Budget Constraints and Optimization in Sponsored Search Auctions

Download Budget Constraints and Optimization in Sponsored Search Auctions PDF Online Free

Author :
Publisher : Elsevier
ISBN 13 : 0124115047
Total Pages : 213 pages
Book Rating : 4.1/5 (241 download)

DOWNLOAD NOW!


Book Synopsis Budget Constraints and Optimization in Sponsored Search Auctions by : Yanwu Yang

Download or read book Budget Constraints and Optimization in Sponsored Search Auctions written by Yanwu Yang and published by Elsevier. This book was released on 2013-11-23 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Intelligent Systems Series publishes reference works and handbooks in three core sub-topic areas: Intelligent Automation, Intelligent Transportation Systems, and Intelligent Computing. They include theoretical studies, design methods, and real-world implementations and applications. The series' readership is broad, but focuses on engineering, electronics, and computer science. Budget constraints and optimization in sponsored search auctions takes into account consideration of the entire life cycle of campaigns for researchers and developers working on search systems and ROI maximization. The highly experienced authors compiled their knowledge and experience to provide insight, algorithms and development techniques for successful optimized/constrained systems. The book presents a cutting-edge budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level, distribution over temporal slots at the campaign level, and real-time adjustment at the keyword level. - Delivers a systematic overview and technique for understanding budget constraints and ROI optimization in sponsored search auction systems, including algorithms and developer guides for a range of scenarios - Explores effects of constraints on mechanisms, bidding and keyword strategies, and the strategies for budget optimization that developers can employ - An informative reference source for both software and systems developers working in the search auctions, marketing and sales strategy optimization, services development for online marketing and advertisement, e-commerce, social and economic networking

Putting Auction Theory to Work

Download Putting Auction Theory to Work PDF Online Free

Author :
Publisher : Cambridge University Press
ISBN 13 : 1139449168
Total Pages : 378 pages
Book Rating : 4.1/5 (394 download)

DOWNLOAD NOW!


Book Synopsis Putting Auction Theory to Work by : Paul Milgrom

Download or read book Putting Auction Theory to Work written by Paul Milgrom and published by Cambridge University Press. This book was released on 2004-01-12 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive introduction to modern auction theory and its important new applications. It is written by a leading economic theorist whose suggestions guided the creation of the new spectrum auction designs. Aimed at graduate students and professionals in economics, the book gives the most up-to-date treatments of both traditional theories of 'optimal auctions' and newer theories of multi-unit auctions and package auctions, and shows by example how these theories are used. The analysis explores the limitations of prominent older designs, such as the Vickrey auction design, and evaluates the practical responses to those limitations. It explores the tension between the traditional theory of auctions with a fixed set of bidders, in which the seller seeks to squeeze as much revenue as possible from the fixed set, and the theory of auctions with endogenous entry, in which bidder profits must be respected to encourage participation.

Combinatorial Auctions

Download Combinatorial Auctions PDF Online Free

Author :
Publisher : MIT Press (MA)
ISBN 13 :
Total Pages : 678 pages
Book Rating : 4.F/5 ( download)

DOWNLOAD NOW!


Book Synopsis Combinatorial Auctions by : Peter C. Cramton

Download or read book Combinatorial Auctions written by Peter C. Cramton and published by MIT Press (MA). This book was released on 2006 with total page 678 pages. Available in PDF, EPUB and Kindle. Book excerpt: A synthesis of theoretical and practical research on combinatorial auctions from the perspectives of economics, operations research, and computer science.

Aquanomics

Download Aquanomics PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1351531360
Total Pages : 427 pages
Book Rating : 4.3/5 (515 download)

DOWNLOAD NOW!


Book Synopsis Aquanomics by : Randy Simmons

Download or read book Aquanomics written by Randy Simmons and published by Routledge. This book was released on 2017-07-28 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Water is becoming increasingly scarce. If recent usage trends continue, shortages are inevitable. Aquanomics discusses some of the instruments and policies that may be implemented to postpone, or even avoid, the onset of water crises. These policies include establishing secure and transferable private water rights and extending these rights to uses that traditionally have not been allowed, including altering in-stream flows and ecosystem functions. The editors argue that such policies will help maximize water quantity and quality as water becomes scarcer and more valuable. Aquanomics contains many examples of how this is being accomplished, particularly in the formation of water markets and market-like exchanges of water rights.Many observers see calamity ahead unless water supplies are harnessed and effectively conserved, and unless water quality can be improved. It is also clear that declining water quality is a serious problem in much of the world, as increasing human activities induce high levels of water degradation. Those who voice these concerns, argue the contributors to this volume, fail to consider the forces for improvement inherent in market political-economic systems that can address water issues. The contributors see water quality in economically advanced countries as improving, and they believe this establishes the validity of market-based approaches.

Algorithmic Game Theory

Download Algorithmic Game Theory PDF Online Free

Author :
Publisher : Springer Science & Business Media
ISBN 13 : 3642046444
Total Pages : 369 pages
Book Rating : 4.6/5 (42 download)

DOWNLOAD NOW!


Book Synopsis Algorithmic Game Theory by : Marios Mavronicolas

Download or read book Algorithmic Game Theory written by Marios Mavronicolas and published by Springer Science & Business Media. This book was released on 2009-09-23 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume contains the papers presented at the Second International Sym- sium on Algorithmic Game Theory (SAGT 2009), which was held on October 18–20, 2009, in Paphos, Cyprus. This event followed the ?rst, very successful SAGT symposium, which took place in Paderborn, Germany, last year. The purpose of SAGT is to bring together researchers from computer s- ence, economics and mathematics to present and discuss originalresearchat the intersection of algorithms and game theory. It has been intended to cover all important areas such as solution concepts, game classes,computation of equil- riaandmarketequilibria,algorithmicmechanismdesign, automatedmechanism design,convergenceandlearningingames,complexityclassesingametheory,- gorithmicaspectsof?xed-pointtheorems,mechanisms,incentivesandcoalitions, cost-sharing algorithms, computational problems in economics, ?nance, decision theory and pricing, computational social choice, auction algorithms, price of - archyand its relatives, representationsof games and their complexity, economic aspects of distributed computing and the internet, congestion, routing and n- work design and formation games and game-theoretic approaches to networking problems. Approximately55submissionstoSAGT2009 werereceived.Eachsubmission was reviewed by at least three Program Committee members. The Program Committee decided to accept 29 papers. Out of these, a small number will be invited to a Special Issue of the Theory of Computing Systems journal with selected papers from SAGT 2009. The program of SAGT 2009 featured three invited talks from three outstanding researchers in algorithmic game theory: Elias Koutsoupias, Dov Monderer and Mihalis Yannakakis. We are very grateful toElias,DovandMihalisforjoiningusinPaphosandfortheirexcellentlectures.

Handbook of Spectrum Auction Design

Download Handbook of Spectrum Auction Design PDF Online Free

Author :
Publisher : Cambridge University Press
ISBN 13 : 1107135346
Total Pages : 935 pages
Book Rating : 4.1/5 (71 download)

DOWNLOAD NOW!


Book Synopsis Handbook of Spectrum Auction Design by : Martin Bichler

Download or read book Handbook of Spectrum Auction Design written by Martin Bichler and published by Cambridge University Press. This book was released on 2017-10-26 with total page 935 pages. Available in PDF, EPUB and Kindle. Book excerpt: An international team of experts covers the pros and cons of different auction formats and lessons learned in the field.

Advances in Artificial Intelligence: Theories, Models, and Applications

Download Advances in Artificial Intelligence: Theories, Models, and Applications PDF Online Free

Author :
Publisher : Springer Science & Business Media
ISBN 13 : 3642128416
Total Pages : 433 pages
Book Rating : 4.6/5 (421 download)

DOWNLOAD NOW!


Book Synopsis Advances in Artificial Intelligence: Theories, Models, and Applications by : Stasinos Konstantopoulos

Download or read book Advances in Artificial Intelligence: Theories, Models, and Applications written by Stasinos Konstantopoulos and published by Springer Science & Business Media. This book was released on 2010-04-23 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume constitutes the refereed proceedings of the 6th Hellenic Conference on Artificial Intelligence, SETN 2010, held in Athens, Greece, in May 2010. The 28 revised full papers and 22 revised short papers presented were carefully reviewed and selected from 83 submissions. The topics include but are not restricted to adaptive systems; AI and creativity; AI architectures; artificial life; autonomous systems; data mining and knowledge discovery; hybrid intelligent systems & methods; intelligent agents, multi-agent systems; intelligent distributed systems; intelligent information retrieval; intelligent/natural interactivity, intelligent virtual environments; knowledge representation and reasoning, logic programming; knowledge-based systems; machine learning, neural nets, genetic algorithms; natural language processing; planning and scheduling; problem solving, constraint satisfaction; robotics, machine vision, machine sensing.

Algorithmic Game Theory

Download Algorithmic Game Theory PDF Online Free

Author :
Publisher : Cambridge University Press
ISBN 13 : 1139466542
Total Pages : 928 pages
Book Rating : 4.1/5 (394 download)

DOWNLOAD NOW!


Book Synopsis Algorithmic Game Theory by : Noam Nisan

Download or read book Algorithmic Game Theory written by Noam Nisan and published by Cambridge University Press. This book was released on 2007-09-24 with total page 928 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years game theory has had a substantial impact on computer science, especially on Internet- and e-commerce-related issues. Algorithmic Game Theory, first published in 2007, develops the central ideas and results of this exciting area in a clear and succinct manner. More than 40 of the top researchers in this field have written chapters that go from the foundations to the state of the art. Basic chapters on algorithmic methods for equilibria, mechanism design and combinatorial auctions are followed by chapters on important game theory applications such as incentives and pricing, cost sharing, information markets and cryptography and security. This definitive work will set the tone of research for the next few years and beyond. Students, researchers, and practitioners alike need to learn more about these fascinating theoretical developments and their widespread practical application.

Information Retrieval Technology

Download Information Retrieval Technology PDF Online Free

Author :
Publisher : Springer Science & Business Media
ISBN 13 : 364235341X
Total Pages : 557 pages
Book Rating : 4.6/5 (423 download)

DOWNLOAD NOW!


Book Synopsis Information Retrieval Technology by : Yuexian Hou

Download or read book Information Retrieval Technology written by Yuexian Hou and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 557 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 8th Information Retrieval Societies Conference, AIRS 2012, held in Tianjin, China, in December 2012. The 22 full papers and 26 poster presentations included in this volume were carefully reviewed and selected from 77 submissions. They are organized in topical sections named: IR models; evaluation and user studies; NLP for IR; machine learning and data mining; social media; IR applications; multimedia IT and indexing; collaborative and federated search; and the poster session.

Advances in Agent-Based Complex Automated Negotiations

Download Advances in Agent-Based Complex Automated Negotiations PDF Online Free

Author :
Publisher : Springer
ISBN 13 : 3642031900
Total Pages : 220 pages
Book Rating : 4.6/5 (42 download)

DOWNLOAD NOW!


Book Synopsis Advances in Agent-Based Complex Automated Negotiations by : Takayuki Ito

Download or read book Advances in Agent-Based Complex Automated Negotiations written by Takayuki Ito and published by Springer. This book was released on 2009-10-06 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complex Automated Negotiations have been widely studied and are becoming an important, emerging area in the field of Autonomous Agents and Multi-Agent Systems. In general, automated negotiations can be complex, since there are a lot of factors that characterize such negotiations. These factors include the number of issues, dependency between issues, representation of utility, negotiation protocol, negotiation form (bilateral or multi-party), time constraints, etc. Software agents can support automation or simulation of such complex negotiations on the behalf of their owners, and can provide them with adequate bargaining strategies. In many multi-issue bargaining settings, negotiation becomes more than a zero-sum game, so bargaining agents have an incentive to cooperate in order to achieve efficient win-win agreements. Also, in a complex negotiation, there could be multiple issues that are interdependent. Thus, agent’s utility will become more complex than simple utility functions. Further, negotiation forms and protocols could be different between bilateral situations and multi-party situations. To realize such a complex automated negotiati on, we have to incorporate advanced Artificial Intelligence technologies includes search, CSP, graphical utility models, Bays nets, auctions, utility graphs, predicting and learning methods. Applications could include e-commerce tools, decisionmaking support tools, negotiation support tools, collaboration tools, etc. These issues are explored by researchers from different communities in Autonomous Agents and Multi-Agent systems. They are, for instance, being studied in agent negotiation, multi-issue negotiations, auctions, mechanism design, electronic commerce, voting, secure protocols, matchmaking & brokering, argumentation, and co-operation mechanisms. This book is also edited from some aspects of negotiation researches including theoretical mechanism design of trading based on auctions, allocation mechanism based on negotiation among multi-agent, case-study and analysis of automated negotiations, data engineering issues in negotiations, and so on.

Web and Internet Economics

Download Web and Internet Economics PDF Online Free

Author :
Publisher : Springer
ISBN 13 : 3030046125
Total Pages : 462 pages
Book Rating : 4.0/5 (3 download)

DOWNLOAD NOW!


Book Synopsis Web and Internet Economics by : George Christodoulou

Download or read book Web and Internet Economics written by George Christodoulou and published by Springer. This book was released on 2018-12-03 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the thoroughly refereed proceedings of the 14th International Conference on Web and Internet Economics, WINE 2018, held in Oxford, UK, in December 2018. The 28 full papers presented were carefully reviewed and selected from 119 submissions. The papers reflect the work of researchers in theoretical computer science, artificial intelligence, and microeconomics who have joined forces to tackle problems at the intersection of computation, game theory and economics.

Web and Internet Economics

Download Web and Internet Economics PDF Online Free

Author :
Publisher : Springer
ISBN 13 : 3662489953
Total Pages : 457 pages
Book Rating : 4.6/5 (624 download)

DOWNLOAD NOW!


Book Synopsis Web and Internet Economics by : Evangelos Markakis

Download or read book Web and Internet Economics written by Evangelos Markakis and published by Springer. This book was released on 2015-12-07 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the thoroughly refereed proceedings of the 11th International Conference on Web and Internet Economics, WINE 2015, held in Amsterdam, The Netherlands, in December 2015. The 30 regular papers presented together with 8 abstracts were carefully reviewed and selected from 142 submissions and cover results on incentives and computation in theoretical computer science, artificial intelligence, and microeconomics.

Multi-Platform Advertising Strategies in the Global Marketplace

Download Multi-Platform Advertising Strategies in the Global Marketplace PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 : 1522531157
Total Pages : 406 pages
Book Rating : 4.5/5 (225 download)

DOWNLOAD NOW!


Book Synopsis Multi-Platform Advertising Strategies in the Global Marketplace by : Yang, Kenneth C. C.

Download or read book Multi-Platform Advertising Strategies in the Global Marketplace written by Yang, Kenneth C. C. and published by IGI Global. This book was released on 2017-12-01 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s multi-platform ecosystem, marketers rely on advertisements that can be accessed across multiple digital platforms to enhance audience engagement and outreach. Advertisers are exploring the global impacts of social and mobile media as part of this integrated approach. Multi-Platform Advertising Strategies in the Global Marketplace examines the international diffusion of multi-platform advertising communication practices in an increasingly globalized economy. Featuring coverage on relevant areas including cross-media, digital marketing, and consumer behavior, this extensive publication is suitable for researchers, marketers, advertisers, and business professionals interested in the global impacts of multi-platform media on the advertising industry.

Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications

Download Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 : 1522571175
Total Pages : 1590 pages
Book Rating : 4.5/5 (225 download)

DOWNLOAD NOW!


Book Synopsis Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-10-05 with total page 1590 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.

Contract Theory

Download Contract Theory PDF Online Free

Author :
Publisher : MIT Press
ISBN 13 : 0262257963
Total Pages : 746 pages
Book Rating : 4.2/5 (622 download)

DOWNLOAD NOW!


Book Synopsis Contract Theory by : Patrick Bolton

Download or read book Contract Theory written by Patrick Bolton and published by MIT Press. This book was released on 2004-12-10 with total page 746 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive introduction to contract theory, emphasizing common themes and methodologies as well as applications in key areas. Despite the vast research literature on topics relating to contract theory, only a few of the field's core ideas are covered in microeconomics textbooks. This long-awaited book fills the need for a comprehensive textbook on contract theory suitable for use at the graduate and advanced undergraduate levels. It covers the areas of agency theory, information economics, and organization theory, highlighting common themes and methodologies and presenting the main ideas in an accessible way. It also presents many applications in all areas of economics, especially labor economics, industrial organization, and corporate finance. The book emphasizes applications rather than general theorems while providing self-contained, intuitive treatment of the simple models analyzed. In this way, it can also serve as a reference for researchers interested in building contract-theoretic models in applied contexts.The book covers all the major topics in contract theory taught in most graduate courses. It begins by discussing such basic ideas in incentive and information theory as screening, signaling, and moral hazard. Subsequent sections treat multilateral contracting with private information or hidden actions, covering auction theory, bilateral trade under private information, and the theory of the internal organization of firms; long-term contracts with private information or hidden actions; and incomplete contracts, the theory of ownership and control, and contracting with externalities. Each chapter ends with a guide to the relevant literature. Exercises appear in a separate chapter at the end of the book.

Agent Computing and Multi-Agent Systems

Download Agent Computing and Multi-Agent Systems PDF Online Free

Author :
Publisher : Springer Science & Business Media
ISBN 13 : 3540367071
Total Pages : 843 pages
Book Rating : 4.5/5 (43 download)

DOWNLOAD NOW!


Book Synopsis Agent Computing and Multi-Agent Systems by : Ramakoti Sadananada

Download or read book Agent Computing and Multi-Agent Systems written by Ramakoti Sadananada and published by Springer Science & Business Media. This book was released on 2006-07-18 with total page 843 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 9th Pacific Rim International Workshop on Multi-Agents, PRIMA 2006, held in Guilin, China, in August 2006. The book presents 39 revised full papers and 57 revised short papers together with 4 invited talks, addressing subjects from theoretical and methodological issues to applications. Topics include agent models, agent architectures, agent-oriented software engineering, semantic Web service, collaboration, coordination and negotiation, and more.

Encyclopedia of E-Commerce Development, Implementation, and Management

Download Encyclopedia of E-Commerce Development, Implementation, and Management PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 : 1466697881
Total Pages : 2440 pages
Book Rating : 4.4/5 (666 download)

DOWNLOAD NOW!


Book Synopsis Encyclopedia of E-Commerce Development, Implementation, and Management by : Lee, In

Download or read book Encyclopedia of E-Commerce Development, Implementation, and Management written by Lee, In and published by IGI Global. This book was released on 2016-03-31 with total page 2440 pages. Available in PDF, EPUB and Kindle. Book excerpt: The convenience of online shopping has driven consumers to turn to the internet to purchase everything from clothing to housewares and even groceries. The ubiquity of online retail stores and availability of hard-to-find products in the digital marketplace has been a catalyst for a heighted interest in research on the best methods, techniques, and strategies for remaining competitive in the era of e-commerce. The Encyclopedia of E-Commerce Development, Implementation, and Management is an authoritative reference source highlighting crucial topics relating to effective business models, managerial strategies, promotional initiatives, development methodologies, and end-user considerations in the online commerce sphere. Emphasizing emerging research on up-and-coming topics such as social commerce, the Internet of Things, online gaming, digital products, and mobile services, this multi-volume encyclopedia is an essential addition to the reference collection of both academic and corporate libraries and caters to the research needs of graduate-level students, researchers, IT developers, and business professionals. .