NTC's Dictionary of Advertising

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Author :
Publisher : N T C Business Books
ISBN 13 : 9780844234861
Total Pages : 0 pages
Book Rating : 4.2/5 (348 download)

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Book Synopsis NTC's Dictionary of Advertising by : Jack G. Wiechmann

Download or read book NTC's Dictionary of Advertising written by Jack G. Wiechmann and published by N T C Business Books. This book was released on 1993 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

NTC's Dictionary of Advertising

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Author :
Publisher : Contemporary Books
ISBN 13 : 9780844234878
Total Pages : 236 pages
Book Rating : 4.2/5 (348 download)

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Book Synopsis NTC's Dictionary of Advertising by : Jack G. Wiechmann

Download or read book NTC's Dictionary of Advertising written by Jack G. Wiechmann and published by Contemporary Books. This book was released on 1993 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Include more than 5,000 definitions of advertising, marketing, and communications terms. This dictionary explains industry and trade acronyms and abbreviations. It is suitable for advertising, marketing, and media practitioners.

Dictionary of Marketing Communications

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Author :
Publisher : SAGE
ISBN 13 : 9780761927716
Total Pages : 260 pages
Book Rating : 4.9/5 (277 download)

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Book Synopsis Dictionary of Marketing Communications by : Norman A. P. Govoni

Download or read book Dictionary of Marketing Communications written by Norman A. P. Govoni and published by SAGE. This book was released on 2004 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.

NTC's Mass Media Dictionary

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Publisher : N T C Business Books
ISBN 13 : 9780844231860
Total Pages : 688 pages
Book Rating : 4.2/5 (318 download)

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Book Synopsis NTC's Mass Media Dictionary by : R. Terry Ellmore

Download or read book NTC's Mass Media Dictionary written by R. Terry Ellmore and published by N T C Business Books. This book was released on 1995 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt:

NTC's Dictionary of Direct Mail and Mailing List Terminology and Techniques

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Author :
Publisher : NTC/Contemporary Publishing Company
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.3/5 (97 download)

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Book Synopsis NTC's Dictionary of Direct Mail and Mailing List Terminology and Techniques by : Nat G. Bodian

Download or read book NTC's Dictionary of Direct Mail and Mailing List Terminology and Techniques written by Nat G. Bodian and published by NTC/Contemporary Publishing Company. This book was released on 1990 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:

NTC's Dictionary of American English Phrases

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Author :
Publisher : Passport Books
ISBN 13 : 9780844208473
Total Pages : 559 pages
Book Rating : 4.2/5 (84 download)

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Book Synopsis NTC's Dictionary of American English Phrases by : Richard A. Spears

Download or read book NTC's Dictionary of American English Phrases written by Richard A. Spears and published by Passport Books. This book was released on 1995 with total page 559 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to idioms, phrasal verbs, proverbs, and common sayings.

Dictionary of Advertising Terms

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Publisher :
ISBN 13 :
Total Pages : 209 pages
Book Rating : 4.:/5 (93 download)

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Book Synopsis Dictionary of Advertising Terms by : Laurence Urdang

Download or read book Dictionary of Advertising Terms written by Laurence Urdang and published by . This book was released on 1983 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt:

NTC's Dictionary of Everyday American English Expressions

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071783547
Total Pages : 430 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis NTC's Dictionary of Everyday American English Expressions by : Richard A. Spears

Download or read book NTC's Dictionary of Everyday American English Expressions written by Richard A. Spears and published by McGraw Hill Professional. This book was released on 1995-02-01 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: With more than 7,000 up-to-date phrases, this dictionary covers situations from talking to a doctor to ordering a meal, and helps learners communicate personal feelings, and make small talk.

Dictionary of Advertising and Marketing Concepts

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Author :
Publisher : Routledge
ISBN 13 : 1315430517
Total Pages : 200 pages
Book Rating : 4.3/5 (154 download)

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Book Synopsis Dictionary of Advertising and Marketing Concepts by : Arthur Asa Berger

Download or read book Dictionary of Advertising and Marketing Concepts written by Arthur Asa Berger and published by Routledge. This book was released on 2016-07-01 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals.

Standard Dictionary of Advertising, Mass Media and Marketing

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Author :
Publisher : French & European Publications
ISBN 13 : 9780828800969
Total Pages : pages
Book Rating : 4.8/5 (9 download)

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Book Synopsis Standard Dictionary of Advertising, Mass Media and Marketing by : Wolfgang J. Koschnick

Download or read book Standard Dictionary of Advertising, Mass Media and Marketing written by Wolfgang J. Koschnick and published by French & European Publications. This book was released on 1987-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

NTC's Dictionary of Japan's Business Code Words

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Author :
Publisher : National Textbook Company
ISBN 13 :
Total Pages : 456 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis NTC's Dictionary of Japan's Business Code Words by : Boye De Mente

Download or read book NTC's Dictionary of Japan's Business Code Words written by Boye De Mente and published by National Textbook Company. This book was released on 1997 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Dictionary of advertising, marketing and media

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Publisher :
ISBN 13 : 9783871509421
Total Pages : 568 pages
Book Rating : 4.5/5 (94 download)

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Book Synopsis Dictionary of advertising, marketing and media by : Boris Pawlenka

Download or read book Dictionary of advertising, marketing and media written by Boris Pawlenka and published by . This book was released on 2007 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt:

NTC's Dictionary of American English Phrases

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Author :
Publisher : National Textbook Company
ISBN 13 : 9780844208480
Total Pages : 580 pages
Book Rating : 4.2/5 (84 download)

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Book Synopsis NTC's Dictionary of American English Phrases by : Richard A. Spears

Download or read book NTC's Dictionary of American English Phrases written by Richard A. Spears and published by National Textbook Company. This book was released on 1995 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: "NTC's Dictionary of American English phrases, " by Richard A. Spears, Ph.D., provides more than 15,000 examples of usage for approxiamtely 7,000 common and useful American English expressions.

NTC's Dictionary of Easily Confused Words

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Author :
Publisher : Contemporary Books
ISBN 13 : 9780844257877
Total Pages : 212 pages
Book Rating : 4.2/5 (578 download)

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Book Synopsis NTC's Dictionary of Easily Confused Words by : Deborah Williams

Download or read book NTC's Dictionary of Easily Confused Words written by Deborah Williams and published by Contemporary Books. This book was released on 1995 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: An easy-to-use guide that will help the user understand confusing words and their usage and to then choose the correct spelling or meaning of a word for any given situation.

NTC's Dictionary of Latin and Greek Origins

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Author :
Publisher : McGraw-Hill Education
ISBN 13 : 9780844283210
Total Pages : 396 pages
Book Rating : 4.2/5 (832 download)

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Book Synopsis NTC's Dictionary of Latin and Greek Origins by : Robert J. Moore

Download or read book NTC's Dictionary of Latin and Greek Origins written by Robert J. Moore and published by McGraw-Hill Education. This book was released on 1997-10-02 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique reference equips students with vocabulary skills that will last a lifetime. Students study Latin and Greek roots and learn the huge number of English words that derive from them. The impressive number of entries and explanations, presented in a light and non-threatening manner, will give students the vocabulary boost they need.

Dictionary of Marketing Terms

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Author :
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.X/5 (2 download)

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Book Synopsis Dictionary of Marketing Terms by : Peter D. Bennett

Download or read book Dictionary of Marketing Terms written by Peter D. Bennett and published by McGraw-Hill Companies. This book was released on 1995 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Definitions include all of the most important marketing terms from every aspect of the field. Cross-referenced for ease of use, it covers both the day-to-day terminology and the specialized vocabulary in corporate and academic use.

The Brand Glossary

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Author :
Publisher : Springer
ISBN 13 : 0230626408
Total Pages : 142 pages
Book Rating : 4.2/5 (36 download)

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Book Synopsis The Brand Glossary by : Interbrand

Download or read book The Brand Glossary written by Interbrand and published by Springer. This book was released on 2006-09-19 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand strategy and design consultancy, sets out to demystify, educate, inform and entertain. Much more than a glossary, this book is an invaluable companion for all those creating and managing brands.