Micro And Macro Economic Analysis Methods Predict Consumer Behavioral Change

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Micro and Macro Economic Analysis Methods

Author : Johnny Ch LOK
Publisher :
ISBN 13 : 9781983192968
Total Pages : 69 pages
Book Rating : 4.1/5 (929 download)

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Book Synopsis Micro and Macro Economic Analysis Methods by : Johnny Ch LOK

Download or read book Micro and Macro Economic Analysis Methods written by Johnny Ch LOK and published by . This book was released on 2018-06-17 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book let readers to image our future business world whether behavioral scientists can apply micro and micro economic method to predict when consumer behavioral change to be fact. It is one not confirm to be achieved business environment story. I shall bring readers to enter business environment image world to feel whether this two kinds or economic methods can be predicted when and how and why consumer behavioral change in possible.Whether can businessmen apply micro and macro-economic methods to assist them to analyze how marketing will change, what marketing trend will develop next month or next half year, even more than one year marketing development trend in possible? In my this book, I shall considerate on businessmen and customers both beneficial view point to explain how to apply behavioral economic concept to predict how their specific industries marketing development trend or consumer behavioral changing trend in these micro economic (individual consumer psychological shopping change trend) and macro-economic (global every specific industry marketing changing trend) environment. This book main research this two questions: (1) Has it relationship between macro and micro economic environment change factors to influence marketing development change trend? (2) Can businessmen apply macro and micro economic methods to predict future marketing development change trend in their specific industries? I shall indicate some specific cases industry to attempt to explain whether it has really relationship between macro and micro economic environment change factors to influence marketing development change trend as well as whether businessmen can apply micro and macro-economic methods to predict future marketing development change trend in these specific industries. In my analysis, I conclude marketing development or marketing change trend will be influenced by consumer behavioral change model or attitude factor. Finally, I hope my readers can give opinions to make judgement to evaluate my opinions whether is right or wrong in this research topic.

Micro And Macro Economic Analysis Methods Predict Consumer Behavioral

Author : Johnny Ch Lok
Publisher :
ISBN 13 : 9781070215846
Total Pages : 68 pages
Book Rating : 4.2/5 (158 download)

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Book Synopsis Micro And Macro Economic Analysis Methods Predict Consumer Behavioral by : Johnny Ch Lok

Download or read book Micro And Macro Economic Analysis Methods Predict Consumer Behavioral written by Johnny Ch Lok and published by . This book was released on 2019-05-25 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chapter ThreeMicro economic assess the influence on location choices and growth performance consumption prediction.Some economists indicate idea that seen central to the development of regional science at large and to economic geography and international trade theory. In this terms of economies of specialization increase returns to scale and in the case of regional science and economic geography, economies of localization and urbanization.The questions concern: Can choose the best business location to attract consumption growth performance? Does the best destination attract consumption growth?" Two cities attract trade from an intermediate town in the vicinity of the breaking point, approximately in direct proportion to the population of the two cities, and in inverse proportion to the squares of the distances of the intermediate town" ( Reggiani, 1998).It implies some economists believe that geographic location choice factor can influence consumption growth. It is possible due to the location has many people are living. So, it brings many business chance, or the location is one the country's main in economic development location, it can attract many travelers choose to go to the location to travel. So, it has many travelling clients to prefer to consumer.However, a smaller region can still attract consumption growth, if it had good transportation system. For example, a small region may not have its own university, but inhabitants may still have access to higher education. Elsewhere accessibility measures are also need in activity location models, where access ability is the way through which the quality of the transport system influences the land use.So, it seems although the regional land is small size and far from cities, but if it can have good transportation system to provide any people to travel the small size regional land from outside cities. It is possible to bring consumption growth. However, some economists believe that distance influence relations in economics and economic geography in two ways: first, natural resources are distributed unevenly across space and second, distance separates various activities from each other. They apply " law of demand" to support their reasons.

Macro and Micro Economic Methods How Predict

Author : Johnny Ch Lok
Publisher :
ISBN 13 :
Total Pages : 34 pages
Book Rating : 4.5/5 (26 download)

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Book Synopsis Macro and Micro Economic Methods How Predict by : Johnny Ch Lok

Download or read book Macro and Micro Economic Methods How Predict written by Johnny Ch Lok and published by . This book was released on 2021-05-11 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: However, micro and macro economy changing factor will influence online buyer number indirectly. If the market environment will change to be better, so the company can attempt to spend more expenditure to expand its business from online sale channel. Otherwise if market environment will change to be worse, so the company can not attempt to spend more expenditure to expect its business from online sale channel.The web search forecasting method includes: statistic mathematical system web visitor behavioral forecasting method that uses aggregate for sometimes disagreed data to test the conclusion of systems whether when the country marketing environment will change to be better or worse next year. Thus, statistic mathematical system web visitor behavioral forecasting method will help online businessmen to attempt to solve these questions such as below: Whether the organization ought to dismiss or keep or increase online ecommerce channel employee numbers next year? Whether the online sale product' price range ought to be increased or decreased or stable no change next year? Whether online consumer's consumption desires will raise or fall down next year? Whether the organization ought to spend more or less its expenditure on advertising to online sale channel next year?All these questions will be attempted to predict how market will change by statistic mathematical system web visitor behavioral forecasting method next year. They can gather both past online similar product competitors and the online seller itelf data consider past which industry's web sale market variable, price variable, employee number variable, product number variable data within one to five years or five to ten years, even more than ten years to conclude next year how and when online sale market variable prediction more absolutely. For example, the online product manufacturers can attempt to gather global all different online car brand manufacturing competitors data, including their different kinds of vehicle sale number, online car sale price, car sale number, e.g. sport style design car, four seats private car, six seats private car, two seats private car from online sale data channel.Then, the car manufacturer can conclude whether this past one to five years or six to ten years or ten to twenty years period which online vehcile sale market which had how many sport car online sale number, four seats or six seats or two seats private car sale number, which private and sport car online sale price range e.g. from average US$5,000 to US$10,000 car online sale price, total online private car sale number 5,000,000 within ten year, e.g. from average US$10,001 to US$30,000 total online private car sale 3,000,000 number within ten year. Consequently, the car manufacturer can apply past gathering itself or competitors' online car sale price and online car sale number data statistical method to conclude whether it ought set up how much online car sale price for private or sport car online sale in order to achieve the highest private or sport car online sale number next year. Hence, web search forecasting method can be one kind of tool to predict next year how and why and when online sale number and price range will change for any industries more accurate.

Can Predict When, How, Why Consumer Behavioral Changing?

Author : Johnny Ch LOK
Publisher : Independently Published
ISBN 13 : 9781983397608
Total Pages : 109 pages
Book Rating : 4.3/5 (976 download)

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Book Synopsis Can Predict When, How, Why Consumer Behavioral Changing? by : Johnny Ch LOK

Download or read book Can Predict When, How, Why Consumer Behavioral Changing? written by Johnny Ch LOK and published by Independently Published. This book was released on 2018-07-08 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book has two parts. The first part indicates whether micro and macro economic methods can be attempted to apply to predict when, how and why consumer behavioral changing for every kind of different business. The second part indicates whether artificial intelligence can be attempted to apply to predict when, how and why consumer behavioral chaning for every kind of different business.Nowadays, many businessmen or marketing research professional hope to apply different methods to predict consumer behaviors in order to know what will be future market activities and market changes to help them to choose to implement what kinds of marketing strategies more accurately. The methods include economic environmental change prediction method, consumer individual psychological change prediction method, micro or macro behavioral economic environmental change prediction method, marketing environmental change prediction method etc. different kinds of methods which can be applied to predict how consumer behavioral changes to influence whose behavioral consumption to the manufacturer products sale within one to two years short term or three to five years middle term, even above five years long term business plans.Hence, if the product manufacturers can apply the most suitable consumer behavioral prediction method to predict how consumers' choice will be changed to influence their products sale easily. It will have more beneficial intangible and tangible advantages to achieve the their product easier sale aim to ensure their businesses' future market share to be increased more easier to their countries' choice target sale markets. Otherwise, if they applied the inaccurate consumer behavioral prediction methods to predict how their consumers' behavioral changes wrongly. Then, it will influence their market shares to be same level, even it will decrease their market shares, when their consumer behavioral prediction inaccurately.Whether can businessmen apply micro and macro-economic methods to assist them to analyze how marketing will change, what marketing trend will develop next month or next half year, even more than one year marketing development trend in possible?In my this book first part, I shall considerate on businessmen and customers both beneficial view point to explain how to apply behavioral economic concept to predict how their specific industries marketing development trend or consumer behavioral changing trend in these micro economic (individual consumer psychological shopping change trend) and macro-economic (global every specific industry marketing changing trend) environment.This book main research this two questions: (1)Has it relationship between macro and micro economic environment change factors to influence marketing development change trend?(2)Can businessmen apply macro and micro economic methods to predict future marketing development change trend in their specific industries?I shall indicate some specific cases industry to attempt to explain whether it has really relationship between macro and micro economic environment change factors to influence marketing development change trend as well as whether businessmen can apply micro and macro-economic methods to predict future marketing development change trend in these specific industries. In my this book second part, I concentrate on indicate whether any artificial intelligence (AI) tools will be one kind of good consumer behavioral prediction method to be choose to apply to predict consumer behaviors. I shall indicate some examples, cases to give reasonable evidences to analyze whether (AI) tools will be one kind suitable tool to be applied to predict when and how consumer behavioral changes.

Methods Predict How Economic Environment Factor Influence Consumer Desires

Author : Johnny Ch Lok
Publisher : Independently Published
ISBN 13 : 9781720183631
Total Pages : 60 pages
Book Rating : 4.1/5 (836 download)

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Book Synopsis Methods Predict How Economic Environment Factor Influence Consumer Desires by : Johnny Ch Lok

Download or read book Methods Predict How Economic Environment Factor Influence Consumer Desires written by Johnny Ch Lok and published by Independently Published. This book was released on 2018-09-09 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction I write this book researchs two questions: (1) How to predict micro or macro economic environment factor influences consumption behavioral change ? (2) Can predict how much market loss value from macro or micro economy factor influence ? In chapter one, I shall explain whether how and why researchers can apply macro and micro economic methods to measure agricultural food loss and waste challenges. In chapter two, I shall explain whether online ecommerce video, movie and music businessmen can apply statistic mathematical system web visitor behavioral forecasting method to attempt to predict when, how and why online product sale price range and visitor number will ought be changed to raise online buyer number more accurately. In chapter three, I shall explain whether fast food manufactuers can apply macro or micro economy method to predict when, how and why next year fast food sale number and price range will ought be how changed more accurately as well as predicting what challenges will encounter and finding the solve methods to be attempted to solve next year. In chapter four, I shall explain whether Africa government can apply micro and macro economy to attempt to predict when and how any why its farming industry development and health service industry will change as well as how to find solutions to raise Africa country itself economy growth more easier. I expect my readers can make analytical judgement to evaluate whether macro or micro economy method can predict when and how and why consumer behavior will change after your reading.

The Difference Between Artificial Intelligence and Psychological: Method Predicts Consumer Behavior

Author : Johnny Ch Lok
Publisher : Independently Published
ISBN 13 : 9781720160762
Total Pages : 174 pages
Book Rating : 4.1/5 (67 download)

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Book Synopsis The Difference Between Artificial Intelligence and Psychological: Method Predicts Consumer Behavior by : Johnny Ch Lok

Download or read book The Difference Between Artificial Intelligence and Psychological: Method Predicts Consumer Behavior written by Johnny Ch Lok and published by Independently Published. This book was released on 2018-09-08 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chapter One Can apply economic models solve marketing changing challenges? Economists indicate economic modeling can provide a logical, data to help organize the analyst's thoughts. The model helps the economist logically isolate and sort out complicated chains of cause and effect and influence between the numerous interacting elements in an economy. There are four types of models used in economic analysis: Visual models, mathematical models, empirical models and simulation models. Visual models are simply pictures of an abstract economy: graphs will lines and curves that tell an economic story. It is one kind of micro or macro-economic method to predict consumer behavioral change. Some visual models are diagrammatic such as which flow the income thought the economy from one sector to another ( micro economic environment). It is mathematical model, when it is presented the mathematics are explained what the data analysis is or not. The model does not normally require a knowledge of mathematics, but still allow the presentation of complex relationship between economic variable. For example, the common supply-and demand model is meant to show the effect of inflationary expectations upon price and output. In this application, an increase in inflationary expectations causes demand to shift, raising prices and outputs (macro-economic environment). For another example, a very simple micro-economic model would include a supply function (explaining the behavior of products or those who supply commodities to the market), a demand curve ( explaining the behavior of purchasers) and an equilibrium equation, specifying the simple conditions that must be met if the model's equilibrium is to be satisfied. So, the variables in a model like this represent a type of economic activity (such as demand) or data ( information ) that either determines or is determined by that activity ( such as a price or interest rate variable change activity). Dynamic models, in contrast, directly incorporate time into their structure. This is usually done in economic modeling by this mathematical systems of difference of differential equations. For example, it can use a difference equation from a business cycle model, investment now depends upon changes in income in the past. Time is incorporated into the model. Dynamic models, when they can be used, sometimes better represent the business cycles, because certainly behavioral response and timing strongly shape the character of a cycle. For another example, if there is a delay between the time income is received and when it is spent. A model that can capture the delay is likely to those higher consumption desire to the consumer. It is a micro-personal behavioral consumption predict method. So, the user can experiment with an endless variety of values and assumptions to see whether results obtained are realistic or insightful. Since computers are now powerful and cheaper, the importance of dynamic simulation models should follow the future prediction time, when the consumer income receive and when it is spent to predict how much degree of the consumer's consumption desire in micro-economic view point. Another model to be applied to predict consumption behavior. It is expectations and enhanced model, it includes one or more variables based upon economic expectations about future values. For example, if consumers for whatever reason, expect the inflation rate to be much higher next year, then this year, they are said to have formed inflationary expectations. If numerical values are being used in a model and the current inflation rate is 9%, if they expect inflation to be higher next year, the variable for inflationary expectations might be given be a value if 12% or more.

Artificial Intelligence and Consumer Behavior Relationship

Author : Johnny Ch Lok
Publisher :
ISBN 13 : 9781723708077
Total Pages : 378 pages
Book Rating : 4.7/5 (8 download)

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Book Synopsis Artificial Intelligence and Consumer Behavior Relationship by : Johnny Ch Lok

Download or read book Artificial Intelligence and Consumer Behavior Relationship written by Johnny Ch Lok and published by . This book was released on 2018-09-14 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: consumers. What is economic laws qualitative or quantitative method to predict consumer behavior? Law of economic are qualitative in nature. They are not exactly stated in quantitative terms. They tell the direction of change which is expected rather than the amount of change. For example, according to the law of consumer demand, the quantity demanded varies inversely with price, We don't say that 10% rise in price will lead to 30% fall in the customers' quantity demand. What is economic merits of deduction method? This method is near to reality. It is less time consuming and less expensive. the use of mathematical techniques in deducing theories of economics brings exactness and clarity in economic analysis. The deductive method is highly abstract. It require a great deal of care to avoid bad logic or faulty economic reasoning. This method makes conclusions to predict consumer behavior, due to reliance on imperfect and correct assumptions. It involves the process of reasoning from particular facts to general principle on the basic of experimentations, observations and statistical methods. In this method, data is collected about a certain economic phenomenon. There are systematically arranged and the general conclusions are drawn from them. What are the advantages of inductive method to predict consumer behavior? It is based on facts as such the method is realistic. In order to test the economic principles, method makes statistical techniques. The inductive method is therefore more reliable, inductive method is dynamic. The changing economic phenomenon are analyzed and on the conclusions and solutions are drawn from them and this method also helps in future consumer behavioral investigations. However, inductive method has weaknesses to predict consumer behavior, such as below: It conclusions drawn from insufficient data, the generalizations obtained may be faulty. The collection of data itself is not easy task. The sources and methods employed in the collection of data differ from investigator to investigation. The result, therefore may differ even with the same problem and it is time-consuming and expensive to find data to predict consumer behavior changes. How apply this method to predict general social consumer sources of income and consumption pattern when economic environment factor changes consumer behaviors? It should also be stressed that micro analysis plays other roles. First, it may serve to some macro data (any labor force by production sector or by skill category). Second, it can be used to estimate of key consumer behavioral consumption functions. For example, price and income elasticities can be estimated using data available in a typical householder budget survey. Third, in the case of tax reforms involving changes in exemptions or deductions is a model useful to estimate changes in effective tax rates changes how to influence consumer behavioral changes in society. In conclusion, economists have proved macro and micro economic both methods have possible to be applied to predict consumer behavior when , how and why their consumption behavioral changing occurrence in order to manufacturers and product sellers or service providers can pre-make judgement to achieve the marketing strategies to avoid the number of client loss, due to marketing or economic environment changes to influence negative impact to consumer behavioral changes to influence the manufacturers' manufacturing products or the sellers' products or the service providers' service provision which number to be decreased.

Methods Predict Consumer Behavior

Author : John Lok
Publisher :
ISBN 13 :
Total Pages : 164 pages
Book Rating : 4.8/5 (864 download)

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Book Synopsis Methods Predict Consumer Behavior by : John Lok

Download or read book Methods Predict Consumer Behavior written by John Lok and published by . This book was released on 2022-03-21 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Artificial Intelligence Big Data Research Methods

Author : Johnny Ch Lok
Publisher : Independently Published
ISBN 13 :
Total Pages : 334 pages
Book Rating : 4.6/5 (347 download)

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Book Synopsis Artificial Intelligence Big Data Research Methods by : Johnny Ch Lok

Download or read book Artificial Intelligence Big Data Research Methods written by Johnny Ch Lok and published by Independently Published. This book was released on 2020-04-07 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big data and economic method consumer behavioral prediction differences ?What is economic merits of deduction method? This method is near to reality. It is less time consuming and less expensive. the use of mathematical techniques in deducing theories of economics brings exactness and clarity in economic analysis. The deductive method is highly abstract. It require a great deal of care to avoid bad logic or faulty economic reasoning. This method makes conclusions to predict consumer behavior, due to reliance on imperfect and correct assumptions. It involves the process of reasoning from particular facts to general principle on the basic of experimentations, observations and statistical methods. In this method, data is collected about a certain economic phenomenon. There are systematically arranged and the general conclusions are drawn from them.What are the advantages of inductive method to predict consumer behavior? It is based on facts as such the method is realistic. In order to test the economic principles, method makes statistical techniques. The inductive method is therefore more reliable, inductive method is dynamic. The changing economic phenomenon are analyzed and on the conclusions and solutions are drawn from them and this method also helps in future consumer behavioral investigations.However, inductive method has weaknesses to predict consumer behavior, such as below: It conclusions drawn from insufficient data, the generalizations obtained may be faulty. The collection of data itself is not easy task. The sources and methods employed in the collection of data differ from investigator to investigation. The result, therefore may differ even with the same problem and it is time-consuming and expensive to find data to predict consumer behavior changes.How apply this method to predict general social consumer sources of income and consumption pattern when economic environment factor changes consumer behaviors? It should also be stressed that micro analysis plays other roles. First, it may serve to some macro data (any labor force by production sector or by skill category). Second, it can be used to estimate of key consumer behavioral consumption functions. For example, price and income elasticities can be estimated using data available in a typical householder budget survey. Third, in the case of tax reforms involving changes in exemptions or deductions is a model useful to estimate changes in effective tax rates changes how to influence consumer behavioral changes in society.

Difference Between Micro And Macro Economic Measurement To Consumer Behavior

Author : Johnny Ch LOK
Publisher : Independently Published
ISBN 13 : 9781709862045
Total Pages : 374 pages
Book Rating : 4.8/5 (62 download)

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Book Synopsis Difference Between Micro And Macro Economic Measurement To Consumer Behavior by : Johnny Ch LOK

Download or read book Difference Between Micro And Macro Economic Measurement To Consumer Behavior written by Johnny Ch LOK and published by Independently Published. This book was released on 2019-11-20 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Behavioral economy consumption desires measurement methodHow to apply behavioral economic theory to measure consumption level or consumption desire to the country? I shall assume that consumption is to be measured by private and public expenditures at constant prices at conventionally defined and all money prices are assumed constant. How to measure real consumption?In fact, consumer behavior has relationship to any country, itself economic growth or recesion in any economic and consumption environment . The purpose of income calculations in practiced affairs to give consumers an indication of the amount which they can consume. It would seem that we ought to define a man's income as the maximum value, which he can consume during a week, and still expect to be well at the end of week as he has at the beginning.An economy which uses money , but uses it is as a neutral link between transactions in real things and real assets and does not want of a better , a real exchange economy with an economy in which money plays a part of its own and affects motives and decisions and as , in short, one of the operative factors in the situation. So that the course of events can not be predicted either in the long period or in the short period, without knowledge of the behavior of money between the first state and last. It is a monetary economy means to influence any country itself consumer behavioral consumption desires change to more or less shopping times.Hence, money matters in both the long and short run. Money affects real decision making and employment and output outcomes to any countries. The economic system is moving through calendar time from an irrevocable past to an uncertain and statistically unpredictable future. Any country's past and present consumption market data do not necessary provide correct signals regarding future outcomes. Ths means that economic data are not necessarily generated by a process. Constrasts denominated in money terms are a human in an entrepreneurial economy. It helps humans efficiently organize time-consuming production and exchange processes in a world of uncertainty.

The Difference Between AI And Economy Method

Author : Johnny Ch Lok
Publisher : Independently Published
ISBN 13 :
Total Pages : 46 pages
Book Rating : 4.7/5 (458 download)

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Book Synopsis The Difference Between AI And Economy Method by : Johnny Ch Lok

Download or read book The Difference Between AI And Economy Method written by Johnny Ch Lok and published by Independently Published. This book was released on 2021-04-28 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: Medial economic methods to predict readers' behaviors in publishing industryMedia economics the application of economic theories, concepts and principles to study the macroeconomics and microeconomic aspects of most media consumption and industries, for academic lecturers, policymakers, and industry analysts. Media economics methods include how to apply variety of methodological approaches both qualitative and quantitative methods and statistical analysis, as well as studies using financial, historical and policy driven data.Some economists define land, labor, and capital as the three factors of production and the major contributors to a nation's wealth. Can land, labor and capital be as three main factors of production any books, newspapers, magazines etc. reading products in publishing industry? Some economists believed price was determined by the costs of production, whereas marginal economists equated prices with the level of demand can be any books, magazines, newspapers etc. reading products prices is either determined by the cost of printing production or equated any one kind of these reading products with the level of reader' demand more.The marginal economists contributed the basic analytic tools of demand and supply, consumer utility and the use of mathematics as analytical tools to develop microeconomics. Can apply the basic analytic tools of reader demand and the any one kind of these reading products supply and reading consumer individual reading need, utility and the use of mathematics as analytical tools to predict any kind of reading consumer numbers and reading interesting topic choice in media industry?However, some economists also demonstrated that given a free market economy, such as in free publish industry, the factors of production ( land, labor and capital) were important in understanding the economic system. Can apply the factor of production, e.g. publishing book sale location ( land); publishing book salespeople sale experience ( labor); and attractive book printing quality (capital printing expense) to influence the publishing industry reading consumer reading habit or purchase book activities?However, some economists suggested two important contributions: Analysis of monopoly and price discrimination and the market for labor will influence consumer number. Such as publishing case: Can analysis of which famous royalty publishing book sale firm to the most monopoly and then following its different topic of books sale price to evaluate whether how much every different topic of its similar book topic sale price to be higher to avoid reduce reader numbers, due to the not famous royalty book seller which similar topic book to the famous royalty book seller's prices are too higher than the famous royalty publishers' book prices? Book salespeople individual sale experience and sale ability and book knowledge ( labor supply) influence the book publishing shop's reading clients buying decisions, such as the more experience book sellers can persuade many readers to buy the book store's books. Otherwise, the less sale experience book sellers can not persuade many readers to buy the store's books.As the found in the field of economics, it became more refined, scholars began investigate many different economic concepts and principles to predict consumers behaviors, such as media reading customer. Nowadays, the media industries provides all of the elements required for studying the economic process. Content providers can offer information and entertainment, education etc. different topic books, magazine reading products which became the media publishing suppliers. Whereas, reading consumers and media advertisers formed the demand side of the media market.

Learning Big Data Gathering to Predict Retail and Service Industry Consumer Behavior

Author : Johnny Ch LOK
Publisher :
ISBN 13 : 9781726762472
Total Pages : 691 pages
Book Rating : 4.7/5 (624 download)

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Book Synopsis Learning Big Data Gathering to Predict Retail and Service Industry Consumer Behavior by : Johnny Ch LOK

Download or read book Learning Big Data Gathering to Predict Retail and Service Industry Consumer Behavior written by Johnny Ch LOK and published by . This book was released on 2018-10-05 with total page 691 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book researchs how to apply big dta gathering tool to predict retail and service industry consumer behavior. This book first part aims to explain why and how future artificial intelligent technology ( big data gathering method) can be applied to assit businesses to predict why and when and how consumer behavior changes in retail industry. I shall explain why traditional psychological and statistic and marketing methods are applied to predict consumer behaviors, human's judgement and analytical effort will be worse to compare AI machine's judgement and analytical effort. Also, I shall indicate different business organizations why they apply AI big data gathering method to help them to design any questionnaires ( surveys) questions which will be more valid and useful to conclude human's questionnaires ( surveys) design questions method.This book has these two research questions need to be answered?(1)Can apply (AI) learning machine predict consumer behaviors in retail industry?(2)Can (AI) learning machine replace human marketing research method, e.g. survey or human psychological and micro and macro economic methods to predict consumer behaviors more accurate in retail industry?Nowadays, many businessmen or marketing research professional hope to apply different methods to predict consumer behaviors in order to know what will be future market activities and market changes to help them to choose to implement what kinds of marketing strategies more accurately. The methods include economic environmental change prediction method, consumer individual psychological change prediction method, micro or macro behavioral economic environmental change prediction method, marketing environmental change prediction method etc. different kinds of methods which can be applied to predict how consumer behavioral changes to influence whose behavioral consumption to the manufacturer products sale within one to two years short term or three to five years middle term, even above five years long term business plans.Hence, if the product manufacturers can apply the most suitable consumer behavioral prediction method to predict how consumers' choice will be changed to influence their products sale easily. It will have more beneficial intangible and tangible advantages to achieve the their product easier sale aim to ensure their businesses' future market share to be increased more easier to their countries' choice target sale markets. Otherwise, if they applied the inaccurate consumer behavioral prediction methods to predict how their consumers' behavioral changes wrongly. Then, it will influence their market shares to be same level, even it will decrease their market shares, when their consumer behavioral prediction inaccurately.In my this book first part, I concentrate on indicate whether any artificial intelligence (AI) tools will be one kind of good consumer behavioral prediction method to be choose to apply to predict consumer behaviors. I shall indicate some examples, cases to give reasonable evidences to analyze whether (AI) tools will be one kind suitable tool to be applied to predict when and how consumer behavioral changes. If (AI) can be one kind tool to attempt to be applied to predict when and how consumer behavioral changes. Will it replace other kinds of methods to predict consumer behaviors? Does it have weaknesses to be applied to predict consumer behaviors, instead of strengths? Can it be applied to predict consumer behaviors depending on any situations of only some situation? Finally, I believe that any readers can find answers to answer above these questions in this book.

Is Marketing Information More Accurate Than Artificial Intelligence: Customer Psychological Predictive Methods

Author : Johnny Ch Lok
Publisher : Independently Published
ISBN 13 : 9781793111111
Total Pages : 254 pages
Book Rating : 4.1/5 (111 download)

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Book Synopsis Is Marketing Information More Accurate Than Artificial Intelligence: Customer Psychological Predictive Methods by : Johnny Ch Lok

Download or read book Is Marketing Information More Accurate Than Artificial Intelligence: Customer Psychological Predictive Methods written by Johnny Ch Lok and published by Independently Published. This book was released on 2019-01-03 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part ThreeEconomy And Marketing Predictive MethodChapter OnePsychological method predictsconsumer behavior1.1Can apply economic models solve marketing changing challenges?Economists indicate economic modeling can provide a logical, data to help organize the analyst's thoughts. The model helps the economist logically isolate and sort out complicated chains of cause and effect and influence between the numerous interacting elements in an economy. There are four types of models used in economic analysis: Visual models, mathematical models, empirical models and simulation models.Visual models are simply pictures of an abstract economy: graphs will lines and curves that tell an economic story. It is one kind of micro or macro-economic method to predict consumer behavioral change. Some visual models are diagrammatic such as which flow the income thought the economy from one sector to another ( micro economic environment). It is mathematical model, when it is presented the mathematics are explained what the data analysis is or not. The model does not normally require a knowledge of mathematics, but still allow the presentation of complex relationship between economic variable.For example, the common supply-and demand model is meant to show the effect of inflationary expectations upon price and output. In this application, an increase in inflationary expectations causes demand to shift, raising prices and outputs (macro-economic environment). For another example, a very simple micro-economic model would include a supply function (explaining the behavior of products or those who supply commodities to the market), a demand curve ( explaining the behavior of purchasers) and an equilibrium equation, specifying the simple conditions that must be met if the model's equilibrium is to be satisfied. So, the variables in a model like this represent a type of economic activity (such as demand) or data ( information ) that either determines or is determined by that activity ( such as a price or interest rate variable change activity).Dynamic models, in contrast, directly incorporate time into their structure. This is usually done in economic modeling by this mathematical systems of difference of differential equations. For example, it can use a difference equation from a business cycle model, investment now depends upon changes in income in the past. Time is incorporated into the model. Dynamic models, when they can be used, sometimes better represent the business cycles, because certainly behavioral response and timing strongly shape the character of a cycle. For another example, if there is a delay between the time income is received and when it is spent. A model that can capture the delay is likely to those higher consumption desire to the consumer. It is a micro-personal behavioral consumption predict method. So, the user can experiment with an endless variety of values and assumptions to see whether results obtained are realistic or insightful. Since computers are now powerful and cheaper, the importance of dynamic simulation models should follow the future prediction time, when the consumer income receive and when it is spent to predict how much degree of the consumer's consumption desire in micro-economic view point.Another model to be applied to predict consumption behavior. It is expectations and enhanced model, it includes one or more variables based upon economic expectations about future values. For example, if consumers for whatever reason, expect the inflation rate to be much higher next year, then this year, they are said to have formed inflationary expectations. If numerical values are being used in a model and the current inflation rate is 9%, if they expect inflation to be higher next year, the variable for inflationary expectations might be given be a value if 12% or more.

The New Role Of Economists Measurement Consumer Behavior

Author : Johnny Ch Lok
Publisher :
ISBN 13 : 9781710138979
Total Pages : 366 pages
Book Rating : 4.1/5 (389 download)

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Book Synopsis The New Role Of Economists Measurement Consumer Behavior by : Johnny Ch Lok

Download or read book The New Role Of Economists Measurement Consumer Behavior written by Johnny Ch Lok and published by . This book was released on 2019-11-21 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economics is the science which indicates human ( consumer) role is as a relationship between ( achieving sale effect ) and consumers feel scarce to buy the product ( psychological response), because general consumers feel scarce or shortage supplying to the product in themselves coutry market. They will choose to attempt to visit any shops to buy the product immediately. So, scarce or shortage supplying factor may be one important factor to influence general consumers expect to buy the kind of product immediately if they feel the brand of product is shortage to sell to them in any shops in the country. It may be more important to compare cheaper price factor, inflation factor, the shop's geographical location far away to the consumer individual home factor, savings or investment etc. different factors to influence the country's consumers purchase desires to be rised up or fallen down.The economc methods measure consumer behaviors ( purpose to accept primary facts. Hence is on the quantitative side a further type of information. By primary facts, I mean such things as the originating entries in a firm's sale cash book or the quantity of some commodity produced over a particular period. On the other hand, there are many items, similar to primary facts in the actual world, but which are not capable of being in the same simple manner, e.g. the income of an individual or a nation GDP. These data is the best consumer behavioral changing to the country's social consumption market. The principle problems which the answering of questions of fact sets to the economic statisticans can conveniently be analyzed in the familiar terms of demand and supply concerns to research how, why and when the kind of product's consumer shopping desires whether they will like to choose either buy more or less to the kind of product. We first have to decide what we want to know and then consider how we are going to find it out. For the point of view of the user of factual information. The obvious approach to the research how, why and when consumer shopping desires change to the kind of product purchase choice issue. A system for ascertaining facts which worked on this principle, such as how many economic facts are ascertained to the country's consumption market concerns to the kind of product. There is no point in trying to ascertain the national income on some given definition to the nearest pounds or UK dollar measured when in fact no use for the information could be concerned that required it to be accurate to more than the nearest 10 million pound or UK dollar for England, UK GDP ( Gross Domestic Product) income in the year. Hence, GDP is not the most suitable data gathering method to be used to analyze why, how and when consumers behavioral change to the kind of product sale in the country. Because ir is one macro economic view, it is not more accurate to compare micro economic view to measure any country's consumer behavior or shopping desire changes, such as individual income level changes, . Otherwise, these micro economic data, such as firms sale number and sale income changes etc. data they are more suitable to be used in order to measure whether the kind of product's consumption desire will increase or decrease more accurate for the country next year.

Micro Or Macro Economic Measurement Marketing Behavioral Changing More Success

Author : Johnny Ch LOK
Publisher :
ISBN 13 : 9781710141641
Total Pages : 365 pages
Book Rating : 4.1/5 (416 download)

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Book Synopsis Micro Or Macro Economic Measurement Marketing Behavioral Changing More Success by : Johnny Ch LOK

Download or read book Micro Or Macro Economic Measurement Marketing Behavioral Changing More Success written by Johnny Ch LOK and published by . This book was released on 2019-11-21 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: To go back to the example of the definitional relationship " income equals consumption plus saving", we can obviously calculate it means that income minus consumption, whereever saving appears in a system of relationships. Thus, reducing the number of variables and of equation. A ny explanation indicates that why micro economic data, e.g. indivdual income variable level, saving variable level is more accuate to be gathered to use for judgement when, why and how the kind of product general consumers behaviors or shopping desires change to compare macro economic data , e.g. the country's GDP in the country. Because we can not build up a theory of human behavior with the aid of definitional relationship alone, in addition we shall need relationship of age groups, such as a individual or a young age group, working age group, old age group different age consumers or occupation groups, e.g. professional occupation, such as teacher, doctor, lawyer , or low educational level occupation, such as factory worker etc. different age or occupation consumer groups of a consumption behaviouristic or consumer group character telling us something of the way in which the different individuals or consumer groups behavr or indicating the technical relationships which subsist between, say the input of factors of production and the output of product. Example of such relationships are: The familiar demand and supply to the brand product relationships; the relationship connecting saving to the individual income or general young age group income or old age group income or working people income in the society, and the rate of interest to the country's bank system; a relationship indicating the presence or absence of price control to gas issue concerns how to influence car buyers' purchase cars demands or driving desires. All of these any one of micro economic relationship is the influence of as aspect of the consumer behavioral changing or consumer desire changing system highly relevant to general macro economic behavioral change system to the country.Is these any advantage in operate with structural equations? The answer is " yes" for the following reasons. In the case of relationship expressing behavior these may be expected to ahve the highest possible degree of performance, since they reflect the behavior of only one type of entity in the system, such as sales and price information equations just mentioned, depend for their stability on the constant responses not of one but of two or more types of entity, in the example both buyers ( the kind of product consumers or buyers ) and sellers ( the kind of product sellers). Thus, if we can assume that the buyers' responses , through not the sellers' responses will remain constant over a period, we can express ( or forecast) the quantity transacted by using one equation if we adopt the demand equation. Whereas, we shall need to least two if we adopt that sales equation. Thus, in micro economic view, equation method , such as gathering the kind of sale and price their information, it may help the seller measure whether it ought set up how much sale price to the product to let many consumers feel the most reasonable in order to increase its sale number in the country's consumption market.

How Technology Raises Consumer

Author : Johnny Ch LOK
Publisher :
ISBN 13 :
Total Pages : 422 pages
Book Rating : 4.6/5 (32 download)

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Book Synopsis How Technology Raises Consumer by : Johnny Ch LOK

Download or read book How Technology Raises Consumer written by Johnny Ch LOK and published by . This book was released on 2020-03-24 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Micro or macro economic methodconsumer desire measurementThe role of economy can measure consumer behavior, it can be used to analyze and gather social data, e.g. how many different brands of product are selling in the country, how many youth people, working people, old people age groups are living in the country, how many the kind of product number is sold in the yar, how many average shopping times to the kind product to the country overall consumers number in the year, how long useful time to be replaced another new product , the country's consumers they use the kind of product. Consequently, economist can conclude the effect of the kind of product sale number, different age of consumers' purchase times and useful time etc. different market data in order to predict whether the kind of product ought be manufactured how many number which is the most suitable number as well as whether the reasonable price level is to achieve the most highest sale income to the country's the kind of brand product next year.In general, consumer behavioral research economists have improved the research task of analysing and predicting economic change how it can influence consumer behavior. A great deal of economic work has been devoted to building and testing models, that is systems of relationships designed to how the interdependent variation of a set of variable, and with estimating the constants in these consumer behavioral influence models.Moreover, a system of equations in which the values of some variables appear for consecutive time periods can be used for any countries' consumer behavioral changing prediction purposes , but the predictions which can be express the way in which the system would vary through time if it were allowed to run undistributed. The aspect of the research consumer behavioral changing matter is now recognized and specifies the assumed properties , since they have importance bearing not only in prediction, but also on the estimation, e.g. how and why and when the country's consumer purchase habit will sudden change. Hence, the consumer behavioral research economists' role is to provide the country's market information about the systematic factors at work , so that the variable element of guess-work is reduced as far as possible.All practical economists who are not econometricians will readily assent to this statement as it relates to identities or definitions. No one in his senses will be content with predictions: what the most minimum of income level influences consumer individual shopping desire reduces, what the most minimum of savings level influences general consumers' shopping desires reduce etc. which do not satisfy the usual accounting identifies.

Predict Consumer Behavior Psychology Methods

Author : Johnny Ch LOK
Publisher :
ISBN 13 : 9781980689935
Total Pages : 285 pages
Book Rating : 4.6/5 (899 download)

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Book Synopsis Predict Consumer Behavior Psychology Methods by : Johnny Ch LOK

Download or read book Predict Consumer Behavior Psychology Methods written by Johnny Ch LOK and published by . This book was released on 2018-03-29 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: In part three, I shall explain how to apply behavioral economy method to attempt to predict how any consumer individual consumption of decision. How to predict why the consumer chooses to do whose consumption behavior in psychological view point. I shall introduce the different kinds of behavioral consumption of prediction methods include: the standard economic model of behavioral consumption of prediction method, online psychological advertising of prediction method, brand image attention of behavioral consumption of prediction method, store atmosphere environment influence prediction method, knowledge of the factors prediction method, constructive consumer choice processes influence prediction method, survey research prediction method ,consumer neuroscientific research prediction method etc. different psychological research of consumption methods. I shall indicate that how to predict customer behavior in marketing view point, analyzing and predicting consumer behavior can include demographics, personality, personal values and lifestyles. First, demographics is the size, structure and distribution of a population. How marketers use demographic analysis as market segment, descriptors and in trend analysis to predict customer behavior as well as how consumer analysts use demographic trends to predict changes in demand for and consumption of specific products and services. To explain how demographic analysis provides information for social policy and demographics used in analyzing policy questions related to the aggregate performance of marketing in society ( macro marketing) to predict how industrial demand is ultimately derived from consumer demand. I shall explain why analysis of demographic trends is only important for industrial and business-to-business marketing and why it can't concentrate on consumer individual consumption marketing both as well as to explain why in an individual firm, which must understand not only the customer's minds, but also the minds of the customers'and to explain how to apply demographic analysis to predict consumer behavior factors include: changing structure of markets , geographic factors, economic resources and global markets. I shall explain why market analysis requires information about consumers with needs, ability to buy, willingness to pay and authority to pay, changing structure of consumer markets, such as how many consumers will there be? e.g. birthrate, national increase, fertility rate, total fertility rate, population momentum etc. information. In part four, I shall give insurance and travel both industries to explain how to apply behavioral economy theories to solve consumer behavior prediction as well as I shall indicate some methods to explain how manufacturers or service providers can attempt to solve some challenges encountering when who attempt to predict consumer behaviors. Finally, I shall indicate what the methods are the most effective to attempt to predict consumer behaviors. In my this book, the main important aim, I give examples to explain how to apply psychological and behavioral economic both view point related methods to predict consumer individual behavior to let businessmen learn how to choose the reasonable or right methods to attract consumers to choose to buy whose products or consume whose services to win competitors more easily.