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Author : Paul Green
Publisher : Marketing Classics Press
ISBN 13 : 1613111800
Total Pages : 22 pages
Book Rating : 4.6/5 (131 download)
Download or read book Nonmetric Approaches to Multivariate Analysis in Marketing written by Paul Green and published by Marketing Classics Press. This book was released on 2011-06-30 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paul E. Green
Publisher :
ISBN 13 :
Total Pages : 48 pages
Book Rating : 4.:/5 (28 download)
Download or read book Nonmetric Approaches to Multivariate Analysis in Marketing written by Paul E. Green and published by . This book was released on 1970 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jagdish N. Sheth
Publisher :
ISBN 13 :
Total Pages : 408 pages
Book Rating : 4.F/5 ( download)
Download or read book Multivariate Methods for Market and Survey Research written by Jagdish N. Sheth and published by . This book was released on 1977 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomas C. Kinnear and James R. Taylor
Publisher :
ISBN 13 :
Total Pages : 18 pages
Book Rating : 4.L/5 ( download)
Download or read book Multivariate methods in marketing research written by Thomas C. Kinnear and James R. Taylor and published by . This book was released on 1973 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joseph Hair
Publisher : Pearson Higher Ed
ISBN 13 : 0133792684
Total Pages : 816 pages
Book Rating : 4.1/5 (337 download)
Download or read book Multivariate Data Analysis written by Joseph Hair and published by Pearson Higher Ed. This book was released on 2016-08-18 with total page 816 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For graduate and upper-level undergraduate marketing research courses. For over 30 years, Multivariate Data Analysis has provided readers with the information they need to understand and apply multivariate data analysis. Hair et. al provides an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to readers how to understand and make use of the results of specific statistical techniques. In this Seventh Edition, the organization of the chapters has been greatly simplified. New chapters have been added on structural equations modeling, and all sections have been updated to reflect advances in technology, capability, and mathematical techniques.
Author : Jagdish N. Sheth
Publisher : Marketing Classics Press
ISBN 13 : 1613111274
Total Pages : 11 pages
Book Rating : 4.6/5 (131 download)
Download or read book Multivariate Methods for Market and Survey Research written by Jagdish N. Sheth and published by Marketing Classics Press. This book was released on 2011-06-30 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multivariate Methods for Market and Survey Research is a graduate level book about different applications of methods in marketing research. It is a collection of papers from top names in the field of marketing and survey research. This collection discusses subjects from conjoint measurements and latent structure analysis to AID analysis, as well as further research areas related to these techniques.Dr. Jagdish (Jag) N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University. Prior positions, include the University of Southern California; the University of Illinois; the faculty of Columbia University; and, the Massachusetts Institute of Technology. Dr. Sheth is well known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy and geopolitical analysis.
Author : Yoram Wind
Publisher : Springer Science & Business Media
ISBN 13 : 0387286926
Total Pages : 343 pages
Book Rating : 4.3/5 (872 download)
Download or read book Marketing Research and Modeling: Progress and Prospects written by Yoram Wind and published by Springer Science & Business Media. This book was released on 2013-06-05 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.
Author : David A. Aaker
Publisher :
ISBN 13 :
Total Pages : 380 pages
Book Rating : 4.3/5 (97 download)
Download or read book Multivariate Analysis in Marketing written by David A. Aaker and published by . This book was released on 1971 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hugh G. Gauch
Publisher : Cambridge University Press
ISBN 13 : 9780521282406
Total Pages : 320 pages
Book Rating : 4.2/5 (824 download)
Download or read book Multivariate Analysis in Community Ecology written by Hugh G. Gauch and published by Cambridge University Press. This book was released on 1982-02-26 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A full description of computer-based methods of analysis used to define and solve ecological problems. Multivariate techniques permit summary of complex sets of data and allow investigation of many problems which cannot be tackled experimentally because of practical restraints.
Author : Jagdish N. Sheth
Publisher : Marketing Classics Press
ISBN 13 : 1613111673
Total Pages : 10 pages
Book Rating : 4.6/5 (131 download)
Download or read book What is Multivariate Analysis? written by Jagdish N. Sheth and published by Marketing Classics Press. This book was released on 2011-06-30 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dinesh L. Sakaria
Publisher :
ISBN 13 :
Total Pages : 63 pages
Book Rating : 4.:/5 (187 download)
Download or read book Some Statistical Aspects on Conjoint Analysis for Marketing Research written by Dinesh L. Sakaria and published by . This book was released on 1999 with total page 63 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joseph F. Hair (Jr.)
Publisher : Pearson
ISBN 13 :
Total Pages : 828 pages
Book Rating : 4.E/5 ( download)
Download or read book Multivariate Data Analysis written by Joseph F. Hair (Jr.) and published by Pearson. This book was released on 2010 with total page 828 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering an applications-oriented approach which focuses on the use of each technique rather than its mathematical derivation, this textbook introduces a six-step framework for organising and discussing multivariate data analysis techniques.
Author : Klaus Backhaus
Publisher : Springer Nature
ISBN 13 : 3658404116
Total Pages : 618 pages
Book Rating : 4.6/5 (584 download)
Download or read book Multivariate Analysis written by Klaus Backhaus and published by Springer Nature. This book was released on 2023-06-28 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data can be extremely valuable if we are able to extract information from them. This is why multivariate data analysis is essential for business and science. This book offers an easy-to-understand introduction to the most relevant methods of multivariate data analysis. It is strictly application-oriented, requires little knowledge of mathematics and statistics, demonstrates the procedures with numerical examples and illustrates each method via a case study solved with IBM’s statistical software package SPSS. Extensions of the methods and links to other procedures are discussed and recommendations for application are given. An introductory chapter presents the basic ideas of the multivariate methods covered in the book and refreshes statistical basics which are relevant to all methods. For the 2nd edition, all chapters were checked and calculated using the current version of IBM SPSS. Contents Introduction to empirical data analysis Regression analysis Analysis of variance Discriminant analysis Logistic regression Contingency analysis Factor analysis Cluster analysis Conjoint analysis The original German version is now available in its 17th edition. In 2015, this book was honored by the Federal Association of German Market and Social Researchers as “the textbook that has shaped market research and practice in German-speaking countries”. A Chinese version is available in its 3rd edition. On the website www.multivariate-methods.info, the authors further analyze the data with Excel and R and provide additional material to facilitate the understanding of the different multivariate methods. In addition, interactive flashcards are available to the reader for reviewing selected focal points. Download the Springer Nature Flashcards App and use exclusive content to test your knowledge.
Author : William F. Massy
Publisher : Marketing Classics Press
ISBN 13 : 1613111681
Total Pages : 11 pages
Book Rating : 4.6/5 (131 download)
Download or read book Research Issues Underlying Multivariate Methods written by William F. Massy and published by Marketing Classics Press. This book was released on 2011-06-30 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paul E. Green
Publisher :
ISBN 13 :
Total Pages : 310 pages
Book Rating : 4.F/5 ( download)
Download or read book Analysis of Marketing Behavior Using Non-metric Scaling and Related Techniques written by Paul E. Green and published by . This book was released on 1968 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : gerald linda
Publisher :
ISBN 13 :
Total Pages : 27 pages
Book Rating : 4.L/5 ( download)
Download or read book conjoint measurement: a marketing literature review with an annotated bibliography written by gerald linda and published by . This book was released on 1973 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kenneth M. Warwick
Publisher : Marketing Classics Press
ISBN 13 : 1613111827
Total Pages : 40 pages
Book Rating : 4.6/5 (131 download)
Download or read book Computerized Multivariate Methods written by Kenneth M. Warwick and published by Marketing Classics Press. This book was released on 2011-06-30 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
