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Author : Laurens Van der Laan
Publisher :
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4.:/5 (432 download)
Download or read book Multidisciplinary Research on Marketing Boards written by Laurens Van der Laan and published by . This book was released on 1983 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dr. R. Madhumathi
Publisher : REDSHINE Publication
ISBN 13 : 9392917244
Total Pages : 340 pages
Book Rating : 4.3/5 (929 download)
Download or read book PARADIGM SHIFT: MULTIDISCIPLINARY RESEARCH FOR A CHANGING WORLD, VOLUME-1 written by Dr. R. Madhumathi and published by REDSHINE Publication. This book was released on 2024-08-31 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kwame Arhin
Publisher : Routledge
ISBN 13 :
Total Pages : 224 pages
Book Rating : 4.3/5 (91 download)
Download or read book Marketing Boards in Tropical Africa written by Kwame Arhin and published by Routledge. This book was released on 1985 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conference papers on marketing boards for agricultural marketing in Africa south of Sahara - gives a survey and six case studies vz. Cocoa and farmers' attitudes in Ghana, role of cooperative marketing of grain in Tanzania, peanuts in Senegal 1966-1980, state intervention in agricultural marketing in Burkina Faso 1968-1978, commodity boards in Nigeria and agricultural development and agricultural price in Malawi. Graphs, references, statistical tables. Conference held in Leiden 1983.
Author : H. L. van der Laan
Publisher :
ISBN 13 :
Total Pages : 54 pages
Book Rating : 4.F/5 ( download)
Download or read book Cameroon's Main Marketing Board written by H. L. van der Laan and published by . This book was released on 1987 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author :
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (128 download)
Download or read book Journal of Historical Research in Marketing written by and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pereira, Elisabeth T.
Publisher : IGI Global
ISBN 13 : 1522591737
Total Pages : 423 pages
Book Rating : 4.5/5 (225 download)
Download or read book Handbook of Research on Women in Management and the Global Labor Market written by Pereira, Elisabeth T. and published by IGI Global. This book was released on 2019-06-28 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: Existent literature has identified the existence of some differences between men and women entrepreneurs in terms of propensity to innovation, approach to creativity, decision making, resilience, and co-creation. Without properly examining the current inequalities in social-economic structures, it is difficult to examine the results of corporate female leadership. The Handbook of Research on Women in Management and the Global Labor Market is a pivotal reference source that examines the point of convergence among entrepreneurship organizations, relationship, creativity, and culture from a gender perspective, and researches the relation between current inequalities in social-economic structures and organizations in the labor market, education and individual skills, wages, work performance, promotion, and mobility. While highlighting topics such as gender gap, woman empowerment, and gender inequality, this publication is ideally designed for managers, government officials, policymakers, academicians, practitioners, and students.
Author : Beate Sjåfjell
Publisher : Springer Nature
ISBN 13 : 3031069242
Total Pages : 257 pages
Book Rating : 4.0/5 (31 download)
Download or read book Interdisciplinary Research for Sustainable Business written by Beate Sjåfjell and published by Springer Nature. This book was released on 2022-10-26 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume brings together contributions from women business scholars from a range of disciplines and countries. The starting point was a collaborative research meeting organised by Daughters of Themis: International Network of Female Business Scholars in June 2017. The volume highlights the difficulties and the possibilities that lie in working together across disciplines with the aim of achieving corporate sustainability. The volume is written from the perspective of women business scholars, thereby offering outside viewpoints in fields that still are very much dominated by men, and fresh insights and innovate ideas. In three main parts, the authors address the need for interdisciplinarity in research to identify ways to ensure the contribution of business to sustainability, showcasing a number of theoretical and applied approaches for researching sustainable business. The volume ‘s introductory chapter situates the volume in discourses of sustainability and corporate sustainability. It presents the Daughters of Themis Network and provides a short description of the successive eleven chapters. In Part I, Reflections, contributors discuss the significance of interdisciplinary research, how to work across disciplines, as well as the challenges of doing so. In Part II, Theory, contributors discuss theoretical and methodological aspects of interdisciplinary research. Part III presents the Practice of interdisciplinary research. In the introductory chapter, the editors reflect on the insights that can be drawn out of the contributions, and discuss the potential for future developments of interdisciplinary research for sustainability, as well as how interdisciplinary research can be communicated. The book is intended for business scholars, and will particularly appeal to those working in law, accountancy and finance, management, and organization studies.
Author : Reem Khamis
Publisher : Springer Nature
ISBN 13 : 3031538773
Total Pages : 700 pages
Book Rating : 4.0/5 (315 download)
Download or read book Board Diversity and Corporate Governance written by Reem Khamis and published by Springer Nature. This book was released on with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Andrei Postoaca
Publisher : Springer
ISBN 13 : 9783540290292
Total Pages : 0 pages
Book Rating : 4.2/5 (92 download)
Download or read book The Anonymous Elect written by Andrei Postoaca and published by Springer. This book was released on 2005-12-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Anonymous Elect is the book that restores market research to its original condition and bestows it its full interdisciplinary rights. It asks questions that address market researchers and sociologists as well as psychologists, linguists and specialists in marketing and communication: Is there a language of online panel communication? What does this language say about the relationship between the online researcher and the online respondent? To what extent has the online medium increased the self-awareness of today’s respondents to research studies? A memorable experiment in writing, Andrei Postoaca’s exploration of online access panels is a book about interviewing and being interviewed, addressing and being addressed. By shifting the two voices involved in the online panel communication, the author approaches market research not only by way of facts, figures and plain statistical evidence but also by way of interpretation of the rhetoric of the online surveying act.
Author : Carolyn Strong
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110756145
Total Pages : 166 pages
Book Rating : 4.1/5 (17 download)
Download or read book Small Enterprise Marketing written by Carolyn Strong and published by Walter de Gruyter GmbH & Co KG. This book was released on 2024-08-19 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book tells the stories of a selection of successful small business enterprises. It is not an account of financial success or brand share, it is a collection of narratives about the journeys made by inspiring, determined, innovative individuals who have applied their passion and skills to the creation of successful small businesses. The case studies tell compelling stories of personal achievement and business success, and encourage the reader to find out more about the small business owners and their products. The stories are about small, strong brands who are socially viable, well established and contribute to society and the local community. Across all the case studies, there is a recurring theme of not just making a profit; but a passion and motivation to succeed.
Author : Robert Blackburn
Publisher : SAGE
ISBN 13 : 1473988098
Total Pages : 1020 pages
Book Rating : 4.4/5 (739 download)
Download or read book The SAGE Handbook of Small Business and Entrepreneurship written by Robert Blackburn and published by SAGE. This book was released on 2017-12-14 with total page 1020 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Small Business and Entrepreneurship offers state-of-the-art chapters on all aspects of this rapidly-evolving discipline. Original contributions from the best international scholars map the development of Entrepreneurship as an academic field, explore its key current debates and research methods, and also consider its future directions. Part One: The People and the Entrepreneurial Processes Part Two: Entrepreneurship and Small Business Management and Organization Part Three: Entrepreneurial Milieu Part Four: Researching Small Business Entrepreneurship This handbook will be the leading reference book for Entrepreneurship academics and researchers, as well as those from other associated disciplines including business and management, psychology, marketing, sociology and anthropology.
Author : Koninklijk Instituut voor de Tropen. Centrale Bibliotheek
Publisher :
ISBN 13 :
Total Pages : 808 pages
Book Rating : 4.A/5 ( download)
Download or read book Aanwinstenlijst Centrale Bibliotheek written by Koninklijk Instituut voor de Tropen. Centrale Bibliotheek and published by . This book was released on 1989 with total page 808 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Morgan Philips Price
Publisher :
ISBN 13 :
Total Pages : 22 pages
Book Rating : 4.:/5 (632 download)
Download or read book Marketing boards and import control written by Morgan Philips Price and published by . This book was released on 1979 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Carolyn Strong
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110659565
Total Pages : 248 pages
Book Rating : 4.1/5 (16 download)
Download or read book Ethical Approaches to Marketing written by Carolyn Strong and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-08-23 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ethical approaches to marketing offers a dynamic and inspiring perspective on how powerful marketing can have a positive and ethical impact on society. It brings together a wealth of internationally acclaimed academics who share their thoughts on a broad range of ethical approaches to marketing. With the continued and unwavering criticism of marketing across the globe, with accusations of persuasion, exploitation and manipulation and more this book aims to open the minds of the reader to the constructive and progressive approaches of ethical marketers. It reframes the way we think about marketing and society offering a number of emotional and motivational topics written by world leading academics, bringing together the great minds of ethical academics in a profound and dynamic monograph. The range of scholars includes new and upcoming academics taking on the opportunity to publish their work alongside eminent scholars. Contributions support the notion that marketing is good for society and impacts on consumer wellbeing, lifestyle, communities and positive consumer behaviours. This book asks the reader to think differently, feel the change that is rapidly developing in marketing through the interconnections of personal ethical values which are becoming interdependent with professional marketing values. "As problems linked to health, the environment and social injustice mount during the 21st century, harnessing the power of marketing to help find and promote positive solutions is going to be crucial for all our futures. Billy Bob Thornton once claimed publicly that ‘Marketing is the Devil’, but this collection demonstrates the potential for marketing and marketers to make important contributions on the side of the angels." (Professor Ken Peattie)
Author : Luca M. Visconti
Publisher : Routledge
ISBN 13 : 1351358820
Total Pages : 686 pages
Book Rating : 4.3/5 (513 download)
Download or read book Marketing Management written by Luca M. Visconti and published by Routledge. This book was released on 2020-05-04 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, sociocultural, and political factors impinging upon consumer cultures and their effects on market outcomes. This fully updated and restructured new edition provides two new introductory chapters on culture and marketing practice and improved pedagogy, to give a deeper understanding of how culture pervades consumption and marketing phenomena; the way market meanings are made, circulated, and negotiated; and the environmental, ethical, experiential, social, and symbolic implications of consumption and marketing. The authors highlight the benefits that managers can reap from applying interpretive cultural approaches across the realm of strategic marketing activities including: market segmentation, product and brand positioning, market research, pricing, product development, advertising, and retail distribution. Global contributions are grounded in the authors’ primary research with a range of companies including Cadbury’s Flake, Dior, Dove, General Motors, HOM, Hummer, Kjaer Group, Le Bon Coin, Mama Shelter, Mecca Cola, Prada, SignBank, and the Twilight community. This edited volume, which compiles the work of 58 scholars from 14 countries, delivers a truly innovative, multinationally focused marketing management textbook. Marketing Management: A Cultural Perspective is a timely and relevant learning resource for marketing students, lecturers, and managers across the world.
Author : Séverine Louvel
Publisher : Routledge
ISBN 13 : 0429574835
Total Pages : 162 pages
Book Rating : 4.4/5 (295 download)
Download or read book The Policies and Politics of Interdisciplinary Research written by Séverine Louvel and published by Routledge. This book was released on 2020-11-29 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interdisciplinary research centers are blooming in almost every university, and interdisciplinary research is expected to be a cure-all for the ills of academic science. Do disciplines still matter? To what extent are interdisciplinary problem-solving approaches driven by socioeconomic stakeholders and policymakers rather than by academics? And how is interdisciplinarity organized? Through an in-depth sociological study of the development of nanomedicine in France and in the United States – an area that combines nanotechnology and biomedical research – this book challenges two conventional views of interdisciplinary research and academic disciplines. First, disciplines do not merely form separate "siloes" which hinder the development of interdisciplinary research: rather, they are flexible entities whose evolution supports the long-term institutionalization of interdisciplinary science in French and US academia. Secondly, interdisciplinary research has no intrinsic virtue: its ability to respond to societal issues and advance knowledge depends on continued political support and long-term cooperation between stakeholders. Interdisciplinarity might also be threatened by oversold promises and struggles for recognition. A study of the many challenges facing the formation of creative and sustainable interdisciplinary scientific communities, The Policies and Politics of Interdisciplinary Research tackles vivid debates among academics and research managers and will appeal to scholars of sociology, science and technology studies and science policy.
