Not a Choice, Not a Job

Download Not a Choice, Not a Job PDF Online Free

Author :
Publisher : Potomac Books, Inc.
ISBN 13 : 161234626X
Total Pages : 296 pages
Book Rating : 4.6/5 (123 download)

DOWNLOAD NOW!


Book Synopsis Not a Choice, Not a Job by : JANICE G. RAYMOND

Download or read book Not a Choice, Not a Job written by JANICE G. RAYMOND and published by Potomac Books, Inc.. This book was released on 2013-07-15 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: A generation ago, most people did not know how ubiquitous and grave human trafficking was. Now many people agree that the $35.7 billion business is an appalling violation of human rights. But when confronted with prostitution, many people experience an odd disconnect because prostitution is shrouded in myths, among them the claims that ôprostitution is inevitable,ö and ôprostitution is a job or service like any other.ö In Not a Choice, Not a Job, Janice Raymond challenges both the myths and their perpetrators. Raymond demonstrates that prostitution is not sex but sexual exploitation, and that legalizing and decriminalizing the system of prostitutionùas opposed to the prostituted womenùpromotes sex trafficking, expands the sex industry, and invites organized crime. Specifically, Raymond exposes how legalized prostitution in the Netherlands, Germany, Australia, and Nevada worsens crime and endangers women. In contrast, she reveals, when governments work to prevent the demand for prostitution by prosecuting pimps, brothels, and prostitution usersùas in Norway, Sweden, and Icelandùtrafficking does not increase, women are better protected, and fewer men buy sex. Raymond expands the boundaries of scholarship in womenÆs studies, making this book indispensable to human rights advocates around the world.

Not a Choice, Not a Job

Download Not a Choice, Not a Job PDF Online Free

Author :
Publisher : Potomac Books, Inc.
ISBN 13 : 161234626X
Total Pages : 296 pages
Book Rating : 4.6/5 (123 download)

DOWNLOAD NOW!


Book Synopsis Not a Choice, Not a Job by : JANICE G. RAYMOND

Download or read book Not a Choice, Not a Job written by JANICE G. RAYMOND and published by Potomac Books, Inc.. This book was released on 2013-07-15 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: A generation ago, most people did not know how ubiquitous and grave human trafficking was. Now many people agree that the $35.7 billion business is an appalling violation of human rights. But when confronted with prostitution, many people experience an odd disconnect because prostitution is shrouded in myths, among them the claims that ôprostitution is inevitable,ö and ôprostitution is a job or service like any other.ö In Not a Choice, Not a Job, Janice Raymond challenges both the myths and their perpetrators. Raymond demonstrates that prostitution is not sex but sexual exploitation, and that legalizing and decriminalizing the system of prostitutionùas opposed to the prostituted womenùpromotes sex trafficking, expands the sex industry, and invites organized crime. Specifically, Raymond exposes how legalized prostitution in the Netherlands, Germany, Australia, and Nevada worsens crime and endangers women. In contrast, she reveals, when governments work to prevent the demand for prostitution by prosecuting pimps, brothels, and prostitution usersùas in Norway, Sweden, and Icelandùtrafficking does not increase, women are better protected, and fewer men buy sex. Raymond expands the boundaries of scholarship in womenÆs studies, making this book indispensable to human rights advocates around the world.

Not a Choice, Not a Job

Download Not a Choice, Not a Job PDF Online Free

Author :
Publisher : Potomac Books, Inc.
ISBN 13 : 1612346278
Total Pages : 272 pages
Book Rating : 4.6/5 (123 download)

DOWNLOAD NOW!


Book Synopsis Not a Choice, Not a Job by : JANICE G. RAYMOND

Download or read book Not a Choice, Not a Job written by JANICE G. RAYMOND and published by Potomac Books, Inc.. This book was released on 2013-07-15 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A generation ago, most people did not know how ubiquitous and grave human trafficking was. Now many people agree that the $35.7 billion business is an appalling violation of human rights. But when confronted with prostitution, many people experience an odd disconnect because prostitution is shrouded in myths, among them the claims that ôprostitution is inevitable,ö and ôprostitution is a job or service like any other.ö In Not a Choice, Not a Job, Janice Raymond challenges both the myths and their perpetrators. Raymond demonstrates that prostitution is not sex but sexual exploitation, and that legalizing and decriminalizing the system of prostitutionùas opposed to the prostituted womenùpromotes sex trafficking, expands the sex industry, and invites organized crime. Specifically, Raymond exposes how legalized prostitution in the Netherlands, Germany, Australia, and Nevada worsens crime and endangers women. In contrast, she reveals, when governments work to prevent the demand for prostitution by prosecuting pimps, brothels, and prostitution usersùas in Norway, Sweden, and Icelandùtrafficking does not increase, women are better protected, and fewer men buy sex. Raymond expands the boundaries of scholarship in womenÆs studies, making this book indispensable to human rights advocates around the world.

Mean Girls at Work: How to Stay Professional When Things Get Personal

Download Mean Girls at Work: How to Stay Professional When Things Get Personal PDF Online Free

Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071802053
Total Pages : 256 pages
Book Rating : 4.0/5 (718 download)

DOWNLOAD NOW!


Book Synopsis Mean Girls at Work: How to Stay Professional When Things Get Personal by : Katherine Crowley

Download or read book Mean Girls at Work: How to Stay Professional When Things Get Personal written by Katherine Crowley and published by McGraw Hill Professional. This book was released on 2012-11-02 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the New York Post's Top 10 Career Books of 2012 and a Booklist Top 10 Business Book DO YOU WORK WITH A MEAN GIRL? A woman’s field guide to the new frontier of professional development—working with other women Women-to-women relationships in the workplace are . . . complicated. When they’re good, they’re great. But when they’re bad, they can ruin your day, your week—even your year. Packed with proven advice from two of today’s leading experts in workplace relationships, this one-of-a-kind guide gives women the tools they need to navigate difficult situations unique to women-to-women relationships—whether with a boss, a colleague, a client, or an employee. Have you dealt with a woman in the workplace who: “Accidentally” excludes you from important meetings? Seems intent on taking you down professionally? Gossips about you with other coworkers? Makes you look bad by missing deadlines? Forms a “pack” of mean girls to make your life miserable? Mean Girls at Work isn’t just about surviving difficult situations. It’s about transforming a toxic relationship into one that benefits and supports both of you. This book is also for women who engage in mean behavior . . . but don’t know it. After all, who hasn’t gossiped about a female coworker? Who hasn’t rolled her eyes in the presence of a woman she doesn’t like? Who hasn’t scanned another woman head to toe—which is just a nonverbal way of saying, “You’ve just been judged”? The authors provide invaluable advice to the more subtle ways of being mean—even if they’re not intended. With a workforce composed of a higher percentage of women than ever, workplace dynamics have changed. Crowley and Elster cover every conceivable scenario, providing critical advice on how to rise above the fray and move forward professionally. Mean Girls at Work is your map to dodging the mines and moving forward in today’s transformed workplace. Praise for Mean Girls at Work “An invaluable suit of armor for surviving nine to five!” —Leil Lowndes, bestselling author of How to Talk to Anyone “If you think the emotional cruelty of comedies like Mean Girls and Heathers doesn’t exist in the real world workplace, think again. In Mean Girls at Work, Katherine Crowley and Kathi Elster valuably chronicle female vs. female predators and offer solid defensive strategies.” —Ann Kreamer, author of It’s Always Personal: Navigating Emotion in the New Workplace “Whether you are in your twenties and just starting your professional career, your midcareer forties, when you are supposed to have figured it out already, or a woman in her fifties or sixties who’s seen it all—this book is a must-read. . . . The authors have finally given women the tools and the sound advice necessary to deal with . . . conflicts that keep us all from succeeding. . . . Carry this book with you to work every day!” —Carolyn Cassin, President, Michigan Women’s Foundation “A must-read for women of all ages in today’s workforce. This book offers what we all need to develop the capacities to endure this ever-changing workplace. We know it is all about relationships and you need the skills outlined in this book to survive and thrive when the Mean Girls attack.” —Kim Harrington, Coordinator, Professional Development and Training, Office of Human Resources, California State University, Sacramento

Ask a Manager

Download Ask a Manager PDF Online Free

Author :
Publisher : Ballantine Books
ISBN 13 : 0399181814
Total Pages : 306 pages
Book Rating : 4.3/5 (991 download)

DOWNLOAD NOW!


Book Synopsis Ask a Manager by : Alison Green

Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together

Top Five Regrets of the Dying

Download Top Five Regrets of the Dying PDF Online Free

Author :
Publisher : Hay House, Inc
ISBN 13 : 1401956009
Total Pages : 322 pages
Book Rating : 4.4/5 (19 download)

DOWNLOAD NOW!


Book Synopsis Top Five Regrets of the Dying by : Bronnie Ware

Download or read book Top Five Regrets of the Dying written by Bronnie Ware and published by Hay House, Inc. This book was released on 2019-08-13 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised edition of the best-selling memoir that has been read by over a million people worldwide with translations in 29 languages. After too many years of unfulfilling work, Bronnie Ware began searching for a job with heart. Despite having no formal qualifications or previous experience in the field, she found herself working in palliative care. During the time she spent tending to those who were dying, Bronnie's life was transformed. Later, she wrote an Internet blog post, outlining the most common regrets that the people she had cared for had expressed. The post gained so much momentum that it was viewed by more than three million readers worldwide in its first year. At the request of many, Bronnie subsequently wrote a book, The Top Five Regrets of the Dying, to share her story. Bronnie has had a colourful and diverse life. By applying the lessons of those nearing their death to her own life, she developed an understanding that it is possible for everyone, if we make the right choices, to die with peace of mind. In this revised edition of the best-selling memoir that has been read by over a million people worldwide, with translations in 29 languages, Bronnie expresses how significant these regrets are and how we can positively address these issues while we still have the time. The Top Five Regrets of the Dying gives hope for a better world. It is a courageous, life-changing book that will leave you feeling more compassionate and inspired to live the life you are truly here to live.

The Paradox of Choice

Download The Paradox of Choice PDF Online Free

Author :
Publisher : Harper Collins
ISBN 13 : 0061748994
Total Pages : 308 pages
Book Rating : 4.0/5 (617 download)

DOWNLOAD NOW!


Book Synopsis The Paradox of Choice by : Barry Schwartz

Download or read book The Paradox of Choice written by Barry Schwartz and published by Harper Collins. This book was released on 2009-10-13 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are presented. As Americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression. In The Paradox of Choice, Barry Schwartz explains at what point choice—the hallmark of individual freedom and self-determination that we so cherish—becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice—from the mundane to the profound challenges of balancing career, family, and individual needs—has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse. By synthesizing current research in the social sciences, Schwartz makes the counter intuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on those that are important and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.

Laziness Does Not Exist

Download Laziness Does Not Exist PDF Online Free

Author :
Publisher : Simon and Schuster
ISBN 13 : 1982140119
Total Pages : 256 pages
Book Rating : 4.9/5 (821 download)

DOWNLOAD NOW!


Book Synopsis Laziness Does Not Exist by : Devon Price

Download or read book Laziness Does Not Exist written by Devon Price and published by Simon and Schuster. This book was released on 2022-01-04 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A social psychologist uncovers the psychological basis of the "laziness lie," which originated with the Puritans and has ultimately created blurred boundaries between work and life with modern technologies and offers advice for not succumbing to societal pressure to "do more."

Why I Write

Download Why I Write PDF Online Free

Author :
Publisher : Renard Press Ltd
ISBN 13 : 1913724263
Total Pages : 15 pages
Book Rating : 4.9/5 (137 download)

DOWNLOAD NOW!


Book Synopsis Why I Write by : George Orwell

Download or read book Why I Write written by George Orwell and published by Renard Press Ltd. This book was released on 2021-01-01 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: George Orwell set out ‘to make political writing into an art’, and to a wide extent this aim shaped the future of English literature – his descriptions of authoritarian regimes helped to form a new vocabulary that is fundamental to understanding totalitarianism. While 1984 and Animal Farm are amongst the most popular classic novels in the English language, this new series of Orwell’s essays seeks to bring a wider selection of his writing on politics and literature to a new readership. In Why I Write, the first in the Orwell’s Essays series, Orwell describes his journey to becoming a writer, and his movement from writing poems to short stories to the essays, fiction and non-fiction we remember him for. He also discusses what he sees as the ‘four great motives for writing’ – ‘sheer egoism’, ‘aesthetic enthusiasm’, ‘historical impulse’ and ‘political purpose’ – and considers the importance of keeping these in balance. Why I Write is a unique opportunity to look into Orwell’s mind, and it grants the reader an entirely different vantage point from which to consider the rest of the great writer’s oeuvre. 'A writer who can – and must – be rediscovered with every age.' — Irish Times

It Doesn’t Have to Be Crazy at Work

Download It Doesn’t Have to Be Crazy at Work PDF Online Free

Author :
Publisher : HarperCollins
ISBN 13 : 0008323453
Total Pages : 240 pages
Book Rating : 4.0/5 (83 download)

DOWNLOAD NOW!


Book Synopsis It Doesn’t Have to Be Crazy at Work by : Jason Fried

Download or read book It Doesn’t Have to Be Crazy at Work written by Jason Fried and published by HarperCollins. This book was released on 2018-10-04 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jason Fried and David Heinemeier Hansson, the authors of the New York Times bestseller Rework, are back with a manifesto to combat all your modern workplace worries and fears.

Why Men Marry Some Women and Not Others

Download Why Men Marry Some Women and Not Others PDF Online Free

Author :
Publisher : Grand Central Publishing
ISBN 13 : 0446554138
Total Pages : 240 pages
Book Rating : 4.4/5 (465 download)

DOWNLOAD NOW!


Book Synopsis Why Men Marry Some Women and Not Others by : John T. Molloy

Download or read book Why Men Marry Some Women and Not Others written by John T. Molloy and published by Grand Central Publishing. This book was released on 2008-12-14 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: A groundbreaking book--based on years of the same thorough research that made the "Dress For Success" books national bestsellers--about how women can statistically improve their chances of getting married.

All Groan Up

Download All Groan Up PDF Online Free

Author :
Publisher : Zondervan
ISBN 13 : 0310341434
Total Pages : 155 pages
Book Rating : 4.3/5 (13 download)

DOWNLOAD NOW!


Book Synopsis All Groan Up by : Paul Angone

Download or read book All Groan Up written by Paul Angone and published by Zondervan. This book was released on 2015-04-21 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: All Groan Up: Searching for Self, Faith, and A Freaking Job! is the story of the GenY/Millennial generation told through the individual story of author Paul Angone. It’s a story of struggle, hope, failure, and doubts in the twilight zone of growing up and being grown, connecting with his twentysomething post-college audience with raw honesty, humor, and hope.

The Trouble with Passion

Download The Trouble with Passion PDF Online Free

Author :
Publisher : Univ of California Press
ISBN 13 : 0520972694
Total Pages : 341 pages
Book Rating : 4.5/5 (29 download)

DOWNLOAD NOW!


Book Synopsis The Trouble with Passion by : Erin Cech

Download or read book The Trouble with Passion written by Erin Cech and published by Univ of California Press. This book was released on 2021-11-09 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Probing the ominous side of career advice to "follow your passion," this data-driven study explains how the passion principle fails us and perpetuates inequality by class, gender, and race; and it suggests how we can reconfigure our relationships to paid work. "Follow your passion" is a popular mantra for career decision-making in the United States. Passion-seeking seems like a promising path for avoiding the potential drudgery of a life of paid work, but this "passion principle"—seductive as it is—does not universally translate. The Trouble with Passion reveals the significant downside of the passion principle: the concept helps culturally legitimize and reproduce an exploited, overworked white-collar labor force and broadly serves to reinforce class, race, and gender segregation and inequality. Grounding her investigation in the paradoxical tensions between capitalism's demand for ideal workers and our cultural expectations for self-expression, sociologist Erin A. Cech draws on interviews that follow students from college into the workforce, surveys of US workers, and experimental data to explain why the passion principle is such an attractive, if deceptive, career decision-making mantra, particularly for the college educated. Passion-seeking presumes middle-class safety nets and springboards and penalizes first-generation and working-class young adults who seek passion without them. The ripple effects of this mantra undermine the promise of college as a tool for social and economic mobility. The passion principle also feeds into a culture of overwork, encouraging white-collar workers to tolerate precarious employment and gladly sacrifice time, money, and leisure for work they are passionate about. And potential employers covet, but won't compensate, passion among job applicants. This book asks, What does it take to center passion in career decisions? Who gets ahead and who gets left behind by passion-seeking? The Trouble with Passion calls for citizens, educators, college administrators, and industry leaders to reconsider how we think about good jobs and, by extension, good lives.

The Body Is Not an Apology

Download The Body Is Not an Apology PDF Online Free

Author :
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1626569770
Total Pages : 159 pages
Book Rating : 4.6/5 (265 download)

DOWNLOAD NOW!


Book Synopsis The Body Is Not an Apology by : Sonya Renee Taylor

Download or read book The Body Is Not an Apology written by Sonya Renee Taylor and published by Berrett-Koehler Publishers. This book was released on 2018-02-13 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Body Is Not an Apology The Power of Radical Self-Love Against a global backdrop of war, social upheaval, and personal despair, there is a growing sense of urgency to challenge the systems of oppression that dehumanize bodies and strip us of our shared humanity. Rather than feel helpless in the face of oppression, world-renowned activist, performance poet, and author Sonya Renee Taylor teaches us how to turn to the power of radical self-love in her new book, The Body Is Not an Apology. Radical self-love is the guiding framework that transforms the learned self-hatred of our bodies and the prejudices we have about other people's bodies into a vision of compassion, equity, and justice. In a revolutionary departure from the corporate self-help and body-positivity movement, Taylor forges the inextricable bond between radical self-love and social justice. The first step is recognizing that we have all been indoctrinated into a system of body shame that profits off of our self-hatred. When we ask ourselves, "Who benefits from our collective shame?" we can begin to make the distinction between the messages we are receiving about our bodies or other bodies and the truth. This book moves us beyond our all-too-often hidden lives, where we are easily encouraged to forget that we are whole humans having whole human experiences in our bodies alongside others. Radical self-love encourages us to embark on a personal journey of transformation with thoughtful reflection on the origins of our minds and bodies as a source of strength. In doing this, we not only learn to reject negative messages about ourselves but begin to thwart the very power structures that uphold them. Systems of oppression thrive off of our inability to make peace with bodies and difference. Radical self-love not only dismantles shame and self-loathing in us but has the power to dismantle global systems of injustice-because when we make peace with our bodies, only then do we have the capacity to truly make peace with the bodies of others

Nickel and Dimed

Download Nickel and Dimed PDF Online Free

Author :
Publisher : Metropolitan Books
ISBN 13 : 1429926643
Total Pages : 256 pages
Book Rating : 4.4/5 (299 download)

DOWNLOAD NOW!


Book Synopsis Nickel and Dimed by : Barbara Ehrenreich

Download or read book Nickel and Dimed written by Barbara Ehrenreich and published by Metropolitan Books. This book was released on 2010-04-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times bestselling work of undercover reportage from our sharpest and most original social critic, with a new foreword by Matthew Desmond, author of Evicted Millions of Americans work full time, year round, for poverty-level wages. In 1998, Barbara Ehrenreich decided to join them. She was inspired in part by the rhetoric surrounding welfare reform, which promised that a job—any job—can be the ticket to a better life. But how does anyone survive, let alone prosper, on $6 an hour? To find out, Ehrenreich left her home, took the cheapest lodgings she could find, and accepted whatever jobs she was offered. Moving from Florida to Maine to Minnesota, she worked as a waitress, a hotel maid, a cleaning woman, a nursing-home aide, and a Wal-Mart sales clerk. She lived in trailer parks and crumbling residential motels. Very quickly, she discovered that no job is truly "unskilled," that even the lowliest occupations require exhausting mental and muscular effort. She also learned that one job is not enough; you need at least two if you int to live indoors. Nickel and Dimed reveals low-rent America in all its tenacity, anxiety, and surprising generosity—a land of Big Boxes, fast food, and a thousand desperate stratagems for survival. Read it for the smoldering clarity of Ehrenreich's perspective and for a rare view of how "prosperity" looks from the bottom. And now, in a new foreword, Matthew Desmond, author of Evicted: Poverty and Profit in the American City, explains why, twenty years on in America, Nickel and Dimed is more relevant than ever.

Words That Work

Download Words That Work PDF Online Free

Author :
Publisher : Hachette Books
ISBN 13 : 1401385745
Total Pages : 438 pages
Book Rating : 4.4/5 (13 download)

DOWNLOAD NOW!


Book Synopsis Words That Work by : Dr. Frank Luntz

Download or read book Words That Work written by Dr. Frank Luntz and published by Hachette Books. This book was released on 2007-01-02 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

Don't Make Me Think

Download Don't Make Me Think PDF Online Free

Author :
Publisher : Pearson Education
ISBN 13 : 0321648781
Total Pages : 256 pages
Book Rating : 4.3/5 (216 download)

DOWNLOAD NOW!


Book Synopsis Don't Make Me Think by : Steve Krug

Download or read book Don't Make Me Think written by Steve Krug and published by Pearson Education. This book was released on 2009-08-05 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design. Three New Chapters! Usability as common courtesy -- Why people really leave Web sites Web Accessibility, CSS, and you -- Making sites usable and accessible Help! My boss wants me to ______. -- Surviving executive design whims "I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book. In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards