Non Market Strategies In International Business

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Non-market Strategies in International Business

Author : Vikrant Shirodkar
Publisher : Palgrave Macmillan
ISBN 13 : 9783030350765
Total Pages : 249 pages
Book Rating : 4.3/5 (57 download)

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Book Synopsis Non-market Strategies in International Business by : Vikrant Shirodkar

Download or read book Non-market Strategies in International Business written by Vikrant Shirodkar and published by Palgrave Macmillan. This book was released on 2021-01-05 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Academy of International Business (UK and Ireland Chapter) Published in association with the UK and Ireland Chapter of the Academy of International Business. This book provides theoretical and empirical insights into non-market political and social strategies that firms use when conducting international business. Political strategies include activities such as lobbying, campaign contributions, and using political ties and connections as a means of influencing policy making. Likewise, firms also engage in various social responsibility activities to maintain a good image in society and to improve their legitimacy and reputation when operating globally. Multinational enterprises (MNEs) face various challenges in implementing non-market strategies due to institutional differences between their home and host contexts. Presenting fresh perspectives from a cast of international contributors, this book offers academics, students, and practitioners a greater understanding of how non-market strategies can be effective in international business.

The Routledge Companion to Non-Market Strategy

Author : Thomas C. Lawton
Publisher : Routledge
ISBN 13 : 1317819713
Total Pages : 449 pages
Book Rating : 4.3/5 (178 download)

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Book Synopsis The Routledge Companion to Non-Market Strategy by : Thomas C. Lawton

Download or read book The Routledge Companion to Non-Market Strategy written by Thomas C. Lawton and published by Routledge. This book was released on 2015-04-24 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is commonplace for today’s transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well researched than the traditional market-based perspectives. Providing comprehensive and leading edge overviews of current scholarship, this Companion surveys the current state of the field and provides a basis for improving our understanding of the non-market environment, encouraging new insights to improve strategies for enhancing a firm’s performance and legitimacy. With a foreword by David Baron, the international team of contributors includes Jean-Philippe Bonardi, Bennet Zelner, and Jonathan Doh, who combine to create a book that is essential reading for students and researchers in business, management, and politics, including those interested in business regulation, environmental policy, political risk and corporate social responsibility.

Nonmarket Strategic Management

Author : Cosmina Lelia Voinea
Publisher : Routledge
ISBN 13 : 1317421728
Total Pages : 172 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Nonmarket Strategic Management by : Cosmina Lelia Voinea

Download or read book Nonmarket Strategic Management written by Cosmina Lelia Voinea and published by Routledge. This book was released on 2017-07-14 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic management has traditionally concerned itself with delivering objectives based on an assessment of resources and the market environment. However, there are many actors considered ‘outside’ the firm that inevitably shape the dynamics within the market. Nonmarket strategies entail social, political, and legal arrangements that reinforce or enable market strategies, providing a comprehensive approach to improving performance and gaining a competitive advantage. This book introduces nonmarket strategic management within these contexts. Divided into two parts, the first part offers theories and managerial support for coping with the complex business realities surrounded by social, political and legal spheres; the second part presents examples of the challenges firms in the nonmarket environment. These examples show how firms can strategically manage and work with social, political and regulatory stakeholders to achieve their goals. Written by two leading scholars in the area, this book is essential reading for business students, managers and leaders.

Non-market Strategies in International Business

Author : Vikrant Shirodkar
Publisher : Springer Nature
ISBN 13 : 3030350746
Total Pages : 260 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Non-market Strategies in International Business by : Vikrant Shirodkar

Download or read book Non-market Strategies in International Business written by Vikrant Shirodkar and published by Springer Nature. This book was released on 2019-12-21 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Academy of International Business (UK and Ireland Chapter) Published in association with the UK and Ireland Chapter of the Academy of International Business. This book provides theoretical and empirical insights into non-market political and social strategies that firms use when conducting international business. Political strategies include activities such as lobbying, campaign contributions, and using political ties and connections as a means of influencing policy making. Likewise, firms also engage in various social responsibility activities to maintain a good image in society and to improve their legitimacy and reputation when operating globally. Multinational enterprises (MNEs) face various challenges in implementing non-market strategies due to institutional differences between their home and host contexts. Presenting fresh perspectives from a cast of international contributors, this book offers academics, students, and practitioners a greater understanding of how non-market strategies can be effective in international business.

International Strategy of Emerging Market Firms

Author : Andrei Panibratov
Publisher : Taylor & Francis
ISBN 13 : 1317447484
Total Pages : 422 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis International Strategy of Emerging Market Firms by : Andrei Panibratov

Download or read book International Strategy of Emerging Market Firms written by Andrei Panibratov and published by Taylor & Francis. This book was released on 2017-03-16 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emerging economies are expected to be in the driver's seat of the global economy in the medium and long term. Large multinational corporations will account for much of this activity. In this textbook, Andrei Panibratov explains how emerging market firms accumulate and exploit market knowledge to develop competitive advantages whilst operating globally. Chapters dedicated to the key emerging economies - Brazil, Russia, India and China (BRIC) - are enhanced by detailed case studies of large firms’ activities. The book is divided into four parts, focusing on the following: An outline of the relevant terminology and the context of the international strategy of emerging market firms, providing an introductory foundation for the whole book. A guide to the evolution of perspectives regarding international strategy, designed to illustrate the changes and trends in the recent academic research on internationalization. A country-by-country illustration of the internationalization of BRIC economies and firms, providing an overall picture of each country’s global integration, outward investments, and strategies. The concepts and practices behind the strategies employed by different firms. Written by an established international business scholar, this book is essential reading for students of international strategy who wish to understand the importance of the emerging economies.

The Routledge Companion to Non-Market Strategy

Author : Thomas C. Lawton
Publisher : Routledge
ISBN 13 : 1317819705
Total Pages : 540 pages
Book Rating : 4.3/5 (178 download)

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Book Synopsis The Routledge Companion to Non-Market Strategy by : Thomas C. Lawton

Download or read book The Routledge Companion to Non-Market Strategy written by Thomas C. Lawton and published by Routledge. This book was released on 2015-04-24 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is commonplace for today’s transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well researched than the traditional market-based perspectives. Providing comprehensive and leading edge overviews of current scholarship, this Companion surveys the current state of the field and provides a basis for improving our understanding of the non-market environment, encouraging new insights to improve strategies for enhancing a firm’s performance and legitimacy. With a foreword by David Baron, the international team of contributors includes Jean-Philippe Bonardi, Bennet Zelner, and Jonathan Doh, who combine to create a book that is essential reading for students and researchers in business, management, and politics, including those interested in business regulation, environmental policy, political risk and corporate social responsibility.

The Palgrave Encyclopedia of Strategic Management

Author :
Publisher : Palgrave Macmillan
ISBN 13 : 9780230537217
Total Pages : 0 pages
Book Rating : 4.5/5 (372 download)

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Book Synopsis The Palgrave Encyclopedia of Strategic Management by :

Download or read book The Palgrave Encyclopedia of Strategic Management written by and published by Palgrave Macmillan. This book was released on 2018-05-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Palgrave Encyclopedia of Strategic Management has been written by an international team of leading academics, practitioners and rising stars and contains almost 550 individually commissioned entries. It is the first resource of its kind to pull together such a comprehensive overview of the field and covers both the theoretical and more empirically/practitioner oriented side of the discipline.

Sustainable Growth in Global Markets

Author : Rajagopal
Publisher :
ISBN 13 : 9781349707331
Total Pages : pages
Book Rating : 4.7/5 (73 download)

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Book Synopsis Sustainable Growth in Global Markets by : Rajagopal

Download or read book Sustainable Growth in Global Markets written by Rajagopal and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. The book focuses upon the ability to do business in international markets, examining the significance of leadership, building consumer value through innovation and organizational change.

Aligning for Advantage

Author : Thomas C. Lawton
Publisher : OUP Oxford
ISBN 13 : 0191009865
Total Pages : 257 pages
Book Rating : 4.1/5 (91 download)

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Book Synopsis Aligning for Advantage by : Thomas C. Lawton

Download or read book Aligning for Advantage written by Thomas C. Lawton and published by OUP Oxford. This book was released on 2014-02-27 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's multipolar world economy, strategic alignment is a key determinant of competitive advantage. Coca-Cola, Danone, Diageo, DuPont, Lufthansa and Tata are some of the companies that strive for a pragmatic approach to balancing competitive strategies with political and social obligations. Aligning for Advantage argues that to build and sustain corporate success, companies must synchronize business objectives and market positions with political and regulatory activism and social and environmental engagement. Moreover, to be credible and realizable, these external market and nonmarket strategies need to be equally attuned with corporate vision, values, and culture. The book advances a managerial process and conceptual framework for aligning corporate strategy. In some cases alignment may mean deep, strategically embedded partnerships with governments, NGOs, or other stakeholders. In others, alignment may take the form of looser, temporary collaborations with outside organizations. No matter the approach, the relationship between nonmarket and market strategies should be deliberate and genuine, not accidental or artificial. Truly aligned strategies should reconcile and modulate sometimes conflicting external demands in a way that is appropriate for the corporation's geographic and market positions. In the end, companies must leverage their overall nonmarket strategy as a source of competitive advantage.

Developing Successful Global Strategies for Marketing Luxury Brands

Author : Mosca, Fabrizio
Publisher : IGI Global
ISBN 13 : 1799858839
Total Pages : 351 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Developing Successful Global Strategies for Marketing Luxury Brands by : Mosca, Fabrizio

Download or read book Developing Successful Global Strategies for Marketing Luxury Brands written by Mosca, Fabrizio and published by IGI Global. This book was released on 2021-03-26 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent times, the advent of new technologies, the concerns about sustainability, and the new tastes of the youngest generations of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused significant changes in the marketing of luxury goods. Sustainable development is not a new practice in the luxury market but is of increasing importance. The real challenge is for luxury companies to overcome the residual corporate social responsibility perspective to embrace a real integration of environmental, ethical, and social concerns into the corporate strategy. Integrated output and sustainable processes, the introduction of non-financial reporting as operational practice, and a new orientation to circular economy practices are emerging issues that still today request for a deeper exploration both on the academic and managerial point of view. Digitalization is another relevant issue that is reshaping the business model of luxury companies. Big data, blockchain, omnichannel experience, and digital customer experience represent the main digital challenges that luxury brand companies are facing nowadays. Luxury brands must keep up with these digital demands and sustainability concerns to maintain their position in the global market. Developing Successful Global Strategies for Marketing Luxury Brands upgrades the most relevant theoretical frameworks and empirical research about the marketing of luxury goods. This book is focused on contemporary issues affecting luxury industries such as digital transformation (blockchain, big data, analytics, innovation processes), sustainable development, changes in luxury consumers’ behavior, integration between physical and online channels, and the development of social media marketing strategies. Chapters will cover areas of marketing, management, buyer behavior, and international business, creating a multidisciplinary approach for this book. This book is ideal for scholars, local government agencies and public bodies, managers, luxury business owners, along with practitioners, stakeholders, researchers, academicians, and students who are interested in emerging issues affecting the luxury market, such as sustainability and digital transformation.

Nonmarket Strategic Management

Author : Cosmina Lelia Voinea
Publisher : Routledge
ISBN 13 : 9781315688633
Total Pages : 171 pages
Book Rating : 4.6/5 (886 download)

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Book Synopsis Nonmarket Strategic Management by : Cosmina Lelia Voinea

Download or read book Nonmarket Strategic Management written by Cosmina Lelia Voinea and published by Routledge. This book was released on 2017 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic management has traditionally concerned itself with delivering objectives based on an assessment of resources and the market environment. However, there are many actors considered 'outside' the firm that inevitably shape the dynamics within the market. Nonmarket strategies entail social, political, and legal arrangements that reinforce or enable market strategies, providing a comprehensive approach to improving performance and gaining a competitive advantage. This book introduces nonmarket strategic management within these contexts. Divided into two parts, the first part offers theories and managerial support for coping with the complex business realities surrounded by social, political and legal spheres; the second part presents examples of the challenges firms in the nonmarket environment. These examples show how firms can strategically manage and work with social, political and regulatory stakeholders to achieve their goals. Written by two leading scholars in the area, this book is essential reading for business students, managers and leaders.

Market Entry Strategies

Author : Mario Glowik
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110653117
Total Pages : 179 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Market Entry Strategies by : Mario Glowik

Download or read book Market Entry Strategies written by Mario Glowik and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-09-21 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to improve the readability. New firm cases of Delivery Hero and Tesla contribute to broaden the books’ industry focus. Particular attention is paid on the case studies developed to exercise in light of business practice what is theoretically taught and explained in the textbook. Through its link to digital learning tools such as charts available to the public at YouTube this new edition provides best pre-requisites for distance learning environments.

A Country is Not a Company

Author : Paul R. Krugman
Publisher : Harvard Business Press
ISBN 13 : 1422133400
Total Pages : 64 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis A Country is Not a Company by : Paul R. Krugman

Download or read book A Country is Not a Company written by Paul R. Krugman and published by Harvard Business Press. This book was released on 2009 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nobel-Prize-winning economist Paul Krugman argues that business leaders need to understand the differences between economic policy on the national and international scale and business strategy on the organizational scale. Economists deal with the closed system of a national economy, whereas executives live in the open-system world of business. Moreover, economists know that an economy must be run on the basis of general principles, but businesspeople are forever in search of the particular brilliant strategy. Krugman's article serves to elucidate the world of economics for businesspeople who are so close to it and yet are continually frustrated by what they see. Since 1922, Harvard Business Review has been a leading source of breakthrough management ideas-many of which still speak to and influence us today. The Harvard Business Review Classics series now offers readers the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world-and will have a direct impact on you today and for years to come.

The Oxford Handbook of International Business Strategy

Author : Kamel Mellahi
Publisher : Oxford University Press, USA
ISBN 13 : 0198868375
Total Pages : 519 pages
Book Rating : 4.1/5 (988 download)

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Book Synopsis The Oxford Handbook of International Business Strategy by : Kamel Mellahi

Download or read book The Oxford Handbook of International Business Strategy written by Kamel Mellahi and published by Oxford University Press, USA. This book was released on 2021-01-07 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multinational enterprises must contend with increasingly challenging conditions in the international business environment. This Handbook explores how classic principles of international competitive strategy are transformed in today's markets and provides suggestions on how firms can develop effective strategies to respond to these transformations.

Born Global Firms

Author : S. Tamer Cavusgil
Publisher : Business Expert Press
ISBN 13 : 9781606490136
Total Pages : 125 pages
Book Rating : 4.4/5 (91 download)

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Book Synopsis Born Global Firms by : S. Tamer Cavusgil

Download or read book Born Global Firms written by S. Tamer Cavusgil and published by Business Expert Press. This book was released on 2009-08-01 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon - international entrepreneurship.

Localization Strategies for Global E-Business

Author : Nitish Singh
Publisher : Cambridge University Press
ISBN 13 : 1107008891
Total Pages : 347 pages
Book Rating : 4.1/5 (7 download)

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Book Synopsis Localization Strategies for Global E-Business by : Nitish Singh

Download or read book Localization Strategies for Global E-Business written by Nitish Singh and published by Cambridge University Press. This book was released on 2012 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success.

International Business

Author : Colin Turner
Publisher : Taylor & Francis
ISBN 13 : 1351731335
Total Pages : 445 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis International Business by : Colin Turner

Download or read book International Business written by Colin Turner and published by Taylor & Francis. This book was released on 2024-03-07 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the third edition of the widely respected text International Business, which offers a comprehensive yet critical overview of the phenomenon of globalisation and its impacts on key aspects of the business environment as it fundamentally alters corporate strategy. This updated edition covers the core international business topics and themes, including multinationals, internationalisation, and international market entry, as well as a new focus on risk, business models, and hyperglobalisation. With dedicated chapters on the role of non-market actors in international business, the book provides a multi-disciplinary worldview for readers. Featuring a wealth of case studies and pedagogy, the new edition examines the rise of India and China as well as growing levels of risk within the global system. The book looks at those developed economies which have been the core drivers behind the trend towards hyperglobalisation. The author explores and guides students through what this means for the study of international business. A comprehensive and engaging text, supplemented by online resources, this book is the ideal accompaniment to international and global business learning.