Newspaper Marketing In India

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Media Capture

Author : Anya Schiffrin
Publisher : Columbia University Press
ISBN 13 : 0231548028
Total Pages : 209 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Media Capture by : Anya Schiffrin

Download or read book Media Capture written by Anya Schiffrin and published by Columbia University Press. This book was released on 2021-06-22 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who controls the media today? There are many media systems across the globe that claim to be free yet whose independence has been eroded. As demagogues rise, independent voices have been squeezed out. Corporate-owned media companies that act in the service of power increasingly exercise soft censorship. Tech giants such as Facebook and Google have dramatically changed how people access information, with consequences that are only beginning to be felt. This book features pathbreaking analysis from journalists and academics of the changing nature and peril of media capture—how formerly independent institutions fall under the sway of governments, plutocrats, and corporations. Contributors including Emily Bell, Felix Salmon, Joshua Marshall, Joel Simon, and Nikki Usher analyze diverse cases of media capture worldwide—from the United Kingdom to Turkey to India and beyond—many drawn from firsthand experience. They examine the role played by new media companies and funders, showing how the confluence of the growth of big tech and falling revenues for legacy media has led to new forms of control. Contributions also shed light on how the rise of right-wing populists has catalyzed the crisis of global media. They also chart a way forward, exploring the growing need for a policy response and sustainable models for public-interest investigative journalism. Providing valuable insight into today’s urgent threats to media independence, Media Capture is essential reading for anyone concerned with defending press freedom in the digital age.

Newspaper Marketing in India

Author : N. V. R. Jyoti Kumar
Publisher :
ISBN 13 :
Total Pages : 444 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Newspaper Marketing in India by : N. V. R. Jyoti Kumar

Download or read book Newspaper Marketing in India written by N. V. R. Jyoti Kumar and published by . This book was released on 2003 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before Independence The Indian Newspaper In General Has A Missionary Role And Saw Itself As A Powerful Instrument In Social Reformation And Freedom Struggle. As Of Now, Newspaper Making In India Is A Multicrore Business. The Print Medium, In Recent Years, Has Been Making News Rather Than Just Reporting News. A Newspaper Business, After All, Is To Sell News To Readers, Then Sell Those Readers To Advertisers. The Media Mix In India Is Changing Rapidly To The Point That May Newspapers Are Finding Themselves An Endangered Species. The Marketing Warfare In The Segment Of Indian Language Dailies Is No Less Riveting, And In Some Cases More Mind-Blowing. Inter And Intramedia Competition Is One Reason Which Is Forcing Newspapers To Change And To React Creatively.However, Most Of The Books Available On Newspapers Marketing Are From The West. In This Pioneering Work, Treatment Of The Subject Is Not Too Academic And Is Marked By A Logical Flow Of Topics. Current And Real-World Examples Help The Students And Scholars Of Journalism, Mass Communication, Advertising And Marketing, Besides Media Business Practitioners. The Study S Special Focus Is On The Period Since 1874, The Time Marketing Started Arriving To The Telugu Newspaper Scene.

The Indian Media Business

Author : Vanita Kohli
Publisher : SAGE
ISBN 13 : 9780761934691
Total Pages : 272 pages
Book Rating : 4.9/5 (346 download)

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Book Synopsis The Indian Media Business by : Vanita Kohli

Download or read book The Indian Media Business written by Vanita Kohli and published by SAGE. This book was released on 2006-06-14 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revised edition of this bestselling book presents a comprehensive and detailed perspective on the current state of the Indian media industry. With revised and updated statistics, Vanita Kohli presents a strong and well-researched guidebook to the difficult and confusing terrain of the Indian media business. Combining data with rigorous analysis, this new edition covers several new topics and presents a sound foundation to understanding the fundamental principles and concepts needed to understand media industries and issues in the converging media environment.

Newspaper Business In India: A Case Study of Marathi Newspapers in Mumbai

Author : Dr. Manjula Srinivas
Publisher : Shineeks Publishers
ISBN 13 : 1632789612
Total Pages : 147 pages
Book Rating : 4.6/5 (327 download)

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Book Synopsis Newspaper Business In India: A Case Study of Marathi Newspapers in Mumbai by : Dr. Manjula Srinivas

Download or read book Newspaper Business In India: A Case Study of Marathi Newspapers in Mumbai written by Dr. Manjula Srinivas and published by Shineeks Publishers. This book was released on 2021-08-21 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Newspapers will always remain a reliable source of information. There has been a digital revolution which has also affected the newspaper industry, over the years, across the world. Indian Newspaper Business has interesting inputs to share. The book shares the business of Marathi newspapers in Mumbai. A must read for those who want to know the measures taken by the Newspaper industry to sustain the print media business.

Advertising, the Media and Globalisation

Author : John Sinclair
Publisher : Routledge
ISBN 13 : 1136500979
Total Pages : 170 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis Advertising, the Media and Globalisation by : John Sinclair

Download or read book Advertising, the Media and Globalisation written by John Sinclair and published by Routledge. This book was released on 2012-05-31 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach. It provides a clear, systematic, and synoptic analysis of the dynamic relationship between media, advertisers, and agencies in the age of globalization, and in an era of transition from ‘mass’ to ‘social’ media. Advertising attracts much public criticism for the commercialization of culture and its apparent impact on social and personal life. This book outlines and assesses the issues involved, with regard to how they are manifested in different national, regional and global contexts. Topics covered include: advertising as an object of study global trends in the advertising industry advertising and the media in motion current issues in advertising, media and society advertising, globalization and world regions. While maintaining a contemporary focus, the book explains developments over recent decades as background to the globalisation of what it calls the manufacturing-marketing-media complex.

Building Brands in the Indian Market

Author : Tapan Kumar Panda
Publisher : Excel Books India
ISBN 13 : 9788174463913
Total Pages : 468 pages
Book Rating : 4.4/5 (639 download)

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Book Synopsis Building Brands in the Indian Market by : Tapan Kumar Panda

Download or read book Building Brands in the Indian Market written by Tapan Kumar Panda and published by Excel Books India. This book was released on 2004 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: How are brands built? Is an advertising campaign capable enough to build a brand? What are the criteria for making a brand successful? Is building and managing a brand in India different than elsewhere? How Customer Relationship Management shapes a branding paradigm? Do extensions dilute the master brand????Many more intriguing questions answered in this book by researchers, academicians, CEOs, brand gurus and consultants.

The Yoga of Max's Discontent

Author : Karan Bajaj
Publisher : Penguin
ISBN 13 : 0698192044
Total Pages : 338 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis The Yoga of Max's Discontent by : Karan Bajaj

Download or read book The Yoga of Max's Discontent written by Karan Bajaj and published by Penguin. This book was released on 2016-05-03 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A beautifully rendered epic journey . . . . The novel works on many levels and excels at them all.” —New York Journal of Books In this captivating and surprising novel of spiritual discovery—a No. 1 bestseller in India—a young American travels to India and finds himself tested physically, emotionally, and spiritually. Max Pzoras is the poster child for the American Dream. The child of Greek immigrants who grew up in a dangerous New York housing project, he triumphed over his upbringing and became a successful Wall Street analyst. Yet on the frigid December night he’s involved in a violent street scuffle, Max begins to confront questions about suffering and mortality that have dogged him since his mother’s death. His search takes him to the farthest reaches of India, where he encounters a mysterious night market, almost freezes to death on a hike up the Himalayas, and finds himself in an ashram in a drought-stricken village in South India. As Max seeks answers to questions that have bedeviled him—can yogis walk on water and live for 200 years without aging? Can a flesh-and-blood man ever achieve nirvana?—he struggles to overcome his skepticism and the pull of family tugging him home. In an ultimate bid for answers, he embarks on a dangerous solitary meditation in a freezing Himalayan cave, where his physical and spiritual endurance is put to its most extreme test. By turns a gripping adventure story and a journey of tremendous inner transformation, The Yoga of Max's Discontent is a contemporary take on man's classic quest for transcendence.

Media Market

Author : Fouad Sabry
Publisher : One Billion Knowledgeable
ISBN 13 :
Total Pages : 231 pages
Book Rating : 4.:/5 (661 download)

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Book Synopsis Media Market by : Fouad Sabry

Download or read book Media Market written by Fouad Sabry and published by One Billion Knowledgeable. This book was released on 2024-04-07 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is Media Market A market, also known as a media market, broadcast market, media region, designated market area (DMA), television market area, or simply market, is a region in which the population has access to the same (or comparable) television and radio station offerings. Markets may also include other forms of media, such as newspapers and content from the internet. It is possible for them to correspond with or overlap with one or more metropolitan areas; however, rural regions that have a limited number of large population centers can also be recognized as markets. The opposite is also true: extremely big metropolitan areas can occasionally be divided into a number of different pieces. It is possible for market regions to overlap, which means that individuals who live on the periphery of one media market may be able to get information from other markets that are conveniently located nearby. These measurements are compiled in the United States by Nielsen Media Research, and they are utilized extensively in the process of audience measurement. Since the completion of its acquisition of Arbitron in September 2013, Nielsen has been doing audience measurements for both radio and television. How you will benefit (I) Insights, and validations about the following topics: Chapter 1: Media market Chapter 2: Nielsen Audio Chapter 3: WDBB Chapter 4: WNPT (TV) Chapter 5: Audience measurement Chapter 6: Market failure Chapter 7: WYMT-TV Chapter 8: WDTV Chapter 9: Media in New York's Capital District Chapter 10: The CW Plus Chapter 11: WVTT-CD Chapter 12: WJMX (AM) Chapter 13: Media in the Tampa Bay area Chapter 14: WNKI Chapter 15: Digital television transition in the United States Chapter 16: KLIR Chapter 17: Nielsen Media Research Chapter 18: Regulated market Chapter 19: Significantly viewed out-of-market television stations in the United States Chapter 20: Media in Jacksonville, Florida Chapter 21: WTOP-FM (II) Answering the public top questions about media market. (III) Real world examples for the usage of media market in many fields. Who this book is for Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Media Market.

Integrated Advertising, Promotion, and Marketing

Author : Anubhav Mishra
Publisher : Taylor & Francis
ISBN 13 : 1000999653
Total Pages : 391 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Integrated Advertising, Promotion, and Marketing by : Anubhav Mishra

Download or read book Integrated Advertising, Promotion, and Marketing written by Anubhav Mishra and published by Taylor & Francis. This book was released on 2023-11-17 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces the concepts, perspectives, and importance of integrated marketing communication (IMC). It presents the history of Indian advertising, the strategic importance of IMC, and a discussion on social and cultural factors that enhance the effectiveness of marketing communication. Attuned to an evolving, Internet-driven, social media–connected world, the book covers all the important forms of communications used by business organizations, touching upon key areas, from marketing plans, branding, positioning, and creative briefs to copywriting, design. It takes the readers through the varied strands of IMC, including advertising, public relations, direct marketing, and sales promotion. The volume also presents considerations for each major media format with an aim of sending their messages to the end consumer. This volume will be an invaluable resource for students, scholars, and marketing professionals as it covers a wide range of topics like communication strategies, advertising, marketing, brand management, media studies, and public relations.

India Today [2 volumes]

Author : Arnold P. Kaminsky
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313374635
Total Pages : 925 pages
Book Rating : 4.3/5 (133 download)

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Book Synopsis India Today [2 volumes] by : Arnold P. Kaminsky

Download or read book India Today [2 volumes] written by Arnold P. Kaminsky and published by Bloomsbury Publishing USA. This book was released on 2011-09-23 with total page 925 pages. Available in PDF, EPUB and Kindle. Book excerpt: Containing almost 250 entries written by scholars from around the world, this two-volume resource provides current, accurate, and useful information on the politics, economics, society, and cultures of India since 1947. With more than a billion citizens—almost 18 percent of the world's population—India is a reflection of over 5,000 years of interaction and exchange across a wide spectrum of cultures and civilizations. India Today: An Encyclopedia of Life in the Republic describes the growth and development of the nation since it achieved independence from the British Raj in 1947. The two-volume work presents an analytical review of India's transition from fledgling state to the world's largest democracy and potential economic superpower. Providing current data and perspective backed by historical context as appropriate, the encyclopedia brings together the latest scholarship on India's diverse cultures, societies, religions, political cultures, and social and economic challenges. It covers such issues as foreign relations, security, and economic and political developments, helping readers understand India's people and appreciate the nation's importance as a political power and economic force, both regionally and globally.

Marketing Management: Text and Cases Indian Context

Author : Tapan K. Panda
Publisher : Excel Books India
ISBN 13 : 9788174465481
Total Pages : 780 pages
Book Rating : 4.4/5 (654 download)

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Book Synopsis Marketing Management: Text and Cases Indian Context by : Tapan K. Panda

Download or read book Marketing Management: Text and Cases Indian Context written by Tapan K. Panda and published by Excel Books India. This book was released on 2009 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Making News in India

Author : Somnath Batabyal
Publisher : Routledge
ISBN 13 : 1317809718
Total Pages : 219 pages
Book Rating : 4.3/5 (178 download)

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Book Synopsis Making News in India by : Somnath Batabyal

Download or read book Making News in India written by Somnath Batabyal and published by Routledge. This book was released on 2014-03-14 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Post-liberalisation India has witnessed a dramatic growth of the television industry as well as on-screen images of the glitz and glamour of a vibrant, ‘shining’ India. Through a detailed ethnographic study of Star News and Star Ananda involving interviews, observations and content analysis, this book explores the milieu of 24-hour private news channels in India today. It offers insightful glimpses into the workings of one of the mightiest news corporations in the world and its ability to manufacture everyday reality for its audiences. Based on fieldwork in Mumbai and Kolkata, this study not only provides a detailed description of the television newsroom, its rituals and rhythms, but ventures beyond it to investigate how editorial and corporate strategies converge increasingly in an industry driven by profit. Through analysing how TRPs work to produce a non-inclusive idea of the ‘audience’ and examining hundreds of hours of news content, the book explores how news channels construct a vision of nationhood and of a successful and vibrant economy that caters primarily to the needs of the resurgent Indian middle class. While it will be of particular interest to media and cultural studies scholars and students, and to journalists and media professionals in general, this lively, engaging book also aims to give the general reader the wherewithal to analyse and critique the continuous barrage of 24-hour news television today.

The Future of Quality News Journalism

Author : Peter Anderson
Publisher : Routledge
ISBN 13 : 1134108575
Total Pages : 337 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis The Future of Quality News Journalism by : Peter Anderson

Download or read book The Future of Quality News Journalism written by Peter Anderson and published by Routledge. This book was released on 2013-09-23 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the face of the continuously changing challenges of the digital age, it is difficult for quality news journalism to survive on any significant scale if a means for adequately funding it is not available. This new study, a follow-up to 2007’s The Future of Journalism in the Advanced Democracies, includes a comparative analysis of possible alternative business models that may save the future of the quality news business across the developed, intermediate, and developing worlds. Its detailed evaluation encompasses also the different ways in which wider key issues are affecting the prospects for quality news as a core ingredient of effectively working democracies. It focuses on the United States, the United Kingdom, South Africa, India, Kenya, and selected parts of the Arab World, providing a comprehensive cross-cultural survey of different approaches to addressing these various issues. To keep the study firmly rooted in the "real world" the contributors include distinguished practitioners as well as experienced academics.

Namasté America

Author : Padma Rangaswamy
Publisher : Penn State Press
ISBN 13 : 0271097604
Total Pages : 389 pages
Book Rating : 4.2/5 (71 download)

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Book Synopsis Namasté America by : Padma Rangaswamy

Download or read book Namasté America written by Padma Rangaswamy and published by Penn State Press. This book was released on 2000-04-01 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: At some point during the 1990s the size of the Asian Indian population in the United States surpassed the one million mark. Today’s Indians in America are a diverse group. They come from every state in India as well as from around the globe: England, Canada, South Africa, Tanzania, Fiji, Guyana, and Trinidad. They also belong to many religious faiths, including Hinduism, Islam, Sikhism, Jainism, Christianity, and Zoroastrianism. Many have high professional skills and are fluent in English and familiar with Western culture. They have settled throughout the United States, largely in metropolitan areas. Namasté America tells this story of Indian immigrants in America, focusing on one of the largest communities, Chicago.

Headlines From the Heartland

Author : Sevanti Ninan
Publisher : SAGE
ISBN 13 : 0761935800
Total Pages : 310 pages
Book Rating : 4.7/5 (619 download)

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Book Synopsis Headlines From the Heartland by : Sevanti Ninan

Download or read book Headlines From the Heartland written by Sevanti Ninan and published by SAGE. This book was released on 2007-05-08 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on over 150 interviews with journalists, readers, publishers, politicians, administrators, and activists, as well as expert content analysis, this book tells the ongoing story of the press in the Hindi heartland. Against the backdrop of the relationship between press and society, author Sevanti Ninan describes the emergence of a local public sphere; reinvention of the public sphere by the new non-elite readership; the effect on politics, administration, and social activism; the consequences of making newspapers reader rather than editor-led; the democratization of the Hindi press with the advent of village-level citizen journalists; and the impact of caste and communalism on the Hindi press.

The 2010 Census Communication Contract

Author : United States. Congress. House. Committee on Oversight and Government Reform. Subcommittee on Information Policy, Census, and National Archives
Publisher :
ISBN 13 :
Total Pages : 444 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis The 2010 Census Communication Contract by : United States. Congress. House. Committee on Oversight and Government Reform. Subcommittee on Information Policy, Census, and National Archives

Download or read book The 2010 Census Communication Contract written by United States. Congress. House. Committee on Oversight and Government Reform. Subcommittee on Information Policy, Census, and National Archives and published by . This book was released on 2010 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Today's hearing, as the title indicates, will examine the 2010 Census Integrated Communications Campaign in hard-to-count areas. The hearing will assess and examine ethnic print and broadcast media's role in preventing an undercount. We will further examine avenues to aid the Census Bureau in its efforts to reach those who are more likely to be undercounted--children, minorities, and renters."--P. 1.

News as Culture

Author : Ursula Rao
Publisher : Berghahn Books
ISBN 13 : 9781845456696
Total Pages : 240 pages
Book Rating : 4.4/5 (566 download)

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Book Synopsis News as Culture by : Ursula Rao

Download or read book News as Culture written by Ursula Rao and published by Berghahn Books. This book was released on 2010 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: "More than just a fascinating description of newsmaking and practice in an Indian city, this book has implications for theories of news and communication that make it a timely and significant contribution to the literature on journalism and newsmaking in the changing global environment.'--Mark Peterson, Miami University --