Stop and Go, Fast and Slow

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Author :
Publisher : Carson-Dellosa Publishing
ISBN 13 : 1612366538
Total Pages : 28 pages
Book Rating : 4.6/5 (123 download)

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Book Synopsis Stop and Go, Fast and Slow by : Silverman

Download or read book Stop and Go, Fast and Slow written by Silverman and published by Carson-Dellosa Publishing. This book was released on 2011-08-01 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emergent Readers Observe The Way Things Move In Different Directions And Speeds.

Move Fast and Break Things

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Author :
Publisher : Hachette UK
ISBN 13 : 0316275743
Total Pages : 320 pages
Book Rating : 4.3/5 (162 download)

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Book Synopsis Move Fast and Break Things by : Jonathan Taplin

Download or read book Move Fast and Break Things written by Jonathan Taplin and published by Hachette UK. This book was released on 2017-04-18 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book that started the Techlash. A stinging polemic that traces the destructive monopolization of the Internet by Google, Facebook and Amazon, and that proposes a new future for musicians, journalists, authors and filmmakers in the digital age. Move Fast and Break Things is the riveting account of a small group of libertarian entrepreneurs who in the 1990s began to hijack the original decentralized vision of the Internet, in the process creating three monopoly firms -- Facebook, Amazon, and Google -- that now determine the future of the music, film, television, publishing and news industries. Jonathan Taplin offers a succinct and powerful history of how online life began to be shaped around the values of the men who founded these companies, including Peter Thiel and Larry Page: overlooking piracy of books, music, and film while hiding behind opaque business practices and subordinating the privacy of individual users in order to create the surveillance-marketing monoculture in which we now live. The enormous profits that have come with this concentration of power tell their own story. Since 2001, newspaper and music revenues have fallen by 70 percent; book publishing, film, and television profits have also fallen dramatically. Revenues at Google in this same period grew from $400 million to $74.5 billion. Today, Google's YouTube controls 60 percent of all streaming-audio business but pay for only 11 percent of the total streaming-audio revenues artists receive. More creative content is being consumed than ever before, but less revenue is flowing to the creators and owners of that content. The stakes here go far beyond the livelihood of any one musician or journalist. As Taplin observes, the fact that more and more Americans receive their news, as well as music and other forms of entertainment, from a small group of companies poses a real threat to democracy. Move Fast and Break Things offers a vital, forward-thinking prescription for how artists can reclaim their audiences using knowledge of the past and a determination to work together. Using his own half-century career as a music and film producer and early pioneer of streaming video online, Taplin offers new ways to think about the design of the World Wide Web and specifically the way we live with the firms that dominate it.

Be Quick - But Don't Hurry

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Author :
Publisher : Simon and Schuster
ISBN 13 : 0743224213
Total Pages : 200 pages
Book Rating : 4.7/5 (432 download)

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Book Synopsis Be Quick - But Don't Hurry by : Andrew Hill

Download or read book Be Quick - But Don't Hurry written by Andrew Hill and published by Simon and Schuster. This book was released on 2002-04-22 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Be Quick, But Don't Hurry presents the team-building management secrets of the greatest coach of the twentieth century, cloaked in the heartwarming tale of the reluctant protege who learned those secrets in spite of himself. Perhaps the least controversial sports honor in living memory was the selection of John Wooden as "Coach of the Century" by ESPN, honoring his ten NCAA basketball championships in a twelve-year stretch. His UCLA teams won with great centers and with small lineups, with superstars and with team effort, always with quickness, always with class. Wooden was a teacher first and foremost, and his lessons -- taught on the basketball court, but applicable throughout one's life -- are summarized in his famed Pyramid of Success. Andrew Hill was one of the lucky young men who got to learn from Wooden in his favored classroom -- though that is hardly how Hill would have described it at the time. An all-city high school player in Los Angeles, Hill played -- a little -- on three national champions, from 1970 to 1972. Hill was left embittered by his experience at UCLA; he was upset at how unequally Wooden treated his starting players and his substitutes. Hill went on to a successful career in television, rising to the presidency of CBS Productions, where he was responsible for the success of such popular series as Touched by an Angel and Dr. Quinn, Medicine Woman. Hill's job required him to manage many creative people, with the egos and insecurities that usually go along with such talents. And one day, some twenty-five years after he graduated, he was hit with the realization that everything he knew about getting the best out of people he had learned directly from Coach John Wooden. With no small trepidation, Hill picked up the phone to call and thank his old coach and unexpected mentor. To his surprise, Wooden greeted him warmly and enthusiastically. A strong friendship, sealed in frequent visits and conversations, ensued, and endures. Be Quick -- But Don't Hurry! tells the story of that friendship. But it also shares the lessons and secrets that Hill learned from Coach Wooden, which hold the key to managing creatively in the idea-driven economy of the twenty-first century. Among those lessons are: -The team with the best players almost always wins -Be quick, but don't hurry: there is never enough time to be sure (and if you are sure, you're probably too late), but you must always keep your balance -Failing to prepare is preparing to fail -The team that makes the most mistakes...wins! Full of sound advice and warm reminiscence, Be Quick -- But Don't Hurry! is the management book of a lifetime.

The ETTO Principle: Efficiency-Thoroughness Trade-Off

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Author :
Publisher : Ashgate Publishing, Ltd.
ISBN 13 : 1409485994
Total Pages : 166 pages
Book Rating : 4.4/5 (94 download)

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Book Synopsis The ETTO Principle: Efficiency-Thoroughness Trade-Off by : Professor Erik Hollnagel

Download or read book The ETTO Principle: Efficiency-Thoroughness Trade-Off written by Professor Erik Hollnagel and published by Ashgate Publishing, Ltd.. This book was released on 2012-10-01 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accident investigation and risk assessment have for decades focused on the human factor, particularly ‘human error’. This bias towards performance failures leads to a neglect of normal performance. It assumes that failures and successes have different origins so there is little to be gained from studying them together. Erik Hollnagel believes this assumption is false and that safety cannot be attained only by eliminating risks and failures. The alternative is to understand why things go right and to amplify that. The ETTO Principle looks at the common trait of people at work to adjust what they do to match the conditions. It proposes that this efficiency-thoroughness trade-off (ETTO) is normal. While in some cases the adjustments may lead to adverse outcomes, these are due to the same processes that produce successes.

Moving Fast

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Author :
Publisher : epubli
ISBN 13 : 3756526038
Total Pages : 194 pages
Book Rating : 4.7/5 (565 download)

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Book Synopsis Moving Fast by : M.C. Kaindl

Download or read book Moving Fast written by M.C. Kaindl and published by epubli. This book was released on 2022-08-27 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Solitary engineer Ceriel Bleek spends her days in the workshop and her nights in the pub until she invents something so incredible that it will finally make her go down in history – but probably not for very long. With the wizards fearing for their place in the Counter Balance where they run the only long-distance travel bureau, the city's chairman with big plans for Lusona and together with a squad of incredibly unqualified personnel, she needs to save everything.

Thinking, Fast and Slow

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Author :
Publisher : Farrar, Straus and Giroux
ISBN 13 : 1429969350
Total Pages : 511 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Thinking, Fast and Slow by : Daniel Kahneman

Download or read book Thinking, Fast and Slow written by Daniel Kahneman and published by Farrar, Straus and Giroux. This book was released on 2011-10-25 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: Major New York Times bestseller Winner of the National Academy of Sciences Best Book Award in 2012 Selected by the New York Times Book Review as one of the ten best books of 2011 A Globe and Mail Best Books of the Year 2011 Title One of The Economist's 2011 Books of the Year One of The Wall Street Journal's Best Nonfiction Books of the Year 2011 2013 Presidential Medal of Freedom Recipient Kahneman's work with Amos Tversky is the subject of Michael Lewis's The Undoing Project: A Friendship That Changed Our Minds In his mega bestseller, Thinking, Fast and Slow, Daniel Kahneman, the renowned psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation—each of these can be understood only by knowing how the two systems shape our judgments and decisions. Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives—and how we can use different techniques to guard against the mental glitches that often get us into trouble. Winner of the National Academy of Sciences Best Book Award and the Los Angeles Times Book Prize and selected by The New York Times Book Review as one of the ten best books of 2011, Thinking, Fast and Slow is destined to be a classic.

The Little Black Book of Decision Making

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0857087029
Total Pages : 256 pages
Book Rating : 4.8/5 (57 download)

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Book Synopsis The Little Black Book of Decision Making by : Michael Nicholas

Download or read book The Little Black Book of Decision Making written by Michael Nicholas and published by John Wiley & Sons. This book was released on 2017-08-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The secret to making the right call in an increasingly complex world The decisions we make every day – frequently automatic and incredibly fast – impact every area of our lives. The Little Black Book of Decision Making delves into the cognition behind decision making, guiding you through the different ways your mind approaches various scenarios. You'll learn to notice that decision making is a matter of balance between your rational side and your intuition – the trick is in honing your intuition to steer you down the right path. Pure reasoning cannot provide all of the answers, and relying solely on intuition could prove catastrophic in business. There must be a balance between the two, and the proportions may change with each situation. This book helps you quickly pinpoint the right mix of logic and 'gut feeling,' and use it to find the best possible solution. Balance logic and intuition in your decision making approach Avoid traps set by the mind's inherent bias Understand the cognitive process of decision making Sharpen your professional judgement in any situation Decision making is the primary difference between organisations that lead and those that struggle. The Little Black Book of Decision Making helps you uncover errors in thinking before they become errors in judgement.

Accelerate

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Author :
Publisher : Harvard Business Review Press
ISBN 13 : 1625271743
Total Pages : 220 pages
Book Rating : 4.6/5 (252 download)

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Book Synopsis Accelerate by : John P. Kotter

Download or read book Accelerate written by John P. Kotter and published by Harvard Business Review Press. This book was released on 2014-04-08 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes how organizations can learn to move swiftly to accommodate change while still providing the necessary structures that nurture employees and long-term success.

Fast/Forward

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Author :
Publisher : Stanford University Press
ISBN 13 : 1503602311
Total Pages : 320 pages
Book Rating : 4.5/5 (36 download)

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Book Synopsis Fast/Forward by : Julian Birkinshaw

Download or read book Fast/Forward written by Julian Birkinshaw and published by Stanford University Press. This book was released on 2017-04-04 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to the adhocracy form of business management and how it can foster a company’s success. The leading companies of the past twenty years have all harnessed the power of information to gain competitive advantage. But as access to big data becomes ubiquitous, it can no longer guarantee a leg up. Fast/Forward makes the case that we are entering a new era in which firms that understand the limits of 1s and 0s will take the lead. Whereas the industrial age saw the rise of bureaucracy, and the information age has been described as a meritocracy, we are witnessing the rise of adhocracy. In uncertain, rapidly-changing times, adhocracic organizations scan the horizon for winning opportunities. Then, instead of questing after more analysis, they respond with agility by making smart, intuitive decisions. Combining decisive action with emotional conviction, future-facing firms seize the day. Fast/Forward paints the big picture of a new approach to strategy and provides the necessary playbook to make your company fit for the future. Praise for Fast/Forward “Fast/Forward makes a compelling case for spontaneity, speed, and a willingness to lead with intuition. More importantly, it speaks to the leadership qualities required to implement its suggestions—providing practical ways to cultivate to those qualities.” —Jeffrey Pfeffer, Stanford University, author of Power: Why Some People Have It—and Others Don’t “[Birkinshaw and Ridderstråle] are on the right track: In an ever-faster, globalized world, companies not only need a compelling strategy, but also an adaptive and caring performance culture. To unleash their full ingenuity, we have to empower our colleagues to act like owners.” —Joe Kaeser, President and CEO, Siemens AG “Big data is oversold as the most important facet of competitive advantage. Rather, breakthrough leaps of faith are necessary to achieve extraordinary results. Fast-Forward is full of practical advice about how to capitalize on this simple idea in order to forge your corporate future.” —Anita McGahan, Rotman School of Management, author of How Industries Evolve

Smart Packaging Technologies for Fast Moving Consumer Goods

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 9780470753682
Total Pages : 356 pages
Book Rating : 4.7/5 (536 download)

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Book Synopsis Smart Packaging Technologies for Fast Moving Consumer Goods by : Joseph Kerry

Download or read book Smart Packaging Technologies for Fast Moving Consumer Goods written by Joseph Kerry and published by John Wiley & Sons. This book was released on 2008-05-23 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smart Packaging Technologies for Fast Moving Consumer Goods approaches the subject of smart packaging from an innovative, thematic perspective: Part 1 looks at smart packaging technologies for food quality and safety Part 2 addresses smart packaging issues for the supply chain Part 3 focuses on smart packaging for brand protection and enhancement Part 4 centres on smart packaging for user convenience. Each chapter starts with a definition of the technology, and proceeds with an analysis of its workings and components before concluding with snapshots of potential applications of the technology. The Editors, brought together from academia and industry, provide readers with a cohesive account of the smart packaging phenomenon. Chapter authors are a mixture of industry professionals and academic researchers from the UK, USA, EU and Australasia.

Think Big, Start Small, Move Fast: A Blueprint for Transformation from the Mayo Clinic Center for Innovation

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071838678
Total Pages : 289 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Think Big, Start Small, Move Fast: A Blueprint for Transformation from the Mayo Clinic Center for Innovation by : Nicholas LaRusso

Download or read book Think Big, Start Small, Move Fast: A Blueprint for Transformation from the Mayo Clinic Center for Innovation written by Nicholas LaRusso and published by McGraw Hill Professional. This book was released on 2014-09-19 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Only Innovation Guide You Will Ever Need--from the Award-Winning Minds at Mayo Clinic A lot of businesspeople talk about innovation, but few companies have achieved the level of truly transformative innovation as brilliantly--or as famously--as the legendary Mayo Clinic. Introducing Think Big, Start Small, Move Fast, the first innovation guide based on the proven, decade-long program that’s made Mayo Clinic one of the most respected and successful organizations in the world. This essential must-have guide shows you how to: Inspire and ignite trailblazing innovation in your workplace Design a new business model that’s creative, collaborative, and sustainable Apply the traditional scientific method to the latest innovations in "design thinking" Build a customized toolkit of the best practices, project portfolios, and strategies Increase your innovation capacity--and watch how quickly you succeed These field-tested techniques grew out of the health care industry but are designed to work with any complex organization. Written by three Mayo Clinic Center for Innovation insiders--Dr. Nicholas LaRusso, Barbara Spurrier, and Dr. Gianrico Farrugia--the book offers a wealth of transformative ideas and strategies. The concise, easy-to-implement methods can help jump-start your employees' creative potential, involve them in the collaborative process, and pave the way to the future of sustainable innovation. You get step-by-step advice on building leadership teams, accelerator platforms for speeding up results, and fascinating case studies of innovation in action from the files of the Mayo Clinic Center for Innovation. In today's fast-moving world, it's innovation that drives success. This book gives you the keys. ADVANCE PRAISE FOR THINK BIG, START SMALL, MOVE FAST: "Truly great organizations do not just achieve great results; they are also relentless in the pursuit of continual improvement. This book offers both methods and motivation to leaders in any industry who understand that the pursuit of excellence is never-ending." -- Donald Berwick, M.D., MPP, President Emeritus and Senior Fellow, Institute for Healthcare Improvement "Do you want your organization to deliver a shockingly better customer experience? Here is Mayo's method that transformed the patient experience by making innovation systemic, the human side of innovation." -- Scott Cook, Cofounder and Chairman of the Executive Committee, Intuit "A powerful set of actionable, yet importantly nonprescriptive, principles for transformative change that will inspire and challenge all of us to reenvision a system that delivers health, not just care, for all our patients." -- Rebecca Onie, Cofounder and CEO, Health Leads "This book should serve both as a how-to guide for medical professionals and an inspiration for other innovators all over the country." -- T. R. Reid, reporter and author of The Healing of America "Powerful insight on how to deliver meaningful innovations time and again." -- Frans van Houten, CEO, Royal Philips "Leaders who seek to accelerate new innovation competencies can benefit from this hands-on guide." -- Sarah Miller Caldicott, great grandniece of Thomas Edison, and CEO, Power Patterns of Innovation "Read this book. . . . Copy its practices. It will save you years of misery and missteps as you build your own innovation revolution." -- Larry Keeley, Cofounder, Doblin Inc., and Director, Deloitte Consulting LLP

Recent Developments and the New Directions of Research, Foundations, and Applications

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Author :
Publisher : Springer Nature
ISBN 13 : 3031234766
Total Pages : 323 pages
Book Rating : 4.0/5 (312 download)

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Book Synopsis Recent Developments and the New Directions of Research, Foundations, and Applications by : Shahnaz N. Shahbazova

Download or read book Recent Developments and the New Directions of Research, Foundations, and Applications written by Shahnaz N. Shahbazova and published by Springer Nature. This book was released on 2023-06-26 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a collection of papers presented during the 8th World Conference on Soft Computing in February 2022. The papers cover multiple areas important for soft computing. Some papers are dedicated to fundamental aspects of soft computing, i.e., fuzzy mathematics, type-2 fuzzy sets, evolutionary-based optimization, aggregation, and neural networks. Others emphasize the application of soft computing methods to data analysis, image processing, decision-making, classification, series prediction, economics, control, and modeling.

The End of Competitive Advantage

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Author :
Publisher : Harvard Business Press
ISBN 13 : 1422191419
Total Pages : 256 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis The End of Competitive Advantage by : Rita Gunther McGrath

Download or read book The End of Competitive Advantage written by Rita Gunther McGrath and published by Harvard Business Press. This book was released on 2013-05-14 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you at risk of being trapped in an uncompetitive business? Chances are the strategies that worked well for you even a few years ago no longer deliver the results you need. Dramatic changes in business have unearthed a major gap between traditional approaches to strategy and the way the real world works now. In short, strategy is stuck. Most leaders are using frameworks that were designed for a different era of business and based on a single dominant idea—that the purpose of strategy is to achieve a sustainable competitive advantage. Once the premise on which all strategies were built, this idea is increasingly irrelevant. Now, Columbia Business School professor and globally recognized strategy expert Rita Gunther McGrath argues that it’s time to go beyond the very concept of sustainable competitive advantage. Instead, organizations need to forge a new path to winning: capturing opportunities fast, exploiting them decisively, and moving on even before they are exhausted. She shows how to do this with a new set of practices based on the notion of transient competitive advantage. This book serves as a new playbook for strategy, one based on updated assumptions about how the world works, and shows how some of the world’s most successful companies use this method to compete and win today. Filled with compelling examples from “growth outlier” firms such as Fujifilm, Cognizant Technology Solutions, Infosys, Yahoo! Japan, and Atmos Energy, The End of Competitive Advantage is your guide to renewed success and profitable growth in an economy increasingly defined by transient advantage.

NASA Formal Methods

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Author :
Publisher : Springer
ISBN 13 : 3319175246
Total Pages : 466 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis NASA Formal Methods by : Klaus Havelund

Download or read book NASA Formal Methods written by Klaus Havelund and published by Springer. This book was released on 2015-04-07 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 7th International Symposium on NASA Formal Methods, NFM 2015, held in Pasadena, CA, USA, in April 2015. The 24 revised regular papers presented together with 9 short papers were carefully reviewed and selected from 108 submissions. The topics include model checking, theorem proving; SAT and SMT solving; symbolic execution; static analysis; runtime verification; systematic testing; program refinement; compositional verification; security and intrusion detection; modeling and specification formalisms; model-based development; model-based testing; requirement engineering; formal approaches to fault tolerance; and applications of formal methods.

Simply Tuesday

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Author :
Publisher : Revell
ISBN 13 : 1441223320
Total Pages : 241 pages
Book Rating : 4.4/5 (412 download)

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Book Synopsis Simply Tuesday by : Emily P. Freeman

Download or read book Simply Tuesday written by Emily P. Freeman and published by Revell. This book was released on 2015-08-11 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our obsession with bigger and faster is spinning us out of control. We move through the week breathless and bustling, just trying to keep up while longing to slow down. But real life happens in the small moments, the kind we find on Tuesday, the most ordinary day of the week. Tuesday carries moments we want to hold onto--as well as ones we'd rather leave behind. It holds secrets we can't see in a hurry--secrets not just for our schedules but for our souls. It offers us a simple bench on which to sit, observe, and share our stories. For those being pulled under by the strong current of expectation, comparison, and hurry, relief is found more in our small moments than in our fast movements. In Simply Tuesday, Emily P. Freeman helps readers · stop dreading small beginnings and embrace today's work · find contentment in the now--even when the now is frustrating or discouraging · replace competition with compassion · learn to breathe in a breathless world Jesus lived small moments well, slow moments fully, and all moments free. He lives with us still, on all our ordinary days, creating and redeeming the world both in us and through us, one small moment at a time. It's time to take back Tuesday, to release our obsession with building a life, and believe in the life Christ is building in us--every day.

Noise

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Author :
Publisher : Little, Brown
ISBN 13 : 031645138X
Total Pages : 429 pages
Book Rating : 4.3/5 (164 download)

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Book Synopsis Noise by : Daniel Kahneman

Download or read book Noise written by Daniel Kahneman and published by Little, Brown. This book was released on 2021-05-18 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Nobel Prize-winning author of Thinking, Fast and Slow and the coauthor of Nudge, a revolutionary exploration of why people make bad judgments and how to make better ones—"a tour de force” (New York Times). Imagine that two doctors in the same city give different diagnoses to identical patients—or that two judges in the same courthouse give markedly different sentences to people who have committed the same crime. Suppose that different interviewers at the same firm make different decisions about indistinguishable job applicants—or that when a company is handling customer complaints, the resolution depends on who happens to answer the phone. Now imagine that the same doctor, the same judge, the same interviewer, or the same customer service agent makes different decisions depending on whether it is morning or afternoon, or Monday rather than Wednesday. These are examples of noise: variability in judgments that should be identical. In Noise, Daniel Kahneman, Olivier Sibony, and Cass R. Sunstein show the detrimental effects of noise in many fields, including medicine, law, economic forecasting, forensic science, bail, child protection, strategy, performance reviews, and personnel selection. Wherever there is judgment, there is noise. Yet, most of the time, individuals and organizations alike are unaware of it. They neglect noise. With a few simple remedies, people can reduce both noise and bias, and so make far better decisions. Packed with original ideas, and offering the same kinds of research-based insights that made Thinking, Fast and Slow and Nudge groundbreaking New York Times bestsellers, Noise explains how and why humans are so susceptible to noise in judgment—and what we can do about it.

FMCG: The Power of Fast-Moving Consumer Goods

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Author :
Publisher : First Edition Design Pub.
ISBN 13 : 1622876474
Total Pages : 525 pages
Book Rating : 4.6/5 (228 download)

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Book Synopsis FMCG: The Power of Fast-Moving Consumer Goods by : Greg Thain

Download or read book FMCG: The Power of Fast-Moving Consumer Goods written by Greg Thain and published by First Edition Design Pub.. This book was released on 2014-07-11 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a history of the some of the world's most famous brands, from humble beginnings to current exalted status, from smudged, kitchen-table pamphlets to $ multi-million ad campaigns, from backyard experiments to global research. It examines the most recent developments in these glittering trajectories and reveals the very DNA of the brands themselves. Is it mastery of absorbency, the virtuoso integration of acquisitions, developing incomparable consumer trust, the ability to think in decades? All is revealed. If you work in Retail, FMCG, Marketing or Consumer Goods, this is a must–read book. Keywords: FMCG , History, Manufactures, Brands, Innovation, Global, Consumer, Retail, Market, Emerging Markets, Coke, Colgate-Palmolive, Danone, Dean Foods, Estée Lauder, General Mills, Heinz, Henkel, Kellog, Kimberly-Clark, Kraft, L'Oréal, Mars, Nestlé, Procter & Gamble, Pepsi, Reckitt Benckiser, Unilever