Multivariate Analysis Of Marketing Data

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Multivariate Analysis

Author : Klaus Backhaus
Publisher : Springer Nature
ISBN 13 : 3658325895
Total Pages : 614 pages
Book Rating : 4.6/5 (583 download)

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Book Synopsis Multivariate Analysis by : Klaus Backhaus

Download or read book Multivariate Analysis written by Klaus Backhaus and published by Springer Nature. This book was released on 2021-10-13 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data can be extremely valuable if we are able to extract information from them. This is why multivariate data analysis is essential for business and science. This book offers an easy-to-understand introduction to the most relevant methods of multivariate data analysis. It is strictly application-oriented, requires little knowledge of mathematics and statistics, demonstrates the procedures with numerical examples and illustrates each method via a case study solved with IBM’s statistical software package SPSS. Extensions of the methods and links to other procedures are discussed and recommendations for application are given. An introductory chapter presents the basic ideas of the multivariate methods covered in the book and refreshes statistical basics which are relevant to all methods. Contents Introduction to empirical data analysis Regression analysis Analysis of variance Discriminant analysis Logistic regression Contingency analysis Factor analysis Cluster analysis Conjoint analysis The original German version is now available in its 16th edition. In 2015, this book was honored by the Federal Association of German Market and Social Researchers as “the textbook that has shaped market research and practice in German-speaking countries”. A Chinese version is available in its 3rd edition. On the website www.multivariate-methods.info, the authors further analyze the data with Excel and R and provide additional material to facilitate the understanding of the different multivariate methods. In addition, interactive flashcards are available to the reader for reviewing selected focal points. Download the Springer Nature Flashcards App and use exclusive content to test your knowledge.

Exploratory Multivariate Analysis by Example Using R

Author : Francois Husson
Publisher : CRC Press
ISBN 13 : 1315301865
Total Pages : 263 pages
Book Rating : 4.3/5 (153 download)

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Book Synopsis Exploratory Multivariate Analysis by Example Using R by : Francois Husson

Download or read book Exploratory Multivariate Analysis by Example Using R written by Francois Husson and published by CRC Press. This book was released on 2017-04-25 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Full of real-world case studies and practical advice, Exploratory Multivariate Analysis by Example Using R, Second Edition focuses on four fundamental methods of multivariate exploratory data analysis that are most suitable for applications. It covers principal component analysis (PCA) when variables are quantitative, correspondence analysis (CA) a

Statistics for Marketing and Consumer Research

Author : Mario Mazzocchi
Publisher : SAGE
ISBN 13 : 1446204014
Total Pages : 433 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Statistics for Marketing and Consumer Research by : Mario Mazzocchi

Download or read book Statistics for Marketing and Consumer Research written by Mario Mazzocchi and published by SAGE. This book was released on 2008-05-22 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including: - 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots) - 136 multiple choice questions for tests This is augmented by in-depth discussion of topics including: - Sampling - Data management and statistical packages - Hypothesis testing - Cluster analysis - Structural equation modelling

Multivariate Data Analysis

Author : Joseph Hair
Publisher : Pearson Higher Ed
ISBN 13 : 0133792684
Total Pages : 816 pages
Book Rating : 4.1/5 (337 download)

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Book Synopsis Multivariate Data Analysis by : Joseph Hair

Download or read book Multivariate Data Analysis written by Joseph Hair and published by Pearson Higher Ed. This book was released on 2016-08-18 with total page 816 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For graduate and upper-level undergraduate marketing research courses. For over 30 years, Multivariate Data Analysis has provided readers with the information they need to understand and apply multivariate data analysis. Hair et. al provides an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to readers how to understand and make use of the results of specific statistical techniques. In this Seventh Edition, the organization of the chapters has been greatly simplified. New chapters have been added on structural equations modeling, and all sections have been updated to reflect advances in technology, capability, and mathematical techniques.

Making Sense of Multivariate Data Analysis

Author : John Spicer
Publisher : SAGE
ISBN 13 : 9781412904018
Total Pages : 256 pages
Book Rating : 4.9/5 (4 download)

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Book Synopsis Making Sense of Multivariate Data Analysis by : John Spicer

Download or read book Making Sense of Multivariate Data Analysis written by John Spicer and published by SAGE. This book was released on 2005 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A short introduction to the subject, this text is aimed at students & practitioners in the behavioural & social sciences. It offers a conceptual overview of the foundations of MDA & of a range of specific techniques including multiple regression, logistic regression & log-linear analysis.

Cluster Analysis of Marketing Data

Author : John G. Myers
Publisher : Marketing Classics Press
ISBN 13 : 1613111770
Total Pages : 32 pages
Book Rating : 4.6/5 (131 download)

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Book Synopsis Cluster Analysis of Marketing Data by : John G. Myers

Download or read book Cluster Analysis of Marketing Data written by John G. Myers and published by Marketing Classics Press. This book was released on 2011-06-30 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Applied Statistics and Multivariate Data Analysis for Business and Economics

Author : Thomas Cleff
Publisher : Springer
ISBN 13 : 303017767X
Total Pages : 488 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Applied Statistics and Multivariate Data Analysis for Business and Economics by : Thomas Cleff

Download or read book Applied Statistics and Multivariate Data Analysis for Business and Economics written by Thomas Cleff and published by Springer. This book was released on 2019-07-10 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook will familiarize students in economics and business, as well as practitioners, with the basic principles, techniques, and applications of applied statistics, statistical testing, and multivariate data analysis. Drawing on practical examples from the business world, it demonstrates the methods of univariate, bivariate, and multivariate statistical analysis. The textbook covers a range of topics, from data collection and scaling to the presentation and simple univariate analysis of quantitative data, while also providing advanced analytical procedures for assessing multivariate relationships. Accordingly, it addresses all topics typically covered in university courses on statistics and advanced applied data analysis. In addition, it does not limit itself to presenting applied methods, but also discusses the related use of Excel, SPSS, and Stata.

Analysis of Multivariate and High-Dimensional Data

Author : Inge Koch
Publisher : Cambridge University Press
ISBN 13 : 0521887933
Total Pages : 531 pages
Book Rating : 4.5/5 (218 download)

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Book Synopsis Analysis of Multivariate and High-Dimensional Data by : Inge Koch

Download or read book Analysis of Multivariate and High-Dimensional Data written by Inge Koch and published by Cambridge University Press. This book was released on 2014 with total page 531 pages. Available in PDF, EPUB and Kindle. Book excerpt: This modern approach integrates classical and contemporary methods, fusing theory and practice and bridging the gap to statistical learning.

An Introduction to Multivariate Statistical Analysis

Author : T. W. Anderson
Publisher : Wiley-Interscience
ISBN 13 : 9780471360919
Total Pages : 721 pages
Book Rating : 4.3/5 (69 download)

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Book Synopsis An Introduction to Multivariate Statistical Analysis by : T. W. Anderson

Download or read book An Introduction to Multivariate Statistical Analysis written by T. W. Anderson and published by Wiley-Interscience. This book was released on 2003-07-25 with total page 721 pages. Available in PDF, EPUB and Kindle. Book excerpt: Perfected over three editions and more than forty years, this field- and classroom-tested reference: * Uses the method of maximum likelihood to a large extent to ensure reasonable, and in some cases optimal procedures. * Treats all the basic and important topics in multivariate statistics. * Adds two new chapters, along with a number of new sections. * Provides the most methodical, up-to-date information on MV statistics available.

Practical Multivariate Analysis

Author : Abdelmonem Afifi
Publisher : CRC Press
ISBN 13 : 1351788906
Total Pages : 534 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Practical Multivariate Analysis by : Abdelmonem Afifi

Download or read book Practical Multivariate Analysis written by Abdelmonem Afifi and published by CRC Press. This book was released on 2019-10-16 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the sixth edition of a popular textbook on multivariate analysis. Well-regarded for its practical and accessible approach, with excellent examples and good guidance on computing, the book is particularly popular for teaching outside statistics, i.e. in epidemiology, social science, business, etc. The sixth edition has been updated with a new chapter on data visualization, a distinction made between exploratory and confirmatory analyses and a new section on generalized estimating equations and many new updates throughout. This new edition will enable the book to continue as one of the leading textbooks in the area, particularly for non-statisticians. Key Features: Provides a comprehensive, practical and accessible introduction to multivariate analysis. Keeps mathematical details to a minimum, so particularly geared toward a non-statistical audience. Includes lots of detailed worked examples, guidance on computing, and exercises. Updated with a new chapter on data visualization.

Marketing Analytics

Author : José Marcos Carvalho de Mesquita
Publisher : Routledge
ISBN 13 : 1000481743
Total Pages : 224 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Marketing Analytics by : José Marcos Carvalho de Mesquita

Download or read book Marketing Analytics written by José Marcos Carvalho de Mesquita and published by Routledge. This book was released on 2021-11-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantitative methods in marketing and consumer behavior. With simple language and a practical, screenshot-led approach, the book presents 11 multivariate techniques and the steps required to perform analysis. Each chapter contains a brief description of the technique, followed by the possible marketing research applications. One of these applications is then used in detail to illustrate its applicability in a research context, including the needed SPSS commands and illustrations. Each chapter also includes practical exercises that require the readers to perform the technique and interpret the results, equipping students with the necessary skills to apply statistics by means of SPSS in marketing and consumer research. Finally, there is a list of articles employing the technique that can be used for further reading. This textbook provides introductory material for advanced undergraduate and postgraduate students studying marketing and consumer analytics, teaching methods along with practical software-applied training using SPSS. Support material includes two real data sets to illustrate the techniques’ applications and PowerPoint slides providing a step-by-step guide to the analysis and commented outcomes. Professionals are invited to use the book to select and use the appropriate analytics for their specific context.

An Introduction to Applied Multivariate Analysis with R

Author : Brian Everitt
Publisher : Springer Science & Business Media
ISBN 13 : 1441996508
Total Pages : 284 pages
Book Rating : 4.4/5 (419 download)

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Book Synopsis An Introduction to Applied Multivariate Analysis with R by : Brian Everitt

Download or read book An Introduction to Applied Multivariate Analysis with R written by Brian Everitt and published by Springer Science & Business Media. This book was released on 2011-04-23 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: The majority of data sets collected by researchers in all disciplines are multivariate, meaning that several measurements, observations, or recordings are taken on each of the units in the data set. These units might be human subjects, archaeological artifacts, countries, or a vast variety of other things. In a few cases, it may be sensible to isolate each variable and study it separately, but in most instances all the variables need to be examined simultaneously in order to fully grasp the structure and key features of the data. For this purpose, one or another method of multivariate analysis might be helpful, and it is with such methods that this book is largely concerned. Multivariate analysis includes methods both for describing and exploring such data and for making formal inferences about them. The aim of all the techniques is, in general sense, to display or extract the signal in the data in the presence of noise and to find out what the data show us in the midst of their apparent chaos. An Introduction to Applied Multivariate Analysis with R explores the correct application of these methods so as to extract as much information as possible from the data at hand, particularly as some type of graphical representation, via the R software. Throughout the book, the authors give many examples of R code used to apply the multivariate techniques to multivariate data.

Applied Multivariate Statistics for the Social Sciences

Author : Keenan A. Pituch
Publisher : Routledge
ISBN 13 : 1317805925
Total Pages : 814 pages
Book Rating : 4.3/5 (178 download)

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Book Synopsis Applied Multivariate Statistics for the Social Sciences by : Keenan A. Pituch

Download or read book Applied Multivariate Statistics for the Social Sciences written by Keenan A. Pituch and published by Routledge. This book was released on 2015-12-07 with total page 814 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its 6th edition, the authoritative textbook Applied Multivariate Statistics for the Social Sciences, continues to provide advanced students with a practical and conceptual understanding of statistical procedures through examples and data-sets from actual research studies. With the added expertise of co-author Keenan Pituch (University of Texas-Austin), this 6th edition retains many key features of the previous editions, including its breadth and depth of coverage, a review chapter on matrix algebra, applied coverage of MANOVA, and emphasis on statistical power. In this new edition, the authors continue to provide practical guidelines for checking the data, assessing assumptions, interpreting, and reporting the results to help students analyze data from their own research confidently and professionally. Features new to this edition include: NEW chapter on Logistic Regression (Ch. 11) that helps readers understand and use this very flexible and widely used procedure NEW chapter on Multivariate Multilevel Modeling (Ch. 14) that helps readers understand the benefits of this "newer" procedure and how it can be used in conventional and multilevel settings NEW Example Results Section write-ups that illustrate how results should be presented in research papers and journal articles NEW coverage of missing data (Ch. 1) to help students understand and address problems associated with incomplete data Completely re-written chapters on Exploratory Factor Analysis (Ch. 9), Hierarchical Linear Modeling (Ch. 13), and Structural Equation Modeling (Ch. 16) with increased focus on understanding models and interpreting results NEW analysis summaries, inclusion of more syntax explanations, and reduction in the number of SPSS/SAS dialogue boxes to guide students through data analysis in a more streamlined and direct approach Updated syntax to reflect newest versions of IBM SPSS (21) /SAS (9.3) A free online resources site at www.routledge.com/9780415836661 with data sets and syntax from the text, additional data sets, and instructor’s resources (including PowerPoint lecture slides for select chapters, a conversion guide for 5th edition adopters, and answers to exercises) Ideal for advanced graduate-level courses in education, psychology, and other social sciences in which multivariate statistics, advanced statistics, or quantitative techniques courses are taught, this book also appeals to practicing researchers as a valuable reference. Pre-requisites include a course on factorial ANOVA and covariance; however, a working knowledge of matrix algebra is not assumed.

Multivariate Analysis in Community Ecology

Author : Hugh G. Gauch
Publisher : Cambridge University Press
ISBN 13 : 9780521282406
Total Pages : 320 pages
Book Rating : 4.2/5 (824 download)

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Book Synopsis Multivariate Analysis in Community Ecology by : Hugh G. Gauch

Download or read book Multivariate Analysis in Community Ecology written by Hugh G. Gauch and published by Cambridge University Press. This book was released on 1982-02-26 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A full description of computer-based methods of analysis used to define and solve ecological problems. Multivariate techniques permit summary of complex sets of data and allow investigation of many problems which cannot be tackled experimentally because of practical restraints.

The Chicago Guide to Writing about Multivariate Analysis, Second Edition

Author : Jane E. Miller
Publisher : University of Chicago Press
ISBN 13 : 022603819X
Total Pages : 576 pages
Book Rating : 4.2/5 (26 download)

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Book Synopsis The Chicago Guide to Writing about Multivariate Analysis, Second Edition by : Jane E. Miller

Download or read book The Chicago Guide to Writing about Multivariate Analysis, Second Edition written by Jane E. Miller and published by University of Chicago Press. This book was released on 2013-09-26 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many different people, from social scientists to government agencies to business professionals, depend on the results of multivariate models to inform their decisions. Researchers use these advanced statistical techniques to analyze relationships among multiple variables, such as how exercise and weight relate to the risk of heart disease, or how unemployment and interest rates affect economic growth. Yet, despite the widespread need to plainly and effectively explain the results of multivariate analyses to varied audiences, few are properly taught this critical skill. The Chicago Guide to Writing about Multivariate Analysis is the book researchers turn to when looking for guidance on how to clearly present statistical results and break through the jargon that often clouds writing about applications of statistical analysis. This new edition features even more topics and real-world examples, making it the must-have resource for anyone who needs to communicate complex research results. For this second edition, Jane E. Miller includes four new chapters that cover writing about interactions, writing about event history analysis, writing about multilevel models, and the “Goldilocks principle” for choosing the right size contrast for interpreting results for different variables. In addition, she has updated or added numerous examples, while retaining her clear voice and focus on writers thinking critically about their intended audience and objective. Online podcasts, templates, and an updated study guide will help readers apply skills from the book to their own projects and courses. This continues to be the only book that brings together all of the steps involved in communicating findings based on multivariate analysis—finding data, creating variables, estimating statistical models, calculating overall effects, organizing ideas, designing tables and charts, and writing prose—in a single volume. When aligned with Miller’s twelve fundamental principles for quantitative writing, this approach will empower readers—whether students or experienced researchers—to communicate their findings clearly and effectively.

Meta-analysis in Marketing

Author : John U. Farley
Publisher : Free Press
ISBN 13 : 9780669140392
Total Pages : 298 pages
Book Rating : 4.1/5 (43 download)

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Book Synopsis Meta-analysis in Marketing by : John U. Farley

Download or read book Meta-analysis in Marketing written by John U. Farley and published by Free Press. This book was released on 1987 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Multivariate Analysis with LISREL

Author : Karl G. Jöreskog
Publisher : Springer
ISBN 13 : 3319331531
Total Pages : 561 pages
Book Rating : 4.3/5 (193 download)

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Book Synopsis Multivariate Analysis with LISREL by : Karl G. Jöreskog

Download or read book Multivariate Analysis with LISREL written by Karl G. Jöreskog and published by Springer. This book was released on 2016-10-17 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book traces the theory and methodology of multivariate statistical analysis and shows how it can be conducted in practice using the LISREL computer program. It presents not only the typical uses of LISREL, such as confirmatory factor analysis and structural equation models, but also several other multivariate analysis topics, including regression (univariate, multivariate, censored, logistic, and probit), generalized linear models, multilevel analysis, and principal component analysis. It provides numerous examples from several disciplines and discusses and interprets the results, illustrated with sections of output from the LISREL program, in the context of the example. The book is intended for masters and PhD students and researchers in the social, behavioral, economic and many other sciences who require a basic understanding of multivariate statistical theory and methods for their analysis of multivariate data. It can also be used as a textbook on various topics of multivariate statistical analysis.