the political economy of the games and the changing role of the state in creating post-industrial metropolitan spaces. It evaluates the changing perceptions of the Olympic Games and the role of sport in the global media age in general and assesses the implication of 'mega-event' regeneration policies for local communities and their cultural, social and economic identities, with specific reference to east London and the Thames Gateway.

The Olympic Games Explained

Author : Vassil Girginov
Publisher : Psychology Press
ISBN 13 : 9780415346047
Total Pages : 292 pages
Book Rating : 4.3/5 (46 download)

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Book Synopsis The Olympic Games Explained by : Vassil Girginov

Download or read book The Olympic Games Explained written by Vassil Girginov and published by Psychology Press. This book was released on 2005 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new student textbook explores the history and meaning of the modern Olympic Games, providing a comprehensive overview of 'Olympism' from the Ancient Greeks origins through to the beginnings of the International Olympic Committee.

Olympic Legacies: Intended and Unintended

Author : J A Mangan
Publisher : Routledge
ISBN 13 : 1317966627
Total Pages : 256 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Olympic Legacies: Intended and Unintended by : J A Mangan

Download or read book Olympic Legacies: Intended and Unintended written by J A Mangan and published by Routledge. This book was released on 2013-10-18 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than a century, the Olympics have been the modern world's most significant sporting event. Indeed, they deserve much credit for globalizing sport beyond the boundaries of the Anglo-American universe, where it originated, into broader global realms. By the 1930s, the Olympics had become a global mega-event that occupied the attention of the media, the interest of the public and the energies of nation-states. Since then, projected by television, funded by global capital and fattened by the desires of nations to garner international prestige, the Olympics have grown to gargantuan dimensions. In the course of its epic history, the Olympics have left numerous legacies, from unforgettable feats to monumental stadiums, from shining triumphs to searing tragedies, from the dazzling debuts on the world's stage of new cities and nations to notorious campaigns of national propaganda. The Olympics represent an essential component of modern global history. The Olympic movement itself has, since the 1990s, recognized and sought to shape its numerous legacies with mixed success as this book makes clear. It offers ground-breaking analyses of the power of Olympic legacies, positive and negative, and surveys the subject from Athens in 1896 to Beijing in 2008, and indeed beyond. This book was published as a special issue of the International Journal of the History of Sport.

The Olympic Winter Games at 100

Author : Heather L. Dichter
Publisher : Taylor & Francis
ISBN 13 : 100383129X
Total Pages : 423 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis The Olympic Winter Games at 100 by : Heather L. Dichter

Download or read book The Olympic Winter Games at 100 written by Heather L. Dichter and published by Taylor & Francis. This book was released on 2023-12-11 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2024 marks the 100-year anniversary of the winter sports week festival celebrated in Chamonix in 1924, which is now recognized as the first Olympic Winter Games. As a globally watched quadrennial mega-event, the Winter Olympics is unique from both summer sport festivals and other winter festivals, such as the Winter X Games. This book explores the impacts, issues, and legacies of the past century of the Olympic Winter Games. Grounded in sport history, the chapters in this volume draw on the disciplines of cultural history, diplomatic history, global history, environmental history, and media history to analyze the continued allure of the Winter Olympics, a century after its origin, and in light of the sustained and significant problems facing the Olympic movement. Host cities’ efforts to create positive and lasting legacies are analyzed to highlight the challenges and complexities that have plagued the Olympic movement throughout the last century. The Olympic Winter Games at 100 is essential reading for any researcher, advanced student or scholar with an interest in Olympic Studies, sports development, sport policy and history. The chapters in this book were published as two special issues in The International Journal of the History of Sport.

Global Sport Marketing

Author : Norm O'Reilly
Publisher :
ISBN 13 : 9781935412434
Total Pages : 354 pages
Book Rating : 4.4/5 (124 download)

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Book Synopsis Global Sport Marketing by : Norm O'Reilly

Download or read book Global Sport Marketing written by Norm O'Reilly and published by . This book was released on 2015-08-15 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: As sport marketing matures, as social technologies advance, and as the Olympic Games cement their position as the largest and most important mega-event in the world, marketers everywhere are increasing their sophistication in using the Olympic platform to achieve their objectives. Indeed, whether official sponsor or ambusher, marketers everywhere are expanding their interest in those few special platformslike the Olympic Gamesthat enable them to reach the masses in very customized ways. The vastly changing importance of the Olympic Games as a global marketing vehicle, combined with the growing knowledge and emerging practical realities around ambush marketing, inspired this team of distinguished scholars and practitioners to write Global Sport Marketing: Sponsorship, Ambush Marketing, and the Olympic Games. The authors' experiences bring a unique and varied perspective to this textbook. Their experiences include positions with international and national sport organizations, the International Olympic Committee, national Olympic committees, international federations, marketing agencies, sponsors of sport, and much more. (Insert Paragraph)Whether you are a student of marketing or a practitioner in the field, this book provides knowledge, context, and tools to help you in your career.

Olympic Marketing Guide

Author : International Olympic Committee
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (48 download)

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Book Synopsis Olympic Marketing Guide by : International Olympic Committee

Download or read book Olympic Marketing Guide written by International Olympic Committee and published by . This book was released on 1998 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Olympic Laws

Author : Mark James
Publisher : Taylor & Francis
ISBN 13 : 1000953149
Total Pages : 108 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Olympic Laws by : Mark James

Download or read book Olympic Laws written by Mark James and published by Taylor & Francis. This book was released on 2023-06-28 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Olympic Laws: Culture, Values, Tensions is the first book to analyse fully the Olympic legal framework and its application to the IOC and the Olympic Games through a socio-legal lens. It opens up a new window into understanding the Olympic Games across recent iterations of the Games and on to future Games. The book begins by defining the parameters of the emergent legal sub-fields of Sports Law, lex Olympica and Olympic Law, through the identification of the sources of these Olympic Laws and their underpinning norms. It then uses a series of case studies to demonstrate how lex Olympica has evolved as a means of defending the Olympic Movement from unwanted legal interventions, how Olympic Law has been created to protect the commercial rights vested in the Games, and how the legacies created by this unique category of law have a lasting impact on host cities and beyond. It concludes with a call that the IOC should recalibrate its relationships with prospective hosts and the participating athletes by requiring specific adherence to the Fundamental Principles of Olympism. This is essential reading for any student or researcher with an interest in Olympic studies, sports law, or socio-legal studies or any practising lawyer or events professional looking to better understand the impact and institutions of mega-events.

Routledge Handbook of the Olympic and Paralympic Games

Author : Dikaia Chatziefstathiou
Publisher : Routledge
ISBN 13 : 0429802641
Total Pages : 562 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis Routledge Handbook of the Olympic and Paralympic Games by : Dikaia Chatziefstathiou

Download or read book Routledge Handbook of the Olympic and Paralympic Games written by Dikaia Chatziefstathiou and published by Routledge. This book was released on 2020-07-12 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook offers an important and timely contribution to the interdisciplinary field of Olympic studies. It brings together for the first time in a single volume a complete analysis of current and future economic, commercial, socio-political, cultural and governance challenges facing both the Olympic and Paralympic Games, their athletes and institutions. The book presents new research and broad surveys exploring pressing debates, challenges and possible solutions surrounding the modern Olympic and Paralympic Games, across diverse socioeconomic and political contexts. Featuring chapters written by leading scholars, athletes and administrators from a range of disciplines and backgrounds, the handbook is divided into four main areas: athletes, business, governance and socio-cultural issues within the Olympic and Paralympic Games. Examining key themes, theories and new emerging issues within the field, the book offers expert insights into every major topic related to the Olympic and Paralympic Games, including doping, integrity, athletes’ rights, culture, nationality, sponsorship, branding, governance, sports policy and law, marketing, social media, technology, e-sports, politics, ethics, international relations, legacy and impact. The only up-to-date handbook to reflect the true breadth and depth of this international field of research, the Routledge Handbook of the Olympic and Paralympic Games is a landmark publication for all students and scholars of sport studies, as well as those working in sport business, media, event management and administration, economics, marketing, management, politics, Olympic studies and cultural studies. It is also an important resource for sport management practitioners and sports officials.