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Names That Sell
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Download or read book Names that Sell written by Fred Barrett and published by . This book was released on 1995 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating a great business name is one of the last investments you will ever make. NAMES THAT SELL is a do-it-yourself manual that will: give you all of the tools you need to create distinctive, appropriate busines names; shows 25 naming techniques.
Book Synopsis I Don't Drop Names Like Marilyn Monroe Just to Sell Books by : Richard Baer
Download or read book I Don't Drop Names Like Marilyn Monroe Just to Sell Books written by Richard Baer and published by iUniverse. This book was released on 2005-09 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the early 1950's, in Los Angeles, at 6 AM, John West, vice-president of the National Broadcasting Company in charge of west coast, gets a phone call from New York City on the NBC tie line. The caller is General David Sarnoff, chairman of the Board of RCA, the Radio Corporation of America, NBC's parent company. Awakened from sleep, Mr. West groggily says "Hello" "John, this is General Sarnoff." Mr. West swiftly clears the cobwebs. "Good morning, General, it's always good to hear from you." "John, you're acquainted with my nephew Richard Baer, aren't you?" "Yes, General, I am. He's a fine young man. I think very highly of him." "Last night I spoke with his mother, my sister. She's upset. The reason she's upset is that Richard has been out of work for four months and he has no prospects, so it looks like his life is going nowhere." "General, I'm surprised and sorry to hear that." "John, I want you to find Richard a job. And I want you to find him a job by nine o'clock this morning, your time. I'll be waiting for your call saying you took care of it. Goodbye."
Book Synopsis Legacy: The Names Behind the Brands by : Dona Herweck Rice
Download or read book Legacy: The Names Behind the Brands written by Dona Herweck Rice and published by Teacher Created Materials. This book was released on 2024-02-13 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: A rose by any other name would smell as sweet-but would a company by any other name sell as well? That’s the million-dollar question behind every brand! More often than you may think, behind each brand is a person whose name may be better remembered for the product than for the person. Packed with fun facts and detailed sidebars, this informational text explores the inspirational stories of the people behind brand names such as Hilton, Hasbro, Hershey, and more. Packed with fun facts, fascinating sidebars, and featuring TIME? content and images, this nonfiction book has text features such as a glossary, an index, and a table of contents to engage students in reading as they build their comprehension, vocabulary, and reading skills. The Reader’s Guide and extended Try It! activity increase understanding of the material, and develop higher-order thinking. Check It Out! offers print and online resources for additional reading. Keep students reading from cover to cover with this captivating text!
Book Synopsis Brand Names That Sell by : J. David Placek
Download or read book Brand Names That Sell written by J. David Placek and published by . This book was released on 2014-05-16 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, there is nothing easy about creating a brand name that sells. It takes more than creativity and marketing acumen. It takes clear thinking and unflinching resolve to invent something new and useful. This small book was written to pass on to readers some of the insights we have gained by working on some of the most challenging assignments with some of the most talented clients across the globe. Over the years, we have sought to apply a coherent set of ideas in extraordinarily different ways. One of the great beauties of brand development is that each time it is like starting over again.
Book Synopsis Choosing the Right Domain Name by : Alan Charlesworth
Download or read book Choosing the Right Domain Name written by Alan Charlesworth and published by Lulu.com. This book was released on 2009-10-02 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to choosing the right domain name for your organization, business, product or brand
Book Synopsis Hello, My Name Is Awesome by : Alexandra Watkins
Download or read book Hello, My Name Is Awesome written by Alexandra Watkins and published by Berrett-Koehler Publishers. This book was released on 2019-10-01 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to naming your product or business has been updated throughout with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace. Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace-naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and effective brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test. A great name makes you SMILE because it is Suggestive—evokes something about your brand; is Memorable—makes an association with the familiar; uses Imagery—aids memory through evocative visuals; has Legs—lends itself to a theme for extended mileage; and is Emotional—moves people. A bad name, on the other hand, makes you SCRATCH your head because it is Spelling challenged—looks like a typo; is a Copycat—similar to competitors' names; is Restrictive—limits future growth; is Annoying—seems forced and frustrates customers; is Tame—feels flat, merely descriptive, and uninspired; suffers from the Curse of Knowledge—speaks only to insiders; and is Hard to pronounce—confuses and distances customers. This 50 percent–new second edition has double the number of brainstorming tools and techniques, even more secrets and strategies to nab an available domain name, a brand-new chapter on how companies are using creative names around the office to add personality to everything from cafeterias to conference rooms, and much more.
Download or read book Advertising & Selling written by and published by . This book was released on 1920 with total page 1442 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Generic Top-Level Domains by : Tobias Mahler
Download or read book Generic Top-Level Domains written by Tobias Mahler and published by Edward Elgar Publishing. This book was released on 2019 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: This topical book examines the regulatory framework for introducing generic Top-Level Domains on the Internet. Drawn up by the Internet Corporation for Assigned Names and Numbers (ICANN), these rules form part of a growing body of transnational private regulation, complementing national and international law. The book elucidates and discusses how ICANN has tackled a diverse set of economic and regulatory issues, including competition, consumer protection, property rights, procedural fairness, and the resolution of disputes.
Download or read book Official Gazette written by Philippines and published by . This book was released on 1914 with total page 1568 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Bulletin written by and published by . This book was released on 1914 with total page 868 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Northeastern Reporter written by and published by . This book was released on 1920 with total page 942 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes the decisions of the Supreme Courts of Massachusetts, Ohio, Indiana, and Illinois, and Court of Appeals of New York; May/July 1891-Mar./Apr. 1936, Appellate Court of Indiana; Dec. 1926/Feb. 1927-Mar./Apr. 1936, Courts of Appeals of Ohio.
Book Synopsis Start Your Own Business 2013 by : startups.co.uk Startups.co.uk
Download or read book Start Your Own Business 2013 written by startups.co.uk Startups.co.uk and published by Crimson Publishing. This book was released on 2012-12-07 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book: Brought to you by the UK's leading small business website Startups.co.uk." Need a hand to get your business up and running? If you're looking for a practical guide to help you start a business, Start Your Own Business 2013,is the book for you. Covering each stage of starting up - from evaluating your business idea to marketing your product or service - this annually updated handbook includes the latest information on support and legal regulations for small businesses, plus advice on taking advantage of today's economic conditions. Whether you're looking to start up a cleaning business, set up as a freelancer, go into property development or start an eBay venture, you'll uncover the expert advice you need to succeed. Inside you'll find practical pointers and first-hand business insight from successful start-ups and top entrepreneurs including easyjet's Stelios and Betfair's Andrew Black. Find out how to: Turn an idea into a viable business Write an effective business plan Raise finance for your start-up Deal with regulations and laws Price products or services competitively Find and retain customers Market your business on a budget Hire the best employees . Other books in the Startups.co.uk series: Books on the following subjects are available from the Startups.co.uk series: Startups: Online Business, Startups: Bright Marketing, Startups: How to Start a Successful Business.
Book Synopsis The Advertising Age and Mail Order Journal by :
Download or read book The Advertising Age and Mail Order Journal written by and published by . This book was released on 1916 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Kiplinger's Personal Finance written by and published by . This book was released on 1964-04 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most trustworthy source of information available today on savings and investments, taxes, money management, home ownership and many other personal finance topics.
Book Synopsis Transactions of the Pharmaceutical Meetings by :
Download or read book Transactions of the Pharmaceutical Meetings written by and published by . This book was released on 1910 with total page 900 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Ice and Refrigeration written by and published by . This book was released on 1928 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Albany Law Journal written by and published by . This book was released on 1892 with total page 1126 pages. Available in PDF, EPUB and Kindle. Book excerpt:
