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Nine Pioneers In American Graphic Design
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Book Synopsis Nine Pioneers in American Graphic Design by : R. Roger Remington
Download or read book Nine Pioneers in American Graphic Design written by R. Roger Remington and published by . This book was released on 1992-07-08 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this splendidly illustrated book, graphic designer R. Roger Remington and art historian Barbara Hodik profile the careers and contributions of nine men who shaped American graphic design from the 1930s to the 1950s: Mehemed Fehmy Agha, Alexey Brodovitch, Charles Coiner, William Golden, Lester Beall, Will Burtin, Alvin Lustig, Ladislav Sutnar, and Bradbury Thompson. The book explores each designer's milieu, education, personal philosophy of design, body of work, client relations, and problem-solving approaches. The more than 200 illustrations, 55 in color, are drawn from almost every medium of graphic expression, including posters, advertisements, magazines, book jackets, business graphics, and signage. Both authors teach at Rochester Institute of Technology. R. Roger Remington is professor of graphic design and Barbara J. Hodik is professor of art history.
Book Synopsis Nine Pioneers in American Graphic Design by : R. Roger Remington
Download or read book Nine Pioneers in American Graphic Design written by R. Roger Remington and published by . This book was released on 1989 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis American Modernism by : R. Roger Remington
Download or read book American Modernism written by R. Roger Remington and published by Yale University Press. This book was released on 2003-01-01 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents an account of a key period in American graphic design as it manifested itself in various media, covering major historical influences and significant works.
Download or read book Graphic Design written by Paul Jobling and published by Manchester University Press. This book was released on 1996 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an inventive a well-researched study which explores the production and consumption of graphic design in Europe.
Book Synopsis Graphic Design by : Stephen J. Eskilson
Download or read book Graphic Design written by Stephen J. Eskilson and published by Yale University Press. This book was released on 2019-05-21 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: A classic and indispensable account of graphic design history from the Industrial Revolution to the present Now in its third edition, this acclaimed survey explores the evolution of graphic design from the 19th century to the present day. Following an exploration of design’s prehistory in ancient civilizations through the Industrial Revolution, author Stephen J. Eskilson argues that modern design as we know it grew out of the influence of Victorian-age reformers. He traces the emergence of modernist design styles in the early 20th century, examining the wartime politicization of regional styles. Richly contextualized chapters chronicle the history of the Bauhaus and the rise of the International Style in the 1950s and ’60s, and the postmodern movement of the 1970s and ’80s. Contemporary considerations bring the third edition up to date, with discussions of app design, social media, emojis, big data visualization, and the use of animated graphics in film and television. The contemporary phenomenon of the citizen designer, professionals who address societal issues either through or in addition to their commercial work, is also addressed, highlighting protagonists like Bruce Mau and the Center for Urban Pedagogy. This edition also features 45 additional images, an expanded introduction and epilogue, and revised text throughout. A newly redesigned interior reinforces the fresh contents of this now-classic volume.
Book Synopsis Feminist Visual Culture by : Fiona Carson
Download or read book Feminist Visual Culture written by Fiona Carson and published by Routledge. This book was released on 2016-05-06 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual culture is all around us: television, dance, film, fashion, painting, sculpture, installation and fine art are only a few of its many faces. Feminist Visual Culture looks at feminist theory, the role of women, and the contribution of women artists to the world of visual culture. This substantial introduction provides an overview of visual culture and of the origins of feminist practice. In the volume's three sections--Fine Art, Design, and Mass Media--the authors discuss the visual media specific to that area, incorporating wider issues such as class, culture, and ethnicity. Each chapter is written by a woman working in a different field of visual culture. A topical and comprehensive introduction, Feminist Visual Culture will be a valuable tool for readers and students in women's studies, visual studies, and media studies.
Book Synopsis The Language of Graphic Design by : Richard Poulin
Download or read book The Language of Graphic Design written by Richard Poulin and published by . This book was released on 2012-10 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The Language of Graphic Design' provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language, what they are, why they are important and how to use them effectively.
Download or read book Graphic Icons written by John Clifford and published by Pearson Education. This book was released on 2014 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who are history's most iconic graphic designers? Let the debate begin here. In this gorgeous, visual overview of the history of graphic design, students are introduced to 50 of the most important designers from the early 20th century to the present day. This fun-to-read, pretty-to-look-at graphic design history primer introduces them to the work and notable achievements of such industry luminaries as El Lissitzky, Alexander Rodchenko, A.M. Cassandre, Alvin Lustig, Cipe Pineles, Armin Hofmann, Paul Rand, Saul Bass, Herb Lubalin, Milton Glaser, Stefan Sagmeister, John Maeda, Paula Scher, and more. Who coined the term "graphic design"? Who designed the first album cover? Who was the first female art director of a mass-market American magazine? Who created the "I Want My MTV" ad campaign? Who created the first mail-order font shop? In Graphic Icons: Visionaries Who Shaped Modern Graphic Design, students start with the who and quickly learn the what, when, why, and where behind graphic design's most important breakthroughs and the impact they had, and continue to have, on the world we live in.
Book Synopsis Teaching Graphic Design by : Steven Heller
Download or read book Teaching Graphic Design written by Steven Heller and published by Simon and Schuster. This book was released on 2003-09-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This priceless teaching tool features more than 70 proven-effective programs from the country’s leading graphic design schools. Spanning from traditional, “bricks and mortar” approaches to the ever-widening digital frontier of graphic design, these syllabi include detailed introductions, weekly breakdowns, project suggestions, and selected readings, as well as offer valued background material on the history, social responsibility, and cultural impact of design. More than an instructor’s guide, Teaching Graphic Design is a self-contained chronicle of the past, present, and future of the art and the industry.
Book Synopsis Graphic Design and Architecture, A 20th Century History by : Richard Poulin
Download or read book Graphic Design and Architecture, A 20th Century History written by Richard Poulin and published by . This book was released on 2012-11 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative volume is the first to provide the design student, practitioner, and educator with an invaluable comprehensive reference of visual and narrative material that illustrates and evaluates the unique and important history surrounding graphic design and architecture. Graphic Design and Architecture, A 20th Century History closely examines the relationship between typography, image, symbolism, and the built environment by exploring principal themes, major technological developments, important manufacturers, and pioneering designers over the last 100 years. It is a complete resource that belongs on every designer’s bookshelf.
Book Synopsis The Language of Graphic Design Revised and Updated by : Richard Poulin
Download or read book The Language of Graphic Design Revised and Updated written by Richard Poulin and published by Rockport Publishers. This book was released on 2018-10-02 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Language of Graphic Design provides design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language, graphic design: what they are, why they are important, and how to use them effectively. To communicate in a new language, you first have to gain a complete understanding of its fundamentals; the ABC’s of that language—definitions, functions, and usage. This book provides provides just these fundamentals for the language of graphic design, including chapters on symmetry, asymmetry, tone, contrast, proportion, and typography. Organized by the building blocks of the graphic design language, this reference includes work by some of the most successful and renowned practitioners from around the world and explains how they have applied these fundamental principles to their work. By examining both student and professional work, this comprehensive handbook is a more meaningful, memorable, and inspiring reference tool for novice design students, as well as young designers starting their careers.
Book Synopsis The Education of a Graphic Designer by : Steven Heller
Download or read book The Education of a Graphic Designer written by Steven Heller and published by Simon and Schuster. This book was released on 2012-02-14 with total page 735 pages. Available in PDF, EPUB and Kindle. Book excerpt: Completely updated, this compelling collection of essays, interviews, and course syllabi is the ideal tool to help teachers and students keep up in the rapidly changing field of graphic design. Contributors, including Milton Glaser, Lou Danziger, Jessica Helfand, Paula Scher, Maud Lavin, Armin Vit, and Marty Newmeier, offer original theories and proposals on design education concerns. Personal anecdotes from these stars about their own education, their mentors, and their students make this an entertaining and illuminating idea book.
Book Synopsis The Elements of Graphic Design by : Alex W. White
Download or read book The Elements of Graphic Design written by Alex W. White and published by Simon and Schuster. This book was released on 2022-09-27 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: In full color, with over 750 images to enhance and clarify the concepts, this thought-provoking resource is for graphic designers, professors, and students. This Third Edition, wholly revised and updated with essays on design thinking by seven industry leaders and a wealth of new images, provides designers, art directors, and students—regardless of experience—with a unique approach to thoughtful, convincing design. In full color with guidance on the rules of design and how to break them for the reader’s benefit. Contributing essayists are Niklaus Troxler, Geray Gençer, Ashley Schofield, Brian D. Miller, Fons Hickman, Max Shangle, and Tad Crawford. The Elements of Graphic Design, Third Edition describes how to: • Employ white space as a significant component of design • Define and reveal dominant images, words, and concepts • Use scale, position, and color to guide readers through levels of importance • Use type for maximum comprehension and value to the reader Educator, author, and thirty-five-year design veteran Alex W. White has assembled a wealth of information and examples in his exploration of what makes visual design both stunning and powerfully attractive to readers.
Download or read book Modern Look written by Mason Klein and published by Yale University Press. This book was released on 2020-05-05 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating exploration of how photography, graphic design, and popular magazines converged to transform American visual culture at mid-century This dynamic study examines the intersection of modernist photography and American commercial graphic design between 1930 and 1960. Avant-garde strategies in photography and design reached the United States via European émigrés, including Bauhaus artists forced out of Nazi Germany. The unmistakable aesthetic made popular by such magazines as Harper’s Bazaar and Vogue—whose art directors, Alexey Brodovitch and Alexander Liberman, were both immigrants and accomplished photographers—emerged from a distinctly American combination of innovation, inclusiveness, and pragmatism. Beautifully illustrated with more than 150 revolutionary photographs, layouts, and cover designs, Modern Look considers the connections and mutual influences of such designers and photographers as Richard Avedon, Lillian Bassman, Herbert Bayer, Robert Frank, Lisette Model, Gordon Parks, Irving Penn, Cipe Pineles, and Paul Rand. Essays draw a lineage from European experimental design to innovative work in American magazine design at mid-century and offer insights into the role of gender in fashion photography and political activism in the mass media.
Book Synopsis Revolution of the Eye by : Maurice Berger
Download or read book Revolution of the Eye written by Maurice Berger and published by Yale University Press. This book was released on 2014-01-01 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: An engaging exploration of the relationship between avant-garde art and American network television from the 1940s through the 1970s The aesthetics and concepts of modern art have influenced American television ever since its inception in the 1930s. In return, early television introduced the public to the latest trends in art and design. This engaging catalogue comprehensively examines the way avant-garde art shaped the look and content of network television in its formative years, from the 1940s through the mid-1970s. It also addresses the larger cultural and social context of television. Artists, fascinated with the new medium and its technological possibilities, contributed to network programs and design campaigns, appeared on television to promote modern art, and explored, critiqued, or absorbed the new medium in their work. More than 150 illustrations reveal both sides of the dialogue between high art and television through a selection of graphic designs, ephemera, and stills from important television programs--from The Twilight Zone to Batman to Rowan & Martin's Laugh-In, and more--as well as works by artists including Salvador Dalí, Lee Friedlander, Agnes Martin, Man Ray, Andy Warhol, and many others. Revolution of the Eye uncovers the cultural history of a medium whose powerful influence on our lives remains pervasive.
Book Synopsis The Politics of the Artificial by : Victor Margolin
Download or read book The Politics of the Artificial written by Victor Margolin and published by University of Chicago Press. This book was released on 2018-01-11 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emerging from the world of commercial art and product styling, design has now become completely integrated into human life. Its marks are all around us, from the chairs we sit on to the Web sites on our computer screens. One of the pioneers of design studies and still one of its most distinguished practitioners, Victor Margolin here offers a timely meditation on design and its study at the turn of the millennium and charts new directions for the future development of both fields. Divided into sections on the practice and study of design, the essays in The Politics of the Artificial cover such topics as design history, design research, design as a political tool, sustainable design, and the problems of design's relation to advanced technologies. Margolin also examines the work of key practitioners such as the matrix designer Ken Isaacs. Throughout the book Margolin demonstrates the underlying connections between the many ways of reflecting on and practicing design. He argues for the creation of an international, interdisciplinary field of design research and proposes a new ethical agenda for designers and researchers that encompasses the responsibility to users, the problems of sustainability, and the complicated questions of how to set boundaries for applying advanced technology to solve the problems of human life. Opinionated and erudite, Victor Margolin's The Politics of the Artificial breaks fresh ground in its call for a new approach to design research and practice. Designers, engineers, architects, anthropologists, sociologists, and historians will all benefit from its insights.
Download or read book I Heart Design written by Steven Heller and published by Rockport Publishers. This book was released on 2011-03-01 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: I Heart Design is a collection of “favorite” designs as selected by 80 prominent graphic designers, typographers, teachers, scholars, writers and design impresarios. Designers have preferences, like modern over postmodern, serif over sans serif, decorative over minimal, but designers could not be engaged in design practice if they did not love design. The reasons for such a charged emotion varies from individual to individual, but there are certain commonalities regarding form, function, outcome, and more. Design triggers something in all of us that may be solely aesthetic or decidedly content-driven, but in the final analysis, we are drawn to it through the heart. Designs featured include the iconic CBS eye, the stark Kodak identity, the Coca-Cola bottle, and, of course, The Rolling Stones’ Sticky Fingers album cover.
