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Myspace Music Profit Monster
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Book Synopsis Myspace Music Profit Monster by : Nicky Kalliongis
Download or read book Myspace Music Profit Monster written by Nicky Kalliongis and published by MTV Press. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The how-to guide to help budding musicians successfully market music on MySpace.com. With step-by-step instructions on the most effective technologies and techniques, this is an essential tool for any aspiring musician or band. The author, Nicky Kalliongis, is a top music industry executive and she gives easy-to-follow advice on how to bring together MySpace, YouTube, Facebook and other popular social networking sites and applications to bring every artist closer to their dream.
Book Synopsis Music, Social Media and Global Mobility by : Ole J. Mjos
Download or read book Music, Social Media and Global Mobility written by Ole J. Mjos and published by Routledge. This book was released on 2013-07-03 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about the relationship between media, communication and globalization, explored through the unique empirical study of electronic music practitioners’ use of the global social media: MySpace, Facebook, YouTube and Twitter. To understand the significance of the emerging nexus between social media and music in a global context, the book explores various aspects of production, distribution and consumption among electronic music practitioners as they engage with global social media, as well as a historical, political and economic exposition of the rise of this global social media environment. Drawing on interview-based research with electronic music artists, DJs, producers and managers, together with the historical portrayal of the emergence of global social media this pioneering study aims to capture a development taking place in music culture within the wider transformations of the media and communications landscape; from analogue to digital, from national to global, and from a largely passive to more active media use. In doing so, it explores the emergence of a media and communications ecology with increased mobility, velocity and uncertainty. The numerous competing, and rapidly growing and fading social media exemplify the vitality and volatility of the transforming global media, communication and cultural landscape. This study suggests that the music practitioner’s relationship with MySpace, Facebook, YouTube and Twitter and the key characteristics of these global social media, alter aspects of our practical and theoretical understandings of the process of media globalization. The book deploys an interdisciplinary approach to media globalization that takes into account and articulates this relationship, and reflects the enduring power equations and wider continuities and changes within the global media and communications sphere.
Book Synopsis Career Opportunities in the Music Industry by : Shelly Field
Download or read book Career Opportunities in the Music Industry written by Shelly Field and published by Infobase Publishing. This book was released on 2010 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for the previous edition: ..".a practical and concise guide...a valuable resource...recommended."--American Reference Books Annual
Book Synopsis MySpace Music Profit Monster! by : Nicky Kalliongis
Download or read book MySpace Music Profit Monster! written by Nicky Kalliongis and published by CreateSpace. This book was released on 2007 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by one of the music industry's top executives, this how to guide takes you inside the new world of music marketing. To help you get started and succeed, it focuses on providing step-by-step instruction on only the most effective technologies and techniques. Packed with insider tips you'll find tried and true strategies, plus pitfalls to avoid, drawn from the authors real world experience. Nicky Kalliongis is an accomplished musician and music technician in addition to being a seasoned music industry professional with expertise in the area of Artist and Repertoire. Reporting directly to Clive Davis, the Founder, former chairman and CEO of Arista Records, Mr. Kalliongis was responsible for evaluating new music on behalf of Davis as well as identifying, developing, and editing numerous hit songs that have achieved Gold, Platinum and Multi- Platinum status. To date he has been involved in over 653 Platinum Albums, an astounding achievement of 653 million plus in record sales. He continues to be active in the music industry working alongside Clive Davis, L.A. Reid, Monte Lipman and others. He has worked with superstar artists including: Ace of Base, Alicia Keys, Annie Lennox, Aretha Franklin, Avril Lavigne, Babyface, Barry Manilow, Bee Gees, Biggie Smalls, Billy Joel, Carly Simon, Deborah Cox, Dido, Dionne Warwick, Eurythmics, Expose, Faithless, Grateful Dead, Hall and Oats, Jermaine Jackson, Kenny G, Lisa Stansfield, Luther Vandross, Monica, Outkast, Pink, Prince, Puff Daddy, Rolling Stones, Romantics, Run DMC, Santana, Sarah McLachlan, Soft Cell, Taylor Dayne, The Village People, Thompson Twins, TLC, Toni Braxton, Usher, Whitney Houston, Yes'¦ "Nicky Kalliongis worked for me at Arista Records for seventeen years. He was unfailingly ready and eager to pitch in at all times with a smile and infectious enthusiasm. Mainly doing studio A&R work, often in editing album cuts to singles length and structure, Nicky was always a pleasure and a dedicated, hard worker." --Clive Davis, Chairman & CEO, BMG, U.S. "Nicky Kalliongis, '¦ is one of the premier music executives in the country'¦ Nicky has participated in the success of the world's biggest acts including Whitney Houston, Toni Braxton, Aretha Franklin, Carlos Santana, and Prince. His tremendous work ethic, attention to detail, and superb musical instincts truly exemplifies him as one of the top A&R men in the business today." --Monte Lipman, President, Universal Republic Records "Call Nicky" "See if he can help us with this" How many times have I heard this... With his years and years of studio expertise, A&R experience, and knowledge of so many facets of record company workings, Nicky Kalliongis is one of the music industry's true "go to", "turn to" executives'¦' --Michael Barackman, Music Consultant former Senior Director A&R Arista Records ''¦ Nicky and our A&R team oversaw in great detail some of the finest contemporary pop records made, deciding who to sign, what song to give to which artist and with which music producer'¦ Nicky's pop music instincts made our music come to life in a brilliant collage kind of way and it all made perfect pop sense.' --Richard Sweret, Former Senior VP A&R BMG InternationalFormer VP Arista A&R 'I've known and worked with Nicky on numerous projects over the last 10 years from superstar artist releases to independent developing artists. Nicky has contributed to many hit records across all levels of the business and his experience stretches from the multi-national recording company to the indie. It is exciting to see him stay current and even ahead of the game by bringing his expertise of music into the Digital space.' --George Levendis, Senior Vice President Global Marketing, SONY BMG Music Entertainment.
Book Synopsis Selling With Heart and Soul by : Leow Chee Seng
Download or read book Selling With Heart and Soul written by Leow Chee Seng and published by Human Behaviour Academy. This book was released on 2015-06-02 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, Selling With Heart and Soul is part of the Body Language Series which focuses on the selling process and how a sales people could benefit from the cues and signals shown by customers in order to close sales. The uniqueness of this book, that we have pointed out the totally misleading and wrong concept in selling and marketing - the Caveat Emptor. In any transaction, sales people cannot shed off their responsibilities by passing the act of discovery to the buyers, sales people must declare according to what they know. If the sellers do not believe in their products, do not sell it until they understood, internalize the products. In addition, this book suggests that marketers and sales people cannot be the tool to create unnecessary demand. One of the extremely wrong concepts of marketing is to push to consumers’ good/service beyond their needs. We have identified that, create unnecessary demand creating bad identity/brand to the organisation.
Book Synopsis Monster Behind the Wheel by : Michael McCarty
Download or read book Monster Behind the Wheel written by Michael McCarty and published by Medallion Media Group. This book was released on 2011-10-01 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a child, Jeremy Carmichael fell from a Ferris wheel at a carnival. When he landed on a beautiful young woman, his fall was broken. Unfortunately, so was the woman’s spine. Years later, while delivering pizzas, Jeremy is injured in a car accident . . . that opens the gates between the worlds of the living and the dead, awakening the spirit of cruel Frank Edmondson. Frank, the policeman who arrived at the scene of that carnival accident long ago, was that woman’s lover. Now, ready for revenge, Frank devises a cunning plan. Soon Jeremy finds himself visiting the realm of the dead in dreams and visions. Is this Frank’s doing, or is there another explanation? Using a sleek muscle car called Monster, Frank gains control over Jeremy’s life. But what Frank doesn't know is that he’s tampering with the fate of the entire universe . . . because Jeremy isn't your average pizza delivery boy, and all hell is about to break loose—literally.
Download or read book SPIN written by and published by . This book was released on 2006-01 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the concert stage to the dressing room, from the recording studio to the digital realm, SPIN surveys the modern musical landscape and the culture around it with authoritative reporting, provocative interviews, and a discerning critical ear. With dynamic photography, bold graphic design, and informed irreverence, the pages of SPIN pulsate with the energy of today's most innovative sounds. Whether covering what's new or what's next, SPIN is your monthly VIP pass to all that rocks.
Book Synopsis Lady Gaga and the Remaking of Celebrity Culture by : Amber L. Davisson
Download or read book Lady Gaga and the Remaking of Celebrity Culture written by Amber L. Davisson and published by McFarland. This book was released on 2013-07-30 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lady Gaga represents both the height of celebrity and a disruption of the norms surrounding the social position. This book charts the way the pop star manages the celebrity persona in her relationships with her fans, the development of her gender identity, her parodying of other celebrities, and her navigation of the legal and economic system that make up the music industry. Much of Gaga's ability to maintain ownership of her identity comes from her early decisions to characterize herself as a performance artist. For Gaga, this means living the persona 24 hours a day, seven days a week. Gaga mimicks celebrity life in a self-conscious way that makes the mimicry apparent. Her performance of celebrity is an on-going project--despite what she may claim, she was not born this way. The excess of her celebrity is magnified by her title: Mother Monster. Historically, media narratives of celebrities, monsters, and mothers have centered on uncontrolled excesses that must be contained. Gaga adopts these personas, but refuses to submit to the containment that comes with each. Instructors considering this book for use in a course may request an examination copy here.
Download or read book Wikinomics written by Don Tapscott and published by Penguin. This book was released on 2008-04-17 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: The acclaimed bestseller that's teaching the world about the power of mass collaboration. Translated into more than twenty languages and named one of the best business books of the year by reviewers around the world, Wikinomics has become essential reading for business people everywhere. It explains how mass collaboration is happening not just at Web sites like Wikipedia and YouTube, but at traditional companies that have embraced technology to breathe new life into their enterprises. This national bestseller reveals the nuances that drive wikinomics, and share fascinating stories of how masses of people (both paid and volunteer) are now creating TV news stories, sequencing the human gnome, remixing their favorite music, designing software, finding cures for diseases, editing school texts, inventing new cosmetics, and even building motorcycles.
Book Synopsis The Cult of the Amateur by : Andrew Keen
Download or read book The Cult of the Amateur written by Andrew Keen and published by Currency. This book was released on 2008-08-12 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amateur hour has arrived, and the audience is running the show In a hard-hitting and provocative polemic, Silicon Valley insider and pundit Andrew Keen exposes the grave consequences of today’s new participatory Web 2.0 and reveals how it threatens our values, economy, and ultimately the very innovation and creativity that forms the fabric of American achievement. Our most valued cultural institutions, Keen warns—our professional newspapers, magazines, music, and movies—are being overtaken by an avalanche of amateur, user-generated free content. Advertising revenue is being siphoned off by free classified ads on sites like Craigslist; television networks are under attack from free user-generated programming on YouTube and the like; file-sharing and digital piracy have devastated the multibillion-dollar music business and threaten to undermine our movie industry. Worse, Keen claims, our “cut-and-paste” online culture—in which intellectual property is freely swapped, downloaded, remashed, and aggregated—threatens over 200 years of copyright protection and intellectual property rights, robbing artists, authors, journalists, musicians, editors, and producers of the fruits of their creative labors. In today’s self-broadcasting culture, where amateurism is celebrated and anyone with an opinion, however ill-informed, can publish a blog, post a video on YouTube, or change an entry on Wikipedia, the distinction between trained expert and uninformed amateur becomes dangerously blurred. When anonymous bloggers and videographers, unconstrained by professional standards or editorial filters, can alter the public debate and manipulate public opinion, truth becomes a commodity to be bought, sold, packaged, and reinvented. The very anonymity that the Web 2.0 offers calls into question the reliability of the information we receive and creates an environment in which sexual predators and identity thieves can roam free. While no Luddite—Keen pioneered several Internet startups himself—he urges us to consider the consequences of blindly supporting a culture that endorses plagiarism and piracy and that fundamentally weakens traditional media and creative institutions. Offering concrete solutions on how we can reign in the free-wheeling, narcissistic atmosphere that pervades the Web, THE CULT OF THE AMATEUR is a wake-up call to each and every one of us.
Book Synopsis The Politics of Cultural Work by : M. Banks
Download or read book The Politics of Cultural Work written by M. Banks and published by Springer. This book was released on 2007-11-09 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a wide-ranging study of labour in the cultural industries, this book critically evaluates how various sociological traditions - including critical theory, governmentality and liberal-democratic approaches - have sought to theorize the creative cultural worker, in art, music, media and design-based occupations.
Download or read book The Long Tail written by Chris Anderson and published by Hachette Books. This book was released on 2006-07-11 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.
Download or read book Media Today written by Joseph Turow and published by Taylor & Francis. This book was released on 2011-09-22 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Todayputs students at the center of the profound changes in the twenty-first century media world - from digital convergence to media ownership - and gives them the skills to think critically about what these changes mean for the role of media in their lives. Media Today, Fourth Edition is built around four key concepts: A media systems approach allows students to understand the interconnected cultural, political, and economic forces that shape media they encounter every day. Unique insights into media trendsgive students an insider's perspective on how media industries are responding to changes from globalization to social networking. Focus on digital convergence shows in each chapter how digital media is transforming traditional mass media such as newspapers, magazines, and television. A media literacy goalencourages and builds critical skills to make students more informed and engaged citizens in our media-driven society. Completely revised with updated examples, new case studies, and new online video resources, the 4th edition of Media Today connects the latest trends, debates, and technologies to the history of media, highlighting the impact and meaning of today's changes to the media landscape, especially how traditional industries have blurred together with digital convergence. Additional learning resources including a new set of online video resources, interactive quizzes, study resources, and instructor guides are available on the free companion website at: www.routledge.com/textbooks/mediatoday4e.
Download or read book SPIN written by and published by . This book was released on 2007-11 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the concert stage to the dressing room, from the recording studio to the digital realm, SPIN surveys the modern musical landscape and the culture around it with authoritative reporting, provocative interviews, and a discerning critical ear. With dynamic photography, bold graphic design, and informed irreverence, the pages of SPIN pulsate with the energy of today's most innovative sounds. Whether covering what's new or what's next, SPIN is your monthly VIP pass to all that rocks.
Download or read book Billboard written by and published by . This book was released on 2006-04-29 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Download or read book Spin written by and published by . This book was released on 2006 with total page 630 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Fortune's Fool written by Fred Goodman and published by Simon and Schuster. This book was released on 2010-07-13 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1999, when Napster made music available free online, the music industry found itself in a fight for its life. A decade later, the most important and misunderstood story—and the one with the greatest implications for both music lovers and media companies—is how the music industry has failed to remake itself. In Fortune’s Fool, Fred Goodman, the author of The Mansion on the Hill, shows how this happened by presenting the singular history of Edgar M. Bronfman Jr., the controversial heir to Seagram’s, who, after dismantling his family’s empire and fortune, made a high-stakes gamble to remake both the music industry and his own reputation. Napster had successfully blown the industry off its commercial foundations because all that the old school label heads knew how to do was record and market hits. So when Bronfman took over the Warner Music Group in 2004, his challenge was to create a new kind of record executive. Goodman finds the source of the crisis in the dissolution of the old Warner Music Group, the brilliant conglomerate of Atlantic, Elektra, and Warner Bros. Records. He shows how Doug Morris, the head of Atlantic Records, rose through the ranks and rode the CD bonanza of the 1990s to enormous corporate and personal profit before becoming embroiled in an ego-driven corporate turf war, and how all of Warner’s record executives were blindsided when AOL/Time-Warner announced in 2003 that it wanted nothing more to do with the record industry. When the music group was finally sold to Bronfman, it was a ghost of itself. Bronfman built an aggressive, streamlined team headed by Lyor Cohen, whose relentless ambition and discipline had helped build Def Jam Records. They instituted a series of daring initiatives intended to give customers legitimate online music choices and took market share from Warner’s competitors. But despite these efforts, illegal downloads still outnumber legitimate ones 19–1. Most of the talk of a new world of music and media has proven empty; despite the success of iTunes, even wildly popular sites like YouTube and MySpace have not found a way to make money with music. Instead, Warner and the other labels are diversifying and forcing young artists to give them a cut of their income from touring, publishing, and merchandising. Meanwhile, the average downloader isn’t even meeting forward-thinking musicians halfway. Each time a young band finds a following through music websites, it’s a unique story; no formula has emerged. If one does, Warner is probably in a better position than anyone to exploit it. But at the end of the day, If is the one-word verdict on Bronfman’s big bet.
