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Nonprofit Marketing Marketing Fur Nicht Kommerzielle Organisationen Am Beispiel Von Krankenhausbetrieben
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Book Synopsis Nonprofit-Marketing - Marketing für nicht kommerzielle Organisationen am Beispiel von Krankenhausbetrieben by : Susann Katzinski
Download or read book Nonprofit-Marketing - Marketing für nicht kommerzielle Organisationen am Beispiel von Krankenhausbetrieben written by Susann Katzinski and published by GRIN Verlag. This book was released on 2009-02-17 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studienarbeit aus dem Jahr 2009 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, FOM Essen, Hochschule für Oekonomie & Management gemeinnützige GmbH, Hochschulleitung Essen früher Fachhochschule, Veranstaltung: Schwerpunktfach, Sprache: Deutsch, Abstract: „Mit dem Gesetz zur Stärkung des Wettbewerbs in der Gesetzlichen Krankenversicherung wird das Gesundheitssystem auf allen Ebenen neu strukturiert, wettbewerblicher ausgerichtet und undurchschaubare Bürokratie abgebaut.“ Mit diesem Zitat kommentierte die Bundesgesundheitsministerin Ulla Schmidt das zum 01.04.2007 in Kraft getretene Gesetz. Schon dieser Aussage kann man entnehmen, dass der Wettbewerb im Gesundheitswesen stetig wächst und dies auch durch den Staat unterstützt wird. Durch den erhöhten Wettbewerbsdruck muss besonders im Bereich der Krankenhäuser umgedacht werden. Ziel dieser Arbeit ist es, die Notwendigkeit von Marketing in nicht kommerziellen Organisationen, insbesondere in Krankenhäusern zu analysieren. Dazu werden durch den Autor verschiedene Grundlagen des Marketings und die Marktsituation zur Betrachtung herangezogen. Auch die Begrifflichkeiten der Nonprofit-Organisation und des Kunden werden im folgenden erörtert.
Book Synopsis Nonprofit Marketing by : John L. Fortenberry
Download or read book Nonprofit Marketing written by John L. Fortenberry and published by Jones & Bartlett Publishers. This book was released on 2013 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonprofit Marketing: Tools and Techniques presents a series of 35 essential marketing tools and demonstrates their application in the nonprofit sector, referencing myriad diverse entities, including zoological parks, planetariums, theater companies, medical clinics, workforce development centers, food banks, and more. Ideal for undergraduate and graduate courses in nonprofit marketing, promotion, fundraising, and related courses, the text covers a broad spectrum of topics, including product development and portfolio analysis, branding and identity management, target marketing, consumer behavior and product promotions, environmental analysis and competitive assessment, and marketing management, strategy, and planning. Each chapter focuses on a specific marketing tool and can be read as a stand-alone presentation of the topic. Instructor Resources: Instructor's Manual, PowerPoints, TestBank
Book Synopsis Marketing Management For Nonprofit Organizations by : Adrian Sargeant
Download or read book Marketing Management For Nonprofit Organizations written by Adrian Sargeant and published by . This book was released on 2009-09-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Workbook for Nonprofit Organizations by : Gary J. Stern
Download or read book Marketing Workbook for Nonprofit Organizations written by Gary J. Stern and published by Turner Publishing Company. This book was released on 1997-08-15 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't just wish for marketing results—get them! If marketing seems too commercial or too complex, or if your current efforts aren't delivering results, this book is for you. With this helpful guide, you can create a simple, usable marketing plan designed to get results! Since its first edition in 1990, the Marketing Workbook has helped thousands like you use marketing to reach the people you want to help—and attract the money and support your organization deserves. Now, this updated second edition offers an easy-to-follow five-step process to create an effective marketing plan; provides an expanded resources section including Internet examples; and includes ""web wisdom"" to help you set reasonable web goals, build an on-line reputation, and learn about the possibilities and pitfalls of web promotion. Use it to be sure you have the right services to meet people's needs; reach the audiences you want with a message that motivates people to respond; and make a strong impact in your community and beyond. This book will guide you through each stage of the marketing process. You'll learn how to link marketing with strategic planning, set goals and evaluate your success, conduct a marketing audit using the Six Ps of Marketing, position your organization in a unique niche, and develop a marketing plan and promotional campaign. Plus, you also get 27 proven promotional techniques, dozens of tips for writing and design, a sample marketing plan, a case study of how one nonprofit implemented their plan, and much more! Get the Marketing Workbook and start putting the power of marketing to work in your organization!
Book Synopsis Public and Nonprofit Marketing by : Arthur Barrows
Download or read book Public and Nonprofit Marketing written by Arthur Barrows and published by . This book was released on 2009 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing for Nonprofit Organizations by : Philip Kotler
Download or read book Marketing for Nonprofit Organizations written by Philip Kotler and published by Englewood Cliffs, N.J : Prentice-Hall. This book was released on 1975 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Textbook on marketing for nonprofit organizations in the USA - covers market study, product selection and pricing, administrative aspects of the marketing programme, etc., and includes case studies. References.
Book Synopsis Marketing für Nonprofit-Organisationen by : Manfred Bruhn
Download or read book Marketing für Nonprofit-Organisationen written by Manfred Bruhn and published by . This book was released on 2023-09-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aufgrund zunehmenden Wettbewerbs und rückläufiger staatlicher Förderung hängt der Erfolg von Nonprofit-Organisationen immer stärker von der Marktorientierung ab. Im vorliegenden Buch wird deshalb nicht nur das klassische Marketing auf nicht-kommerzielle Institutionen übertragen, sondern ein eigenständiger Ansatz aufgezeigt. Zunächst werden die Besonderheiten von Nonprofit-Organisationen herausgearbeitet und dann die zentralen Aufgaben bei der Planung, Organisation, Durchführung und Kontrolle eines Marketingprozesses. Im Mittelpunkt steht dabei die konsequente Ausrichtung der Aktivitäten an den Erwartungen der internen und externen Anspruchsgruppen sowie an den Marktveränderungen. Zahlreiche Beispiele verdeutlichen die Möglichkeiten einer effizienten Gestaltung der Ressourcen-, Absatz- und Kommunikationspolitik. Zudem finden die aktuellen Entwicklungen und Erkenntnisse, zum Beispiel in den Bereichen Social Media-Kommunikation oder Relationship Fundraising, Berücksichtigung.
Book Synopsis Strategic Marketing For Nonprofit Organizations, 7e by : Andreasen
Download or read book Strategic Marketing For Nonprofit Organizations, 7e written by Andreasen and published by Pearson Education India. This book was released on 1995 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book delves into ‘nonprofit marketing that is poised to have a much greater impact on the field of nonprofit management and the growing intersection between that sector and the business world’. This edition further reflects the fact that this impact is now a reality, with a special focus on the nonprofit management and marketing strategies in India and South Asia. Features: • Increasing pressure on government agencies and nonprofit organizations to adopt business models and frameworks to guide their operations • The prominence of the concept of ‘social enterprise’ as a way of thinking about the ventures that both social and commercial entities are undertaking • Witnessing of major developments pertaining to corporate social responsibility leading to a substantial increase in the number of not-for-profit organizations in several South-Asian countries • Significant increase in dialogue between not for profit organizations, corporate world, government, and regulators Table of Contents: SECTION I: DEVELOPING A TARGET AUDIENCE ORIENTATION 1 Chapter 1: The Growth and Development of Nonprofit Marketing Chapter 2: Developing a Target Audience-Centered Mindset SECTION II: STRATEGIC PLANNING AND ORGANIZATION Chapter 3: Strategic Marketing Planning Chapter 4: Understanding Target Audience Behavior Chapter 5: Acquiring and Using Marketing Information Chapter 6: Segmentation, Targeting, and Positioning Chapter 7: Branding SECTION III: DESIGNING THE MARKETING MIX Chapter 8: Value Propositions: Managing the Organization’s Offerings Chapter 9: Developing and Launching New Offerings Chapter 10: Managing Perceived Costs Chapter 11: Facilitating Marketing Behaviors Chapter 12: Formulating Communication Strategies Chapter 13: Managing Communications: Advertising and Personal Persuasion Chapter 14: Managing Public Media and Public Advocacy SECTION IV: DEVELOPING RESOURCES Chapter 15: Generating Funds Chapter 16: Attracting Human Resources: Staff, Volunteers, and Board Members Chapter 17: Working with the Private Sector SECTION V: ORGANIZING AND CONTROLLING MARKETING STRATEGIES Chapter 18: Organizing for Implementation Chapter 19: Marketing Evaluation, Monitoring, and control
Book Synopsis Marketing Workbook for Nonprofit Organizations by : Gary J. Stern
Download or read book Marketing Workbook for Nonprofit Organizations written by Gary J. Stern and published by . This book was released on 1992 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing for Non-profit Organizations by : David L. Rados
Download or read book Marketing for Non-profit Organizations written by David L. Rados and published by . This book was released on 1981 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing in Nonprofit Organizations by : Patrick J. Montana
Download or read book Marketing in Nonprofit Organizations written by Patrick J. Montana and published by . This book was released on 1978-01-01 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Public and Nonprofit Marketing written by and published by . This book was released on 2009 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
