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Author : Donald J. Moine
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 210 pages
Book Rating : 4.E/5 ( download)
Download or read book Modern Persuasion Strategies written by Donald J. Moine and published by Prentice Hall. This book was released on 1984 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Helena Halmari
Publisher : John Benjamins Publishing
ISBN 13 : 9789027253736
Total Pages : 280 pages
Book Rating : 4.2/5 (537 download)
Download or read book Persuasion Across Genres written by Helena Halmari and published by John Benjamins Publishing. This book was released on 2005 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion pervades interpersonal relations in all social spheres, public and private. And persuasion reaches us via a large number of genres and their intricate interplay.This volume brings together nine chapters which investigate some of the typical genres of modern persuasion. Using both quantitative and qualitative methods, the authors explore the linguistic features of successful (and unsuccessful) persuasion and the reasons for the variation of persuasive choices as realized in various genres: business negotiations, judicial argumentation, political speech, advertising, newspaper editorials, and news writing. In the final chapter, the editors tie together the two themes persuasion and genres by proposing an Intergenre Model. This model assumes that a powerful force behind generic evolution is the perennial need for implicit persuasion.
Author : Aidin Safavi
Publisher : CreateSpace
ISBN 13 : 9781517176174
Total Pages : 40 pages
Book Rating : 4.1/5 (761 download)
Download or read book Persuasion 101 written by Aidin Safavi and published by CreateSpace. This book was released on 2015-07-12 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why and How to become more persuasive? Whether it's for business or in your personal life, the benefits are enormous! If you want to become successful in life, you need to understand the basic techniques and theories related to persuasion. Why? This is because everything you need, or will need your entire life comes from this important concept. Currently, only about 1% of the world's total population knows how to apply the rules of persuasion to get what they need. That means you will get excellent advantages if you will master these simple rules and apply them in your daily life. This eBook will reveal the secrets of effective persuasion. Study all the ideas and techniques contained here so you can influence and persuade other people with great accuracy. This way, you will attain authority over others. You will be able to inspire them to do what you want them to do. Once it happens, you will become more confident, empowered and successful. You will double (or even triple) your productivity in marketing and sales. Once you have mastered the art of persuasion, other people will be drawn to you. You will easily achieve personal, financial and social growth without exerting too much effort. Portals that were previously closed to you will be opened and a whole world of excellent opportunities will be knocking on your door. The techniques and skills described in this book are based on enduring, proven persuasion principles. This simple book will teach you the twelve vital rules of persuasion and will instruct you on how to employ these modern persuasion tactics so you can get the level of influence you need in your day-to-day activities.
Author : Scott Adams
Publisher : Penguin
ISBN 13 : 0735219729
Total Pages : 304 pages
Book Rating : 4.7/5 (352 download)
Download or read book Win Bigly written by Scott Adams and published by Penguin. This book was released on 2017-10-31 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER The New York Times bestseller that explains one of the most important perceptual shifts in the history of humankind Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams – best known as “the guy who created Dilbert” -- recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push. The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation—or resisting the tactics of emotional persuasion when they’re used on you. This revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trump’s tactics with North Korea, the NFL protesters, Congress, and more.
Author : Eric S. Knowles
Publisher : Psychology Press
ISBN 13 : 1135626383
Total Pages : 350 pages
Book Rating : 4.1/5 (356 download)
Download or read book Resistance and Persuasion written by Eric S. Knowles and published by Psychology Press. This book was released on 2004-02-26 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Resistance and Persuasion is the first book to analyze the nature of resistance and demonstrate how it can be reduced, overcome, or used to promote persuasion. By examining resistance, and providing strategies for overcoming it, this new book generates insight into new facets of influence and persuasion. With contributions from the leaders in the field, this book presents original ideas and research that demonstrate how understanding resistance can improve persuasion, compliance, and social influence. Many of the authors present their research for the first time. Four faces of resistance are identified: reactance, distrust, scrutiny, and inertia. The concluding chapter summarizes the book's theoretical contributions and establishes a resistance-based research agenda for persuasion and attitude change. This new book helps to establish resistance as a legitimate sub-field of persuasion that is equal in force to influence. Resistance and Persuasion offers many new revelations about persuasion: *Acknowledging resistance helps to reduce it. *Raising reactance makes a strong message more persuasive. *Putting arguments into a narrative increases their influence. *Identifying illegitimate sources of information strengthens the influence of legitimate sources. *Looking ahead reduces resistance to persuasive attempts. This volume will appeal to researchers and students from a variety of disciplines including social, cognitive, and health psychology, communication, marketing, political science, journalism, and education.
Author : Dylan Black
Publisher : New Begin LTD
ISBN 13 :
Total Pages : 121 pages
Book Rating : 4./5 ( download)
Download or read book Persuasion Psychology written by Dylan Black and published by New Begin LTD. This book was released on 2021-06-07 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you never seem to be successful in getting others to take your position on important issues? Would you like to develop skills required in understanding what others are thinking at a particular moment? Are you desirous of learning hypnosis, neurolinguistic programming and other amazing techniques adopted by the most excellent sales people for effective persuasion? If your answers to the above questions are affirmative, you have made the right choice by getting this book. The classic book on persuasion psychology is written explicitly to teach you the skills of persuasion. It will empower you with the knowledge and how to apply these understandings to improve loving relationships and achieve your desired goals. It does not just focus on telling you what to do to be persuasive; instead, it goes deeper to anchor the strategies on sound psychological principles. It is imperative to understand your audience and know them thoroughly before you can even pass the message across. You should be ready to be taken on a journey of self-discovery as you read the book. To unleash your potential of persuasion, there is a need to activate your abilities by exercising them on your target to drive them towards a desired mental perception. It has tested approaches to persuasion and discusses them on a step-by-step basis. Some of the different topics you will find inside include: · What is Persuasion? · Aspects of Persuasion · Modern Persuasion · Techniques of Persuasion · Nero-Linguistic Programming/Hypnotist · Hypnotherapy · 8 Steps to Get Your Outcome · Covert Persuasion Trick Key Point · Elements of Persuasion · What is NLP? · NLP Change Personal History · Strategies The Mind-Body Connection to Behaviour This book shares the most powerful tools, strategies, and techniques used also by corporate leaders, political candidates and television ministers. It is workable, sensible, practical, and accessible to the non-expert general reader. Are you ready to explore the great benefits of this book? Grab your copy now and get started right away!
Author : Marcia McClintock Folsom
Publisher : Modern Language Association
ISBN 13 : 1603294791
Total Pages : 233 pages
Book Rating : 4.6/5 (32 download)
Download or read book Approaches to Teaching Austen's Persuasion written by Marcia McClintock Folsom and published by Modern Language Association. This book was released on 2021-04-25 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jane Austen is a favorite with many students, whether they've read her novels or viewed popular film adaptations. But Persuasion, completed at the end of her life, can be challenging for students to approach. They are surprised to meet a heroine so subdued and self-sacrificing, and the novel's setting during the Napoleonic wars may be unfamiliar. This volume provides teachers with avenues to explore the depths and richness of the novel with both Austen fans and newcomers. Part 1, "Materials," suggests editions for classroom use, criticism, and multimedia resources. Part 2, "Approaches," presents strategies for teaching the literary, contextual, and philosophical dimensions of the novel. Essays address topics such as free indirect discourse and other narrative techniques; social class in Austen's England; the role of the navy during war and peacetime; key locations in the novel, including Lyme Regis and Bath; and health, illness, and the ethics of care.
Author : Helena Halmari
Publisher : John Benjamins Publishing
ISBN 13 : 9027294747
Total Pages : 269 pages
Book Rating : 4.0/5 (272 download)
Download or read book Persuasion Across Genres written by Helena Halmari and published by John Benjamins Publishing. This book was released on 2005-02-17 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion pervades interpersonal relations in all social spheres, public and private. And persuasion reaches us via a large number of genres and their intricate interplay.This volume brings together nine chapters which investigate some of the typical genres of modern persuasion. Using both quantitative and qualitative methods, the authors explore the linguistic features of successful (and unsuccessful) persuasion and the reasons for the variation of persuasive choices as realized in various genres: business negotiations, judicial argumentation, political speech, advertising, newspaper editorials, and news writing. In the final chapter, the editors tie together the two themes — persuasion and genres — by proposing an Intergenre Model. This model assumes that a powerful force behind generic evolution is the perennial need for implicit persuasion.
Author : Marc Andrews
Publisher : BIS Publishers
ISBN 13 : 9789063695316
Total Pages : 0 pages
Book Rating : 4.6/5 (953 download)
Download or read book Hidden Persuasion written by Marc Andrews and published by BIS Publishers. This book was released on 2019-07-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them. The techniques range from influencing essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to influence behavior and decisionmaking on an unconscious level. All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communications and design field, but also for anybody who wants to understand how our behavior is influenced unconsciously by advertising, social campaigns and governmental messages. The book is co-authored by leading figures in social infl uence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. It will open your eyes, we promise!
Author : Robert B. Cialdini
Publisher : Pearson Scott Foresman
ISBN 13 :
Total Pages : 434 pages
Book Rating : 4.F/5 ( download)
Download or read book Influence written by Robert B. Cialdini and published by Pearson Scott Foresman. This book was released on 1988 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.
Author : Weslen Carvalho
Publisher : Weslen Lucas Eredes Carvalho
ISBN 13 :
Total Pages : 48 pages
Book Rating : 4./5 ( download)
Download or read book The Roots of Persuasion written by Weslen Carvalho and published by Weslen Lucas Eredes Carvalho. This book was released on 2024-05-31 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets behind persuasive influence with this captivating book. Explore the historical roots and essential foundations of persuasion, unraveling techniques that can transform your everyday interactions. With engaging examples, insightful analyses, and practical exercises, this guide provides a unique journey to mastering the art of persuasion. Whether you're a leader, salesperson, or someone seeking personal growth, this book offers valuable tools to achieve your goals effectively and ethically.
Author : Kevin Hogan
Publisher : Wiley + ORM
ISBN 13 : 0470893265
Total Pages : 230 pages
Book Rating : 4.4/5 (78 download)
Download or read book Covert Persuasion written by Kevin Hogan and published by Wiley + ORM. This book was released on 2010-06-10 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Covert Persuasion: "This book is a treasure trove of ideas you can use to turn a 'no' into a 'yes' almost instantly-in any sales situation." -Brian Tracy, speaker and author of Create Your Own Future and Change Your Thinking, Change Your Life "Hogan is the master of persuasion. I urge you to persuade yourself to buy this book and everything he's ever written and recorded. It will help you understand yourself, understand others, and succeed. This information is bankable." -Jeffrey Gitomer, author of The Sales Bible, Little Red Book of Selling, and Little Red Book of Sales Answers "There's more wisdom in this book than in 500 pages on the same subject. Whether you need to persuade your lover, your spouse, your boss, your clients, your friends, or yourself, this powerhouse collection of mind tricks and secrets will give you the upper hand. In today's competitive world, this is the persuasion wizard's manual you need to control circumstances and get what you want." -Dr. Joe Vitale, author of Life's Missing Instruction Manual and The Attractor Factor "When you read Hogan's writing, it feels like you're getting sage advice from a master. Would you like other people to decide on their own (or so they think) to go along with your every whim? Then this is the book you've been looking for." -David Garfinkel, author of Advertising Headlines That Make You Rich "There is more practical information on the dynamics of selling and communication in these pages than you could ever acquire in a lifetime on your own through trial and error. Take advantage of the authors' wisdom and read this book!" -Todd D. Bramson, Certified Financial Planner and author of Real Life Financial Planning
Author : Craig Mcsloan
Publisher :
ISBN 13 : 9781801587952
Total Pages : 244 pages
Book Rating : 4.5/5 (879 download)
Download or read book Persuasion Techniques written by Craig Mcsloan and published by . This book was released on 2021-01-13 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looking For A Way To Achieve The Most Out Of Your Communication Skills And Start Influencing People To Your Advantage? Then Follow This Massive Guide To Elevate Your Persuasion Game Beyond The Limits! Are you having conversations that are almost about to play out the way you want, but in the end they twist their direction at almost 180 degrees, and leave you with empty hands? Quite a few people are struggling with the same issue... ... In any case, something is not right... Is it perhaps wrongly chosen words...? Or maybe too much (or too less) expressive body language? The answer is both. It's scientifically proven that verbal (your words) and non-verbal (your body) communication influence the conversation and define its direction, hence its outcome. Don't Leave Anything To Chance, Master The Persuasion Code, And Instantly Start Influencing Communication Towards Your Way By Following The Easy Principles Set In This Powerful Guide! By following the methods in This Book, you will: - Learn Killer Persuasion Strategies to immediately close the best deals possible (and by "deals" we are not explicitly talking sales) - Understand How To Balance Words and Body Language to effectively move your message across the room - Master Dark Psychology Methods to impact the conversation and get what you want out of it (don't hate the game, it's all psychology...) - Reveal Real Persuasive Tricks and recognize when other people are applying them to you (and not fall into the trap) - Translate The Art Of Persuasion Into Your Relationship to address delicate matters (but don't tell your spouse how you talked him/her into renovating the house!) - ... & so many other beneficial topics! You do not have to be the world's greatest TED-Talk person, or give influential speeches, but... Persuasion skills really are a thing. They empower you to receive more out of both your personal and professional life. Besides... Who Doesn't Want To Put Himself/Herself In A Better Position To Succeed? Let's Assume We All Know That Answer... ... Order Your Copy Now And Master The Craft Of Persuasion!
Author : Harry Mills
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 9780814425251
Total Pages : 324 pages
Book Rating : 4.4/5 (252 download)
Download or read book Artful Persuasion written by Harry Mills and published by AMACOM Div American Mgmt Assn. This book was released on 2000 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Peels away the mystery that surrounds the psychology of influence and reveals how the world's most persuasive politicians, advertisers, salespeople, and spin doctors work their magic. Case studies in human behavior, examples of masterful persuaders such as Churchill and Lincoln, and step-by-step guidelines help readers put the power of persuasion to work.
Author : Pier Paolo Pedrini
Publisher : Routledge
ISBN 13 : 1351866192
Total Pages : 226 pages
Book Rating : 4.3/5 (518 download)
Download or read book Propaganda, Persuasion and the Great War written by Pier Paolo Pedrini and published by Routledge. This book was released on 2017-08-07 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to persuade citizens to enlist? How to convince them to fight in a war which was, for many, distant in terms of kilometres as well as interest? Modern persuasion techniques, both political and commercial, were used to motivate enlistment and financial support to build a "factory of consensus". The propagandists manipulated the public, guiding their thoughts and actions according to the wishes of those in power and were therefore the forerunners of spin doctors and marketing and advertising professionals. Their posters caught the attention of members of the public with images of children and beautiful women, involving them, nourishing their inner needs for well-being and social prestige, motivating them by showing them testimonials in amusing and adventurous situations, and inspiring their way of perceiving the enemy and the war itself, whose objective was to "make the world safe for democracy". In the discourse of this strategy we find storytelling, humour, satire and fear, but also the language of gestures, recognized as important for the completeness of messages. Were the propagandists "hidden persuaders" who knew the characteristics of the human mind? We do not know for certain. However, their posters have a personal and consistent motivation which this book intends to demonstrate.
Author : Erin Gargan
Publisher : Lioncrest Publishing
ISBN 13 : 9781619618251
Total Pages : 260 pages
Book Rating : 4.6/5 (182 download)
Download or read book Digital Persuasion: Sell Smarter in the Modern Marketplace written by Erin Gargan and published by Lioncrest Publishing. This book was released on 2017-11-20 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's buyer fields an average of three hundred digital messages every single day. In just seconds, recipients decide whether to answer or ignore your outreach online. With digital communication now a requisite to earning those critical in-person interactions, how can you attract attention, increase influence, and sell smarter in the modern marketplace? Welcome to the art of Digital Persuasion. Erin Gargan's sales messaging formula has been leveraged by some of the world's biggest brands to open more opportunities, ignite profitable relationships, and inspire action from behind the screen. Learn how to - Persuade prospects to engage with you in just 2.5 seconds - Understand the psychology behind "must-answer" digital messaging - Craft the perfect personal, useful, and brief sales message every time - Translate your offline personality to be more effective in the online space - Differentiate yourself with language that triggers an emotional response - Leverage social and digital platforms for maximum impact Standing out from behind the screen isn't easy, but with a more strategically persuasive approach you can inspire action every time you touch your keyboard. Demolish your assumptions about social media, and start selling smarter in the modern marketplace. Are you ready to master the art of Digital Persuasion?
Author : Shevron Hirsch
Publisher : Efalon Acies
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.2/5 (22 download)
Download or read book Persuasion written by Shevron Hirsch and published by Efalon Acies. This book was released on 2020-09-27 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: When you are trying to convince someone else to do something, it’s often important that you know how to use persuasion techniques. This could be different in all kinds of situations. For example, if you want to persuade your partner to perform a romantic or kind act, it will different than negotiating the price of a contract. In this book, several subtopics in relation to persuasion are going to be addressed, such as persuasion tactics in marriage, in business, in meetings, in convincing the masses, and stealth persuasion techniques. Aside from this, many thoughts will be expressed and ideas given to help you understand these essentials. Give this a try and educate yourself.
