The New Era of the CCO

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Author :
Publisher : Business Expert Press
ISBN 13 : 1631575368
Total Pages : 243 pages
Book Rating : 4.6/5 (315 download)

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Book Synopsis The New Era of the CCO by : Roger Bolton

Download or read book The New Era of the CCO written by Roger Bolton and published by Business Expert Press. This book was released on 2018-01-24 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: The role of the chief communication officer (CCO) in today’s enterprise has dramatically changed over the past 30 years. Once focused on getting news out to media outlets, today’s CCO has become an integral part of any enterprise—company, corporation, governmental, and nongovernmental entity. Today’s CCO is responsible for internal and external communication, with creating and implementing communication strategies that help mold enterprise mission, vision, value, and character, and with building enterprise reputation through stakeholder engagement. As a part of the “C-Suite,” the CCO must understand not only the psychology and sociology of the business, but also the role that she has in informing the C-Suite and the chief executive officer what internal and external stakeholders are thinking and how this may affect corporate image in terms of credibility, confidence, trust, relationship, and reputation. In short, the new CCO must understand both the science and the art of communication and apply that knowledge to advancing her enterprise’s goals and objectives through a faster and ever-larger-reaching set of media.

Health Communication: Strategies and Skills for a New Era

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Author :
Publisher : Jones & Bartlett Learning
ISBN 13 : 1284175022
Total Pages : 1054 pages
Book Rating : 4.2/5 (841 download)

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Book Synopsis Health Communication: Strategies and Skills for a New Era by : Claudia Parvanta

Download or read book Health Communication: Strategies and Skills for a New Era written by Claudia Parvanta and published by Jones & Bartlett Learning. This book was released on 2018-08-27 with total page 1054 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Communication: Strategies and Skills for a New Era provides a practical process model for developing a health communication intervention. The book also explores exposure to media and how it shapes our conceptions of health and illness. Using a life stages and environments approach, the book touches on the patient role and how we ‘hear’ information from health care providers as well as guidance on how to be a thoughtful consumer of health information.

Returning to Interpersonal Dialogue and Understanding Human Communication in the Digital Age

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Author :
Publisher : IGI Global
ISBN 13 : 1522541691
Total Pages : 299 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Returning to Interpersonal Dialogue and Understanding Human Communication in the Digital Age by : Brown Sr., Michael A.

Download or read book Returning to Interpersonal Dialogue and Understanding Human Communication in the Digital Age written by Brown Sr., Michael A. and published by IGI Global. This book was released on 2018-07-20 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital collaboration is abundant in today’s world, but it is often problematic and does not provide an apt solution to the human need for comprehensive communication. Humans require more personal interactions beyond what can be achieved online. Returning to Interpersonal Dialogue and Understanding Human Communication in the Digital Age is a collection of innovative studies on the methods and applications of comparing online human interactions to face-to-face interactions. While highlighting topics including digital collaboration, social media, and privacy, this book is a vital reference source for public administrators, educators, businesses, academicians, and researchers seeking current research on the importance of non-digital communication between people.

Language and Intercultural Communication in the New Era

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Author :
Publisher : Routledge
ISBN 13 : 0415808898
Total Pages : 332 pages
Book Rating : 4.4/5 (158 download)

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Book Synopsis Language and Intercultural Communication in the New Era by : Farzad Sharifian

Download or read book Language and Intercultural Communication in the New Era written by Farzad Sharifian and published by Routledge. This book was released on 2013 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studies of intercultural communication in applied linguistics initially focused on miscommunication, mainly between native and non-native speakers of English. The advent of the twenty-first century has witnessed, however, a revolution in the contexts and contents of intercultural communication; technological advances such as chat rooms, emails, personal weblogs, Facebook, Twitter, mobile text messaging on the one hand, and the accelerated pace of people's international mobility on the other have given a new meaning to the term 'intercultural communication'. Given the remarkable growth in the prevalence of intercultural communication among people from many cultural backgrounds, and across many contexts and channels, conceptual divides such as 'native/non-native' are now almost irrelevant. This has caused the power attached to English and native speaker-like English to lose much of its automatic domination. Such developments have provided new opportunities, as well as challenges, for the study of intercultural communication and its increasingly complex nature. This book showcases recent studies in the field in a multitude of contexts to enable a collective effort towards advancements in the area.

New Communications Era

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Publisher :
ISBN 13 :
Total Pages : 19 pages
Book Rating : 4.:/5 (498 download)

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Book Synopsis New Communications Era by : Washington COMMUNICATIONS SATELLITE CORPORATION (D. C.)

Download or read book New Communications Era written by Washington COMMUNICATIONS SATELLITE CORPORATION (D. C.) and published by . This book was released on 1966 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Political Communication in the Era of New Technologies

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Author :
Publisher : Studies in Communication and Politics
ISBN 13 : 9783631644119
Total Pages : 0 pages
Book Rating : 4.6/5 (441 download)

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Book Synopsis Political Communication in the Era of New Technologies by : Bogusława Dobek-Ostrowska

Download or read book Political Communication in the Era of New Technologies written by Bogusława Dobek-Ostrowska and published by Studies in Communication and Politics. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication is a collection of socio-political studies on the phenomenon of political communication in the 21st century and changes caused by the use of new technologies. The book explores the phenomenon of political communication in Germany, Mexico, Poland, Romania, Scotland, Slovakia, the USA and Zimbabwe.

Political Communication in a New Era

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1134439504
Total Pages : 209 pages
Book Rating : 4.1/5 (344 download)

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Book Synopsis Political Communication in a New Era by : Philippe Maarek

Download or read book Political Communication in a New Era written by Philippe Maarek and published by Taylor & Francis. This book was released on 2005-08-18 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book seeks to provide readers with a cross-national perspective concerning the art of political communication in a field increasingly affected by globalization, fragmentation of political audiences, and the rise of professional communications experts - a field concerned not only with how leaders are chosen, but also with how they govern. Structured in two sections, Political Communication in a New Era examines both methods of gathering and disseminating information in a time of technological transformation, and developments in the uses of political communication across the globe. Contributors offer perspectives from Canada, France, Germany, Israel, Italy and the United States.

Communication and Power in the Global Era

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Author :
Publisher : Routledge
ISBN 13 : 113623831X
Total Pages : 304 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis Communication and Power in the Global Era by : Marwan M. Kraidy

Download or read book Communication and Power in the Global Era written by Marwan M. Kraidy and published by Routledge. This book was released on 2012-11-27 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book re-visits how we think about communication and power in the global era. It takes stock of the last fifty years of scholarship, maps key patterns and concepts and sets an agenda for theory and research. The book addresses such questions as: How are national and cultural identities re-fashioned and expressed in the global era? How can we best understand the emergence of multiple and sometimes antagonistic modernities worldwide? How are political struggles fought and communicated on the local-national-global nexus? How do we integrate emerging media environments in global communication studies? Bringing together essays from a range of internationally renowned scholars, this book will be useful to undergraduate and postgraduate students on Media and Communication Studies courses, particularly those studying globalisation and global media. Contributors: Hector Amaya Paula Chakravartty Andrew Crocco Myria Georgiou Le Han Anikó Imre Koichi Iwabuchi Marwan M. Kraidy Sara Mourad Patrick D. Murphy Tarik Sabry Paddy Scannell Piotr M. Szpunar Guobin Yang Barbie Zelizer

Post-Truth Public Relations

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Author :
Publisher : Routledge
ISBN 13 : 0429769032
Total Pages : 261 pages
Book Rating : 4.4/5 (297 download)

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Book Synopsis Post-Truth Public Relations by : Gareth Thompson

Download or read book Post-Truth Public Relations written by Gareth Thompson and published by Routledge. This book was released on 2020-01-17 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the purpose, practice and effects of public relations (PR) at a time that has been variously described as an era of populism, post-truth and fake news. It considers how PR processes have contributed to the current social condition of post-truth and what constitutes PR work in this environment. Post-Truth Public Relations: Communication in an Era of Digital Disinformation proposes that while we can now look back upon the last 80–100 years as a period of classical PR, that style is being supplemented by the emergence of a post-classical form of PR that has emerged in response to the post-truth era. This new style of PR consists of a mixed repertoire of communicative work that matches the new geometry of digital media and delivers a mix of online engagement and persuasion in order to meet the needs of increasingly partisan audiences. Using contemporary case studies and original interviews with PR practitioners in several countries, including China and the Philippines, the book investigates how PR workers have reconciled their role as communicative intermediaries with the post-truth era of digital disinformation. This thought-provoking book will be of great interest to researchers and advanced students interested in the changing nature of PR and its practice.

Toward 6G

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Publisher : John Wiley & Sons
ISBN 13 : 1119658020
Total Pages : 242 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Toward 6G by : Martin Maier

Download or read book Toward 6G written by Martin Maier and published by John Wiley & Sons. This book was released on 2021-01-27 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The latest developments and recent progress on the key technologies enabling next-generation 6G mobile networks Toward 6G: A New Era of Convergence offers an up-to-date guide to the emerging 6G vision by describing new human-centric services made possible by combinations of mobile robots, avatars, and smartphones, which will be increasingly replaced with wearable displays and haptic interfaces that provide immersive extended reality (XR) experiences. The authors—noted experts on the topic—include a review of their work and information on the recent progress on the Tactile Internet and multi-sensory haptic communications. The book highlights decentralized edge computing in particular via Ethereum blockchain technologies, most notably the so-called decentralized autonomous organization (DAO) for crowdsourcing of human skills to solve problems that machines (such as autonomous artificial intelligence agents and robots) alone cannot solve well. The book also contains a review of the most recent and ongoing work on XR (including virtual/augmented/mixed reality). Specifically, the book describes the implications of the transition from the current gadgets-based Internet to a future Internet that is evolving from bearables (such as smartphones), moves towards wearables (for example Amazon's recently launched voice-controlled Echo Loop ring, glasses, and earbuds), and then finally progresses to nearables with embedded computing technologies and intelligent provisioning mechanisms for the delivery of human-intended services, including sixth-sense perceptions, in a 6G post-smartphone era. This important text: Offers a review of the 6G network architectures and key enabling technologies Explains why 6G should not be a mere exploration of more spectrum at high-frequency bands, but rather a convergence of upcoming technological trends Describes the Tactile Internet's human-in-the-loop centric design principles and haptic communications models Includes analytical frameworks to estimate the fluid orchestration of human + machine co-activities across unified communication network infrastructures Explores the performance gains of cooperative computation offloading with communications and computation limitations in both fronthaul and backhaul Written for students, network researchers, professionals, engineers, and practitioners, Toward 6G: A New Era of Convergence explores the most recent advances on the key technologies enabling next-generation 6G mobile networks, with an emphasis on their seamless convergence.

Intelligence Communication in the Digital Era: Transforming Security, Defence and Business

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Author :
Publisher : Springer
ISBN 13 : 1137523794
Total Pages : 127 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis Intelligence Communication in the Digital Era: Transforming Security, Defence and Business by : R. Arcos

Download or read book Intelligence Communication in the Digital Era: Transforming Security, Defence and Business written by R. Arcos and published by Springer. This book was released on 2015-06-02 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume argues that producers of analysis need to shift from producing static, narrative products to much more dynamic, digitally-based platforms in order to remain competitive and relevant.

Misunderstanding News Audiences

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Author :
Publisher : Routledge
ISBN 13 : 1315444348
Total Pages : 242 pages
Book Rating : 4.3/5 (154 download)

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Book Synopsis Misunderstanding News Audiences by : Eiri Elvestad

Download or read book Misunderstanding News Audiences written by Eiri Elvestad and published by Routledge. This book was released on 2018-04-09 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Misunderstanding News Audiences interrogates the prevailing myths around the impact of the Internet and social media on news consumption and democracy. The book draws on a broad range of comparative research into audience engagement with news, across different geographic regions, to provide insight into the experience of news audiences in the twenty-first century. From its inception, it was imagined that the Internet would benignly transform the nature of news media and its consumers. There were predictions that it would, for example, break up news oligarchies, improve plurality and diversity through news personalisation, create genuine social solidarity online, and increase political awareness and participation among citizens. However, this book finds that, while mainstream news media is still the major source of news, the new media environment appears to lead to greater polarisation between news junkies and news avoiders, and to greater political polarisation. The authors also argue that the dominant role of the USA in the field of news audience research has created myths about a global news audience, which obscures the importance of national context as a major explanation for news exposure differences. Misunderstanding News Audiences presents an important analysis of findings from recent audience studies and, in doing so, encourages readers to re-evaluate popular beliefs about the influence of the Internet on news consumption and democracy in the West.

The Oxford Handbook of American Public Opinion and the Media

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Author :
Publisher : OUP Oxford
ISBN 13 : 0199673020
Total Pages : 804 pages
Book Rating : 4.1/5 (996 download)

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Book Synopsis The Oxford Handbook of American Public Opinion and the Media by : Robert Y. Shapiro

Download or read book The Oxford Handbook of American Public Opinion and the Media written by Robert Y. Shapiro and published by OUP Oxford. This book was released on 2013-05-23 with total page 804 pages. Available in PDF, EPUB and Kindle. Book excerpt: With engaging new contributions from the major figures in the fields of the media and public opinion The Oxford Handbook of American Public Opinion and the Media is a key point of reference for anyone working in American politics today.

The Media Welfare State

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Publisher : University of Michigan Press
ISBN 13 : 047212031X
Total Pages : 165 pages
Book Rating : 4.4/5 (721 download)

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Book Synopsis The Media Welfare State by : Ole J. Mjøs

Download or read book The Media Welfare State written by Ole J. Mjøs and published by University of Michigan Press. This book was released on 2014-10-22 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media Welfare State: Nordic Media in the Digital Era comprehensively addresses the central dynamics of the digitalization of the media industry in the Nordic countries—Sweden, Norway, Denmark, Finland, and Iceland—and the ways media organizations there are transforming to address the new digital environment. Taking a comparative approach, the authors provide an overview of media institutions, content, use, and policy throughout the region, focusing on the impact of information and communication technology/internet and digitalization on the Nordic media sector. Illustrating the shifting media landscape the authors draw on a wide range of cases, including developments in the press, television, the public service media institutions, and telecommunication.

Brand Media Strategy

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Publisher : Macmillan
ISBN 13 : 0230104746
Total Pages : 342 pages
Book Rating : 4.2/5 (31 download)

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Book Synopsis Brand Media Strategy by : Antony Young

Download or read book Brand Media Strategy written by Antony Young and published by Macmillan. This book was released on 2010-12-21 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: From YouTube to Facebook to the iPhone, today’s media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evolving technology come powerful ways to track what’s working, what’s not, and how to get the maximum impact for your brand in a shrinking economy. Media and brand expert Antony Young explores how today’s most innovative marketers are integrating the latest media tools into a comprehensive strategy to grow their brands and are getting unprecedented results. He explores: • the future of advertising in traditional media and how to judge the investment’s value in today’s results-driven marketing world • how to get the maximum impact out of digital media, including online searches, social media, and mobile phones • the importance of employing non-traditional media vehicles, such as marketing, PR, branded entertainment, and product placement.

Brand Media Strategy

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Author :
Publisher : Palgrave Macmillan
ISBN 13 : 9781349949755
Total Pages : 0 pages
Book Rating : 4.9/5 (497 download)

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Book Synopsis Brand Media Strategy by : A. Young

Download or read book Brand Media Strategy written by A. Young and published by Palgrave Macmillan. This book was released on 2016-08-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.

Integrated Communications in the Postmodern Era

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Author :
Publisher : Springer
ISBN 13 : 1137388552
Total Pages : 286 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Integrated Communications in the Postmodern Era by : Philip J. Kitchen

Download or read book Integrated Communications in the Postmodern Era written by Philip J. Kitchen and published by Springer. This book was released on 2014-12-02 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, but particular apposite as the original conference was hosted in Turkey, a rapidly developing nation, and one enjoying significant growth in the global.