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Author : John G. Myers
Publisher : Marketing Classics Press
ISBN 13 : 1613110634
Total Pages : 27 pages
Book Rating : 4.6/5 (131 download)
Download or read book Models of Buyer Behavior, Chapter 20 written by John G. Myers and published by Marketing Classics Press. This book was released on 2011-03-31 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Shelly Rodgers
Publisher : Routledge
ISBN 13 : 1351208292
Total Pages : 853 pages
Book Rating : 4.3/5 (512 download)
Download or read book Advertising Theory written by Shelly Rodgers and published by Routledge. This book was released on 2019-04-15 with total page 853 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. With new chapters on forms of advertising, theories, and concepts, and an emphasis on the role of new technology, this new edition is uniquely positioned to provide detailed overviews of advertising theory. Utilizing McGuire’s persuasion matrix as the structural model for each chapter, the text offers a wider lens through which to view the phenomenon of advertising as it operates within various environments. Within each area of advertising theory—and across advertising contexts—both traditional and non-traditional approaches are addressed, including electronic word-of-mouth advertising, user-generated advertising, and social media advertising contexts. This new edition includes a balance of theory and practice that will help provide a working knowledge of the primary theoretical approaches and will help readers synthesize the vast literature on advertising with the in-depth understanding of practical case studies and examples within every chapter. It also looks at mobile advertising in a broader context beyond the classroom and explores new areas such as native advertising, political advertising, mobile advertising, and digital video gaming.
Author : Chun Sing Lai
Publisher : John Wiley & Sons
ISBN 13 : 1119790336
Total Pages : 580 pages
Book Rating : 4.1/5 (197 download)
Download or read book Smart Energy for Transportation and Health in a Smart City written by Chun Sing Lai and published by John Wiley & Sons. This book was released on 2022-12-13 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive review of the advances of smart cities’ smart energy, transportation, infrastructure, and health Smart Energy for Transportation and Health in a Smart City offers an essential guide to the functions, characteristics, and domains of smart cities and the energy technology necessary to sustain them. The authors—noted experts on the topic—include the theoretical underpinnings, the practical information, and the potential benefits for the development of smart cities. The book includes information on various financial models of energy storage, the management of networked micro-grids, coordination of virtual energy storage systems, reliability modeling and assessment of cyber space, and the development of a vehicle-to-grid voltage support. The authors review smart transportation elements such as the advanced metering infrastructure for electric vehicle charging, power system dispatching with plug-in hybrid electric vehicles, and the best practices for low power wide area network technologies. In addition, the book explores smart health that is based on the Internet of Things and smart devices that can help improve patient care processes and decrease costs while maintaining quality. This important resource: Examines the challenges and opportunities that arise with the development of smart cities Presents a state-of-the-art financial models of smart energy storage Clearly explores the elements of a smart city based on the advancement of information and communication technology Contains a review of advances in smart health for smart cities Includes a variety of real-life case studies that illustrate the various components of a smart city Written for practicing engineers and engineering students, Smart Energy for Transportation and Health in Smart Cities offers a practical guide to the various aspects that create a sustainable smart city.
Author : Jermsittiparsert, Kittisak
Publisher : IGI Global
ISBN 13 :
Total Pages : 638 pages
Book Rating : 4.3/5 (693 download)
Download or read book Business Sustainability Practices in Society 5.0 written by Jermsittiparsert, Kittisak and published by IGI Global. This book was released on 2024-10-16 with total page 638 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business sustainability practices have become pivotal due to the growth of digital technology and human-centered innovation in society 5.0. Society 5.0 aims to seamlessly integrate technological advancements with societal needs, promoting a balance between economic growth, environmental sustainability, and social well-being. Embracing sustainable practices is essential for companies to meet regulatory and consumer expectations while driving innovation and securing a competitive advantage. Further research is necessary to ensure businesses embrace society 5.0 for environmentally friendly plans and programs. Business Sustainability Practices in Society 5.0 offers solutions for sustainable development in organizational processes as a part of society 5.0. It explores the positive effects of sustainability on economic growth, social well-being, and environmental preservation. This book covers topics such as artificial intelligence, risk management, and sustainable development, and is a useful resource for business owners, entrepreneurs, human resource managers, data scientists, academicians, and researchers.
Author : Pousttchi, Key
Publisher : IGI Global
ISBN 13 : 1605660752
Total Pages : 582 pages
Book Rating : 4.6/5 (56 download)
Download or read book Handbook of Research on Mobile Marketing Management written by Pousttchi, Key and published by IGI Global. This book was released on 2009-11-30 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.
Author : Gary L. Lilien
Publisher : Course Technology
ISBN 13 : 9780894261466
Total Pages : 210 pages
Book Rating : 4.2/5 (614 download)
Download or read book Marketing Management written by Gary L. Lilien and published by Course Technology. This book was released on 1988 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Fouad Sabry
Publisher : One Billion Knowledgeable
ISBN 13 :
Total Pages : 292 pages
Book Rating : 4.:/5 (661 download)
Download or read book Ethical Consumerism written by Fouad Sabry and published by One Billion Knowledgeable. This book was released on 2024-02-03 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is Ethical Consumerism Based on the idea of dollar voting, ethical consumerism is a form of consumer activism that is becoming increasingly popular. Individuals put it into reality by purchasing things that are created in an ethical manner, which helps to support local craftspeople or small-scale manufacturers, as well as safeguard animals and the environment. Additionally, they refrain from purchasing products that use children as laborers, conduct tests on animals, or do damage to the environment. How you will benefit (I) Insights, and validations about the following topics: Chapter 1: Ethical consumerism Chapter 2: Fair trade Chapter 3: Consumerism Chapter 4: Corporate social responsibility Chapter 5: Eco-capitalism Chapter 6: Anti-consumerism Chapter 7: Ethical banking Chapter 8: Ethical living Chapter 9: Sustainability advertising Chapter 10: Green marketing Chapter 11: Value-action gap Chapter 12: Socially responsible marketing Chapter 13: Sustainable consumption Chapter 14: International Resources for Fairer Trade Chapter 15: Sustainable products Chapter 16: Choice editing Chapter 17: Sustainable consumer behaviour Chapter 18: Environmental certification Chapter 19: Alternative purchase network Chapter 20: Green consumption Chapter 21: Critical consumerism (II) Answering the public top questions about ethical consumerism. (III) Real world examples for the usage of ethical consumerism in many fields. Who this book is for Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Ethical Consumerism.
Author : Gbadamosi, Ayantunji
Publisher : IGI Global
ISBN 13 : 1522502831
Total Pages : 594 pages
Book Rating : 4.5/5 (225 download)
Download or read book Handbook of Research on Consumerism and Buying Behavior in Developing Nations written by Gbadamosi, Ayantunji and published by IGI Global. This book was released on 2016-05-31 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research on Consumerism and Buying Behavior in Developing Nations takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features research-based perspectives on consumer perception, behavior, and relationship management across industries. This timely publication is an essential resource for marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.
Author : Abraham Pizam
Publisher : Psychology Press
ISBN 13 : 9780789006103
Total Pages : 566 pages
Book Rating : 4.0/5 (61 download)
Download or read book Consumer Behavior in Travel and Tourism written by Abraham Pizam and published by Psychology Press. This book was released on 1999 with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt: Available on Hospitality and Tourism Complete Publications via EBSCOHOST via internet. A password may be needed off campus.
Author : Kaufmann, Hans-Ruediger
Publisher : IGI Global
ISBN 13 : 1466625252
Total Pages : 675 pages
Book Rating : 4.4/5 (666 download)
Download or read book Customer-Centric Marketing Strategies: Tools for Building Organizational Performance written by Kaufmann, Hans-Ruediger and published by IGI Global. This book was released on 2012-11-30 with total page 675 pages. Available in PDF, EPUB and Kindle. Book excerpt: As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organizations financial and marketing performance.
Author : Curtis P. Haugtvedt
Publisher : Psychology Press
ISBN 13 : 1135608105
Total Pages : 685 pages
Book Rating : 4.1/5 (356 download)
Download or read book Online Consumer Psychology written by Curtis P. Haugtvedt and published by Psychology Press. This book was released on 2005-03-23 with total page 685 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments. Broken into six sections, this book: focuses on community and looks at the Internet's ability to bring like-minded individuals from around the world into one forum; examines issues related to advertising, specifically click-through rates and advertising content placed within gaming online and wireless networks; provides readers with reasons why consumers customize products and the benefits of customization; discusses the psychological effects of site design; asks the question of whether the Internet empowers consumers to make better decisions; and discusses research tools that can be used online.
Author : Margit Keller
Publisher : Routledge
ISBN 13 : 1317380894
Total Pages : 1037 pages
Book Rating : 4.3/5 (173 download)
Download or read book Routledge Handbook on Consumption written by Margit Keller and published by Routledge. This book was released on 2017-02-10 with total page 1037 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumption research is burgeoning across a wide range of disciplines. The Routledge Handbook on Consumption gathers experts from around the world to provide a nuanced overview of the latest scholarship in this expanding field. At once ambitious and timely, the volume provides an ideal map for those looking to position their work, find new analytic insights and identify research gaps. With an intuitive thematic structure and resolutely international outlook, it engages with theory and methodology; markets and businesses; policies, politics and the state; and culture and everyday life. It will be essential reading for students and scholars across the social and economic sciences.
Author : Bruno S. Sergi
Publisher : Emerald Group Publishing
ISBN 13 : 1800438087
Total Pages : 253 pages
Book Rating : 4.8/5 (4 download)
Download or read book Modeling Economic Growth in Contemporary Malaysia written by Bruno S. Sergi and published by Emerald Group Publishing. This book was released on 2021-02-12 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book considers crucial changes to Malaysian economic areas and social well-being. The chapters cover diverse industries such as IT, green technology, retailing, banking, tourism and hospitality, education, logistics, finance, banking, and many others.
Author : Robert E. Ricklefs
Publisher : Macmillan
ISBN 13 : 9780716786979
Total Pages : 644 pages
Book Rating : 4.7/5 (869 download)
Download or read book The Economy of Nature written by Robert E. Ricklefs and published by Macmillan. This book was released on 2008-12-11 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic introductory text offers a balanced survey of Ecology. It is best known for its vivid examples from natural history, comprehensive coverage of evolution and quantitative approach. Due to popular demand, the fifth edition update brings twenty new data analysis modules that introduce students to ecological data and quantitative methods used by ecologists.
Author : Jagdish Sheth
Publisher : Marketing Classics Press
ISBN 13 : 1613110561
Total Pages : 28 pages
Book Rating : 4.6/5 (131 download)
Download or read book Models of Buyer Behavior, Chapter 13 written by Jagdish Sheth and published by Marketing Classics Press. This book was released on 2011-03-31 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John C. Mowen
Publisher :
ISBN 13 :
Total Pages : 728 pages
Book Rating : 4.:/5 (89 download)
Download or read book Consumer Behavior written by John C. Mowen and published by . This book was released on 1987 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sara Valaguzza
Publisher : Springer Nature
ISBN 13 : 3030875644
Total Pages : 375 pages
Book Rating : 4.0/5 (38 download)
Download or read book Interdisciplinary Approaches to Climate Change for Sustainable Growth written by Sara Valaguzza and published by Springer Nature. This book was released on 2022-02-19 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is an edited collection of contributions by a distinguished international panel of academics on the main scientific, juridical, and economic aspects involved in the mitigation and adaptation processes imposed by climate change. Explicitly interdisciplinary, the book transversally cuts through different disciplines offering an outline of a phenomenon that is too often left to specific and sectorial insights. The volume is divided into four parts. The first part introduces the main concepts of the book: climate change and sustainability, wellbeing, and mitigation and adaptation. The second part presents the scientific understanding of climate change and explores some of the more pressing issues driving policy development, such as the melting of the glaciers and the impact on coastal areas. The third part discusses significant experiences in the environmental policies both in the European Union and in the United States of America. The last section explains possible approaches to climate change, by exploring the legal and economic aspects of both adversarial and more lenient approaches towards a more sustainable world. It faces four main issues in the economic and juridical context: consumer behaviors, climate litigations, environmental litigations and the alternative forms of dispute resolution on environmental matters, with particular regard to environmental mediation. Offering a new vision of sustainable policies, this volume will be of interest to researchers and students of environmental policy, resource economics, environmental law, sustainable development, and public administration, as well as practitioners and policy makers working in related areas.
