Minority Marketing Research Perspectives For The 1990s

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Minority Marketing: Research Perspectives for the 1990s

Author : Robert L. King
Publisher : Springer
ISBN 13 : 3319173863
Total Pages : 126 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Minority Marketing: Research Perspectives for the 1990s by : Robert L. King

Download or read book Minority Marketing: Research Perspectives for the 1990s written by Robert L. King and published by Springer. This book was released on 2015-05-08 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority marketing including advertising, promotion and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Minority Marketing

Author : Robert L. King
Publisher :
ISBN 13 :
Total Pages : 132 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Minority Marketing by : Robert L. King

Download or read book Minority Marketing written by Robert L. King and published by . This book was released on 1993 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Minority Marketing

Author : Academy of Marketing Science Staff
Publisher :
ISBN 13 : 9780783781150
Total Pages : 125 pages
Book Rating : 4.7/5 (811 download)

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Book Synopsis Minority Marketing by : Academy of Marketing Science Staff

Download or read book Minority Marketing written by Academy of Marketing Science Staff and published by . This book was released on 1993-01-01 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Proceedings of the 1998 Multicultural Marketing Conference

Author : Jean-Charles Chebat
Publisher : Springer
ISBN 13 : 3319173839
Total Pages : 568 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 1998 Multicultural Marketing Conference by : Jean-Charles Chebat

Download or read book Proceedings of the 1998 Multicultural Marketing Conference written by Jean-Charles Chebat and published by Springer. This book was released on 2015-05-19 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

The Routledge Companion to Ethnic Marketing

Author : Ahmad Jamal
Publisher : Routledge
ISBN 13 : 1136164227
Total Pages : 379 pages
Book Rating : 4.1/5 (361 download)

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Book Synopsis The Routledge Companion to Ethnic Marketing by : Ahmad Jamal

Download or read book The Routledge Companion to Ethnic Marketing written by Ahmad Jamal and published by Routledge. This book was released on 2015-06-19 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful businesses must solve. From this challenge has grown the exciting discipline of ethnic marketing, which seeks to understand the considerable opportunities and challenges presented by cultural and ethnic diversity in the marketplace. To date, scholarship in the area has been lively but disparate. This volume brings together cutting-edge research on ethnic marketing from thought leaders across the world. Each chapter covers a key theme, reflecting the increasing diversity of the latest research, including models of culture change, parenting and socialization, responses to web and advertising, role of space and social innovation in ethnic marketing, ethnic consumer decision making, religiosity, differing attitudes to materialism, acculturation, targeting and ethical and public policy issues. The result is a solid framework and a comprehensive reference point for consumer researchers, students, and practitioners.

Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1799877523
Total Pages : 1008 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports by : Management Association, Information Resources

Download or read book Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports written by Management Association, Information Resources and published by IGI Global. This book was released on 2020-11-27 with total page 1008 pages. Available in PDF, EPUB and Kindle. Book excerpt: From issues of racism to the severity of concussions to celebrity endorsements, the sports industry continues to significantly impact society. With the rise of eSports and its projection as the next billion dollar industry, it is vital that a multifaceted approach to sports research be undertaken. On one side, businesses are continually offering new methods for marketing and branding and finding the best ways to enhance consumer engagement and the consumer experience. On the other side, there has been progress and new findings in the physical fitness and training of the athletes themselves along with discussions on their psychology and wellbeing. This two-tiered approach to analyzing sports and eSports from a practical business perspective, along with a lens placed on the athletes themselves, provides a comprehensive view of the current advancements, technologies, and strategies within various aspects of the sports and esports industry. Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports covers the latest findings on all factors of sports: the branding and marketing of sports and eSports, studies on athletes and consumers, a dive into the ethics of sports, and the introduction of eSports to the industry. This wide coverage of all fields of research recently conducted leads this book to be a well-rounded view of how sports are functioning in modern times. Highlighted topics include branding tactics, consumer engagement, eSports history and technologies, ethics and law, and psychological studies of athlete wellness. This book is ideal for sports managers, athletes, trainers, marketers, brand managers, advertisers, practitioners, stakeholders, researchers, academicians, and students interested working in the fields of sports medicine, law, physical education, assistive technologies, marketing, consumer behavior, and psychology.

Encyclopedia of Information Science and Technology, Fourth Edition

Author : Khosrow-Pour, D.B.A., Mehdi
Publisher : IGI Global
ISBN 13 : 1522522565
Total Pages : 8356 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Encyclopedia of Information Science and Technology, Fourth Edition by : Khosrow-Pour, D.B.A., Mehdi

Download or read book Encyclopedia of Information Science and Technology, Fourth Edition written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2017-06-20 with total page 8356 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, our world has experienced a profound shift and progression in available computing and knowledge sharing innovations. These emerging advancements have developed at a rapid pace, disseminating into and affecting numerous aspects of contemporary society. This has created a pivotal need for an innovative compendium encompassing the latest trends, concepts, and issues surrounding this relevant discipline area. During the past 15 years, the Encyclopedia of Information Science and Technology has become recognized as one of the landmark sources of the latest knowledge and discoveries in this discipline. The Encyclopedia of Information Science and Technology, Fourth Edition is a 10-volume set which includes 705 original and previously unpublished research articles covering a full range of perspectives, applications, and techniques contributed by thousands of experts and researchers from around the globe. This authoritative encyclopedia is an all-encompassing, well-established reference source that is ideally designed to disseminate the most forward-thinking and diverse research findings. With critical perspectives on the impact of information science management and new technologies in modern settings, including but not limited to computer science, education, healthcare, government, engineering, business, and natural and physical sciences, it is a pivotal and relevant source of knowledge that will benefit every professional within the field of information science and technology and is an invaluable addition to every academic and corporate library.

Journal of Research on Minority Affairs

Author :
Publisher :
ISBN 13 :
Total Pages : 208 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Journal of Research on Minority Affairs by :

Download or read book Journal of Research on Minority Affairs written by and published by . This book was released on 1996 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Saving Face in Business

Author : Rebecca S. Merkin
Publisher : Springer
ISBN 13 : 1137591749
Total Pages : 293 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis Saving Face in Business by : Rebecca S. Merkin

Download or read book Saving Face in Business written by Rebecca S. Merkin and published by Springer. This book was released on 2017-09-14 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains the subtle maneuvers of what researchers call “facework” and demonstrates the vital role it plays in the success or failure of cross-cultural interactions. Building on Geert Hofstede’s seminal research on cultural dimensions, Merkin synthesizes more recent research in business, communication, cross-cultural psychology and sociology to offer a model for better understanding facework. Additionally, Merkin’s model shows how particular communication strategies can facilitate more successful cross-cultural interactions. The first book of its kind to focus on the practical aspects of employing face-saving, it is a needed text for academics, students, and business professionals negotiating with organizations from different cultures.

Minorities and Marketing

Author : Frederick D. Sturdivant
Publisher : Marketing Classics Press
ISBN 13 : 1613112017
Total Pages : 151 pages
Book Rating : 4.6/5 (131 download)

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Book Synopsis Minorities and Marketing by : Frederick D. Sturdivant

Download or read book Minorities and Marketing written by Frederick D. Sturdivant and published by Marketing Classics Press. This book was released on 2011-08-15 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Myth of Black Corporate Mobility

Author : Ulwyn L. Pierre
Publisher : Routledge
ISBN 13 : 1000525589
Total Pages : 174 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis The Myth of Black Corporate Mobility by : Ulwyn L. Pierre

Download or read book The Myth of Black Corporate Mobility written by Ulwyn L. Pierre and published by Routledge. This book was released on 2021-11-18 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1999. This book addresses one such needed change in the corporate arena—the continuing inequality of opportunities for success that blacks experience relative to their similarly qualified white peers in the U.S. Through interviews and research, the author tries to find the answers that still need explanation due to the the stereotypes of blacks and other minorities that were kept alive through various media.

Multicultural Perspectives in Customer Behaviour

Author : Maria Piacentini
Publisher : Routledge
ISBN 13 : 1135744084
Total Pages : 184 pages
Book Rating : 4.1/5 (357 download)

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Book Synopsis Multicultural Perspectives in Customer Behaviour by : Maria Piacentini

Download or read book Multicultural Perspectives in Customer Behaviour written by Maria Piacentini and published by Routledge. This book was released on 2013-09-13 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from international and multicultural perspectives. This book is timely in addressing important themes raised in the most recent marketing literature, such as: global consumer culture, and the impact of Western culture on consumer behaviour in other countries; consumer acculturation processes, and the impact on identity conflicts and the strategies people use to manage them; globalisation vs. localised strategies, and the interaction of local and global influences on customer behaviour; climate change and global warming, the impact on consumer behaviour, and the implications for social responsibility; and cross-cultural customer research, including important methodological questions around the application of sociological, group-level measures to psychological, individual-level phenomenon in marketing contexts. The papers in this edition address those themes, reporting on studies from a range of countries, including Germany, Greece, China, and Austria, and a number of cultural groups in the UK. These papers draw on quantitative and qualitative methodologies, reflecting the full range of methods employed in contemporary consumer research. This book was originally published as a special issue of the Journal of Marketing Management.

Index of Conference Proceedings

Author :
Publisher :
ISBN 13 :
Total Pages : 862 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Index of Conference Proceedings by :

Download or read book Index of Conference Proceedings written by and published by . This book was released on 1995 with total page 862 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Critical Perspectives on Diversity, Equity, and Inclusion in Marketing

Author : Gbadamosi, Ayantunji
Publisher : IGI Global
ISBN 13 : 1668435926
Total Pages : 346 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Critical Perspectives on Diversity, Equity, and Inclusion in Marketing by : Gbadamosi, Ayantunji

Download or read book Critical Perspectives on Diversity, Equity, and Inclusion in Marketing written by Gbadamosi, Ayantunji and published by IGI Global. This book was released on 2022-05-20 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketers have attracted criticism from advocates of marketing ethics for not giving equal attention to all consumers. In other contexts, other nomenclatures such as less privileged or low-income consumers are being used to describe consumers. However, a critical view of the scope of the disadvantaged consumers shows that it is beyond having limited income and encapsulates all forms of limitations that prevent full inclusion in marketplace opportunities. Critical Perspectives on Diversity, Equity, and inclusion in Marketing focuses on exploring diversity, equity, and inclusion in marketing as related to individuals, groups, organizations, and societies. It provides insight into consumption practices, diversity, inclusion, limitations, and their theoretical and practical implications. Covering topics such as ethnic identity negotiation, marketing implications, and consumer vulnerability, this premier reference source is an eclectic resource for business leaders and managers, marketers, sociologists, DEI professionals, libraries, students and educators of higher education, researchers, and academicians.

Books in Print

Author :
Publisher :
ISBN 13 :
Total Pages : 2432 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Books in Print by :

Download or read book Books in Print written by and published by . This book was released on 1991 with total page 2432 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Subject Guide to Books in Print

Author :
Publisher :
ISBN 13 :
Total Pages : 2160 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Subject Guide to Books in Print by :

Download or read book Subject Guide to Books in Print written by and published by . This book was released on 1993 with total page 2160 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Black Enterprise

Author :
Publisher :
ISBN 13 :
Total Pages : 128 pages
Book Rating : 4./5 ( download)

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Book Synopsis Black Enterprise by :

Download or read book Black Enterprise written by and published by . This book was released on 1989-12 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance.