The New Culture of Desire

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Author :
Publisher : Simon and Schuster
ISBN 13 : 0743247906
Total Pages : 272 pages
Book Rating : 4.7/5 (432 download)

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Book Synopsis The New Culture of Desire by : Melinda Davis

Download or read book The New Culture of Desire written by Melinda Davis and published by Simon and Schuster. This book was released on 2002-10-21 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A wholly new force is driving human behavior today, and it's turning the world as we know it upside down and inside out. Human behavior is now being driven by a new survival instinct -- a new primal desire -- that is invisibly but unstoppably reshaping the world, from the most intimate details of our private lives to the dynamics of the global marketplace. The New Culture of Desire reveals and chronicles this present and future brave new world -- the beginning of Human History Part II. According to futurist Melinda Davis, it is evolving right under our noses, and we need to adapt now to survive -- and to thrive. Described variously as "a secret weapon of the Fortune 100" and a "hired-gun visionary," Davis divulges the startling conclusions and once confidential details of The Human Desire Project, a six-year, multidisciplinary study to investigate what makes human beings want what they want and do what they do. Originally initiated as a landmark study for big business (Davis's client ranks include distinguished companies such as AT&T, Merck, Diageo, Procter & Gamble, L'Oréal, Unilever, and Lucent Technologies), The Human Desire Project evolved into an even larger phenomenon with far-reaching implications for all of our lives. In The New Culture of Desire, you learn to leverage for your own good fortune, today -- and into tomorrow -- the same insights and strategies that inform the future plans of some of the most powerful corporate movers and shakers around. Here are just some of the revelations of The New Culture of Desire: • The unconscious formula that we all use to make choices now • Why bliss beats sex, money, and power • The new peak experience: the State of O • The single greatest unmet consumer need • The battle for our interior lives • The five strategies we enlist to satisfy the new primal desire -- and what they mean for your life and your business Harvard-educated and street-smart, Davis examines the telltale signs of our rapidly morphing world with the nose of an MIT/MTV anthropologist and an arsenal of case histories. Quizzes and checklists appear throughout the book to help you diagnose your own desires. New marketing models provide new ways to speak more powerfully to the heart of your customers' true desires. This insider's analysis of the most powerful desire-driven trends of our time provides a strategic guide to the inside of the new millennial mind, to help you understand your own motivations and those of your colleagues, customers, and friends. Here are some of those cultural trends that you need to know about: • Magical Thinking: Looking for the simple, supernatural solution • The Third Sex: Having it all • Yoda-ism: New candidates for a god • Tribe Crashing: The ultimate insiderism • Hot-Blooded Spiritualism: Drumming up the saving graces • Raging Amazonianism: The rise of the butt-kicking babe • Pleasure Healing: Self-indulgence that does you good • P. Q.: The Performance Quotient: Upgrading the human processor A pioneering work that looks into what people want and why, The New Culture of Desire blows traditional future-planning theory and practice sky-high, and replaces it with groundbreaking strategies that really work.

New Traditions in Business

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Author :
Publisher : Berrett-Koehler Publishers
ISBN 13 : 9781609942120
Total Pages : 274 pages
Book Rating : 4.9/5 (421 download)

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Book Synopsis New Traditions in Business by :

Download or read book New Traditions in Business written by and published by Berrett-Koehler Publishers. This book was released on 1991 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt:

What You Do Is Who You Are

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Author :
Publisher : HarperCollins
ISBN 13 : 006287134X
Total Pages : 288 pages
Book Rating : 4.0/5 (628 download)

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Book Synopsis What You Do Is Who You Are by : Ben Horowitz

Download or read book What You Do Is Who You Are written by Ben Horowitz and published by HarperCollins. This book was released on 2019-10-29 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ben Horowitz, a leading venture capitalist, modern management expert, and New York Times bestselling author, combines lessons both from history and from modern organizational practice with practical and often surprising advice to help executives build cultures that can weather both good and bad times. Ben Horowitz has long been fascinated by history, and particularly by how people behave differently than you’d expect. The time and circumstances in which they were raised often shapes them—yet a few leaders have managed to shape their times. In What You Do Is Who You Are, he turns his attention to a question crucial to every organization: how do you create and sustain the culture you want? To Horowitz, culture is how a company makes decisions. It is the set of assumptions employees use to resolve everyday problems: should I stay at the Red Roof Inn, or the Four Seasons? Should we discuss the color of this product for five minutes or thirty hours? If culture is not purposeful, it will be an accident or a mistake. What You Do Is Who You Are explains how to make your culture purposeful by spotlighting four models of leadership and culture-building—the leader of the only successful slave revolt, Haiti’s Toussaint Louverture; the Samurai, who ruled Japan for seven hundred years and shaped modern Japanese culture; Genghis Khan, who built the world’s largest empire; and Shaka Senghor, a man convicted of murder who ran the most formidable prison gang in the yard and ultimately transformed prison culture. Horowitz connects these leadership examples to modern case-studies, including how Louverture’s cultural techniques were applied (or should have been) by Reed Hastings at Netflix, Travis Kalanick at Uber, and Hillary Clinton, and how Genghis Khan’s vision of cultural inclusiveness has parallels in the work of Don Thompson, the first African-American CEO of McDonalds, and of Maggie Wilderotter, the CEO who led Frontier Communications. Horowitz then offers guidance to help any company understand its own strategy and build a successful culture. What You Do Is Who You Are is a journey through culture, from ancient to modern. Along the way, it answers a question fundamental to any organization: who are we? How do people talk about us when we’re not around? How do we treat our customers? Are we there for people in a pinch? Can we be trusted? Who you are is not the values you list on the wall. It’s not what you say in company-wide meeting. It’s not your marketing campaign. It’s not even what you believe. Who you are is what you do. This book aims to help you do the things you need to become the kind of leader you want to be—and others want to follow.

Business Culture Design (englische Ausgabe)

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Author :
Publisher : Campus Verlag
ISBN 13 : 3593438151
Total Pages : 211 pages
Book Rating : 4.5/5 (934 download)

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Book Synopsis Business Culture Design (englische Ausgabe) by : Simon Sagmeister

Download or read book Business Culture Design (englische Ausgabe) written by Simon Sagmeister and published by Campus Verlag. This book was released on 2018-05-09 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although culture is what gives companies the ability to survive, it is often addressed only after problems have emerged. While it is true that corporate culture cannot be put into numbers, it can be visualized and modeled using the author's Culture Map. The values underlying all corporate cultures are represented in seven colors which combine to form individual patterns. The Culture Map can be used as a basis for successful change and innovation processes, mergers, and integrations. When managers and employees see where they are trying to go, it enables them to take the appropriate decisions and actions. "This is the perfect (work-)book for those who want to know what makes their organization tick and who want to actively sculpt its success." Carina Kontio, Handelsblatt "An extensive introduction to the topic of corporate culture with vivid case studies and graphics. Very attractive design and great visual transfer." acquisa

Culture Is Our Business

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Author :
Publisher : Wipf and Stock Publishers
ISBN 13 : 1625648286
Total Pages : 336 pages
Book Rating : 4.6/5 (256 download)

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Book Synopsis Culture Is Our Business by : Marshall McLuhan

Download or read book Culture Is Our Business written by Marshall McLuhan and published by Wipf and Stock Publishers. This book was released on 2015-02-12 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culture Is Our Business is Marshall McLuhan's sequel to The Mechanical Bride: Folklore of Industrial Man. Returning to the subject of advertising newly armed with the electric sensibility that informed The Gutenberg Galaxy, Understanding Media, and The Medium Is the Massage, McLuhan takes on the mad men (a play on the ad men of Madison Avenue) of the sixties. Approaching commercial messages as unacknowledged art forms and cultural artifacts, McLuhan delivers a series of probes that pick apart their meanings and underlying values, their paradoxes and paralogisms, and their overt function as persuasion and propaganda. Through humor, satire, and a poetic sensibility, he provides us with a serious exploration of the consumer culture that emerged out of the electronic media environment. In keeping with the participatory ethos of the Internet that McLuhan so clearly anticipated, this is a book that is meant to open the door to further study, reflection, and discussion, and to encourage the development of critical reception on the part of the reader.

Beauty and Business

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Author :
Publisher : Routledge
ISBN 13 : 1136692576
Total Pages : 345 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Beauty and Business by : Philip Scranton

Download or read book Beauty and Business written by Philip Scranton and published by Routledge. This book was released on 2014-03-05 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beauty seems simple; we know it when we see it. But of course our ideas about what is attractive are influenced by a broad range of social and economic factors, and in Beauty and Business leading historians set out to provide this important cultural context. How have retailers shaped popular consciousness about beauty? And how, in turn, have cultural assumptions influenced the commodification of beauty? The contributors here look to particular examples in order to address these questions, turning their attention to topics ranging from the social role of the African American hair salon, and the sexual dynamics of bathing suits and shirtcollars, to the deeper meanings of corsets and what the Avon lady tells us about changing American values. As a whole, these essays force us to reckon with the ways that beauty has been made, bought, and sold in modern America.

Business Leadership and Culture

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Business Leadership and Culture by : Björn Bjerke

Download or read book Business Leadership and Culture written by Björn Bjerke and published by Edward Elgar Publishing. This book was released on 1999 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comparing five different cultures - American, Arabian, Chinese, Japaness and Scandinavian - and how they reveal themselves in business practice, Bjorn Berke questions whether the culture-free business leader exists, and if so, what the characteristics of such a person might be.

The Culture Map

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Author :
Publisher : PublicAffairs
ISBN 13 : 1610392590
Total Pages : 289 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Culture Map by : Erin Meyer

Download or read book The Culture Map written by Erin Meyer and published by PublicAffairs. This book was released on 2014-05-27 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: An international business expert helps you understand and navigate cultural differences in this insightful and practical guide, perfect for both your work and personal life. Americans precede anything negative with three nice comments; French, Dutch, Israelis, and Germans get straight to the point; Latin Americans and Asians are steeped in hierarchy; Scandinavians think the best boss is just one of the crowd. It's no surprise that when they try and talk to each other, chaos breaks out. In The Culture Map, INSEAD professor Erin Meyer is your guide through this subtle, sometimes treacherous terrain in which people from starkly different backgrounds are expected to work harmoniously together. She provides a field-tested model for decoding how cultural differences impact international business, and combines a smart analytical framework with practical, actionable advice.

Riding the Waves of Culture

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Author :
Publisher : Nicholas Brealey International
ISBN 13 : 1904838405
Total Pages : 311 pages
Book Rating : 4.9/5 (48 download)

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Book Synopsis Riding the Waves of Culture by : Fons Trompenaars

Download or read book Riding the Waves of Culture written by Fons Trompenaars and published by Nicholas Brealey International. This book was released on 2011-01-11 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE DEFINITIVE GUIDE TO CROSS-CULTURAL MANAGEMENT The definitive guide to cross-cultural management--updated to help you lead effectively during a time of unprecedented globalization. First published nearly 20 years ago, Riding the Waves of Culture has now become the standard guide to conducting business in an international context. Now, the third edition provides you with important new information and groundbreaking methods for leading effectively in the most globalized business landscape ever.

The Power of Company Culture

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 074948196X
Total Pages : 193 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis The Power of Company Culture by : Chris Dyer

Download or read book The Power of Company Culture written by Chris Dyer and published by Kogan Page Publishers. This book was released on 2018-02-03 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: Independent Press Award 2018 - Business General Category Culture is the foundation for success in any organization. It's no coincidence that the companies with the strongest cultures not only consistently top the leaderboards of best places to work but also have the most engaged workforces, are the most in-demand employers and have the strongest financial performance. The Power of Company Culture debunks the myth that a remarkable company culture is something that a business either has or hasn't and shows how any company of any size can implement and maintain a world-class culture for business success. Structured around the seven pillars of culture success, The Power of Company Culture shows how to develop a company culture that improves productivity, performance, staff retention, company reputation and profits. Packed full of insights from leading practitioners at the forefront of developing outstanding company cultures including Michael Arena, Chief Talent Officer at General Motors, and Shari Conaway, Director of People at Southwest Airlines, this is essential reading for all HR Managers and business leaders who are responsible for building, monitoring and managing culture in their organizations.

A Stake in the Outcome

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Author :
Publisher : Crown Currency
ISBN 13 : 0385505094
Total Pages : 290 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis A Stake in the Outcome by : Jack Stack

Download or read book A Stake in the Outcome written by Jack Stack and published by Crown Currency. This book was released on 2003-09-16 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The First Management Classic of the New Millennium! A bold experiment is taking place these days, as leading-edge companies turn upside down the management paradigm that has dominated corporate thinking for more than one hundred years. Southwest Airlines is perhaps the most visible practitioner, soaring through economic downturns while its competitors slash their budgets and order massive layoffs, but you can find other pioneers of the new approach in almost every industry and market niche. Their secret: a culture of ownership that allows them to tap into the most underutilized resource in business today–namely, the enthusiasm, intelligence, and creativity of working people everywhere. No one knows more about building a culture of ownership than CEO Jack Stack, who’s been working on one for the past twenty years with his colleagues at SRC Holdings Corporation (formerly Springfield ReManufacturing Corporation). Along the way, they’ve turned their company into what Business Week has called a “management Mecca,” attracting thousands of people representing hundreds of businesses to SRC’s home in Springfield, Missouri. There the visitors learn how to incorporate the ideals and values of SRC’s remarkable corporate culture into their own organizations–and then they go back and do it. Now, in A Stake in the Outcome, Stack offers a master class on creating a culture of ownership, presenting the hard-won lessons of his own twenty-year journey and explaining what it really takes to build for long-term success. The pioneer of “open-book management” (described in the best-selling classic The Great Game of Business), Stack and twelve other managers began their journey in 1982, when they purchased their factory from its struggling parent company. SRC grew 15 percent a year, while adding almost a thousand new jobs, and the company’s stock price rocketed from 10 cents to $81.60 per share. In the process, Stack discovered that long-term success required constant innovation–and that building a culture of ownership involved much more than paying bonuses, handing out stock options, or setting up an employee stock ownership plan. In a successful ownership culture, every employee had to take the fate of the company as personally as an individual owner would. Achieving that level of commitment was extraordinarily difficult, but Stack realized that the payoff would be enormous: a company that was consistently able to outperform the market. A Stake in the Outcome isn’t about theory–it’s about practice. Stack draws from his own successes and failures at SRC to show how any company can teach its employees to think and act like owners, including how to implement an effective equity-sharing program, how to promote continuous learning at every level of the organization, how to fire up employees’ competitive juices, how to broaden the concept of leadership and delegate responsibility for the business, and how to build a workforce that is fast on its feet and ready to take advantage of every opportunity. You’ll also learn about other companies that have succeeded in building cultures of ownership–and the lessons they can teach the rest of us. Written in Jack Stack’s straightforward, witty, no-beating-around-the-bush style, A Stake in the Outcome is like having a one-on-one session with a master entrepreneur and business innovator. It shows managers and executives of companies both large and small how to build a ferociously motivated workforce that is energized and committed to meeting and overcoming the most daunting challenges a company can face.

Culture and Enterprise

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Author :
Publisher : Psychology Press
ISBN 13 : 9780415233583
Total Pages : 160 pages
Book Rating : 4.2/5 (335 download)

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Book Synopsis Culture and Enterprise by : Don Lavoie

Download or read book Culture and Enterprise written by Don Lavoie and published by Psychology Press. This book was released on 2000 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This remarkable new work reconciles two distinct disciplinary fields; the study of culture and the study of markets, to expand our understanding of the world of markets and business enterprise.

Culture and International Business

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Author :
Publisher : Routledge
ISBN 13 : 1136388877
Total Pages : 220 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Culture and International Business by : Kip Becker

Download or read book Culture and International Business written by Kip Becker and published by Routledge. This book was released on 2013-04-03 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management strategies to help you profit in the international realm! What is the most effective way to help an expatriate employee learn to function in the host country? How well do we understand the formation and performance of multinational alliances? Should you threaten to sue your Chinese distributor, or is friendliness a better tactic? These questions are among the issues tackled in Culture and International Business, a practical look at a complex topic. Increasingly, corporations and businesses are transnational or multinational in scope and culture in a way that was unimaginable a generation ago. Employees may be assigned to work overseas or deal with customers, suppliers, distributors, or factories across the globe. Even in domestic offices, employees from several different countries may work side by side. If you want your business to prosper in this new global economy, you must understand the effects of cultural differences on business practices or else risk making costly, potentially disastrous errors. Culture and International Business offers practical ideas and tested research on such vital topics of concern as: defining the moral, ethical, and legal implications of multicultural management attracting and retaining key personnel persuading employees in the host country to mentor an expatriate overcoming divisive cultural differences working within the guanxi relationship networks of China creating sustainable development strategies becoming aware of different attitudes toward change, gender, and risk-taking A genuinely multinational effort, the seven chapters of Culture and International Business were written by authors representing five nations on three continents. This important book is designed to help you understand a wide range of issues from several geographic areas that affect everyone doing business in the new global economy.

When Business Meets Culture

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Author :
Publisher : Palgrave Macmillan
ISBN 13 : 9781349327331
Total Pages : 290 pages
Book Rating : 4.3/5 (273 download)

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Book Synopsis When Business Meets Culture by : B. Munoz-Seca

Download or read book When Business Meets Culture written by B. Munoz-Seca and published by Palgrave Macmillan. This book was released on 2010-11-30 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The cultural sector is gaining increasing importance in our economies, consistantly registering growth rates above average GDP. This book presents insights on how cultural institutions can find new perspectives in their management and provides ideas to hasten culture's role as an economic developer.

There's No Business That's Not Show Business

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Author :
Publisher : FT Press
ISBN 13 : 0132704072
Total Pages : 370 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis There's No Business That's Not Show Business by : David L. Rogers

Download or read book There's No Business That's Not Show Business written by David L. Rogers and published by FT Press. This book was released on 2003-06-24 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Say goodbye to "business as usual"--to succeed today you need show business! How do you market in today's "experience culture"--as conventional advertising grows increasingly ineffective, and customers grow increasingly independent? Companies and brands from Altoids to Volkswagen have discovered the answer: bring show business into your business! There's No Business That's Not Show Business demonstrates how to use "show biz" techniques to cut through the clutter, engage your customers personally, differentiate your product or brand--and create real, long--term value. These techniques can be adapted for any product, service, or market--consumer or B2B. You'll learn how to clearly identify strategic objectives and expected outcomes; target your high--value customers; ensure that "show biz" marketing promotes your core brand message; extend your impact via PR and CRM; and, above all, achieve quantifiable results.

Business and the Culture of Ethics

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Author :
Publisher : Business Expert Press
ISBN 13 : 1952538238
Total Pages : 177 pages
Book Rating : 4.9/5 (525 download)

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Book Synopsis Business and the Culture of Ethics by : Quentin Langley

Download or read book Business and the Culture of Ethics written by Quentin Langley and published by Business Expert Press. This book was released on 2020-09-18 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores business ethics as applied in a modern context including data management, corporate social responsibility, media ethics, and government ethics. Ethics are not the same as morals. They are contextual and apply to specific relationships. This work explores business ethics as applied in a modern context including data management, corporate social responsibility, media ethics, and government ethics. Drawing on the work of philosophers, the work is nonetheless contemporary and practical.

Commerce and Culture

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Author :
Publisher : Ashgate Publishing, Ltd.
ISBN 13 : 0754663981
Total Pages : 368 pages
Book Rating : 4.7/5 (546 download)

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Book Synopsis Commerce and Culture by : Robert Lee

Download or read book Commerce and Culture written by Robert Lee and published by Ashgate Publishing, Ltd.. This book was released on 2011 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents a collection of interrelated essays by international scholars working on the relationship between commerce and culture from c. 1750 to the early-twentieth century. Considerable attention has recently been focused on the importance of social networks and business culture in reducing transaction costs, both in the pre-industrial period and during the nineteenth century, and these essays underline the centrality of this across a broad international setting. As such the volume provides an important addition to the available literature in this field and will attract a wide readership amongst business, cultural, maritime, economic, social and urban historians, as well as historical anthropologists, sociologists and other social scientists whose research embraces a longer-term perspective.