No Coffee No Copywriter

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The Copywriter's Toolkit

Author : Margo Berman
Publisher : John Wiley & Sons
ISBN 13 : 1444360817
Total Pages : 400 pages
Book Rating : 4.4/5 (443 download)

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Book Synopsis The Copywriter's Toolkit by : Margo Berman

Download or read book The Copywriter's Toolkit written by Margo Berman and published by John Wiley & Sons. This book was released on 2012-07-19 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level. Introduces essential conceptual strategies and key writing techniques for result-driven copy Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing Covers all areas of copy development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies Includes supplementary website an instructor’s manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos

Brilliant Copywriting

Author : Roger Horberry
Publisher : Pearson UK
ISBN 13 : 0273742221
Total Pages : 162 pages
Book Rating : 4.2/5 (737 download)

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Book Synopsis Brilliant Copywriting by : Roger Horberry

Download or read book Brilliant Copywriting written by Roger Horberry and published by Pearson UK. This book was released on 2010-04-08 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’ve ever struggled to craft a persuasive message that really hits the spot you’ll know it’s harder than it looks. Wouldn’t it be helpful to have an expert on hand to give you tips and tricks? Someone who could pass on their knowledge and know-how? Someone who told you how the professionals really do it? Well, that’s exactly what this book does for aspiring copywriters. Think of it as a rocket-assisted launch for your writing career. Brilliant Copywriting is packed with practical techniques to help anyone who works with words to improve their writing. It lifts the lid on the world of professional copywriting to reveal the trade secrets of top-notch practitioners. It’s the book every copywriter wants when they start out, full of facts, details and insights that normally take years to acquire. It will also be invaluable for anyone who works with words in pretty much any industry.

Content and Copywriting

Author : Margo Berman
Publisher : John Wiley & Sons
ISBN 13 : 1119866529
Total Pages : 548 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Content and Copywriting by : Margo Berman

Download or read book Content and Copywriting written by Margo Berman and published by John Wiley & Sons. This book was released on 2024-07-31 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to create powerful, strategic copy for multiple channels, platforms, and storytelling templates Today, just writing strong content or catchy copy isn’t enough. You must also know how to create gripping messages and interactive engagement. Content and Copywriting: The Complete Toolkit for Strategic Marketing is your one-stop resource to sharpen your skills and explore innovative methods to reach your audience. This comprehensive real-world guide helps you create content for any device and consumer touchpoint by seamlessly integrating social media writing and advertising copywriting. As an award-winning copywriter, producer/director, and professor, Margo Berman explains conceptual strategies and writing techniques to develop dynamic copy for a wide range of traditional and emerging media. This step-by-step approach offers specific instructions for writing websites, blogs, social media, direct mail, product packaging, viral marketing, radio, television, and videos. This work also analyzes immersive, experiential, augmented, mixed, and virtual reality content, then presents tips to maximize results. This updated and expanded second edition contains dozens of new TV and radio storyboards and scripts, charts and infographics, templates and writing tips, exercises and examples, terminology lists, plus over 100 new images of innovative marketing campaigns. It also covers shareable content, digital storytelling, headline and slogan techniques, and interactive experiences. In addition, there is a valuable section with skill-building resources, references, and suggested readings. Featuring an extensive collection of innovative visual examples, content writing templates, and teaching and learning resources, Content and Copywriting: The Complete Toolkit for Strategic Marketing is the ideal textbook for undergraduate courses in advertising, communications, public relations, and integrated marketing, and an invaluable reference for graduate students and professionals alike.

The Compleat Copywriter

Author : Hanley Norins
Publisher :
ISBN 13 :
Total Pages : 346 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis The Compleat Copywriter by : Hanley Norins

Download or read book The Compleat Copywriter written by Hanley Norins and published by . This book was released on 1966 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising Fortnightly

Author :
Publisher :
ISBN 13 :
Total Pages : 1338 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Advertising Fortnightly by :

Download or read book Advertising Fortnightly written by and published by . This book was released on 1927 with total page 1338 pages. Available in PDF, EPUB and Kindle. Book excerpt:

You Wouldn't Like Me Without My Coffee

Author : Grace Millsaps
Publisher :
ISBN 13 : 9780990409304
Total Pages : 0 pages
Book Rating : 4.4/5 (93 download)

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Book Synopsis You Wouldn't Like Me Without My Coffee by : Grace Millsaps

Download or read book You Wouldn't Like Me Without My Coffee written by Grace Millsaps and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sam and Lou's parents crave their morning coffee. What happens when they go without it? The brothers are determined to find out. But taking their parents' coffee proves to be a big mistake. Without it, their parents turn into monsters! Children will love this wish-fulfilling adventure of monsters wreaking havoc at home, and adults will relate to the coffee-craving monsters. One part classic monster film, one part cheesy action movie, and all parts comedy, the book will keep readers of all ages chuckling with subtle jokes and bad one-liners.

The Copywriter's Handbook

Author : Robert W. Bly
Publisher : Holt Paperbacks
ISBN 13 : 1429900156
Total Pages : 431 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis The Copywriter's Handbook by : Robert W. Bly

Download or read book The Copywriter's Handbook written by Robert W. Bly and published by Holt Paperbacks. This book was released on 2007-04-01 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy

How to Be F*cking Awesome

Author : Dan Meredith
Publisher : Rethink Press
ISBN 13 : 9781781331880
Total Pages : 192 pages
Book Rating : 4.3/5 (318 download)

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Book Synopsis How to Be F*cking Awesome by : Dan Meredith

Download or read book How to Be F*cking Awesome written by Dan Meredith and published by Rethink Press. This book was released on 2016-04 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you've been looking for a kick up the backside to finally launch that business, start a new project you've been putting off or just become awesome, this book is for you. So, if you are sick of the usual guru bullsh*t advice, and want to make your life truly awesome, then read this book from cover to cover, and do every single thing Dan says.

Escape From Zoomanity

Author : Alan Forrest Smith
Publisher : Morgan James Publishing
ISBN 13 : 1614480788
Total Pages : 171 pages
Book Rating : 4.6/5 (144 download)

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Book Synopsis Escape From Zoomanity by : Alan Forrest Smith

Download or read book Escape From Zoomanity written by Alan Forrest Smith and published by Morgan James Publishing. This book was released on 2011-09-01 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: Escape from Zoomanity is about one man’s awakening to the reality of the repeatist conditioning that takes place to all human beings. This transformed humanity into the state known as Zoomanity. Escape from Zoomanity is about a moment when man realizes life isn’t what we had expected and offers observations why. The only way to escape is looking back on life and the messages that have been passed on from the natural laws of creation itself. Once these laws of change are discovered there is no turning back, this leads to the Zooman returning to his humanity and his eventual escape from their own Zoomanity.

Hey, Whipple, Squeeze This

Author : Luke Sullivan
Publisher : John Wiley & Sons
ISBN 13 : 0470267712
Total Pages : 347 pages
Book Rating : 4.4/5 (72 download)

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Book Synopsis Hey, Whipple, Squeeze This by : Luke Sullivan

Download or read book Hey, Whipple, Squeeze This written by Luke Sullivan and published by John Wiley & Sons. This book was released on 2008-04-11 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.

Copywriting Seminar eBook

Author : resell right
Publisher : 大賢者外語
ISBN 13 :
Total Pages : 49 pages
Book Rating : 4./5 ( download)

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Book Synopsis Copywriting Seminar eBook by : resell right

Download or read book Copywriting Seminar eBook written by resell right and published by 大賢者外語. This book was released on with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn How to Do Copywriting from the Experts! If you have been in the internet marketing industry for awhile now, you might already know how copywriting played a huge role in making sales to every online business. The challenge now is that not all internet marketers are good in copywriting. The good news is that it can be learned if you want to. Inside this ebook is a script taken from a live seminar which you can learn a lot on how to do copywriting effectively to your own business.

Breakthrough Copywriter: A Field Guide to Eugene M. Schwartz Advertising Genius

Author : Dr. Robert C. Worstell
Publisher : Lulu.com
ISBN 13 : 1387028081
Total Pages : 112 pages
Book Rating : 4.3/5 (87 download)

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Book Synopsis Breakthrough Copywriter: A Field Guide to Eugene M. Schwartz Advertising Genius by : Dr. Robert C. Worstell

Download or read book Breakthrough Copywriter: A Field Guide to Eugene M. Schwartz Advertising Genius written by Dr. Robert C. Worstell and published by Lulu.com. This book was released on 2017-06-09 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: There was one copywriter who made millionaires from people who read his book, although they never wrote an ad. Eugene Schwartz wrote a classic on copywriting that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written. That book has been kept available only as a rare hardback gift edition. Generations of copywriters haven't had access to this material. And the world would be a poorer place, except... Fortunately Schwartz was also prolific as a speaker. So we are able to bring notes of his lectures and a review of his classic text to life again. You can learn: - How to create ads which sell your products at the expense of your competition - Find which roles your customer really wants to play and align these to your product - Discover how to get a product to sell no matter how people have already heard about it or how many products like it are already out there. - Learn how to control your audience by being their friend. Get Your Copy Now.

Gucci Gucci Coo

Author : Sue Margolis
Publisher : Delta
ISBN 13 : 0440336139
Total Pages : 386 pages
Book Rating : 4.4/5 (43 download)

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Book Synopsis Gucci Gucci Coo by : Sue Margolis

Download or read book Gucci Gucci Coo written by Sue Margolis and published by Delta. This book was released on 2006-05-30 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: The acclaimed author of Original Cyn finds fertile ground for her wicked wit in this ferociously funny new novel about babies, sex, celebrity...and daring to date a gynecologist. Ruby (still single at thirty-two) Silverman has made a name for herself at Les Sprogs, her exclusive baby boutique where trust-fund mothers swaddle their infants in the hottest designer wear. But all those bumps and babes can’t prepare Ruby for the bombshell her fifty-year-old mother drops on her: Ruby’s about to get…a baby brother or sister! When Ruby recovers from the shock of her mother’s pregnancy, she can’t help but question her own baby-making future. Is catering to celebrity moms and cooing over her friends’ kids all she has to look forward to? Sam Epstien would passionately disagree. He’s the gorgeous Jewish gynecologist who has set his amorous sights on her. Soon they’re seriously involved, and life seems to be looking up for Ruby. Until she stumbles upon a shady baby-brokering business that could erupt into a major scandal, derail her career, and maybe even force her to toss the supposedly perfect man out with the bathwater.

An Autumn Crush

Author : Milly Johnson
Publisher : Simon and Schuster
ISBN 13 : 1849832048
Total Pages : 428 pages
Book Rating : 4.8/5 (498 download)

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Book Synopsis An Autumn Crush by : Milly Johnson

Download or read book An Autumn Crush written by Milly Johnson and published by Simon and Schuster. This book was released on 2011-09-29 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Sunday Times bestselling author ‘The feeling you get when you read a Milly Johnson book should be bottled and made available on the NHS’ Debbie Johnson Four friends, two crushes and a secret ... After a bruising divorce, headstrong Juliet Miller invests in a flat and advertises for a flatmate, little believing that in her late thirties she'll find anyone suitable. But along comes self-employed copywriter Floz, raw from her own relationship split, and the two woman hit it off. When Juliet's twin brother Guy meets Floz, he is overcome with a massive crush, just as his friend Steve develops the hots for Juliet. But being a shy, gentle giant, Guy communicates so clumsily with Floz as to give her the opposite impression. Can he turn Floz's affection for his family into love for him? And then Juliet makes a discovery, which will turn their lives upside-down ... Praise for Milly Johnson: 'Every time you discover a new Milly book, it’s like finding a pot of gold' heat 'A glorious, heartfelt novel' Rowan Coleman ‘Absolutely loved it. Milly's writing is like getting a big hug with just the right amount of bite underneath. I was rooting for Bonnie from the start' Jane Fallon ‘Bursting with warmth and joie de vivre’ Jill Mansell ‘Warm, optimistic and romantic’ Katie Fforde

The Other Mothers

Author : Katherine Faulkner
Publisher : Simon and Schuster
ISBN 13 : 1668024802
Total Pages : 384 pages
Book Rating : 4.6/5 (68 download)

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Book Synopsis The Other Mothers by : Katherine Faulkner

Download or read book The Other Mothers written by Katherine Faulkner and published by Simon and Schuster. This book was released on 2023-12-05 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A deliciously twisted thriller!” —People A shocking murder rattles an exclusive London neighborhood in this “fast-paced, decadent skewering of upper middle-class motherhood” (Sarah Bonner, New York Times bestselling author) from the author of Greenwich Park. Four new mothers…one exclusive playgroup…two murders. New mom Tash is intrigued when a young nanny is found dead under mysterious circumstances. She has been searching for a story to launch her career as a freelance journalist. But she has also been searching for something else—new friends to help her navigate motherhood. She sees them at her son’s new playgroup: the other mothers. A group of sleek, sophisticated women who live in a neighborhood of tree-lined avenues and stunning houses. The sort of mothers Tash would like to be. When the mothers welcome her into their circle, she discovers the kind of life she has always dreamt of—their elegant London townhouses a far cry from her cramped basement flat and endless bills. She is quickly swept up into their wealthy world via coffees, cocktails, and playdates. But when another young woman is found dead, it’s clear there’s much more to the tight-knit community than meets the eye. The more Tash investigates, the more she’s led uncomfortably close to the other mothers. Are these women really her friends? Or is there another, more dangerous reason why she has been so quickly accepted into their exclusive world? Who, exactly, is investigating who? The author of Greenwich Park returns with this whip-smart novel that “pulls out all the psychological thriller stops—and then some” (Kirkus Reviews, starred review).

The Vampire Megapack

Author : Chelsea Quinn Yarbro
Publisher : Wildside Press LLC
ISBN 13 : 1434449076
Total Pages : 421 pages
Book Rating : 4.4/5 (344 download)

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Book Synopsis The Vampire Megapack by : Chelsea Quinn Yarbro

Download or read book The Vampire Megapack written by Chelsea Quinn Yarbro and published by Wildside Press LLC. This book was released on 2012-03-01 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Vampire Megapack collection 27 tales of vampires! Authors represented included Bram Stoker, Chelsea Quinn Yarbro, Darrell Schweitzer, Lawrence Watt-Evans, and many more. The complete contents are: "Mrs. Amworth," by E. F. Benson "Lost Epiphany," by Chelsea Quinn Yarbro "Weeping Willow," by T. A. Bradley "The Greater Thirst," by Marilyn “Mattie” Brahen "Clarimonde," by Theophile Gautier "Waiting for the Hunger,” by Nina Kiriki Hoffman "Kvetchula," by Darrell Schweitzer "A Vampire," by Luigi Capuana "Omega," by Jason Andrew "Accommodation," by Michael R. Collings "The Art of the Smile," by John Gregory Betancourt "Renfield’s Syndrome," by Chelsea Quinn Yarbro "The Pimp," by Lawrence Watt-Evans "Runaway," by Darrell Schweitzer "Sympathy for Vampires," by John Gregory Betancourt "The Secret of Kralitz," by Henry Kuttner "The Fourth Horseman," by Peter Darbyshire "Cravat of the Damned," by Zach Bartlett "Help Wanted," by Michael McCarty and Terrie Leigh Relf "Siren Song," by Chelsea Quinn Yarbro "An Authenticated Vampire Story," by Franz Hartmann "Dracula’s New Dress," by Ray Cluley "Dracula’s Guest," by Bram Stoker "The Bats," by David Anderson "The Room in the Tower," by E. F. Benson And don't forget to search this ebook store for "Megapack" to see other volumes in this series, from westerns to science fiction to ghost stories to mysteries...and many more!

Smart Chicks on Screen

Author : Laura Mattoon D'Amore
Publisher : Rowman & Littlefield
ISBN 13 : 1442237481
Total Pages : 257 pages
Book Rating : 4.4/5 (422 download)

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Book Synopsis Smart Chicks on Screen by : Laura Mattoon D'Amore

Download or read book Smart Chicks on Screen written by Laura Mattoon D'Amore and published by Rowman & Littlefield. This book was released on 2014-09-08 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: While women have long been featured in leading roles in film and television, the intellectual depictions of female characters in these mediums are out of line with reality. Women continue to be marginalized for their choices, overshadowed by men, and judged by their bodies. In fact, the intelligence of women is rarely the focus of television or film narratives, and on the rare occasion when smart women are showcased, their portrayals are undermined by socially awkward behavior or their intimate relationships are doomed to perpetual failure. While Hollywood claims to offer a different, more evolved look at women, these movies and shows often just repackage old character types that still downplay the intelligence and savvy of women. In Smart Chicks on Screen: Representing Women’s Intellect in Film and Television, Laura Mattoon D’Amore brings together an impressive array of scholarship that interrogates the portrayal of females on television and in movies. Among the questions that the volume seeks to answer are: In what ways are women in film and television limited, or ostracized, by their intelligence? How do female roles reinforce standards of beauty, submissiveness, and silence over intellect, problem solving, and leadership? Are there women in film and television who are intelligent without also being objectified? The thirteen essays by international, interdisciplinary scholars offer a wide range of perspectives, examining the connections—and disconnections—between beauty and brains in film and television. Smart Chicks on Screen will be of interest to scholars not only of film and television but of women’s studies, reception studies, and cultural history, as well.