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Author : Jagdish Sheth
Publisher : Marketing Classics Press
ISBN 13 : 1613110642
Total Pages : 17 pages
Book Rating : 4.6/5 (131 download)
Download or read book Models of Buyer Behavior, Chapter 21 written by Jagdish Sheth and published by Marketing Classics Press. This book was released on 2011-03-31 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : J. Scott Armstrong
Publisher : Marketing Classics Press
ISBN 13 : 1613110448
Total Pages : 14 pages
Book Rating : 4.6/5 (131 download)
Download or read book Models of Buyer Behavior, Chapter 1 written by J. Scott Armstrong and published by Marketing Classics Press. This book was released on 2011-03-31 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John U. Farley
Publisher : Marketing Classics Press
ISBN 13 : 1613110510
Total Pages : 25 pages
Book Rating : 4.6/5 (131 download)
Download or read book Models of Buyer Behavior, Chapter 8 written by John U. Farley and published by Marketing Classics Press. This book was released on 2011-03-31 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John A. Howard
Publisher : New York : Wiley
ISBN 13 :
Total Pages : 490 pages
Book Rating : 4.F/5 ( download)
Download or read book The Theory of Buyer Behavior written by John A. Howard and published by New York : Wiley. This book was released on 1969 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jagdish Sheth
Publisher : Marketing Classics Press
ISBN 13 : 1613110561
Total Pages : 28 pages
Book Rating : 4.6/5 (131 download)
Download or read book Models of Buyer Behavior, Chapter 13 written by Jagdish Sheth and published by Marketing Classics Press. This book was released on 2011-03-31 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gordon R. Foxall
Publisher : Taylor & Francis
ISBN 13 : 1040002552
Total Pages : 235 pages
Book Rating : 4.0/5 (4 download)
Download or read book The Continuum of Consumer Choice written by Gordon R. Foxall and published by Taylor & Francis. This book was released on 2024-03-12 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human consumption is multi- faceted and so requires inter- disciplinary exploration in order to explain a spectrum of experiences that is at once particular and allpervading. Consumer choice is a microcosm of human activity which transcends the purview of the archetypal marketing or consumer psychology textbook. Its perspective is that of social science itself. This book understands the study of consumer choice as a paradigm of human socio- economic activity and seeks further understanding of its socio- economic and philosophical bases. The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer, giving rise to a spectrum of consumption styles from the everyday to the extreme. The focus is on explaining this continuum in behavioral, cognitive, and neurophysiological terms, affording the reader a unique perspective on the intellectual basis of consumer psychology and marketing. The reader gains insight into a critical combination of economic psychology, neurophysiology, and philosophy, which contributes to establishing marketing and consumer research as scholarly academic pursuits. The book’s particular focus is the proper place and form of an intentional (cognitive and perceptual) explanation of consumer choice. This is an essential monograph for advanced students in consumer psychology and marketing as well as for researchers in these areas. It is particularly relevant to marketing and consumer theory, providing appreciation of their scholarly foundations. It also appeals to students, lecturers, and researchers in social science generally who are alert to the intellectual potential of consumer psychology and marketing as contributors to a full understanding of human behavior and experience.
Author : Masengu, Reason
Publisher : IGI Global
ISBN 13 :
Total Pages : 696 pages
Book Rating : 4.3/5 (693 download)
Download or read book Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future written by Masengu, Reason and published by IGI Global. This book was released on 2023-09-18 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the wake of increasing consumer and stakeholder concerns regarding environmental and social issues, and the vulnerabilities exposed by the COVID-19 pandemic, sustainable marketing has emerged as a critical aspect of modern business strategies. Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future provides a comprehensive and timely exploration of the key concepts, trends, and challenges in sustainable marketing within today's dynamic business environment. This book delivers an extensive overview of sustainable marketing, covering a diverse range of topics. It delves into the role of sustainable marketing in addressing environmental and social concerns, examines its impact on consumer behavior and brand loyalty, and showcases best practices for integrating sustainability into marketing strategies and tactics. Additionally, it explores the challenges and opportunities associated with implementing sustainable marketing across various industries, investigates the influence of digital technologies on sustainable marketing, and explores the future of sustainable marketing in the post-COVID-19 era. Targeting marketing professionals, business leaders, marketing students and educators, and individuals interested in advancing sustainable business practices, this book serves as an invaluable resource. It offers insights into the role of marketing in creating a more environmentally friendly future and equips readers with the latest strategies and best practices for promoting sustainability through marketing.
Author : Alexander Dierks
Publisher : Springer
ISBN 13 : 3658178221
Total Pages : 401 pages
Book Rating : 4.6/5 (581 download)
Download or read book Re-Modeling the Brand Purchase Funnel written by Alexander Dierks and published by Springer. This book was released on 2017-04-05 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alexander Dierks conceptualizes and applies a more nuanced model of the brand purchase funnel. The re-conceptualization builds on a holistic, theory-based, and practically applicable set of 10 propositions, which capture dynamics of consumers’ contemporary search and decision behavior and allow for a more differentiated assessment of brand performance across the buying cycle. The model’s value add is investigated based on two survey-based studies from the automotive and the electricity industry. Using logistic regression analysis, the author uncovers insightful differences in the determinants of consumers’ purchase decisions depending on the stage of consideration set formation. The findings support the employment of the more nuanced funnel in brand management.
Author : Jean-Paul Rodrigue
Publisher : SAGE
ISBN 13 : 1473971616
Total Pages : 644 pages
Book Rating : 4.4/5 (739 download)
Download or read book The SAGE Handbook of Transport Studies written by Jean-Paul Rodrigue and published by SAGE. This book was released on 2013-06-20 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Transport Studies is an authoritative survey of contemporary transportation systems examined in terms of economic, social, and technical issues, as well as environmental challenges. Incorporating an extensive range of approaches - from modes, terminals, planning and policy to more recent developments related to supply chain management, information systems and sustainability/ecology - the work provides a cohesive and extensive overview of transport studies. Authored by international experts in their field, each individual chapter bridges a broad range of conceptual, theoretical and geographical perspectives, and the Handbook is divided into six sections: • Transport in the Global World • Transport in Regions and Localities • Transport, Economy and Society • Transport Policy • Transport Networks and Models • Transport and the Environment This Handbook will be an indispensible resource for academics, planners, and policy-makers.
Author : Bruno S. Sergi
Publisher : Emerald Group Publishing
ISBN 13 : 1800438087
Total Pages : 253 pages
Book Rating : 4.8/5 (4 download)
Download or read book Modeling Economic Growth in Contemporary Malaysia written by Bruno S. Sergi and published by Emerald Group Publishing. This book was released on 2021-02-12 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book considers crucial changes to Malaysian economic areas and social well-being. The chapters cover diverse industries such as IT, green technology, retailing, banking, tourism and hospitality, education, logistics, finance, banking, and many others.
Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1466673583
Total Pages : 2254 pages
Book Rating : 4.4/5 (666 download)
Download or read book Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2014-12-31 with total page 2254 pages. Available in PDF, EPUB and Kindle. Book excerpt: As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audiences reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
Author : A. Coskun Samli
Publisher : Springer Science & Business Media
ISBN 13 : 1461451256
Total Pages : 184 pages
Book Rating : 4.4/5 (614 download)
Download or read book International Consumer Behavior in the 21st Century written by A. Coskun Samli and published by Springer Science & Business Media. This book was released on 2012-11-28 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result, international marketing is more important now than ever before. In this book, Josh Samli explores the challenges facing modern international marketers. He explains what it is to have successful communication with the target market: using social media to share consistent information about products and services, communicating directly with culture-driven consumers who already communicate online amongst themselves and with competitors, and mastering people-to-people communication with both privileged and non-privileged consumers. Any company dealing with international marketing must learn how to handle these new challenges in order to survive in the 21st century.
Author : Robert E. Lane
Publisher : Cambridge University Press
ISBN 13 : 9780521407373
Total Pages : 644 pages
Book Rating : 4.4/5 (73 download)
Download or read book The Market Experience written by Robert E. Lane and published by Cambridge University Press. This book was released on 1991-08-30 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robert Lane offers evidence that the major premises of market economics are mistaken.
Author : Leon G. Schiffman
Publisher :
ISBN 13 :
Total Pages : 712 pages
Book Rating : 4.E/5 ( download)
Download or read book Consumer Behavior written by Leon G. Schiffman and published by . This book was released on 1994 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fifth Edition of this unique text uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural, and decision-making aspects of consumer behavior. The authors explain in an integrated fashion what consumer behavior variables are, types and importance of consumer research, and problems in performing research. A vivid writing style motivates student interest.
Author : Philip Kotler
Publisher : Pearson Higher Education AU
ISBN 13 : 1486001777
Total Pages : 743 pages
Book Rating : 4.4/5 (86 download)
Download or read book Marketing written by Philip Kotler and published by Pearson Higher Education AU. This book was released on 2015-05-20 with total page 743 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate resource for marketing professionals Today’s marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic world. Marketing, in its 9th Australian edition, continues to be the authoritative principles of marketing resource, delivering holistic, relevant, cutting edge content in new and exciting ways. Kotler delivers the theory that will form the cornerstone of your marketing studies, and shows you how to apply the concepts and practices of modern marketing science. Comprehensive and complete, written by industry-respected authors, this will serve as a perennial reference throughout your career.
Author : Yogesh K. Dwivedi
Publisher : Springer Science & Business Media
ISBN 13 : 1441961089
Total Pages : 515 pages
Book Rating : 4.4/5 (419 download)
Download or read book Information Systems Theory written by Yogesh K. Dwivedi and published by Springer Science & Business Media. This book was released on 2011-09-21 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: The overall mission of this book is to provide a comprehensive understanding and coverage of the various theories and models used in IS research. Specifically, it aims to focus on the following key objectives: To describe the various theories and models applicable to studying IS/IT management issues. To outline and describe, for each of the various theories and models, independent and dependent constructs, reference discipline/originating area, originating author(s), seminal articles, level of analysis (i.e. firm, individual, industry) and links with other theories. To provide a critical review/meta-analysis of IS/IT management articles that have used a particular theory/model. To discuss how a theory can be used to better understand how information systems can be effectively deployed in today’s digital world. This book contributes to our understanding of a number of theories and models. The theoretical contribution of this book is that it analyzes and synthesizes the relevant literature in order to enhance knowledge of IS theories and models from various perspectives. To cater to the information needs of a diverse spectrum of readers, this book is structured into two volumes, with each volume further broken down into two sections. The first section of Volume 1 presents detailed descriptions of a set of theories centered around the IS lifecycle, including the Success Model, Technology Acceptance Model, User Resistance Theories, and four others. The second section of Volume 1 contains strategic and economic theories, including a Resource-Based View, Theory of Slack Resources, Portfolio Theory, Discrepancy Theory Models, and eleven others. The first section of Volume 2 concerns socio-psychological theories. These include Personal Construct Theory, Psychological Ownership, Transactive Memory, Language-Action Approach, and nine others. The second section of Volume 2 deals with methodological theories, including Critical Realism, Grounded Theory, Narrative Inquiry, Work System Method, and four others. Together, these theories provide a rich tapestry of knowledge around the use of theory in IS research. Since most of these theories are from contributing disciplines, they provide a window into the world of external thought leadership.
Author : Ben Jann
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 311047297X
Total Pages : 584 pages
Book Rating : 4.1/5 (14 download)
Download or read book Social dilemmas, institutions, and the evolution of cooperation written by Ben Jann and published by Walter de Gruyter GmbH & Co KG. This book was released on 2017-09-11 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: The question of how cooperation and social order can evolve from a Hobbesian state of nature of a “war of all against all” has always been at the core of social scientific inquiry. Social dilemmas are the main analytical paradigm used by social scientists to explain competition, cooperation, and conflict in human groups. The formal analysis of social dilemmas allows for identifying the conditions under which cooperation evolves or unravels. This knowledge informs the design of institutions that promote cooperative behavior. Yet to gain practical relevance in policymaking and institutional design, predictions derived from the analysis of social dilemmas must be put to an empirical test. The collection of articles in this book gives an overview of state-of-the-art research on social dilemmas, institutions, and the evolution of cooperation. It covers theoretical contributions and offers a broad range of examples on how theoretical insights can be empirically verified and applied to cooperation problems in everyday life. By bringing together a group of distinguished scholars, the book fills an important gap in sociological scholarship and addresses some of the most interesting questions of human sociality.
