New Media And Domestic Tourism Promotion In Kenya

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New Media And Domestic Tourism Promotion In Kenya

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Author : Waswa Wanjala D.
Publisher : LAP Lambert Academic Publishing
ISBN 13 : 9783659266683
Total Pages : 160 pages
Book Rating : 4.2/5 (666 download)

Book Synopsis New Media And Domestic Tourism Promotion In Kenya by : Waswa Wanjala D.

Download or read book New Media And Domestic Tourism Promotion In Kenya written by Waswa Wanjala D. and published by LAP Lambert Academic Publishing. This book was released on 2013 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last few years, the use of online social networks has increased exponentially and some of these communities are among the most visited sites on the internet. With this boom in popularity has also come a rise in the need for marketing within these spaces and very little academic literature exists on how to best utilize this new arena in promotion activities. This book explores the use of new media in the promotion of domestic tourism. Despite evidence of slow rates of adoption among domestic tourists and tourist site managers, the future of tourism seems heavily dependent on this innovation. This is because all these players find this innovation to have a Relative Advantage. This exploration is conducted based on Everett Rogers' Diffusion of Innovations theory (1995). New media's high complexity, lack of its control in terms of user generated content, among other reasons, have hampered its adoption. These findings should help shed some light on this new and exciting Public Relations innovation and should be especially useful to professionals in Communication and Marketing fields or anyone considering utilizing online communities for for promotional purposes.

Policy Framework of Kenya's Tourism Sector Since Independence and Emerging Policy Concerns

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Author : Moses Ikiara
Publisher :
ISBN 13 :
Total Pages : 108 pages
Book Rating : 4.3/5 ( download)

Book Synopsis Policy Framework of Kenya's Tourism Sector Since Independence and Emerging Policy Concerns by : Moses Ikiara

Download or read book Policy Framework of Kenya's Tourism Sector Since Independence and Emerging Policy Concerns written by Moses Ikiara and published by . This book was released on 2001 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:

COVID-19 Impact on Tourism Performance in Africa

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Author : Peter Chihwai
Publisher : Springer Nature
ISBN 13 : 9819719313
Total Pages : 349 pages
Book Rating : 4.8/5 (197 download)

Book Synopsis COVID-19 Impact on Tourism Performance in Africa by : Peter Chihwai

Download or read book COVID-19 Impact on Tourism Performance in Africa written by Peter Chihwai and published by Springer Nature. This book was released on with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Report: Kenya 2016

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Author : Oxford Business Group
Publisher : Oxford Business Group
ISBN 13 : 1910068438
Total Pages : 235 pages
Book Rating : 4.9/5 (1 download)

Book Synopsis The Report: Kenya 2016 by : Oxford Business Group

Download or read book The Report: Kenya 2016 written by Oxford Business Group and published by Oxford Business Group. This book was released on 2015-12-15 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Kenyan economy performed comparatively well in 2015, even in the face of global economic headwinds. According to the World Bank, GDP growth is expected to reach 5.4% for the year, aided in large part by sustained public sector capital spending. The country has a strong private sector and received encouraging signs of new oil, gas and water reserves, which if harnessed appropriately bode well for future growth. The country’s medium- to long-term economic outlook is robust. With over 40% of the population under the age of 15, Kenya stands to benefit from a significant demographic dividend, provided that sufficient jobs can be found when this population enters the workforce. The country has a reasonably sized industrial base, competitive infrastructure and a large agricultural sector, all of which offer opportunities for capital-intensive investment.

Tourism and African Development

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Author : Isaac Sindiga
Publisher : Ashgate Publishing
ISBN 13 :
Total Pages : 244 pages
Book Rating : 4.F/5 ( download)

Book Synopsis Tourism and African Development by : Isaac Sindiga

Download or read book Tourism and African Development written by Isaac Sindiga and published by Ashgate Publishing. This book was released on 1999 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The example of Kenya is used to assess whether tourism is a viable development strategy for Africa and, more specifically, what is the contribution of tourism in development. The effect on environment and society is explored, alongside the response of Kenyan communities to international tourism. Recommendations for alternative tourism strategies are made, with applicability to other African countries.

Sustainable Tourism Dialogues in Africa

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Author : Judy Kepher Gona
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110702568
Total Pages : 334 pages
Book Rating : 4.1/5 (17 download)

Book Synopsis Sustainable Tourism Dialogues in Africa by : Judy Kepher Gona

Download or read book Sustainable Tourism Dialogues in Africa written by Judy Kepher Gona and published by Walter de Gruyter GmbH & Co KG. This book was released on 2022-03-21 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the future of tourism, Sustainable Tourism Dialogues in Africa is inclusive of experienced and emerging researchers, as well as incorporating local stakeholders in the tourism industry: architects, tourism operators, sustainable tourism lobbyists, policy makers, archaeologists, and geographers. The editors are frontline sustainable tourism advocates in Africa, and the book’s thematic content is derived from 30 inter-university seminars on sustainable tourism hosted by Sustainable Travel & Tourism Agenda Kenya from 2017 to November 2019. These seminars involved the participation of 17 universities in Kenya, tourism operators, conservationists, developmentalists, investors, policy makers, and students. Every chapter is a voice projecting aspirations for the responsible management of tourism in Africa and promoting the ideals of sustainable tourism that young people in Africa advocate for the industry’s future. In so doing, the authors pinpoint the necessary actions for bringing about transformations in sustainable development of tourism. The book thus seeks to encourage debate, while facilitating the development of both theoretical and practical foundations for managing tourism sustainably in Africa.

Tourism SMEs, Service Quality, and Destination Competitiveness

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Author : E. Jones and C. Haven
Publisher : CABI
ISBN 13 : 9781845930882
Total Pages : 408 pages
Book Rating : 4.9/5 (38 download)

Book Synopsis Tourism SMEs, Service Quality, and Destination Competitiveness by : E. Jones and C. Haven

Download or read book Tourism SMEs, Service Quality, and Destination Competitiveness written by E. Jones and C. Haven and published by CABI. This book was released on 2005 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses in on the dominant role of SMEs (small and medium-sized enterprises) in the tourism and hospitality industry. It explores their impact on consumer perceptions of a destination, drawing on examples of small hotels, guesthouses, cafes and restaurants. It also highlights the challenges faced by SMEs to promote destination business growth - with discussion of competitiveness, quality and standards. With its entity-relationship model of a destination, this edited collection of international papers fully explores the dynamics SMEs. Case studies from around the world also puts SMEs research into a global context.

Tourism Impacts, Planning and Management

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Author : Peter Mason
Publisher : Routledge
ISBN 13 : 1136353496
Total Pages : 202 pages
Book Rating : 4.1/5 (363 download)

Book Synopsis Tourism Impacts, Planning and Management by : Peter Mason

Download or read book Tourism Impacts, Planning and Management written by Peter Mason and published by Routledge. This book was released on 2012-08-06 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism Impacts, Planning and Management is a unique text, which links these three key areas of tourism: impacts, planning and management. Tourism impacts are multi-faceted and therefore are difficult to plan for and manage. This book looks at all the key players involved - be they tourists, host communities or industry members - and considers a number of approaches and techniques for managing tourism successfully. Divided into four parts, this text discusses: * The growth, development and impacts of tourism * Tourism planning and management: concepts, issues and key players * Tools and techniques in tourism planning and management: education, regulation and information technology * The future of tourism planning and management: issues of sustainability and the future Up-to-date, international case studies are used, for example the impacts of 9/11 and terrorism in Bali, to illustrate and provide a real-life context for the theories discussed. Exercises are also included to consolidate learning.

The Report: Kenya 2017

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Author :
Publisher : Oxford Business Group
ISBN 13 : 1910068845
Total Pages : pages
Book Rating : 4.9/5 (1 download)

Book Synopsis The Report: Kenya 2017 by :

Download or read book The Report: Kenya 2017 written by and published by Oxford Business Group. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: As the largest economy in the EAC and COMESA in terms of GDP, Kenya has positioned itself as a major economic power in sub-Saharan Africa. Traditionally a largely agrarian economy, Kenya has quickly entrenched its position as a manufacturing, logistics and technology hub in the region, and this diversification forms a solid platform from which the government can generate economic growth over the coming years. The resolution of the electoral process, improving business confidence and strong private consumption are likely to support GDP expansion over 2018 and into 2019. In April 2018 the IMF estimated the economy would expand by 5.5% in 2018 and 6% in 2019, compared to 4.8% in 2017.

School Certificate Geography 4

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Author :
Publisher : East African Publishers
ISBN 13 : 9789966253873
Total Pages : 238 pages
Book Rating : 4.2/5 (538 download)

Book Synopsis School Certificate Geography 4 by :

Download or read book School Certificate Geography 4 written by and published by East African Publishers. This book was released on with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Tourism Marketing for Cities and Towns

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Author : Bonita Kolb
Publisher : Routledge
ISBN 13 : 1134858159
Total Pages : 265 pages
Book Rating : 4.1/5 (348 download)

Book Synopsis Tourism Marketing for Cities and Towns by : Bonita Kolb

Download or read book Tourism Marketing for Cities and Towns written by Bonita Kolb and published by Routledge. This book was released on 2017-02-10 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new visitors to their city or tourism attraction. With the rise of social media, there is even more scope to explore how tourism marketers can use their own and other social media sites to communicate with today’s tech connected traveler. In a new updated volume, Tourism Marketing for Cities and Towns provides thorough and succinct coverage of place marketing theory specific to the tourism industry. It focuses on clearly explaining how to develop the branded destination with special emphasis on product analysis, promoting authenticity and, new to this edition, the use of social media to create the personalized experiences desired by visitors. In addition, it contains a wide range of international examples and perspectives from a large variety of different stakeholders, alongside discussion questions and strategic planning worksheets. This book provides both practical advice with real-world application and a theoretical background to the field as a whole. Written in an engaging style, this book will be valuable reading for upper level students and business practitioners of Tourism, Marketing, Urban Studies, Business Management and Leisure Studies.

Hospitality and Travel Marketing

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Author : Alastair M. Morrison
Publisher : Taylor & Francis
ISBN 13 : 1000655717
Total Pages : 864 pages
Book Rating : 4.0/5 (6 download)

Book Synopsis Hospitality and Travel Marketing by : Alastair M. Morrison

Download or read book Hospitality and Travel Marketing written by Alastair M. Morrison and published by Taylor & Francis. This book was released on 2022-10-27 with total page 864 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully revised and updated for its fifth edition, Hospitality and Travel Marketing provides students with an international and systematic approach to hospitality and travel marketing structured around planning, research, implementation, control, and evaluation. Written in a user-friendly style and structured in a logical and organized manner to aid learning, students benefit from the ease of communication, practical nature, and excellent use of relevant and up-to-date cases. The author's global experience in the industry is emphasized through content on hospitality and travel marketing and other parts of tourism, along with a plethora of timely and relevant ‘real-life’ case examples from around the world. This new fifth edition is positioned as a post-COVID-19 text, reflecting the new realities of marketing after the pandemic, and has been updated to reflect these current trends in the field, including e-marketing, mobile marketing, societal marketing, and destination branding. It specifically has been updated by: • Including three new technology chapters on e-marketing, marketing on social media platforms, electronic customer relationship management (eCRM), and customer co-creation in marketing • A new chapter on social responsibility, societal and social marketing • New content on the new realities of the post-COVID era and the increasing competitiveness in hospitality and travel, greater emphasis on branding, disruptive technologies, consumer control, marketing and generations, uses of user-generated content, and globalization • New global case studies throughout with reflective questions to use in class or for self-study • New marketing and e-marketing mini cases throughout the book • New and updated additional resources to aid understanding and teaching, including PowerPoint slides This international, accessible, and comprehensive whole-industry textbook, written by a world-renowned author and industry expert, is an invaluable study companion for students of hospitality and travel marketing.

The SAGE Handbook of Tourism Management

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Author : Chris Cooper
Publisher : SAGE
ISBN 13 : 1526444496
Total Pages : 1629 pages
Book Rating : 4.5/5 (264 download)

Book Synopsis The SAGE Handbook of Tourism Management by : Chris Cooper

Download or read book The SAGE Handbook of Tourism Management written by Chris Cooper and published by SAGE. This book was released on 2021-08-04 with total page 1629 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Tourism Management is a critical, authoritative review of tourism management, written by leading international thinkers and academics in the field. Arranged over two volumes, the chapters are framed as critical synoptic pieces covering key developments, current issues and debates, and emerging trends and future considerations for the field. The two volumes focus in turn on the theories, concepts and disciplines that underpin tourism management in volume one, followed by examinations of how those ideas and concepts have been applied in the second volume. Chapters are structured around twelve key themes: Volume One Part One: Researching Tourism Part Two: Social Analysis Part Three: Economic Analysis Part Four: Technological Analysis Part Five: Environmental Analysis Part Six: Political Analysis Volume Two Part One: Approaching Tourism Part Two: Destination Applications Part Three: Marketing Applications Part Four: Tourism Product Markets Part Five: Technological Applications Part Six: Environmental Applications This handbook offers a fresh, contemporary and definitive look at tourism management, making it an essential resource for academics, researchers and students.

Sustainable Development in Post-Pandemic Africa

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Author : Fred Olayele
Publisher : Taylor & Francis
ISBN 13 : 1000755363
Total Pages : 198 pages
Book Rating : 4.0/5 (7 download)

Book Synopsis Sustainable Development in Post-Pandemic Africa by : Fred Olayele

Download or read book Sustainable Development in Post-Pandemic Africa written by Fred Olayele and published by Taylor & Francis. This book was released on 2022-10-21 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: With both domestic and external financing expected to dry up in the wake of the COVID-19 pandemic, this book argues that there is a need for fresh ideas and new strategies for achieving sustainable development in Africa. In addition to triggering the most severe recession in nearly a century, the COVID-19 pandemic has disrupted global value chains, causing unprecedented damage to healthcare systems, economies, and well-being, hitting the world’s most vulnerable people the hardest. Even before the pandemic, Africa was suffering from the effects of low commodity prices, sluggish GDP growth, high debt levels, low levels of domestic savings, and weak private capital inflows. This book argues that now, as the continent emerges from the current crisis, it will be important to reconfigure current financing sources under a forward-looking framework that incorporates other non-traditional financing tools and mechanisms such as public-private partnerships, sovereign wealth funds, gender lens investing, new growth drivers, and emerging and disruptive technologies. Finally, the book concludes by adopting a sectoral approach and examining the real economy impacts of new growth drivers such as agriculture value chains, industrialization, tourism, and the blue economy. Drawing on a range of original research as well as insights from practice, this book will be a useful guide for Global Development and African Studies researchers, as well as for policy makers, investors, finance specialists, and global business practitioners and entrepreneurs.

Kenya National Assembly Official Record (Hansard)

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Author :
Publisher :
ISBN 13 :
Total Pages : 35 pages
Book Rating : 4./5 ( download)

Book Synopsis Kenya National Assembly Official Record (Hansard) by :

Download or read book Kenya National Assembly Official Record (Hansard) written by and published by . This book was released on 1998-10-28 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: The official records of the proceedings of the Legislative Council of the Colony and Protectorate of Kenya, the House of Representatives of the Government of Kenya and the National Assembly of the Republic of Kenya.

Resilient and Sustainable Destinations After Disaster

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Author : Jeetesh Kumar
Publisher : Emerald Group Publishing
ISBN 13 : 1803820217
Total Pages : 337 pages
Book Rating : 4.8/5 (38 download)

Book Synopsis Resilient and Sustainable Destinations After Disaster by : Jeetesh Kumar

Download or read book Resilient and Sustainable Destinations After Disaster written by Jeetesh Kumar and published by Emerald Group Publishing. This book was released on 2023-08-16 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Resilient and Sustainable Destinations After Disaster presents a multitude of perspectives into the predicaments faced by global destinations during and various crises, examining emerging trends and proposing renewed management solutions and strategies for destinations to rebuild their businesses.

The Weekly Review

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Author :
Publisher :
ISBN 13 :
Total Pages : 340 pages
Book Rating : 4.:/5 ( download)

Book Synopsis The Weekly Review by :

Download or read book The Weekly Review written by and published by . This book was released on 1998 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: