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National Advertising In Newspapers
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Book Synopsis Marketing the Blue and Gray by : Lawrence A. Kreiser, Jr.
Download or read book Marketing the Blue and Gray written by Lawrence A. Kreiser, Jr. and published by LSU Press. This book was released on 2019-06-12 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lawrence A. Kreiser, Jr.’s Marketing the Blue and Gray analyzes newspaper advertising during the American Civil War. Newspapers circulated widely between 1861 and 1865, and merchants took full advantage of this readership. They marketed everything from war bonds to biographies of military and political leaders; from patent medicines that promised to cure almost any battlefield wound to “secession cloaks” and “Fort Sumter” cockades. Union and Confederate advertisers pitched shopping as its own form of patriotism, one of the more enduring legacies of the nation’s largest and bloodiest war. However, unlike important-sounding headlines and editorials, advertisements have received only passing notice from historians. As the first full-length analysis of Union and Confederate newspaper advertising, Kreiser’s study sheds light on this often overlooked aspect of Civil War media. Kreiser argues that the marketing strategies of the time show how commercialization and patriotism became increasingly intertwined as Union and Confederate war aims evolved. Yankees and Rebels believed that buying decisions were an important expression of their civic pride, from “Union forever” groceries to “States Rights” sewing machines. He suggests that the notices helped to expand American democracy by allowing their diverse readership to participate in almost every aspect of the Civil War. As potential customers, free blacks and white women perused announcements for war-themed biographies, images, and other material wares that helped to define the meaning of the fighting. Advertisements also helped readers to become more savvy consumers and, ultimately, citizens, by offering them choices. White men and, in the Union after 1863, black men might volunteer for military service after reading a recruitment notice; or they might instead respond to the kind of notice for “draft insurance” that flooded newspapers after the Union and Confederate governments resorted to conscription to help fill the ranks. Marketing the Blue and Gray demonstrates how, through their sometimes-messy choices, advertising pages offered readers the opportunity to participate—or not—in the war effort.
Book Synopsis National Advertising in Newspapers by : Neil Hopper Borden
Download or read book National Advertising in Newspapers written by Neil Hopper Borden and published by . This book was released on 1946 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Small Daily Newspapers Under the Fair Labor Standards Act. June 1942 by : United States. Department of Labor. Wage and Hour Division
Download or read book Small Daily Newspapers Under the Fair Labor Standards Act. June 1942 written by United States. Department of Labor. Wage and Hour Division and published by . This book was released on 1942 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Small Daily Newspapers Under the Fair Labor Standards Act. June 1942 by : United States. Dept. of Labor. Wage and Hour Division
Download or read book Small Daily Newspapers Under the Fair Labor Standards Act. June 1942 written by United States. Dept. of Labor. Wage and Hour Division and published by . This book was released on 1942 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Book Business by : Mike Shatzkin
Download or read book The Book Business written by Mike Shatzkin and published by Oxford University Press. This book was released on 2019-02-01 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many of us read books every day, either electronically or in print. We remember the books that shaped our ideas about the world as children, go back to favorite books year after year, give or lend books to loved ones and friends to share the stories we've loved especially, and discuss important books with fellow readers in book clubs and online communities. But for all the ways books influence us, teach us, challenge us, and connect us, many of us remain in the dark as to where they come from and how the mysterious world of publishing truly works. How are books created and how do they get to readers? The Book Business: What Everyone Needs to Know® introduces those outside the industry to the world of book publishing. Covering everything from the beginnings of modern book publishing early in the 20th century to the current concerns over the alleged death of print, digital reading, and the rise of Amazon, Mike Shatzkin and Robert Paris Riger provide a succinct and insightful survey of the industry in an easy-to-read question-and-answer format. The authors, veterans of "trade publishing," or the branch of the business that puts books in our hands through libraries or bookstores, answer questions from the basic to the cutting-edge, providing a guide for curious beginners and outsiders. How does book publishing actually work? What challenges is it facing today? How have social media changed the game of book marketing? What does the life cycle of a book look like in 2019? They focus on how practices are changing at a time of great flux in the industry, as digital creation and delivery are altering the commercial realities of the book business. This book will interest not only those with no experience in publishing looking to gain a foothold on the business, but also those working on the inside who crave a bird's eye view of publishing's evolving landscape. This is a moment of dizzyingly rapid change wrought by the emergence of digital publishing, data collection, e-books, audio books, and the rise of self-publishing; these forces make the inherently interesting business of publishing books all the more fascinating.
Book Synopsis Buying and Selling by : Shanti Graheli
Download or read book Buying and Selling written by Shanti Graheli and published by BRILL. This book was released on 2019-02-11 with total page 583 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buying and Selling explores the many facets of the business of books across and beyond Europe, adopting the viewpoints of printers, publishers, booksellers, and readers. Essays by twenty-five scholars from a range of disciplines seek to reconstruct the dynamics of the trade through a variety of sources. Through the combined investigation of printed output, documentary evidence, provenance research, and epistolary networks, this volume trails the evolving relationship between readers and the book trade. In the resulting picture of failure and success, balanced precariously between debt-economies, sale strategies and uncertain profit, customers stand out as the real winners.
Download or read book Advertising & Selling written by and published by . This book was released on 1927 with total page 1266 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Oregon Exchanges for the Newspapermen of the State of Oregon by :
Download or read book Oregon Exchanges for the Newspapermen of the State of Oregon written by and published by . This book was released on 1922 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The London Spy written by Edward Ward and published by . This book was released on 1699 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Advertising Age and Mail Order Journal by :
Download or read book The Advertising Age and Mail Order Journal written by and published by . This book was released on 1916 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Economic Implications of Advertising (RLE Advertising) by : Otto John Firestone
Download or read book The Economic Implications of Advertising (RLE Advertising) written by Otto John Firestone and published by Routledge. This book was released on 2013-05-02 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere. First published in 1967.
Book Synopsis Tobacco Goes to College by : Elizabeth Crisp Crawford
Download or read book Tobacco Goes to College written by Elizabeth Crisp Crawford and published by McFarland. This book was released on 2014-03-13 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to document the history of cigarette advertising on college and university campuses. From the 1920s to the 1960s, such advertisers had a strong financial grip on student media and thus a degree of financial power over colleges and universities across the nation. The tobacco industry's strength was so great many doubted whether student newspapers and other campus media could survive without them. When the Tobacco Institute, the organization that governed the industry, decided to pull their advertising in June of 1963 nearly 2,000 student publications needed to recover up to 50 percent of their newly lost revenue. Although student newspapers are the main focus of this book, tobacco's presence on campus permeated more than just the student paper. Cigarette brands were promoted at football games, on campus radio and through campus representatives, and promotional items were placed on campus in locations such as university stores and the student union.
Author :United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly Publisher : ISBN 13 : Total Pages :1968 pages Book Rating :4.:/5 (319 download)
Book Synopsis Failing Newspaper Act by : United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly
Download or read book Failing Newspaper Act written by United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly and published by . This book was released on 1967 with total page 1968 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considers S. 1312, to exempt from the antitrust laws certain combinations and arrangements necessary for the survival of failing newspapers. Includes report "Newspaper Monopolies and the Antitrust Laws, a Study of the Failing Newspaper Act;" by International Typographical Union, 1967 (p. 125-172).
Download or read book The Ohio Newspaper written by and published by . This book was released on 1924 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book U.S. Industrial Outlook written by and published by . This book was released on 1973 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis International Marketing by : Goodluck Charles
Download or read book International Marketing written by Goodluck Charles and published by Cambridge Scholars Publishing. This book was released on 2016-09-23 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume offers an excellent understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with greater emphasis on developing countries. Designed for academics, researchers, students, practitioners, and policy-makers in the fields of international marketing, international business, and international trade, the book provides in-depth knowledge and understanding of contemporary theories and their applications in international marketing functions and practices. It exposes the readers to the global environmental forces that impact on international marketing involvement and the basic marketing strategies suitable for international marketing. As such, it will enable the reader to develop skills for effective planning, organization, execution, and control of international marketing operations. While a great deal of effort has been spent on meaningfully integrating the theoretical foundations and actual business practices, various concepts are supported by compelling exhibits, industry-specific examples, and illustrations from developing countries. The questions at the end of each chapter are designed to test the readers’ understanding and application of what they have learned in actual situations.
Author :United States. Congress. House. Committee on the Judiciary. Subcommittee No. 5 Publisher : ISBN 13 : Total Pages :520 pages Book Rating :4.0/5 (18 download)
Book Synopsis Newspaper Preservation Act by : United States. Congress. House. Committee on the Judiciary. Subcommittee No. 5
Download or read book Newspaper Preservation Act written by United States. Congress. House. Committee on the Judiciary. Subcommittee No. 5 and published by . This book was released on 1968 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt:
