Mike Parkinson's Do-it-yourself Billion Dollar Business Graphics

Download Mike Parkinson's Do-it-yourself Billion Dollar Business Graphics PDF Online Free

Author :
Publisher : Pepperlip Press
ISBN 13 : 9781450740111
Total Pages : 0 pages
Book Rating : 4.7/5 (41 download)

DOWNLOAD NOW!


Book Synopsis Mike Parkinson's Do-it-yourself Billion Dollar Business Graphics by : Mike Parkinson

Download or read book Mike Parkinson's Do-it-yourself Billion Dollar Business Graphics written by Mike Parkinson and published by Pepperlip Press. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do-It-Yourself Billion Dollar Graphics reveals the graphic steps, tips, and tricks you need to increase your success rate by 43% or more. Clear, compelling visuals are proven to make you and your organization more successful. This book shows busy professionals how to quickly turn text and ideas into powerful graphics. Do-It-Yourself Billion Dollar Graphics uses real-world graphic examples that helped to win million and billion dollar contracts for Mike's clients. Each chapter details the steps needed to translate ideas into winning graphics: the three steps to creating a successful graphic, four methods of conceptualization, design techniques, three traps and seven rules of graphic communication, and samples of successful graphics. Includes a Virtual CD, which allows readers to access a password-protected website for free graphics, graphic templates, PowerPoint templates, and article downloads, so they can begin applying the process and best practices taught in the book.

Successful Proposal Strategies for Small Businesses: : Using Knowledge Management to Win Government, Private-Sector, and International Contracts, Sixth Edition

Download Successful Proposal Strategies for Small Businesses: : Using Knowledge Management to Win Government, Private-Sector, and International Contracts, Sixth Edition PDF Online Free

Author :
Publisher : Artech House
ISBN 13 : 1608074749
Total Pages : 724 pages
Book Rating : 4.6/5 (8 download)

DOWNLOAD NOW!


Book Synopsis Successful Proposal Strategies for Small Businesses: : Using Knowledge Management to Win Government, Private-Sector, and International Contracts, Sixth Edition by : Robert S. Frey

Download or read book Successful Proposal Strategies for Small Businesses: : Using Knowledge Management to Win Government, Private-Sector, and International Contracts, Sixth Edition written by Robert S. Frey and published by Artech House. This book was released on 2012 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here's your one-stop-shop for winning new business! The new, Sixth Edition of this perennial bestseller updates and expands all previous editions, making this volume the most exhaustive and definitive proposal strategy resource. Directly applicable for businesses of all sizes, Successful Proposal Strategies provides extensive and important context, field-proven approaches, and in-depth techniques for business success with the Federal Government, the largest buyer of services and products in the world. This popular book and its companion CD-ROM are highly accessible, self-contained desktop references developed to be informative, highly practical, and easy to use. Small companies with a viable service or product learn how to gain and keep a customer 's attention, even when working with only a few employees. Offering a greatly expanded linkage of proposals to technical processes and directions, the Sixth Edition includes a wealth of new material, adding important chapters on cost building and price volume, the criticality of business culture and investments in proposal success, the proposal solution development process, and developing key conceptual graphics. CD-ROM Included: Features useful proposal templates in Adobe Acrobat, platform-independent format; HTML pointers to Small Business Web Sites; a comprehensive, fully searchable listing Proposal and Contract Acronyms; and a sample architecture for a knowledge base or proposal library.

Writing Business Bids and Proposals For Dummies

Download Writing Business Bids and Proposals For Dummies PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119174325
Total Pages : 438 pages
Book Rating : 4.1/5 (191 download)

DOWNLOAD NOW!


Book Synopsis Writing Business Bids and Proposals For Dummies by : Neil Cobb

Download or read book Writing Business Bids and Proposals For Dummies written by Neil Cobb and published by John Wiley & Sons. This book was released on 2016-08-08 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Acquire the necessary skills to win business through proposals, bids, tenders, and presentations—this hands-on guide is your partner for success You have in your hands the collected knowledge and skills of the professional proposal writer. Proposal writing is a profession — a growing and increasingly important one and an essential part of a broader group of business development professionals who plan and execute strategies for businesses who want to obtain new customers. Proposal writers have a professional organization — the Association of Proposal Management Professionals (APMP) — and their best practices are the foundation for this book. Proposal writing is a skill you can learn, practice, and master; you can even go through a professional certification process to prove your mastery. Writing Business Bids & Proposals For Dummies is your no-nonsense guide to finding out what professional proposal writers know and for applying it to your own business. If you're a small- to medium-size business owner, a first-time proposal writer in a medium-size company, or a sales representative, you know that a written proposal (printed or electronic) is still a common, personal, and effective way to win business. Written in plain English, Writing Business Bids & Proposals For Dummies will help you to: Know the difference between reactive proposals (the RFP or request for proposal) and proactive proposals Focus on the customer by going beyond their requirements to address their true needs Know your competition through research and analysis Write persuasively to develop a winning business proposal Plan and use a repeatable proposal process Incorporate a lessons learned aspect to your proposal process Use tools and templates to accelerate your proposals Motivate and lead your proposal team to ensure they're on the same page Use graphics to enhance your proposals Learn ways to automate your proposal development process And a whole lot more Additionally, you'll gain access to ten templates for building a proposal, find out ten common misconceptions about bids and proposals, and add a compiled list of online resources to your toolset. Grab a copy of Writing Business Bids & Proposals For Dummies to start sharpening your proposal writing skillset.

Do-It-Yourself Billion Dollar Business Graphics: 3 Fast and Easy Steps to Turn Your Text and Ideas Into Graphics That Sell

Download Do-It-Yourself Billion Dollar Business Graphics: 3 Fast and Easy Steps to Turn Your Text and Ideas Into Graphics That Sell PDF Online Free

Author :
Publisher :
ISBN 13 : 9781604616187
Total Pages : 0 pages
Book Rating : 4.6/5 (161 download)

DOWNLOAD NOW!


Book Synopsis Do-It-Yourself Billion Dollar Business Graphics: 3 Fast and Easy Steps to Turn Your Text and Ideas Into Graphics That Sell by : Mike Parkinson

Download or read book Do-It-Yourself Billion Dollar Business Graphics: 3 Fast and Easy Steps to Turn Your Text and Ideas Into Graphics That Sell written by Mike Parkinson and published by . This book was released on 2007-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do-It-Yourself Billion Dollar Business Graphics shows business professionals, technical experts, and designers how to turn their words and ideas into clear, compelling graphics. Includes 100's of real-world examples of graphics that have made companies billions of dollars.

A Trainer's Guide to PowerPoint

Download A Trainer's Guide to PowerPoint PDF Online Free

Author :
Publisher : ASTD
ISBN 13 : 9781947308527
Total Pages : 0 pages
Book Rating : 4.3/5 (85 download)

DOWNLOAD NOW!


Book Synopsis A Trainer's Guide to PowerPoint by : Mike Parkinson

Download or read book A Trainer's Guide to PowerPoint written by Mike Parkinson and published by ASTD. This book was released on 2018-08-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Resource added for the Business Management program 101023.

Successful Proposal Strategies On-the-Go!

Download Successful Proposal Strategies On-the-Go! PDF Online Free

Author :
Publisher : Artech House
ISBN 13 : 1685690149
Total Pages : 310 pages
Book Rating : 4.6/5 (856 download)

DOWNLOAD NOW!


Book Synopsis Successful Proposal Strategies On-the-Go! by : Robert S. Frey

Download or read book Successful Proposal Strategies On-the-Go! written by Robert S. Frey and published by Artech House. This book was released on 2023-10-31 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: An invaluable compendium of up-to-date, real-world vignettes, these detailed depictions are crafted from 35 years of thought leadership and hands-on engagement in U.S. Federal Government proposal development for support services contractors. There is meaningful context built around each vignette, allowing readers to see immediately how to apply the lessons learned. The insights presented are applicable to small businesses and mid-tier companies, as well as global Fortune 50 corporations. Written in a highly accessible style and accompanied by the author’s own photographs, On-the-Go! delivers concise, clear-sighted observations and helpful business-driven recommendations. Topics are drawn from actual challenges and situations that organizations and their staff professionals face every proposal. Across the spectrum of vignette topics, attention is paid to multiple dimensions in and around proposal development—human and organizational dynamics, linking business decisions to proposal strengths, building the proposal response, proposal writing, and more. In addition, coverage extends to academic and public-sector grant proposals, as well as international private-sector tenders. All the vignettes are easy to use and integrate into an organization's thinking and best practices because they are streamlined. Importantly, On-the-Go! brings practical value to executive leadership, business developers, capture managers, and proposal developers and managers, along with technical and programmatic subject matter experts and knowledge managers.

The Enneagram and Your Marriage

Download The Enneagram and Your Marriage PDF Online Free

Author :
Publisher : Baker Books
ISBN 13 : 1493439596
Total Pages : 212 pages
Book Rating : 4.4/5 (934 download)

DOWNLOAD NOW!


Book Synopsis The Enneagram and Your Marriage by : Jackie Brewster

Download or read book The Enneagram and Your Marriage written by Jackie Brewster and published by Baker Books. This book was released on 2023-03-21 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: A couple's workbook for growing in understanding, empathy, and love The Enneagram is a powerful tool for increasing our awareness and understanding of ourselves and others. When applied to our marriages it can be truly transformational, allowing us to grow in empathy and compassion for one another, resulting in a stronger, more loving bond. In this seven-week workbook, certified Enneagram coach Jackie Brewster guides you through the process of building a stronger marriage. Interactive exercises help each partner identify their primary Enneagram number, subtypes, and wing numbers, then apply that knowledge to the everyday challenges of married life. Jackie walks couples through topics such as · how unconscious childhood messages fuel conflict and frustration in our relationships · what unique insights each person brings to the table · how each spouse processes information and deals with their emotions · and more This easy-to-use, comprehensive, and encouraging guide will equip you and your spouse to feel known, seen, understood, and deeply loved.

Master Presenter

Download Master Presenter PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118654595
Total Pages : 330 pages
Book Rating : 4.1/5 (186 download)

DOWNLOAD NOW!


Book Synopsis Master Presenter by : David Zielinski

Download or read book Master Presenter written by David Zielinski and published by John Wiley & Sons. This book was released on 2013-06-03 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: For anyone who wants to become a more persuasive and tech-savvy presenter, Master Presenter offers an accessible collection of the best tips, tactics, and hard-won lessons from top presentation skill coaches who write for PresentationXpert newsletter. Designed to be a hands-on resource, the book includes advice drawn from real-world, time-starved businesspeople who create compelling presentations that get results. Now, you too can tap into the power of the little-used, but valuable features of PowerPoint® that can save time or enhance slide design and make your presentation stand out in a crowd. This groundbreaking book also includes practical advice on getting the most from mobile devices to enhance presentations and shows how to apply social media tools like Twitter to aid in delivering compelling messages. Learn how web conferencing can be used not only to reduce travel costs, but to deliver more effective informational, training or motivational presentations across time zones. In addition to putting the spotlight on the high-tech, Master Presenter contains valuable information on the critical low-tech presentation skills. Contributors show how to best use your voice, hands, and body and what it takes to move your listeners to take action when making a well-prepared pitch. And even if you are inexperienced, you can use the book's techniques to become a great storyteller that will win over audiences and help earn you a reputation as a master presenter. Praise for Master Presenter "Master Presenter arms you with the method and magic to present with poise and power. David Zielinski has assembled the best and brightest mentors to teach greatness in business presenting." Chip R. Bell, author of Managers as Mentors "Master Presenter is the most comprehensive collection of useful articles I've ever seen in one place. After reading more than 200 books on public speaking in my lifetime and teaching the subject in eight countries, I can easily recommend this book for beginners and seasoned speakers. Great tips on PowerPoint®, for example, with dozens of articles and illustrations on all aspects of speaking by leaders in the field." Michael Buschmohle, president, Applause Associates "As a 30-year veteran of presenting and a certified professional facilitator, I found myself reading through this book's articles and still gaining new insights into things I can do to improve my presentations. I was impressed by the perspectives shared by this top-notch team of experts. This is one of the few books I would strongly recommend to my network of customers, who are purchasers of facilitation and engagement tools." Dr. Scott Simmerman, managing partner, Performance Management Company "I make presentations for a living and I've been doing it for a long time, but I'm keeping a copy of this book within reach on my desk at all times. I could have used it when I was starting out, but I also have learned enough over the years to recognize how valuable this book will be as an ongoing and wide-ranging resource for telling compelling stories." Brian McDermott, co-author of Leading Innovation and Time Out for Leaders

The Financial Crisis Inquiry Report

Download The Financial Crisis Inquiry Report PDF Online Free

Author :
Publisher : Cosimo, Inc.
ISBN 13 : 1616405414
Total Pages : 692 pages
Book Rating : 4.6/5 (164 download)

DOWNLOAD NOW!


Book Synopsis The Financial Crisis Inquiry Report by : Financial Crisis Inquiry Commission

Download or read book The Financial Crisis Inquiry Report written by Financial Crisis Inquiry Commission and published by Cosimo, Inc.. This book was released on 2011-05-01 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Financial Crisis Inquiry Report, published by the U.S. Government and the Financial Crisis Inquiry Commission in early 2011, is the official government report on the United States financial collapse and the review of major financial institutions that bankrupted and failed, or would have without help from the government. The commission and the report were implemented after Congress passed an act in 2009 to review and prevent fraudulent activity. The report details, among other things, the periods before, during, and after the crisis, what led up to it, and analyses of subprime mortgage lending, credit expansion and banking policies, the collapse of companies like Fannie Mae and Freddie Mac, and the federal bailouts of Lehman and AIG. It also discusses the aftermath of the fallout and our current state. This report should be of interest to anyone concerned about the financial situation in the U.S. and around the world.THE FINANCIAL CRISIS INQUIRY COMMISSION is an independent, bi-partisan, government-appointed panel of 10 people that was created to "examine the causes, domestic and global, of the current financial and economic crisis in the United States." It was established as part of the Fraud Enforcement and Recovery Act of 2009. The commission consisted of private citizens with expertise in economics and finance, banking, housing, market regulation, and consumer protection. They examined and reported on "the collapse of major financial institutions that failed or would have failed if not for exceptional assistance from the government."News Dissector DANNY SCHECHTER is a journalist, blogger and filmmaker. He has been reporting on economic crises since the 1980's when he was with ABC News. His film In Debt We Trust warned of the economic meltdown in 2006. He has since written three books on the subject including Plunder: Investigating Our Economic Calamity (Cosimo Books, 2008), and The Crime Of Our Time: Why Wall Street Is Not Too Big to Jail (Disinfo Books, 2011), a companion to his latest film Plunder The Crime Of Our Time. He can be reached online at www.newsdissector.com.

The Million-Dollar, One-Person Business, Revised

Download The Million-Dollar, One-Person Business, Revised PDF Online Free

Author :
Publisher : Lorena Jones Books
ISBN 13 : 0399578978
Total Pages : 274 pages
Book Rating : 4.3/5 (995 download)

DOWNLOAD NOW!


Book Synopsis The Million-Dollar, One-Person Business, Revised by : Elaine Pofeldt

Download or read book The Million-Dollar, One-Person Business, Revised written by Elaine Pofeldt and published by Lorena Jones Books. This book was released on 2018-01-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The self-employment revolution is here. Learn the latest pioneering tactics from real people who are bringing in $1 million a year on their own terms. Join the record number of people who have ended their dependence on traditional employment and embraced entrepreneurship as the ultimate way to control their futures. Determine when, where, and how much you work, and by what values. With up-to-date advice and more real-life success stories, this revised edition of The Million-Dollar, One-Person Business shows the latest strategies you can apply from everyday people who--on their own--are bringing in $1 million a year to live exactly how they want.

Clockwork

Download Clockwork PDF Online Free

Author :
Publisher : Penguin
ISBN 13 : 0525534024
Total Pages : 274 pages
Book Rating : 4.5/5 (255 download)

DOWNLOAD NOW!


Book Synopsis Clockwork by : Mike Michalowicz

Download or read book Clockwork written by Mike Michalowicz and published by Penguin. This book was released on 2018-08-21 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you worry that your business will collapse without your constant presence? Are you sacrificing your family, friendships, and freedom to keep your business alive? What if instead your business could run itself, freeing you to do what you love when you want, while it continues to grow and turn a profit? It’s possible. And it's easier than you think. If you're like most entrepreneurs, you started your business so you could be your own boss, make the money you deserve, and live life on your own terms. In reality, you're bogged down in the daily grind, constantly putting out fires, answering an endless stream of questions, and continually hunting for cash. Now, Mike Michalowicz, the author of Profit First and other small-business bestsellers, offers a straightforward step-by-step path out of this dilemma. In Clockwork, he draws on more than six years of research and real life examples to explain his simple approach to making your business ultra-efficient. Among other powerful strategies, you will discover how to: Make your employees act like owners: Free yourself from micromanaging by using a simple technique to empower your people to make smart decisions without you. Pinpoint your business's most important function: Unleash incredible efficiency by identifying and focusing everyone on the one function that is most crucial to your business. Know what to fix next: Most entrepreneurs try to fix every inefficiency at once and end up fixing nothing. Use the "weakest link in the chain" method to find the one fix that will add the most value now. Whether you have a staff of one, one hundred, or somewhere in between, whether you're a new entrepreneur or have been overworked and overstressed for years, Clockwork is your path to finally making your business work for you.

The Antidote

Download The Antidote PDF Online Free

Author :
Publisher : Simon and Schuster
ISBN 13 : 1451655665
Total Pages : 448 pages
Book Rating : 4.4/5 (516 download)

DOWNLOAD NOW!


Book Synopsis The Antidote by : Barry Werth

Download or read book The Antidote written by Barry Werth and published by Simon and Schuster. This book was released on 2014-02-04 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1989, the charismatic Joshua Boger left Merck, then America's most admired business, to found a drug company that would challenge industry giants and transform health care. Journalist Barry Werth described the company's tumultuous early days during the AIDS crisis in The Billion-Dollar Molecule, a celebrated classic of science and business journalism. Now he returns to tell the story of Vertex's bold endurance and eventual success. The pharmaceutical business is America's toughest and one of its most profitable. It's riskier and more rigorous at just about every stage than any other business, from the towering biological uncertainties inherent in its mission to treat disease; to the 30-to-1 failure rate in bringing out a successful medicine; to the multibillion-dollar cost of ramping up a successful product; to operating in the world's most regulated industry, matched only by nuclear power. Werth captures the full scope of Vertex's 25-year drive to deliver breakthrough medicines.--From publisher description.

Life Force

Download Life Force PDF Online Free

Author :
Publisher : Simon and Schuster
ISBN 13 : 1982121734
Total Pages : 720 pages
Book Rating : 4.9/5 (821 download)

DOWNLOAD NOW!


Book Synopsis Life Force by : Tony Robbins

Download or read book Life Force written by Tony Robbins and published by Simon and Schuster. This book was released on 2022-02-08 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt: INSTANT #1 NEW YORK TIMES BESTSELLER Transform your life or the life of someone you love with Life Force—the newest breakthroughs in health technology to help maximize your energy and strength, prevent disease, and extend your health span—from Tony Robbins, author of the #1 New York Times bestseller Money: Master the Game. What if there were scientific solutions that could wipe out your deepest fears of falling ill, receiving a life-threatening diagnosis, or feeling the effects of aging? What if you had access to the same cutting-edge tools and technology used by peak performers and the world’s greatest athletes? In a world full of fear and uncertainty about our health, it can be difficult to know where to turn for actionable advice you can trust. Today, leading scientists and doctors in the field of regenerative medicine are developing diagnostic tools and safe and effective therapies that can free you from fear. In this book, Tony Robbins, the world’s #1 life and business strategist who has coached more than fifty million people, brings you more than 100 of the world’s top medical minds and the latest research, inspiring comeback stories, and amazing advancements in precision medicine that you can apply today to help extend the length and quality of your life. This book is the result of Robbins going on his own life-changing journey. After being told that his health challenges were irreversible, he experienced firsthand how new regenerative technology not only helped him heal but made him stronger than ever before. Life Force will show you how you can wake up every day with increased energy, a more bulletproof immune system, and the know-how to help turn back your biological clock. This is a book for everyone, from peak performance athletes, to the average person who wants to increase their energy and strength, to those looking for healing. Life Force provides answers that can transform and even save your life, or that of someone you love.

Guts!

Download Guts! PDF Online Free

Author :
Publisher : Crown Currency
ISBN 13 : 0307485749
Total Pages : 290 pages
Book Rating : 4.3/5 (74 download)

DOWNLOAD NOW!


Book Synopsis Guts! by : Kevin Freiberg

Download or read book Guts! written by Kevin Freiberg and published by Crown Currency. This book was released on 2008-12-10 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kevin and Jackie Freiberg’s previous book, Nuts!: Southwest Airline’s Crazy Recipe for Business and Personal Success, described the unconventional leadership that made Southwest an airline industry dynamo. In GUTS!, the Freibergs look at twenty-five gutsy and extraordinarily successful businesses and introduce the chief executives who are creating a new corporate ethos that blows the doors off business-as-usual. Drawing on five years of research, the Freibergs provide a behind-the-scenes look at these intensely focused, passionate, and unconventional leaders and their companies. Among them: • James Blanchard, CEO of Synovus Financial, a financial services giant with more than 16 billion dollars in assets • Roy Spence, Jr., President of GSD&M Advertising, which AdWeek magazine named Southwest Agency of the Year seven times • James Goodnight of SAS, a world leader in intelligence software Although the leaders in the book represent a wide-range of industries, they share a common vision: They see business as a heroic cause and understand that good leadership isn’t a matter of position, but of influence. They reject hierarchical rules, rituals, and expectations, and have replaced in-the-box management with a culture based on passion and innovation. They regard their employees not as “human resources,” but as individuals with unique gifts and talents. And make everyone in the company responsible for the company’s brand and culture. An exciting follow-up to Nuts!, which has sold nearly 500,000 copies in hardcover and paperback, GUTS! proves that it is possible to have fun, live your values, and still make money.

The Brain

Download The Brain PDF Online Free

Author :
Publisher : Vintage
ISBN 13 : 1101870540
Total Pages : 258 pages
Book Rating : 4.1/5 (18 download)

DOWNLOAD NOW!


Book Synopsis The Brain by : David Eagleman

Download or read book The Brain written by David Eagleman and published by Vintage. This book was released on 2015-10-06 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the renowned neuroscientist and New York Times bestselling author of Incognito comes the companion volume to the international PBS series about how your life shapes your brain, and how your brain shapes your life. "An ideal introduction to how biology generates the mind.... Clear, engaging and thought-provoking." —Nature Locked in the silence and darkness of your skull, your brain fashions the rich narratives of your reality and your identity. Join renowned neuroscientist David Eagleman for a journey into the questions at the mysterious heart of our existence. What is reality? Who are “you”? How do you make decisions? Why does your brain need other people? How is technology poised to change what it means to be human? In the course of his investigations, Eagleman guides us through the world of extreme sports, criminal justice, facial expressions, genocide, brain surgery, gut feelings, robotics, and the search for immortality. Strap in for a whistle-stop tour into the inner cosmos. In the infinitely dense tangle of billions of brain cells and their trillions of connections, something emerges that you might not have expected to see in there: you. Color illustrations throughout.

Editor & Publisher

Download Editor & Publisher PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 1794 pages
Book Rating : 4.:/5 (318 download)

DOWNLOAD NOW!


Book Synopsis Editor & Publisher by :

Download or read book Editor & Publisher written by and published by . This book was released on 1926 with total page 1794 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Buyology

Download Buyology PDF Online Free

Author :
Publisher : Currency
ISBN 13 : 0385523890
Total Pages : 274 pages
Book Rating : 4.3/5 (855 download)

DOWNLOAD NOW!


Book Synopsis Buyology by : Martin Lindstrom

Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.