Guide to Supply Chain Management

Download Guide to Supply Chain Management PDF Online Free

Author :
Publisher : Springer
ISBN 13 : 331977185X
Total Pages : 218 pages
Book Rating : 4.3/5 (197 download)

DOWNLOAD NOW!


Book Synopsis Guide to Supply Chain Management by : Colin Scott

Download or read book Guide to Supply Chain Management written by Colin Scott and published by Springer. This book was released on 2018-06-01 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essential guide brings supply chain theory to life. Intended for readers with a business interest in supply chain management, the book covers the key topics in eleven chapters, including planning, sourcing, making, delivering and returning, as well as strategy, people, finance, customer service and outsourcing. Each chapter starts with a brief summary and learning objectives that guide the reader through the text. This second edition also explores digital, sustainability and innovation impacts on today’s global supply chains. The book is written in a clear and simple way, featuring a variety of figures, tables and recommendations for further reading. The respective chapters conclude with real-life case studies from different companies, illustrating best practices. In the course of their work, the authors have met professionals all over the world who are passionate about their business achievements. By including their vivid examples, the guide brings theory to life, enabling readers to understand and embrace the concepts and ideas presented. Colin Scott, Henriette Lundgren and Paul Thompson are experts in supply chain management and have worked with practitioners in businesses across the globe. Endorsement: This guide is a really useful reminder of what good practice is and how it should be applied within supply chain management. The book is relevant for students of supply chain management and professional practitioners alike. This book offers an invaluable guide to understanding the specific dynamics of your supply chain and the fundamentals underpinning it. It provides the framework for delivering a supply chain strategy based upon recognised best practice. Martin McCourt, CEO, Dyson Limited .

Channel Strategies and Marketing Mix in a Connected World

Download Channel Strategies and Marketing Mix in a Connected World PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 3030317331
Total Pages : 290 pages
Book Rating : 4.0/5 (33 download)

DOWNLOAD NOW!


Book Synopsis Channel Strategies and Marketing Mix in a Connected World by : Saibal Ray

Download or read book Channel Strategies and Marketing Mix in a Connected World written by Saibal Ray and published by Springer Nature. This book was released on 2019-12-14 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. In particular, it focuses on the following four dimensions in this context: Consumers, Products, Value Proposition and Sustainability. Keeping in mind the growing digitalization of business processes in the retail world and the move towards omni-channel retailing, the book introduces the state-of-the-art academic and practitioner studies along these dimensions that could enhance the understanding of the potential impact that new technologies and strategies can have on practice in the near future. When launching a new product/service to market, firms usually consider various components of the marketing mix to influence consumers’ purchase behaviors, such as product design, convenience, value proposition, promotions, sustainability initiatives, etc. This mix varies depending on the specific channel and consumer niche that the firm is targeting. But this book shows how channel strategy also influences the effectiveness in utilizing the marketing mix to attract potential customers.

CIM Coursebook 05/06 Strategic Marketing in Practice

Download CIM Coursebook 05/06 Strategic Marketing in Practice PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1136019375
Total Pages : 257 pages
Book Rating : 4.1/5 (36 download)

DOWNLOAD NOW!


Book Synopsis CIM Coursebook 05/06 Strategic Marketing in Practice by : Ashok Ranchhod

Download or read book CIM Coursebook 05/06 Strategic Marketing in Practice written by Ashok Ranchhod and published by Routledge. This book was released on 2012-09-10 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elsevier/Butterworth-Heinemann’s 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year’s CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: Annotate, customise and create personally tailored notes using the electronic version of the Coursebook Receive regular tutorials on key topics from Marketing Knowledge Search the Coursebook online for easy access to definitions and key concepts Access the glossary for a comprehensive list of marketing terms and their meanings

Advances in Theory and Practice in Store Brand Operations

Download Advances in Theory and Practice in Store Brand Operations PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 9811598770
Total Pages : 265 pages
Book Rating : 4.8/5 (115 download)

DOWNLOAD NOW!


Book Synopsis Advances in Theory and Practice in Store Brand Operations by : Jiazhen Huo

Download or read book Advances in Theory and Practice in Store Brand Operations written by Jiazhen Huo and published by Springer Nature. This book was released on 2021-01-04 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is developed by focusing on the four issues: (1) product strategy of private brand; (2) pricing strategy of private brand; (3) channel strategy with private brand introduction; and (4) supply chain coordination with private brand introduction. Private brand (PB), also known as private label (PL) or store brand (SB), refers to a brand created and controlled by a retailer. In the 1960s and 1970s, private labels began to emerge in France and England. Although private label has grown rapidly worldwide, market share varies greatly from region to region. According to Nielsen's 2018 Global Private Label Report, the largest markets for private-label products are found primarily in the more mature European retail markets. In recent years, many large domestic retail enterprises have launched their own brand products. With the growth of e-commerce, some online retailers have also launched private-label goods. JD started to introduce its private brands in 2010, with annual sales of its private brand products reaching several hundred million yuan. However, at present, the market share of China's private label is only 1-3%, which still has a big gap compared with Europe and America.The main challenges to China's private label lie in private brand operations management. Among them, how to select the correct product categories, how to make pricing decision, how to restructure channels and how to coordinate supply chain after introducing private brands are four operations management problems need to be solved.

Strategic Marketing in Practice

Download Strategic Marketing in Practice PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 0750666544
Total Pages : 257 pages
Book Rating : 4.7/5 (56 download)

DOWNLOAD NOW!


Book Synopsis Strategic Marketing in Practice by : Ashok Ranchhod

Download or read book Strategic Marketing in Practice written by Ashok Ranchhod and published by Routledge. This book was released on 2005 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Carefully structured to link information directly to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory.

Gower Handbook of Supply Chain Management

Download Gower Handbook of Supply Chain Management PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1351932292
Total Pages : 833 pages
Book Rating : 4.3/5 (519 download)

DOWNLOAD NOW!


Book Synopsis Gower Handbook of Supply Chain Management by : John Gattorna

Download or read book Gower Handbook of Supply Chain Management written by John Gattorna and published by Routledge. This book was released on 2017-03-02 with total page 833 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to build and also maintain a world class logistics and distribution network is an essential ingredient in the success of the world's leading businesses, but keeping pace with changes in your sector and in others is hard to do. With the Gower Handbook of Supply Chain Management you will need to look no further. Written by a team of leading consultants with contributions from leading academic experts, this book will help you to keep pace with the latest global developments in supply chain management and logistics, and plan for the future. This book has over thirty chapters with detailed accounts of key topics and the latest developments, from e-collaboration and CRM integration, to reverse logistics and strategic sourcing, and includes case studies from Asia, Europe and North America. It looks at all aspects of operational excellence in logistics and supply chain management. The Gower Handbook of Supply Chain Management will help managers to benchmark their operations against the best-of-breed supply chains across the world. It provides a unique single source of expert opinion and experience.

CIM Coursebook 07/08 Strategic Marketing in Practice

Download CIM Coursebook 07/08 Strategic Marketing in Practice PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1136419918
Total Pages : 346 pages
Book Rating : 4.1/5 (364 download)

DOWNLOAD NOW!


Book Synopsis CIM Coursebook 07/08 Strategic Marketing in Practice by : Ashok Ranchhod

Download or read book CIM Coursebook 07/08 Strategic Marketing in Practice written by Ashok Ranchhod and published by Routledge. This book was released on 2012-09-10 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

CIM Coursebook 06/07 Strategic Marketing in practice

Download CIM Coursebook 06/07 Strategic Marketing in practice PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1136420487
Total Pages : 382 pages
Book Rating : 4.1/5 (364 download)

DOWNLOAD NOW!


Book Synopsis CIM Coursebook 06/07 Strategic Marketing in practice by : Ashok Ranchhod

Download or read book CIM Coursebook 06/07 Strategic Marketing in practice written by Ashok Ranchhod and published by Routledge. This book was released on 2007-07-11 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course

Vintage Marketing Differentiation

Download Vintage Marketing Differentiation PDF Online Free

Author :
Publisher : Springer
ISBN 13 : 1137387211
Total Pages : 270 pages
Book Rating : 4.1/5 (373 download)

DOWNLOAD NOW!


Book Synopsis Vintage Marketing Differentiation by : Robert L. Williams, Jr.

Download or read book Vintage Marketing Differentiation written by Robert L. Williams, Jr. and published by Springer. This book was released on 2017-03-23 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the origins of marketing and branding strategies and the unique situations involving differentiation. Photographs of actual materials that were created and used in marketing campaigns between 1846-1946 are featured to bring to life these vintage innovations. Examining how and why these classic strategies were devised and implemented provides insight on how the vintage strategies can continue to be used to position products, services, and experiences within current market situations. Vintage Marketing Differentiation describes real life, innovative, outside-the-box solutions. It explains a marketing differentiation process and emphasizes the critical nature of the perception of trends and timely action. Profiles of over 30 companies and brands depict nearly 20 categories of the first marketing strategies ever to be used. These powerful strategies ignited competitive advantages and help explain why most of these companies are still in business today!

The Management of Tourism

Download The Management of Tourism PDF Online Free

Author :
Publisher : SAGE
ISBN 13 : 9780761940227
Total Pages : 380 pages
Book Rating : 4.9/5 (42 download)

DOWNLOAD NOW!


Book Synopsis The Management of Tourism by : Lesley Pender

Download or read book The Management of Tourism written by Lesley Pender and published by SAGE. This book was released on 2005 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides detailed coverage of the breadth of issues involved in the management of tourism businesses. It explains and supports fundamental business management aspects whilst examining specific techniques required for the successful management of a variety of tourism businesses.

The Complete Three-Volume Network Marketing Leadership Series

Download The Complete Three-Volume Network Marketing Leadership Series PDF Online Free

Author :
Publisher : Fortune Network Publishing Inc.
ISBN 13 : 1892366797
Total Pages : 421 pages
Book Rating : 4.8/5 (923 download)

DOWNLOAD NOW!


Book Synopsis The Complete Three-Volume Network Marketing Leadership Series by : Keith Schreiter

Download or read book The Complete Three-Volume Network Marketing Leadership Series written by Keith Schreiter and published by Fortune Network Publishing Inc.. This book was released on 2019-12-05 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build Network Marketing Leaders Faster! Much Faster! Entire three-book leadership series by Tom "Big Al" Schreiter and Keith Schreiter Book #1: How To Build Network Marketing Leaders Volume One: Step-by-Step Creation of MLM Professionals shows us how to locate the best leader candidates and how to groom them for leadership. Learn exactly what to say and exactly what to do to change their attitudes, their thinking, and their results. Why? Because leaders are everything in network marketing. These are the long-term producers that leverage our income. We have limited time. We can only work with a limited number of distributors. So, we must duplicate ourselves through our leaders. Ask yourself, “Do you want to be a leader? Or, do you want more leaders on your network marketing team?” Everyone says they want to have more leaders, but how? How does one find leaders? How does one create leaders? What are the things we need to teach ordinary distributors to do in order to for them become leaders? This plan doesn’t happen by accident. Instead of wishing and hoping for leaders, this book will give you the step-by-step activities to create leaders. Yes, there is a plan for building leaders and it is simple to follow. Discover how to give ordinary distributors a leadership test to determine if they are ready to enter the path of leadership. Then, learn how to start their learning process with the biggest leadership lesson of all: problems. Book #2: How To Build Network Marketing Leaders Volume Two: Activities and Lessons for MLM Leaders takes our potential leaders and expands on what they can do to grow their teams faster. No one is a "natural-born leader." Babies aren't given a manual on how to be an adult. Adulthood is learned from others. So how will we teach eager distributors to become leaders? By showing, participating, experiencing ... and of course, sharing stories. Yes, they could imitate us to become leaders, but not everyone is created the same, with the same set of skills or advantages. So, there must be common lessons everyone can learn for leadership. Inside this book, you will find many ways to change people's viewpoints, to change their beliefs, and to reprogram their actions. And when these three things change, the results will naturally change too. The earnings from developing one good leader could dwarf the monthly payout of almost any retirement plan. Book #3: Motivation. Action. Results. How Network Marketing Leaders Move Their Teams adds another 172 pages of step-by-step actions and campaigns to make our leaders the best they can be. Getting results from the team is the measurement of true leadership. Want to motivate your network marketing team into action? We don't have to be a screaming drill instructor to get the job done. Through contests, recognition, goal-setting, fill-out forms, personal development and other motivational techniques, we can do our part to create momentum in our teams. Our new distributors need motivation to overcome the negativity of their initial prospects. Our experienced distributors need motivation when they run out of prospects to talk to. Learn the motivational values and triggers our team members have, and learn to use them wisely. By balancing internal motivation and external motivation methods, we can be more effective motivators. We can teach our team exactly what to do. However, we must motivate them to do it. Enjoy this book of case studies and examples of exactly how to be a motivating team leader. We can't do all the work ourselves. We need help. Put your team into momentum. Order The Complete Three-Volume Network Marketing Leadership Series now!

Services Marketing: People, Technology, Strategy (Ninth Edition)

Download Services Marketing: People, Technology, Strategy (Ninth Edition) PDF Online Free

Author :
Publisher : World Scientific
ISBN 13 : 1944659811
Total Pages : 683 pages
Book Rating : 4.9/5 (446 download)

DOWNLOAD NOW!


Book Synopsis Services Marketing: People, Technology, Strategy (Ninth Edition) by : Jochen Wirtz

Download or read book Services Marketing: People, Technology, Strategy (Ninth Edition) written by Jochen Wirtz and published by World Scientific. This book was released on 2021-10-15 with total page 683 pages. Available in PDF, EPUB and Kindle. Book excerpt: Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.Supplementary Material Resources:Resources are available to instructors who adopt this textbook for their courses. These include: (1) Instructor's Manual, (2) Case Teaching Notes, (3) PowerPoint deck, and (4) Test Bank. Please contact [email protected] Features:

The Free Agent Marketing Guide

Download The Free Agent Marketing Guide PDF Online Free

Author :
Publisher : Logical Directions, Inc.
ISBN 13 : 9780967156507
Total Pages : 192 pages
Book Rating : 4.1/5 (565 download)

DOWNLOAD NOW!


Book Synopsis The Free Agent Marketing Guide by : Douglas Florzak

Download or read book The Free Agent Marketing Guide written by Douglas Florzak and published by Logical Directions, Inc.. This book was released on 2004 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a clear road map for starting and maintaining a successful consulting business. Whether you are already a consultant or thinking about becoming one, this guide has everything you need. This book shows you how to: - Create a business plan - Set your rate - Select the legal form of your business - Set up retirement funding - Choose appropriate insurance - Market on the Internet - Understand basic record keeping Also included is a recommended resource list and sample worksheets to help you start and maintain your consulting business. If you are an experienced professional at a crossroads in your career, this book can point you in the right direction.

Advances in Urban Engineering and Management Science Volume 2

Download Advances in Urban Engineering and Management Science Volume 2 PDF Online Free

Author :
Publisher : CRC Press
ISBN 13 : 1000802353
Total Pages : 529 pages
Book Rating : 4.0/5 (8 download)

DOWNLOAD NOW!


Book Synopsis Advances in Urban Engineering and Management Science Volume 2 by : Rashwan Khalil

Download or read book Advances in Urban Engineering and Management Science Volume 2 written by Rashwan Khalil and published by CRC Press. This book was released on 2022-12-12 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in Urban Engineering and Management Science contains the selected papers resulting from the 2022 3rd International Conference on Urban Engineering and Management Science (ICUEMS 2022). Covering a wide range of topics, the Proceedings of ICUEMS 2022 presents the latest developments in: (i) Architecture and Urban Planning (Architectural design and its theory, Urban planning and design, Building technology science, Urban protection and regeneration, Urban development strategy, Ecological construction and intelligent control, Sustainable infrastructure); (ii) Logistics and supply chain management (Warehousing and distribution, Logistics outsourcing, Logistics automation, Production and material flow, Supply chain management technology, Supply chain risk management, Global service supply chain management, Supply Chain Planning and Inventory Management, Coordination and collaboration of supply chain networks, Governance and regulatory aspects affecting supply chain management); (iii) Urban traffic management (Smart grid management, Belt and Road Development, Intelligent traffic analysis and planning management, Big data and transportation management). The Proceedings of ICUEMS 2022 will be useful to professionals, academics, and Ph.D. students interested in the above-mentioned fields. Emphasis was put on basic methodologies, scientific development and engineering applications. ICUEMS 2022 is to provide a platform for experts, scholars, engineers and technical researchers engaged in the related fields of urban engineering management to share scientific research achievements and cutting-edge technologies, understand academic development trends, broaden research ideas, strengthen academic research and discussion, and promote the industrialization cooperation of academic achievements. Experts, scholars, business people and other relevant personnel from universities and research institutions at home and abroad are cordially invited to attend and exchange.

Music Marketing for the DIY Musician

Download Music Marketing for the DIY Musician PDF Online Free

Author :
Publisher : Rowman & Littlefield
ISBN 13 : 1538134632
Total Pages : 454 pages
Book Rating : 4.5/5 (381 download)

DOWNLOAD NOW!


Book Synopsis Music Marketing for the DIY Musician by : Bobby Borg

Download or read book Music Marketing for the DIY Musician written by Bobby Borg and published by Rowman & Littlefield. This book was released on 2020-01-07 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do it yourself and succeed! More and more artists are taking advantage of new technologies to try and build successful careers. But in this expanding competitive marketplace, serious do-it-yourself musicians need structured advice more than ever. In Music Marketing for the DIY Musician, veteran musician and industry insider Bobby Borg presents a strategic, step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music. Presented in a conversational tone, this indispensable guide reveals the complete marketing process using the same fundamental concepts embraced by top innovative companies, while always encouraging musicians to find their creative niche and uphold their artistic vision. The objective is to help artists take greater control of their own destinies while saving money and time in attracting the full attention of top music industry professionals. It’s ultimately about making music that matters, and music that gets heard! Updates include: New interviews highlighting current marketing strategies for the new music market Info on how to leverage digital marketing and streaming playlists Updated stories and examples of current music marketing principles Future forecasts and trends into music marketing New and revised services, tools, references, and contacts that can help musicians further their careers New marketing plan samples for bands/solo artists and freelance musicians and songwriters

Strategic Marketing in Practice 2007-2008

Download Strategic Marketing in Practice 2007-2008 PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 0750684585
Total Pages : 346 pages
Book Rating : 4.7/5 (56 download)

DOWNLOAD NOW!


Book Synopsis Strategic Marketing in Practice 2007-2008 by : Ashok Ranchhod

Download or read book Strategic Marketing in Practice 2007-2008 written by Ashok Ranchhod and published by Routledge. This book was released on 2007 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time. * Written specially for the Strtegic Marketing in Practice module by the Senior Examiner * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam

Oswaal ICSE Question Bank SOLVED PAPERS | Class 10 | Commercial Application| For Exam 2024-25

Download Oswaal ICSE Question Bank SOLVED PAPERS | Class 10 | Commercial Application| For Exam 2024-25 PDF Online Free

Author :
Publisher : Oswaal Books
ISBN 13 : 9359582271
Total Pages : 193 pages
Book Rating : 4.3/5 (595 download)

DOWNLOAD NOW!


Book Synopsis Oswaal ICSE Question Bank SOLVED PAPERS | Class 10 | Commercial Application| For Exam 2024-25 by : Oswaal Editorial Board

Download or read book Oswaal ICSE Question Bank SOLVED PAPERS | Class 10 | Commercial Application| For Exam 2024-25 written by Oswaal Editorial Board and published by Oswaal Books. This book was released on 2024-04-01 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Description of the Product: • 100% Updated with Latest Syllabus Questions Typologies: We have got you covered with the latest and 100% updated curriculum • Crisp Revision with Topic-wise Revision Notes & Smart Mind Maps: Study smart, not hard! • Extensive Practice with 700+ Questions & Self Assessment Papers: To give you 700+ chances to become a champ! • Concept Clarity with 500+ Concepts & Concept Videos: For you to learn the cool way—with videos and mind-blowing concepts • 100% Exam Readiness with Expert Answering Tips & Suggestions for Students: For you to be on the cutting edge of the coolest educational trends