Doing Development Research

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Publisher : SAGE
ISBN 13 : 1847877826
Total Pages : 337 pages
Book Rating : 4.8/5 (478 download)

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Book Synopsis Doing Development Research by : Vandana Desai

Download or read book Doing Development Research written by Vandana Desai and published by SAGE. This book was released on 2006-03-15 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doing Development Research is a comprehensive introduction to research in development studies, that provides thorough training for anyone carrying out research in developing countries. It brings together experts with extensive experience of overseas research, presenting an interdisciplinary guide to the core methodologies. Informed by years of research experience, Doing Development Research draws together many strands of action research and participatory methods, demonstrating their diverse applications and showing how they interrelate. The text provides: · an account of the theoretical approaches that underlie development work · an explanation of the practical issues involved in planning development research · a systematic overview of information and data collecting methods in three sub-sections: · methods of social research and associated forms of analysis · using existing knowledge and records · disseminating findings/research Using clear and uncomplicated language – illustrated with appropriate learning features throughout - the text guides the researcher through the choice of appropriate methods, the implementation of the research, and the communication of the findings to a range of audiences. This is the essential A-Z of development research.

Design and Development Research

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Publisher : Routledge
ISBN 13 : 1136791280
Total Pages : 208 pages
Book Rating : 4.1/5 (367 download)

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Book Synopsis Design and Development Research by : Rita C. Richey

Download or read book Design and Development Research written by Rita C. Richey and published by Routledge. This book was released on 2014-07-16 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: AECT Design & Development Outstanding Book Award for 2008! Design and Development Research thoroughly discusses methods and strategies appropriate for conducting design and development research. Rich with examples and explanations, the book describes actual strategies that researchers have used to conduct two major types of design and development research: 1) product and tool research and 2) model research. Common challenges confronted by researchers in the field when planning and conducting a study are explored and procedural explanations are supported by a wide variety of examples taken from current literature. Samples of actual research tools are also presented. Important features in this volume include: concise checklists at the end of each chapter to give a clear summary of the steps involved in the various phases of a project; an examination of the critical types of information and data often gathered in studies, and unique procedures for collecting these data; examples of data collection instruments, as well as the use of technology in data collection; and a discussion of the process of extracting meaning from data and interpreting product and tool and model research findings. Design and Development Research is appropriate for both experienced researchers and those preparing to become researchers. It is intended for scholars interested in planning and conducting design and development research, and is intended to stimulate future thinking about methods, strategies, and issues related to the field.

Research for Development

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Publisher : SAGE
ISBN 13 : 9780761973270
Total Pages : 500 pages
Book Rating : 4.9/5 (732 download)

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Book Synopsis Research for Development by : Sophie Laws

Download or read book Research for Development written by Sophie Laws and published by SAGE. This book was released on 2003-06-25 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: `[Research for Development] is well-written and, at every stage, is well-documented with practical examples. The simplicity with which it is written adds to its value in that non-professional persons get well-aquainted with the research process. Every chapter in the book ends with highlighting of the main points made in that chapter... A further strength of the book is the inclusion of an appendix with a list of websites that deal with issues in the area of development research... the simplicity of its organization and message should appeal to people/researchers across disciplines' - Pakistan Development Review `Research for Development achieves the near impossible: it provides vast quantities of useful guidance for almost anyone involved in research for development regardless of the size of your research project or your role within that project' - Arvac Bulletin `Written by professional researchers, this immensely practical book provides development workers with a more research-oriented point of view, so that they can avoid mistakes in the design of programmes. It will also help them to understand people's needs and respond accordingly' - The Asian Age `It is a beautiful and comprehensive compilation giving scores of instances that prove the essentiality if carrying out a survey of a particular locality for bringing about a change there' - Rafique Jalal, DAWN This book provides a comprehensive introduction and handbook for undertaking and managing research in development. It is designed to provide both a quick reference manual and an indispensable learning tool for all students, researchers and practitioners engaged in development work. The text is divided into two parts: Managing research for development, and Doing research for development. Together the two parts review the complete research process from outlining the essential role and purpose of research, highlighting specific issues to development research, to demonstrating how to evaluate and secure the best results from subsequent research projects. The book includes: an overview of different types of research in development work; practical steps to writing a brief and managing research; practical steps to evaluating and promoting research findings; step by step guides to getting started and choosing a research method; detailed guidelines to seven key research techniques; examples, exercises, summaries and checklists; and glossary and guides to additional resources and packages Drawing on considerable hands-on experience, Research for Development will be an essential companion and invaluable tool for anyone engaged in contemporary development research, development work and development studies.

Design Approaches and Tools in Education and Training

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Publisher : Springer Science & Business Media
ISBN 13 : 9401142556
Total Pages : 297 pages
Book Rating : 4.4/5 (11 download)

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Book Synopsis Design Approaches and Tools in Education and Training by : Jan van den Akker

Download or read book Design Approaches and Tools in Education and Training written by Jan van den Akker and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: In our contemporary learning society, expectations about the contribution of education and training continue to rise. Moreover, the potential of information and communication technology (ICT) creates many challenges. These trends affect not only the aims, content and processes of learning, they also have a strong impact on educational design and development approaches in research and professional practices. Prominent researchers from the Netherlands and the USA present their latest findings on these issues in this volume. The major purpose of this book is to discuss current thinking on promising design approaches and to present innovative (computer-based) tools. The book aims to serve as a resource and reference work that will stimulate advancement in the field of education and training. It is intended to be useful in academic settings as well as for professionals in design and development practices.

Research Methods in Human Development

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Author :
Publisher : WCB/McGraw-Hill
ISBN 13 :
Total Pages : 300 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Research Methods in Human Development by : Paul C. Cozby

Download or read book Research Methods in Human Development written by Paul C. Cozby and published by WCB/McGraw-Hill. This book was released on 1989 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: For undergradute social science majors. A textbook on the interpretation and use of research. Annotation copyright Book News, Inc. Portland, Or.

International Development Studies

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Publisher : SAGE
ISBN 13 : 1849206392
Total Pages : 192 pages
Book Rating : 4.8/5 (492 download)

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Book Synopsis International Development Studies by : Andrew Sumner

Download or read book International Development Studies written by Andrew Sumner and published by SAGE. This book was released on 2008-04-11 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′A sure-footed and self-confident book, ambitious in scope, authoritative in execution and practical in its implications′ - Simon Maxwell, Director, Overseas Development Institute, London ′At last, a development studies text that encourages self-reflection from within the discipline. Highly recommended′ - Professor Ray Kiely, Chair in International Politics, Queen Mary University of London ′This is the book that academics, development researchers and practitioners have been seeking for a long time. [It] addresses the most important issues which development researchers and practitioners cope with each and every day′ - Dr Tran Tuan, Director, Research and Training Centre for Community Development, Hanoi, Vietnam. ′An insightful book for both development practitioners and researchers alike′ - Professor K.N. Nair, Director Centre for Development Studies, Kerala, India This book is about working professionally in Development Studies as a student, researcher or practitioner. It introduces and addresses the fundamental questions that everyone engaged with development must ask: " What is ′development′ and why do we wish to study it? " How do the many theoretical, methodological and espistemological approaches relate to research and practical studies in development? " How are development research and practice linked? Accessibly written, with extensive use of case study material, this book is an essential primer for students of development studies who require a concise, penetrating overview of its foundations. It is also core reading for students and practitioners concerned with the design of studies in the course of policy analysis, sector reviews, or project formulation, management and evaluation.

Qualitative Research and Theory Development

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Publisher : SAGE
ISBN 13 : 1446259889
Total Pages : 146 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Qualitative Research and Theory Development by : Mats Alvesson

Download or read book Qualitative Research and Theory Development written by Mats Alvesson and published by SAGE. This book was released on 2011-05-12 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Empirical data is one of the cornerstones of knowledge in the social sciences, and yet the researcher often takes it for granted, reserving his or her imaginative faculties for finding a theory that ′fits the data′. This revealing account of the theory-data relationship calls this faith in data into question and establishes a reflexive framework and vocabulary to explore the creative, political and philosophical elements of data production. Rather than thinking about the theory-data ′fit′, Alvesson and Karreman will encourage you to consider the research process as one of theory-data interplay, asking if creative empirical material can challenge established theory and inspire new lines of development, and if breakdowns and mysteries encountered in research can be a constructive rather than destructive process. They will encourage you to think critically about empirical data in terms of construction rather than verification, and most importantly they will encourage you to develop theory that is interesting and novel, rather than naive or irrelevant, making this title essential reading for those who often find the traditional vocabulary and frameworks of social science research obvious or simplistic.

Encyclopedia of Research Design

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Publisher : SAGE
ISBN 13 : 1412961270
Total Pages : 1779 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Encyclopedia of Research Design by : Neil J. Salkind

Download or read book Encyclopedia of Research Design written by Neil J. Salkind and published by SAGE. This book was released on 2010-06-22 with total page 1779 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Comprising more than 500 entries, the Encyclopedia of Research Design explains how to make decisions about research design, undertake research projects in an ethical manner, interpret and draw valid inferences from data, and evaluate experiment design strategies and results. Two additional features carry this encyclopedia far above other works in the field: bibliographic entries devoted to significant articles in the history of research design and reviews of contemporary tools, such as software and statistical procedures, used to analyze results. It covers the spectrum of research design strategies, from material presented in introductory classes to topics necessary in graduate research; it addresses cross- and multidisciplinary research needs, with many examples drawn from the social and behavioral sciences, neurosciences, and biomedical and life sciences; it provides summaries of advantages and disadvantages of often-used strategies; and it uses hundreds of sample tables, figures, and equations based on real-life cases."--Publisher's description.

Research and Fieldwork in Development

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Author :
Publisher : Routledge
ISBN 13 : 113411074X
Total Pages : 353 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis Research and Fieldwork in Development by : Daniel Hammett

Download or read book Research and Fieldwork in Development written by Daniel Hammett and published by Routledge. This book was released on 2014-12-08 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research and Fieldwork in Development explores both traditional and cutting edge research methods, from interviews and ethnography to spatial data and digital methods. Each chapter provides the reader with an understanding of the theoretical basis of research methods, reflects upon their practice and outlines appropriate analysis techniques. The text also provides a cutting edge focus on the role of new media and technologies in conducting research. The final chapters return to a set of broader concerns in development research, providing a new and dynamic set of engagements with ethics and risk in fieldwork, integrating methods and engaging development research methods with knowledge exchange practices. Each chapter is supported by several case studies written by global experts within the field, documenting encounters and experiences and linking theory to practice. Each chapter is also complimented by an end of chapter summary, suggestions for further reading and websites, and questions for further reflection and practice. The text critically locates development research within the field of international development to give an accessible and comprehensive introduction to development research methods. This book provides an invaluable overview to the practice of international development research and serves as an essential resource for undergraduate and postgraduate student embarking of development fieldwork. It is supported by online resources including extended bibliographies for each chapter, example risk and ethic forms, example policy briefing notes, research reports, links to websites and data sources.

Qualitative Research Methods for Community Development

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Publisher : Routledge
ISBN 13 : 1317754522
Total Pages : 139 pages
Book Rating : 4.3/5 (177 download)

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Book Synopsis Qualitative Research Methods for Community Development by : Robert Mark Silverman

Download or read book Qualitative Research Methods for Community Development written by Robert Mark Silverman and published by Routledge. This book was released on 2014-11-20 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Qualitative Research Methods for Community Development teaches the basic skills, tools, and methods of qualitative research with special attention to the needs of community practitioners. This book teaches students entering planning, community development, nonprofit management, social work, and similar applied fields the core skills necessary to conduct systematic research designed to empower communities and promote social change. Focusing on the basic elements of qualitative research, like field observation, interviewing, focus groups, and content analysis, Qualitative Research Methods for Community Development provides an overview of core methods and theoretical underpinnings of successful research. The book provides examples from past research used in transformative community projects across multiple disciplines. From housing, community organizing, neighborhood planning, and urban revitalization, this book gives students the skills they need to undertake their own projects, and provides professionals a valuable reference for their future research. The book serves as a primary text for courses in applied qualitative research, and as a reference book for professionals and community-based researchers. In addition to content detailing core methods used in qualitative research, it includes a chapter which provides guidance for the dissemination of qualitative results to a spectrum of audiences applying qualitative methods to action research and community empowerment.

Participatory Research Methodologies

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Publisher : Ashgate Publishing, Ltd.
ISBN 13 : 1409499545
Total Pages : 312 pages
Book Rating : 4.4/5 (94 download)

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Book Synopsis Participatory Research Methodologies by : Mr Richard Bowd

Download or read book Participatory Research Methodologies written by Mr Richard Bowd and published by Ashgate Publishing, Ltd.. This book was released on 2013-03-28 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Participatory research methodologies have been used since the 1970s as a tool to garner accurate information about communities in which development practitioners operate. Their usefulness as a collection of research techniques has been evident in academic disciplines such as politics, sociology, anthropology and economics, among others. This informative text assesses the use of participatory methods as a research tool in the contexts of development and reconstruction after conflict and disasters by identifying cross-cutting themes and establishing a comparative lessons-learned framework that can help inform future uses of them, both for practitioners and researchers. More importantly, rather than adopting a prescriptive perspective, this book provides a critical analysis of such methodologies. Specifically, the reader will benefit from the collation of the experiences of those who utilize participatory research methods in different countries and contexts, and from different academic and practitioner perspectives.

Scale Development

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Publisher : SAGE Publications
ISBN 13 : 1506341586
Total Pages : 160 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Scale Development by : Robert F. DeVellis

Download or read book Scale Development written by Robert F. DeVellis and published by SAGE Publications. This book was released on 2016-03-30 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the Fourth Edition of Scale Development, Robert F. DeVellis demystifies measurement by emphasizing a logical rather than strictly mathematical understanding of concepts. The text supports readers in comprehending newer approaches to measurement, comparing them to classical approaches, and grasping more clearly the relative merits of each. This edition addresses new topics pertinent to modern measurement approaches and includes additional exercises and topics for class discussion. Available with Perusall—an eBook that makes it easier to prepare for class Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.

Development Fieldwork

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Publisher : SAGE
ISBN 13 : 1412933382
Total Pages : 280 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Development Fieldwork by : Regina Scheyvens

Download or read book Development Fieldwork written by Regina Scheyvens and published by SAGE. This book was released on 2003-08-06 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: `Every now and then one stumbles across a breath of fresh air and this practical research guide is certainly one of them!.. It will be no doubt refreshing for those of us who keep going to the field and who perhaps have forgotten the human dimension of research. For those who supervise students the book will be a useful source of inspiration.... I shall certainly recommend the book to any of my students' - Development and Change `Development Fieldwork is an excellent examination of and preparation for development research and will be an invaluable guide to all those entering or considering fieldwork, wherever that may be' - Progress in Development Studies `I would strongly recommend it as a field textbook across a range of disciplines and topics. The tone is thoughtful, engaging and pragmatic, with all of the chapters contributing equally to a very high quality publication. It is the best book I have read on fieldwork for a while. It is essential for anyone contemplating 'development' based study, but it also contains a great deal of value and interest to geographers, sociologists and other students working in and on the West' - Singapore Journal of Tropical Geography 'This is an outstanding book, and one that all of us engaged in fieldwork in "developing countries" will want to read and doubtless re-read. Thoughtful, relevant and consistently well-written' - Professor Stuart Corbridge, London School of Economics and University of Miami 'An excellent overview of the pitfalls and problems of fieldwork in remote places... elegant and enjoyable, incisive and elegant... good humoured and eminently practical - the "Lonely Planet" guide to the field' - Professor John Connell, Sydney University 'A very welcome and richly inviting review of the politics, ethics and practicalities of fieldwork, Development Fieldwork deserves reading in many 'fields'. This will surely travel far' - James D Sidaway, National University of Singapore 'I warmly commend this guide to anyone planning or even thinking about fieldwork in the Third World. Postgraduates and academics will find it particularly good, as it not only raises an abundance of practical and logistical points but explores fundamental ethical and epistemological concerns to an unusual degree, including issues not addressed elsewhere. The clarity and attention to detail are also very welcome, as is the ease with which the book can be navigated' - Janet Townsend, University of Durham `Developmental Fieldwork provides a useful guide packed with information on practical and personal (and sometimes political) matters. As with all good `rough' guides, rather than fixing options and closing issues, the authors make it a point to suggest flexible itineraries across the terrain of the `field'. The book should in time become a well-thumbed, dog-eared volume, thrown into the haversack along with the notebook (both sorts), tape recorder, mosquito repellent, sunglasses and sturdy shoes' - Brenda S A Yeoh, National University of Singapore 'A good introductory text that will assist the novice development researcher to prepare for a new experience and will also provide a timely reminder for more experienced researchers' - Evaluation Journal of Australasia Development Fieldwork provides an indispensable new resource and guide for all students undertaking development fieldwork in the Third World. Accessible and lively, the text: - introduces the basics of research design and methodology together with guidance on choosing the best research methods; - provides `hands on' advice (practical, personal and ethical) to those preparing to enter `the field'; - covers the initial planning and preparation stages to end writing up and tips for the successful resumption of life back home. The authors draw upon a rich and diverse set of fieldwork experiences across the developing world (rural and urban) and utilize case studies to illustrate the many common issues and challenges that will face both new and experienced fieldwork researchers. It will be an essential text and companion to all postgraduate and research students across the social sciences.

Research Methods in Human-Computer Interaction

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Author :
Publisher : Morgan Kaufmann
ISBN 13 : 0128093439
Total Pages : 562 pages
Book Rating : 4.1/5 (28 download)

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Book Synopsis Research Methods in Human-Computer Interaction by : Jonathan Lazar

Download or read book Research Methods in Human-Computer Interaction written by Jonathan Lazar and published by Morgan Kaufmann. This book was released on 2017-04-28 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Methods in Human-Computer Interaction is a comprehensive guide to performing research and is essential reading for both quantitative and qualitative methods. Since the first edition was published in 2009, the book has been adopted for use at leading universities around the world, including Harvard University, Carnegie-Mellon University, the University of Washington, the University of Toronto, HiOA (Norway), KTH (Sweden), Tel Aviv University (Israel), and many others. Chapters cover a broad range of topics relevant to the collection and analysis of HCI data, going beyond experimental design and surveys, to cover ethnography, diaries, physiological measurements, case studies, crowdsourcing, and other essential elements in the well-informed HCI researcher's toolkit. Continual technological evolution has led to an explosion of new techniques and a need for this updated 2nd edition, to reflect the most recent research in the field and newer trends in research methodology. This Research Methods in HCI revision contains updates throughout, including more detail on statistical tests, coding qualitative data, and data collection via mobile devices and sensors. Other new material covers performing research with children, older adults, and people with cognitive impairments. - Comprehensive and updated guide to the latest research methodologies and approaches, and now available in EPUB3 format (choose any of the ePub or Mobi formats after purchase of the eBook) - Expanded discussions of online datasets, crowdsourcing, statistical tests, coding qualitative data, laws and regulations relating to the use of human participants, and data collection via mobile devices and sensors - New material on performing research with children, older adults, and people with cognitive impairments, two new case studies from Google and Yahoo!, and techniques for expanding the influence of your research to reach non-researcher audiences, including software developers and policymakers

The SAGE Encyclopedia of Communication Research Methods

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Publisher : SAGE Publications
ISBN 13 : 1483381420
Total Pages : 2013 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis The SAGE Encyclopedia of Communication Research Methods by : Mike Allen

Download or read book The SAGE Encyclopedia of Communication Research Methods written by Mike Allen and published by SAGE Publications. This book was released on 2017-04-11 with total page 2013 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.

Research Methods for Understanding Child Second Language Development

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1000637360
Total Pages : 217 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Research Methods for Understanding Child Second Language Development by : Yuko Goto Butler

Download or read book Research Methods for Understanding Child Second Language Development written by Yuko Goto Butler and published by Taylor & Francis. This book was released on 2022-09-15 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Butler and Huang’s book is one of the first to focus on second language (L2) development research methods and techniques specifically targeted at children of primary and pre-primary years. The last decade has seen a growing number of L2 studies of children aged 4–12, a demographic with special developmental characteristics that confound research methods designed for studying adults. Written by experts from a variety of disciplines, this book covers major research methods and techniques in existing L2 development research, including observations, surveys, interviews, introspective methods, speech production methods, receptive methods, eye tracking, and brain imaging, as well as research methods specifically designed for L2 children with special educational needs. The book also discusses various age-related considerations and challenges if they are employed to young L2 learners. This will be essential reading for SLA, child development, and TESOL researchers, and students in these courses will benefit particularly from pedagogical material such as further readings and discussion questions.

Research Methods in Lifespan Development

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Author :
Publisher : Allyn & Bacon
ISBN 13 : 9780205354818
Total Pages : 0 pages
Book Rating : 4.3/5 (548 download)

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Book Synopsis Research Methods in Lifespan Development by : Gary Creasey

Download or read book Research Methods in Lifespan Development written by Gary Creasey and published by Allyn & Bacon. This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Methods in Lifespan Development is the only comprehensive book on the market pertaining to research methods in lifespan development. Its "user friendly" writing style will appeal to students as it is designed to educate, not intimidate, while instructor's will appreciate the comprehensive, chronological organization of the book.