Methodologie De Marketing Pharmaceutique

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E-Marketing: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1466615990
Total Pages : 1426 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis E-Marketing: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book E-Marketing: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2012-05-31 with total page 1426 pages. Available in PDF, EPUB and Kindle. Book excerpt: The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds.E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.

Pharma Marketing and Pharmacoeconomics

Author : Rishabha Malviya
Publisher : CRC Press
ISBN 13 : 1040106242
Total Pages : 387 pages
Book Rating : 4.0/5 (41 download)

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Book Synopsis Pharma Marketing and Pharmacoeconomics by : Rishabha Malviya

Download or read book Pharma Marketing and Pharmacoeconomics written by Rishabha Malviya and published by CRC Press. This book was released on 2024-12-06 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Of immense use as the authors highlight the overall ethnography of big pharma in the healthcare sector, with the opportunities and challenges in the outside world. . . . Readers will have a picture of the marketing strategies to be adopted to boost the pharmaceutical business.” —From the Foreword by Dhruv Galgotia, CEO, Galgotias University, Greater Noida, India With particular emphasis on modeling, methodologies, data sources, and application to real-world dilemmas, this new book provides an overview of the pharmaceutical marketplace, discussing pharmacoeconomics in pharmaceutical manufacturing, pharma policy and management, pharmaceutical marketing strategies, the economics of clinical trials for drugs, the role of patents in economic development, and much more.

Innovation and Marketing in the Pharmaceutical Industry

Author : Min Ding
Publisher : Springer Science & Business Media
ISBN 13 : 1461478014
Total Pages : 763 pages
Book Rating : 4.4/5 (614 download)

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Book Synopsis Innovation and Marketing in the Pharmaceutical Industry by : Min Ding

Download or read book Innovation and Marketing in the Pharmaceutical Industry written by Min Ding and published by Springer Science & Business Media. This book was released on 2013-10-31 with total page 763 pages. Available in PDF, EPUB and Kindle. Book excerpt: The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment. The stakes are high, with each new product raising the prospect of spectacular success—or failure. Worldwide revenues are approaching $1 trillion; in the U.S. alone, marketing for pharmaceutical products is, itself, a multi-billion dollar industry. In this volume, the editors showcase contributions from experts around the world to capture the state of the art in research, analysis, and practice, and covering the full spectrum of topics relating to innovation and marketing, including R&D, promotion, pricing, branding, competitive strategy, and portfolio management. Chapters include such features as: · An extensive literature review, including coverage of research from fields other than marketing · an overview of how practitioners have addressed the topic · introduction of relevant analytical tools, such as statistics and ethnographic studies · suggestions for further research by scholars and students The result is a comprehensive, state-of-the-art resource that will be of interest to researchers, policymakers, and practitioners, alike.

Marketing Pharmaceutical Services

Author : Harry Alcide Smith
Publisher : CRC Press
ISBN 13 : 9781560242086
Total Pages : 396 pages
Book Rating : 4.2/5 (42 download)

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Book Synopsis Marketing Pharmaceutical Services by : Harry Alcide Smith

Download or read book Marketing Pharmaceutical Services written by Harry Alcide Smith and published by CRC Press. This book was released on 1992 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Pharmaceutical Services discusses nearly every aspect of pharmacy patronage, the quintessential element of a successful community pharmacy practice. With recent trends showing availability and quality of both traditional and professional pharmacy services as key factors in patronage of a pharmacy, there is a greater need for understanding types of services customers desire in their community pharmacies. This anthology of research, gleaned from journals published over the past decade, with helpful interpretative comments by Smith and Coons, is the most complete resource available on marketing services. This unique volume provides data from which practicing pharmacists can develop a service programdesigned for its patrons and marketing strategies for promoting those services. Whether chain or independent drug stores, managers above the store level will find practical, relevant marketing hints in this one convenient source. Special topics covered include: defining and classifying patronage factors and motives characterizing consumers as related to pharmacy patronage assessing consumers'attitudes and perceptions concerning pharmacists'roles in counseling patrons on their use of drugs, private consulting with patrons, and prescription price strategizing marketing for special markets, such as elderly in housing communities and long term care facilities The variety of topics covered will interest all involved in the field of pharmacy from graduate and advanced undergraduate students and professors, to marketing and sales specialists, especially managers in the wholesale industry.

Pharmaceutical Marketing

Author : Ross Mullner
Publisher : Emerald Group Publishing
ISBN 13 : 1845448553
Total Pages : 92 pages
Book Rating : 4.8/5 (454 download)

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Book Synopsis Pharmaceutical Marketing by : Ross Mullner

Download or read book Pharmaceutical Marketing written by Ross Mullner and published by Emerald Group Publishing. This book was released on 2005 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this title is to address some of the complex and controversial issues posed by pharmaceutical marketing. Specifically, articles in this work will address the impact of direct-to-consumer advertising of drugs, the marketing of drugs over the Internet, pharmaceutical companies' marketing policies, and the marketing of herbal products, which are not regulated by the United States Food and Drug Administration (FDA). Hopefully, it will provide many new insights into the benefits and pitfalls of pharmaceutical marketing. Originally published as Journal of Consumer Marketing (2005, Vol.22, No.7)

Pharmaceutical Marketing in the 21st Century

Author : Mickey Smith
Publisher : CRC Press
ISBN 13 : 1482203987
Total Pages : 296 pages
Book Rating : 4.4/5 (822 download)

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Book Synopsis Pharmaceutical Marketing in the 21st Century by : Mickey Smith

Download or read book Pharmaceutical Marketing in the 21st Century written by Mickey Smith and published by CRC Press. This book was released on 2014-07-30 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: A group of experts, leaders in their fields, provide a formal conjecture on the nature of various aspects of pharmaceutical marketing in the early part of the twenty-first century. Pharmaceutical Marketing in the 21st Century is ideal for product managers, planners, and strategists as it provides guidance for the future of marketing pharmaceutical products. Internationally relevant, this book is now available in Japanese!

Public Affairs and Administration: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1466683597
Total Pages : 2348 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Public Affairs and Administration: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Public Affairs and Administration: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2015-05-31 with total page 2348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective administration of government and governmental organizations is a crucial part of achieving success in those organizations. To develop and implement best practices, policymakers and leaders must first understand the fundamental tenants and recent advances in public administration. Public Affairs and Administration: Concepts, Methodologies, Tools, and Applications explores the concept of governmental management, public policy, and politics at all levels of organizational governance. With chapters on topics ranging from privacy and surveillance to the impact of new media on political participation, this multi-volume reference work is an important resource for policymakers, government officials, and academicians and students of political science.

Biotechnology: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 152258904X
Total Pages : 2220 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Biotechnology: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Biotechnology: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2019-06-07 with total page 2220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Biotechnology can be defined as the manipulation of biological process, systems, and organisms in the production of various products. With applications in a number of fields such as biomedical, chemical, mechanical, and civil engineering, research on the development of biologically inspired materials is essential to further advancement. Biotechnology: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the application of biotechnology in medicine, engineering, agriculture, food production, and other areas. It also examines the economic impacts of biotechnology use. Highlighting a range of topics such as pharmacogenomics, biomedical engineering, and bioinformatics, this multi-volume book is ideally designed for engineers, pharmacists, medical professionals, practitioners, academicians, and researchers interested in the applications of biotechnology.

Supply Chain Management: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1466626755
Total Pages : 1880 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Supply Chain Management: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Supply Chain Management: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2012-12-31 with total page 1880 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order to keep up with the constant changes in technology, business have adopted supply chain management to improve competitive strategies on a strategic and operational level. Supply Chain Management: Concepts, Methodologies, Tools, and Applications is a reference collection which highlights the major concepts and issues in the application and advancement of supply chain management. Including research from leading scholars, this resource will be useful for academics, students, and practitioners interested in the continuous study of supply chain management and its influences.

Forecasting for the Pharmaceutical Industry

Author : Arthur G. Cook
Publisher : CRC Press
ISBN 13 : 1317134117
Total Pages : 234 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Forecasting for the Pharmaceutical Industry by : Arthur G. Cook

Download or read book Forecasting for the Pharmaceutical Industry written by Arthur G. Cook and published by CRC Press. This book was released on 2016-03-03 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forecasting for the Pharmaceutical Industry is a definitive guide for forecasters as well as the multitude of decision makers and executives who rely on forecasts in their decision making. In virtually every decision, a pharmaceutical executive considers some type of forecast. This process of predicting the future is crucial to many aspects of the company - from next month's production schedule, to market estimates for drugs in the next decade. The pharmaceutical forecaster needs to strike a delicate balance between over-engineering the forecast - including rafts of data and complex ’black box’ equations that few stakeholders understand and even fewer buy into - and an overly simplistic approach that relies too heavily on anecdotal information and opinion. Arthur G. Cook's highly pragmatic guide explains the basis of a successful balanced forecast for products in development as well as currently marketed products. The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and the strengths and weaknesses of different forecast approaches. The text is liberally illustrated with tables, diagrams and examples. The final extended case study provides the reader with an opportunity to test out their knowledge. The second edition has been updated throughout and includes a brand new chapter focusing on specialized topics such as forecasting for orphan drugs and biosimilars.

Corporate Social Responsibility: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522561935
Total Pages : 1689 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Corporate Social Responsibility: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Corporate Social Responsibility: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-07-06 with total page 1689 pages. Available in PDF, EPUB and Kindle. Book excerpt: The decisions a corporation makes affect more than just its stakeholders and can have wide social, environmental, and economic consequences. This facilitates a business environment built around the practical regulations and transparency necessary to ensure ethical and responsible business practice. Corporate Social Responsibility: Concepts, Methodologies, Tools, and Applications is a vital reference source on the ways in which corporate entities can implement responsible strategies and create synergistic value for both businesses and society. Highlighting a range of topics such as company culture, organizational diversity, and human resource management, this multi-volume book is ideally designed for business executives, managers, business professionals, human resources managers, academicians, and researchers interested in the latest advances in organizational development.

Economics: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1466684690
Total Pages : 1737 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Economics: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Economics: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2015-06-30 with total page 1737 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizations, governments, and corporations are all concerned with distributing their goods and services to those who need them most, consequently benefiting in the process. Only by carefully considering the interrelated nature of social systems can organizations achieve the success they strive for. Economics: Concepts, Methodolgies, Tools, and Applications explores the interactions between market agents and their impact on global prosperity. Incorporating both theoretical background and advanced concepts in the discipline, this multi-volume reference is intended for policymakers, economists, business leaders, governmental and non-governmental organizations, and students of economic theory.

Pharmaceutical Product Branding Strategies

Author : Mark Paich
Publisher : CRC Press
ISBN 13 : 1000687619
Total Pages : 314 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Pharmaceutical Product Branding Strategies by : Mark Paich

Download or read book Pharmaceutical Product Branding Strategies written by Mark Paich and published by CRC Press. This book was released on 2009-03-02 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated Second Edition details how marketers, forecasters, and brand planners can achieve optimal success by building internally consistent simulation models to project future behavior of patients, physicians, and R&D processes. By introducing the reader to the complexities facing many pharmaceutical firms, specifically issue

Healthcare Policy and Reform: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522569162
Total Pages : 1630 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Healthcare Policy and Reform: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Healthcare Policy and Reform: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-08-03 with total page 1630 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industry professionals, government officials, and the general public often agree that the modern healthcare system is in need of an overhaul. With many organizations concerned with the long-term care of patients, new strategies, practices, and organizational tools must be developed to optimize the current healthcare system. Healthcare Policy and Reform: Concepts, Methodologies, Tools, and Applications is a comprehensive source of academic material on the importance of policy and policy reform initiatives in modern healthcare systems. Highlighting a range of topics such as public health, effective care delivery, and health information systems, this multi-volume book is designed for medical practitioners, medical administrators, professionals, academicians, and researchers interested in all aspects of healthcare policy and reform.

Healthcare Ethics and Training: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522522387
Total Pages : 1545 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Healthcare Ethics and Training: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Healthcare Ethics and Training: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-03-28 with total page 1545 pages. Available in PDF, EPUB and Kindle. Book excerpt: The application of proper ethical systems and education programs is a vital concern in the medical industry. When healthcare professionals are held to the highest moral and training standards, patient care is improved. Healthcare Ethics and Training: Concepts, Methodologies, Tools, and Applications is a comprehensive source of academic research material on methods and techniques for implementing ethical standards and effective education initiatives in clinical settings. Highlighting pivotal perspectives on topics such as e-health, organizational behavior, and patient rights, this multi-volume work is ideally designed for practitioners, upper-level students, professionals, researchers, and academics interested in the latest developments within the healthcare industry.

Methodologies in Amine Synthesis

Author : Alfredo Ricci
Publisher : John Wiley & Sons
ISBN 13 : 352782619X
Total Pages : 480 pages
Book Rating : 4.5/5 (278 download)

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Book Synopsis Methodologies in Amine Synthesis by : Alfredo Ricci

Download or read book Methodologies in Amine Synthesis written by Alfredo Ricci and published by John Wiley & Sons. This book was released on 2021-01-20 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover a comprehensive overview of efficient synthetic routes to an important compound class in organic and pharmaceutical chemistry Methodologies in Amine Synthesis: Challenges and Applications delivers powerful and state-of-the-art methods for the efficient preparation of amines. The text summarizes recent advances in the electrophilic amination reaction, hydroamination, C-H amination and newly developed photocatalytic approaches. The distinguished editor has included resources that discuss organocatalytic and enzymatic routes to the generation of amines under mild and environmentally friendly conditions. The book also highlights the relevance of the amino function in bioactive molecules, drugs, and smart materials, as well as the palladium-catalyzed aromatic amination reaction. It presents efficient and practical synthetic methods, highlights the opportunities and challenges associated with each, and discusses their possible applications in pharmaceutical chemistry and materials science. Edited by the expert who wrote Modern Amination Methods and Amino Group Chemistry, the book includes a breadth and depth of material essential to the practice of academic and industrial chemists working in organic synthesis and catalysis. Readers will also benefit from the inclusion of: A thorough introduction to new openings and perspectives in the electrophilic amination Discussions of asymmetric catalysed hydroaminomethylation and amino organocatalysis A treatment of the synthetic application of transaminase or MAO biocatalysis to the synthesis of amines An exploration of recent developments in C-H amination, as well as photocatalytic approaches to the synthesis of amines An examination of primary amines from renewable bio-based resources Perfect for organic, natural product, catalytic, medicinal, and polymer chemists, Methodologies in Amine Synthesis: Challenges and Applications will also earn a place in the libraries of materials scientists and chemists working with organometallics who desire a one-stop reference edited by a well-known expert in the field.

Business Law and Ethics: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1466681969
Total Pages : 1697 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Business Law and Ethics: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Business Law and Ethics: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2015-03-31 with total page 1697 pages. Available in PDF, EPUB and Kindle. Book excerpt: In modern business environments, ethical behavior plays a crucial role in success. Managers and business leaders must pay close attention to the ethics of their policies and behaviors to avoid a reputation-crushing scandal. Business Law and Ethics: Concepts, Methodologies, Tools, and Applications explores best practices business leaders need to navigate the complex landscape of legal and ethical issues on a day-to-day basis. Utilizing both current research and established conventions, this multi-volume reference is a valuable tool for business leaders, managers, students, and professionals in a globalized marketplace.