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Non Obvious Guide To Pr And Communication
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Book Synopsis Non-Obvious Guide to PR and Communication by : Shonali Burke
Download or read book Non-Obvious Guide to PR and Communication written by Shonali Burke and published by IdeaPress Publishing. This book was released on 2022-03 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: A candid, engaging, and refreshingly straightforward guide to deconstructing and effectively implementing public relations for companies of any size. More than a century after it entered the business lexicon, the brand -and market -building potential of PR is still barely tapped into. Why? Because if business leaders don't understand, at a fundamental level, how PR contributes to the bottom line, they're unlikely to invest in it. In this guide, award-winning PR strategist and teacher ShonaliBurke sets the record straight about the power of PR, showing you how -when done right -it is by far the most effective way to build trust with your audiences and, as a result, transform your brand's position, thought leadership, and market share.
Book Synopsis The Non-Obvious Guide to Better Presentations by : Jacqueline Farrington
Download or read book The Non-Obvious Guide to Better Presentations written by Jacqueline Farrington and published by IdeaPress Publishing. This book was released on 2022-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A timely guide to effectively presenting virtually by Fortune 500 presentation skills coach and former Yale Drama School lecturer Jacqueline Farrington. The ability to shine online has suddenly become one of the most important skills for us personally and professionally. Whether you're presenting to a team of 7 on Zoom or 7,000 on WebEx, the practical and proven insights in this book will build confidence, skills and positive outcomes. Read this book to learn: Why you must rehearse over and over, so it looks like you've never done it before The science of why connecting and engaging online is harder--and exactly what to do about it Why you must understand the difference between authentic presence and strategic presence Why congruency matters and how to use it in your favor What happens to our voices in virtual realms--and how to effectively compensate How to produce like a pro--and become a pro in every aspect of your delivery And much more This Non-Obvious Guide is to become the most comprehensive, readable and actionable collection of principles for performing at your best online. Written by a globally known presentation skills coach who delivers her results-driven process for shining online (and on stage), this guide also features plenty of humor and fun references to relevant lines from our favorite flicks to keep you engaged--and help you learn more in less time. Read this book to learn how to apply actionable principles from stage and screen to your virtual presentations. The future of presentations, workshops, and meetings is virtual and acting, producing, directing skills are required, no matter who's in your audience, and no matter what your topic. Based on the science of how our brains encode virtual experiences, this pithy, entertaining guide details how to create your most authentic and strategic presence; make the most of your voice, body language and stories; format options; visual considerations; equipment set up; tapping the backchannel and more.
Book Synopsis Unleashing the Power of PR by : Mark Weiner
Download or read book Unleashing the Power of PR written by Mark Weiner and published by John Wiley & Sons. This book was released on 2006-06-12 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as “PR is impossible to measure!”—that undercut the effectiveness of PR and obscure its real value.
Book Synopsis Public Relations by : Philip Henslowe
Download or read book Public Relations written by Philip Henslowe and published by Kogan Page Publishers. This book was released on 2003 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations: A Practical Guide to the Basics is endorsed by the Chartered Institute of Public Relations as a start-up guide to PR.
Book Synopsis What the H*ll is PR Anyway? by : Andrea Sexton
Download or read book What the H*ll is PR Anyway? written by Andrea Sexton and published by . This book was released on 2021-04 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: Andrea Sexton brings Public Relations to life with a simple explanation of what PR is and where it sits within an overall marketing strategy. Use this practical book to help you add a PR strategy that works for your business. Learn what PR is and how you can make it work for you and your business. Find out how to set up a campaign and write an effective press release. This little gem of a book also includes some tips on awards, brand ambassadors and influencers, and how to become an expert in your field. A friendly and easy read that takes the mystery out of Public Relations. Suitable for business owners, marketing managers, marketing and communications students, and those planning to start their own business.
Book Synopsis PoweR PR: Ethnic Activists Guide to Strategic Communications by : Ray Hanania
Download or read book PoweR PR: Ethnic Activists Guide to Strategic Communications written by Ray Hanania and published by Lulu.com. This book was released on 2012-04-10 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: PoweR PR is a simple to follow blueprint for Ethnic and Minority Activists to help them develop strategic communications plans to overcome the bias in the mainstream news media to advance their narrative. The mainstream news media is biased, especially ag
Book Synopsis The Non-Obvious Guide to Employee Engagement (for Millennials, Boomers and Everyone Else) by : Maddie Grant
Download or read book The Non-Obvious Guide to Employee Engagement (for Millennials, Boomers and Everyone Else) written by Maddie Grant and published by IdeaPress Publishing. This book was released on 2019 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: The employee engagement advice book you've been Googling for. Like having coffee with an expert, this book shares irreverent tips and secrets from popular authors and workplace culture experts Maddie Grant and Jamie Notter on how better inspire your team. This book is like a high energy masterclass and brainstorming session all in one - with actionable tips to transform your approach to engaging employees within hours.
Book Synopsis Public Relations by : Philip Henslowe
Download or read book Public Relations written by Philip Henslowe and published by Kogan Page Limited. This book was released on 1999 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book acts as a comprehensive yeat easy-to-read guide to the basic principles of public relations. It has been written for those already working in the industry who need a handy reference guide. As a guide to PR for non-PR experts, such as those working in charities, public or commercial organizations, and for those who are considering a career in PR, it gives an overview of the main areas of work involved. Some of these are: ethics and the law - working with publishers - making videos - exhibitions, conferences and events - sponsorship - crisis management - new developments in technology - Public relations practitioners today are required to be aware of the other areas on which PR work impinges, such as marketing, advertising and market research. This book will provide all the relevant connections and enable these practitioners to work competently within all areas.
Download or read book The New PR written by Phil Hall and published by Larstan Publishing. This book was released on 2007 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone's heard of public relations, but what exactly is it? Even among PR professionals, there's no real consensus. New technologies, new media, and new corporate thinking have caused even more confusion. The New PR: An Insider's Guide to Changing the Face of Public Relations explores the changing face of public relations, with its dramatic shift away from the hoary concept of media relations into sophisticated marketing strategies. Phil Hall draws on his experience as the head of one of New York's savviest PR agencies to offer a no-holds-barred examination of what works, what doesn't, and why -- with the goal of helping readers secure high-impact results. Dispensing with the myth of traditional media, Hall shows why virtual and experiential marketing are today's most effective messengers. Refreshingly free of dull theory and convoluted language, this entertaining, eminently useful handbook shows readers how PR really works and how to get the most bang for their PR buck.
Book Synopsis Manager's Guide to Excellence in Public Relations and Communication Management by : David M. Dozier
Download or read book Manager's Guide to Excellence in Public Relations and Communication Management written by David M. Dozier and published by Routledge. This book was released on 2013-10-18 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth, and supplies organizations with tools that help them communicate more effectively and build beneficial relations with key publics. Communication excellence is a powerful idea of sweeping scope that applies to all organizations -- large or small -- that need to communicate effectively with publics on whom the organization's survival and growth depend. The essential elements of excellent communication are the same for corporations, not-for-profit organizations, government agencies, and professional/trade associations. And they are applicable on a global basis. The study identifies three spheres of communication excellence. These spheres consider the overall function and role of communication in organizations, and define the organization of this book. They are: * the core or inner sphere of communication excellence -- the knowledge base of the communication department, * the shared expectations of top communicators and senior managers about the function and role of communication, and * the organization's culture -- the larger context that either nurtures or impedes communication excellence. This text also examines communication excellence as demonstrated in specific programs developed for specific publics.
Book Synopsis The PR Agency Handbook by : Regina M. Luttrell
Download or read book The PR Agency Handbook written by Regina M. Luttrell and published by SAGE Publications. This book was released on 2018-03-26 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Practical and Concise Introduction to Agency Life The PR Agency Handbook guides you through the day-to-day operations of a professional PR firm and offers best practices for creating a successful career in the industry. Authors Regina Luttrell and Luke Capizzo highlight real-world examples from the field as well as interviews with PR experts to help you bridge the critical gap between college and professional life. Throughout the book, you are introduced to many of the sub-fields of integrated communication practice, including traditional public relations and corporate communication, marketing, social media, creative production (print, digital, video, audio), web and user experience design, and search engine optimization (SEO). You will not develop a fundamental understanding of the different components found within an agency, but you will also gain an appreciation for the positive impact that excellent agency work can have on organizations. Key Features: Real-world examples from the field ensure that the practical concepts presented become concrete for you. Numerous interviews with industry professionals from across the country and around the world are included at the end of each chapter to provide you with snapshots of the agency experience. A chapter dedicated to social media (Chapter 6) offers you a comprehensive look at how companies utilize these important platforms An introduction to the PESO and ROSTIR models shows you how to adapt your campaigns to meet the needs of today’s integrated agency environment. A chapter dedicated to tools and templates gives you exposure to real documents you will need in your career.
Book Synopsis A Manager's Guide To PR Projects by : Patricia J. Parsons
Download or read book A Manager's Guide To PR Projects written by Patricia J. Parsons and published by Routledge. This book was released on 2003-10-17 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: This workbook provides a practical step-by-step guide through the phases of managing a public relations project. For undergraduate and graduate public relations students.
Book Synopsis The Non-Obvious Guide to Magical Meetings (Reinvent How Your Team Works Together) by : Douglas Ferguson
Download or read book The Non-Obvious Guide to Magical Meetings (Reinvent How Your Team Works Together) written by Douglas Ferguson and published by IdeaPress Publishing. This book was released on 2021-04-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Reinvent how your team works together"--Cover.
Book Synopsis Press Releases are Not a PR Strategy! by : Linda Vandevrede
Download or read book Press Releases are Not a PR Strategy! written by Linda Vandevrede and published by Vandevrede Public Relations. This book was released on 2005-01-01 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes a fresh look at the reasons why so many companies fail in their PR efforts. Tactically-focused guides on how to conduct PR abound, but VandeVrede's book focuses instead on the "why." The succinct, 133-page guide examines the rationale behind PR, and the common mistakes executives and practitioners make when devising their PR approach. VandeVrede then provides 25 chapters of practical tips and techniques for developing and driving PR programs that have positive impact and bring true return on marketing investment. VandeVrede's beliefs are shared by high-profile trade journalists and industry analysts, whose perceptions and comments pepper the pages of Press Releases Are Not a PR Strategy! "One of the best lessons in this book is that the editor is your boss," says Lisa Vaas, associate editor, eWEEK.com. "Not the product, nor the company. The best thing that a PR rep can do for me is enable me to deliver something honest and timely to my readers." "As a syndicated columnist who receives PR materials daily, it is my wish that every PR person would read...no, not just read, but study...no, memorize...VandeVrede's new book," says Dale Dauten, King Features columnist ("The Corporate Curmudgeon" and "Kate & Dale Talk Jobs") and author of The Gifted Boss. "Linda VandeVrede understands what it takes to transform a publicity person from a nuisance to a welcome and respected ally." Press Releases Are Not a PR Strategy! is intended as an aid to executives, PR practitioners, PR agency staff and students aiming to enter public relations as a profession.
Book Synopsis Discovering Public Relations by : Karen Freberg
Download or read book Discovering Public Relations written by Karen Freberg and published by SAGE Publications. This book was released on 2023-11-18 with total page 743 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone can’t create success, Freberg shows students how to choose and implement evidence-based practices to guide their strategic campaigns. The Second Edition transforms students into successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It’s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
Book Synopsis Non-Obvious 2019: How to Predict Trends and Win the Future by : Rohit Bhargava
Download or read book Non-Obvious 2019: How to Predict Trends and Win the Future written by Rohit Bhargava and published by IdeaPress Publishing. This book was released on 2019 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wall Street Journal Best Seller (2015 Edition) Winner: Axiom Business Theory Silver Medal (2017 Edition) Official Selection: Gary's Book Club at CES (2017 Edition) Winner: Non-Fiction Book Awards Gold Medal (2018 Edition) For the past 9 years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of non-obvious trends by asking the questions that most trend predictors miss. In this all-new ninth edition, discover what more than a million readers already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world. In total, the Non-Obvious 2019 Edition features 15 all-new trends across 5 categories including Culture & Consumer Behavior, Marketing & Social Media, Media & Education, Technology & Design plus Economics & Entrepreneurship. The book also features a detailed section with a review and rating for more than 115 previously predicted trends - with longevity ratings for each. As with the original version, this new edition of Non-Obvious also delves into the curation process the author has used for years to build his Trend Reports and takes readers behind the scenes of trend curation (much to the delight of past readers who have been asking about this for years), and show them the methodology they can use to predict the future for themselves.
Book Synopsis The Non-Obvious Guide to Virtual Meetings and Remote Work by : Rohit Bhargava
Download or read book The Non-Obvious Guide to Virtual Meetings and Remote Work written by Rohit Bhargava and published by IdeaPress Publishing. This book was released on 2020-09 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: WRITTEN DURING THE COVID-19 PANDEMIC WITH ALL-NEW INSIGHTS. FEATURING CONTRIBUTIONS FROM OVER 50 TOP EXPERTS.? Why do virtual meetings usually suck and how can you make yours better? What are the five secrets to delivering a compelling virtual presentation? How can you collaborate with people you have never met in real life? Most guides to virtual work pretend like it is better than being face to face. It usually isn't. But in today's business world, there are many reasons you may need to work remotely or do virtual meetings, from taking parental leave to navigating a global health pandemic. In this short guide featuring a compilation of the best advice and insights from more than 50 experts from all industries, you will learn the keys to being effective from afar. Whether you need to deliver a presentation to a virtual audience or collaborate with a global team, this handy guide will help you be more productive when you can't be there in person.
