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Author : Ronald Falconer
Publisher : St Andrew Press
ISBN 13 : 9780715203583
Total Pages : 138 pages
Book Rating : 4.2/5 (35 download)
Download or read book Message, Media, Mission written by Ronald Falconer and published by St Andrew Press. This book was released on 1977 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dr. Alexander C. Forsyth
Publisher : Wipf and Stock Publishers
ISBN 13 : 1498232701
Total Pages : 303 pages
Book Rating : 4.4/5 (982 download)
Download or read book Mission by the People written by Dr. Alexander C. Forsyth and published by Wipf and Stock Publishers. This book was released on 2017-08-29 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: How is Christianity to express itself in the public forum within Western nations? This book seeks answers through a historical retrieval of the dynamic mission in post-war Scotland of Tom Allan and his contemporaries: the Iona Community; the Gorbals Group Ministry inspired by the East Harlem Protestant Parish; and Robert Mackie, Ian Fraser and Scottish Churches House. Allan's missiology focused upon the apostolate of the laity: allowing ordinary people to express their faith in word and deed in a full contextualization of Christianity to seek a missionary parish of constant witness and service. The book examines his work in parish ministry, nationally as leader of the Tell Scotland Movement, and internationally with the WCC; and the rich sources and context of his missiology. Key questions are asked about tensions caused by the role of the church, and the effect of the Billy Graham "All Scotland Crusade," which Allan instigated, on the rapid decline in Christian adherence from the late fifties. His work is placed alongside his contemporaries, who took bold steps beyond those of Allan to relocate faith to the rhythms of the streets. Utilizing present day missiology as a lens, their inspiration leads to derivations and principles, offered as guideposts for Christian mission now.
Author : Dr. Manjusha S. Kadam
Publisher : Thakur Publication Private Limited
ISBN 13 : 9389627915
Total Pages : 222 pages
Book Rating : 4.3/5 (896 download)
Download or read book MARKETING MANAGEMENT written by Dr. Manjusha S. Kadam and published by Thakur Publication Private Limited. This book was released on 2023-11-01 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy Marketing Management e-Book for Mba 2nd Semester in English language specially designed for SPPU ( Savitribai Phule Pune University ,Maharashtra) By Thakur publication.
Author : Justice Hamilton
Publisher : Scientific e-Resources
ISBN 13 : 1839474165
Total Pages : 316 pages
Book Rating : 4.8/5 (394 download)
Download or read book Advertising and Media Research written by Justice Hamilton and published by Scientific e-Resources. This book was released on 2018-11-16 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising research is a systematic process of marketing research conducted to improve the efficiency of advertising. Advertising and media research explains the complexities of planning in a fast-moving non-complex style. As we enter the new century of transformed advertising techniques and marketing challenges. Research is to find out something new, and advertising research is to find out how advertising works effectively and guide in making effective advertising decisions. There are various kinds of advertising research, and these include pre-testing, post-testing, campaign research, and measuring advertising effectiveness. Advertising follows logically after listening to consumer requirements, introducing productive conditions, distributing the goods. However, the actual sequence - and emphasis deriving from the diverse sub-cultures - can be quite differentiated. The effects of the different mass media on social, psychological and physical aspects. Research survey that segments the people based on what television programs they watch, radio they listen and magazines they read. Media research makes use of scientific methods of research. It aims at providing an objective, unbiased evaluation of data. First the research problem is identified, and then a prescribed set of procedures of research is followed to investigate the problem. Only thereafter comes report of the findings. This book is more catered to readers who have no background on the media. It is more informational than instructional. It's great if you are looking into learning about how the media works per se but not if you are concerned about effectively positioning your products in the market.
Author : Rambabu Lavuri
Publisher : Educreation Publishing
ISBN 13 :
Total Pages : 271 pages
Book Rating : 4./5 ( download)
Download or read book Media Advertising written by Rambabu Lavuri and published by Educreation Publishing. This book was released on 2018-10-20 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's world, media becomes as essential as our daily needs. Media of today is playing an outstanding role in creating and shaping of public opinion and strengthening of society. Media is the sword arm of democracy. Media acts as watchdog to protect public interest against malpractice and create public awareness. The media was dominated by print, radio, and television, attracting a broad swath of the public, affording them the opportunity to read, listen, and watch the world around them in a way that they previously had not been able to do. Media is intended to reach and address a large target group or audience. The word was first used in respect of books and newspapers i.e. print media and with the advent of technology, media now encompasses television, movies, radio and internet. Media Advertising does this, by changing the consumer attitude favourably. Further, the sales turnover rate so attained should be maximised and maintained at any rate. Advertising does this by repeat sales. A regular, effective and frequent advertising always helps in building more loyal class of customers and effective media advertising helps to informing the public about the right product at the right time through the right medium.
Author : Diana Derval
Publisher : DervalResearch
ISBN 13 : 9789081184014
Total Pages : 248 pages
Book Rating : 4.1/5 (84 download)
Download or read book Wait Marketing written by Diana Derval and published by DervalResearch. This book was released on 2007 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dr. Kshitija Gandhi
Publisher : Thakur Publication Private Limited
ISBN 13 : 9361800256
Total Pages : 142 pages
Book Rating : 4.3/5 (618 download)
Download or read book FUNDAMENTALS OF MARKETING-I written by Dr. Kshitija Gandhi and published by Thakur Publication Private Limited. This book was released on 2024-09-01 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy FUNDAMENTALS OF MARKETING-I e-Book for B.Com 1st Semester in English language specially designed for SPPU ( Savitribai Phule Pune University ,Maharashtra) By Thakur Publication.
Author : Dr. Shailesh Tandon
Publisher : Thakur Publication Private Limited
ISBN 13 : 9357555102
Total Pages : 168 pages
Book Rating : 4.3/5 (575 download)
Download or read book ADVERTISING MANAGEMENT (Minor) written by Dr. Shailesh Tandon and published by Thakur Publication Private Limited. This book was released on 2024-01-01 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy Latest ADVERTISING MANAGEMENT (Minor) e-Book in English Edition for B.Com 2nd Semester Bihar State By Thakur publication.
Author : Daniel R. Greenwood
Publisher : R&L Education
ISBN 13 : 1461731658
Total Pages : 220 pages
Book Rating : 4.4/5 (617 download)
Download or read book Action! In the Classroom written by Daniel R. Greenwood and published by R&L Education. This book was released on 2003-03-12 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's students are attracted to video and readily engage in any project that incorporates the medium. Digital video is easier to manipulate and much less expensive than analog video. Students can create video content and the software can be taught in less than one hour. There is great potential to employ student-produced video as an educational tool and this book explains and instructs teachers how to exploit this potential. This comprehensive work, divided into four sections, covers all aspects of video production including: foundation concepts; the video production process; equipment review; and an appendix. The companion Web site offers downloadable forms used in the book and support presentation material. Features: · Up-to-date information on software and hardware for both Macintosh and Windows · Details on teaching communications skills and aesthetic education and methods for evaluation · Authentic methods and procedures used in the entertainment and video industry · Explains how the teacher can re-create a realistic video environment K-12 teachers, computer coordinators, directors of technology, librarians, and teachers-in-training, will use the information and guidance offered to teach communication aesthetics and higher-order thinking skills.
Author : Caroline Tagg
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110670895
Total Pages : 353 pages
Book Rating : 4.1/5 (16 download)
Download or read book Message and Medium written by Caroline Tagg and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-06-08 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studies of digital communication technologies often focus on the apparently unique set of multimodal resources afforded to users and the development of innovative linguistic strategies for performing mediatised identities and maintaining online social networks. This edited volume interrogates the novelty of such practices by establishing a transhistorical approach to the study of digital communication. The transhistorical approach explores language practices as lived experiences grounded in historical contexts, and aims to identify those elements of human behaviour that transcend historical boundaries, looking beyond specific developments in communication technologies to understand the enduring motivations and social concerns that drive human communication. The volume reveals long-term patterns in the indexical functions of seemingly innovative written and multimodal resources and the ideologies that underpin them, and shows that methods are not necessarily contingent on their datasets: historical analytic frameworks can be applied to digital data and newer approaches used to understand historical data. These insights present exciting opportunities for English language researchers, both historical and modern.
Author : Philip Kotler
Publisher : Wiley + ORM
ISBN 13 : 1118045610
Total Pages : 234 pages
Book Rating : 4.1/5 (18 download)
Download or read book Marketing Insights from A to Z written by Philip Kotler and published by Wiley + ORM. This book was released on 2011-01-06 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business. Other topics include branding, experiential advertising, customer relationship management, leadership, marketing ethics, positioning, recession marketing, technology, overall strategy, and much more. Philip Kotler (Chicago, IL) is the father of modern marketing and the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management, one of the definitive marketing programs in the world. Kotler is the author of twenty books and a consultant to nonprofit organizations and leading corporations such as IBM, General Electric, Bank of America, and AT&T.
Author : Navin Kumar
Publisher : Taylor & Francis
ISBN 13 : 100033581X
Total Pages : 274 pages
Book Rating : 4.0/5 (3 download)
Download or read book Media Psychology written by Navin Kumar and published by Taylor & Francis. This book was released on 2020-12-23 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines media psychology as a field of study and provides a fundamental understanding of its emergence and application. It covers various key themes such as consumer behavior, mass media and advertising, media and culture, media messages and their effects on individual and group behavior in the Indian context. It highlights the role of media psychology with reference to citizenship and pedagogy and studies the emerging concept of digital altruism. The author also discusses various research methods used in this field that help to objectively evaluate the impact of mass media messages on people and people’s effect on the functioning of mass media. This comprehensive book will be useful to students and researchers of psychology, media psychology, mass-communication, consumer behavior, digital marketing, corporate communication, and media studies.
Author : Matin A. Khan
Publisher : New Age International
ISBN 13 : 812241947X
Total Pages : 12 pages
Book Rating : 4.1/5 (224 download)
Download or read book Consumer Behaviour and Advertising Management written by Matin A. Khan and published by New Age International. This book was released on 2007-12 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt: About the Book: This book, Consumer Behaviour and Advertising Management, is addressed primarily to the students pursuing courses in management in universities and students in India. It explains the fundamentals of the subjects and is illustrated with practical examples in Indian environment . It covers almost all the topics required to be studied in the field of consumer behaviour and advertising management. It covers the syllabi of IET. The text on consumer behaviour has been amply made clear with case studies. The chapters on advertising, besides dealing with promotional tools, also exp.
Author : Anthony Rhine
Publisher : Rowman & Littlefield
ISBN 13 : 1538128969
Total Pages : 275 pages
Book Rating : 4.5/5 (381 download)
Download or read book Marketing the Arts written by Anthony Rhine and published by Rowman & Littlefield. This book was released on 2020-05-13 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: With limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches—by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically. The book is designed for classroom use, but also appeals to practitioners looking to strengthen their understanding of marketing, as well as for individuals interested in selling their creations. The book addresses: market research marketing strategy value creation branding customer acquisition market distribution pricing strategy sustaining customers and value Features include: Discussion questions and classroom activities Case studies of real life situations Commentary by current professional practitioners Companion website
Author : Jolyon P. Mitchell
Publisher : A&C Black
ISBN 13 : 9780567087010
Total Pages : 314 pages
Book Rating : 4.0/5 (87 download)
Download or read book Visually Speaking written by Jolyon P. Mitchell and published by A&C Black. This book was released on 2001-01-01 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: What can preachers learn from the art of radio broadcasting? Jolyon Mitchell considers radio broadcasting in Britain and America, including C. S. Lewis, The Radio Padre, Ed Murrow, Lionel Blue and Angela Tilby. He explores how the speaker can create pictures with words and engage listeners in multi-sensory ways. This book offers theological insights and practical guidelines to enable preachers to listen and to communicate more creatively in today's media-saturated world.
Author : Magdalena-Benedito, Rafael
Publisher : IGI Global
ISBN 13 : 1466618043
Total Pages : 386 pages
Book Rating : 4.4/5 (666 download)
Download or read book Medical Applications of Intelligent Data Analysis: Research Advancements written by Magdalena-Benedito, Rafael and published by IGI Global. This book was released on 2012-06-30 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores the potential of utilizing medical data through the implementation of developed models in practical applications"--Provided by publisher.
Author : Zou, Bin
Publisher : IGI Global
ISBN 13 : 1466618566
Total Pages : 385 pages
Book Rating : 4.4/5 (666 download)
Download or read book Explorations of Language Teaching and Learning with Computational Assistance written by Zou, Bin and published by IGI Global. This book was released on 2012-07-31 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Computer-based technologies can enhance language learning and help students embrace the complexities of an additional language. Due to rapid technological changes, innovative teaching approaches and strategies are necessary in order to successfully integrate new technologies within language teaching. Explorations of Language Teaching and Learning with Computational Assistance provides cutting-edge research which evaluates, improves, and applies effective pedagogy in the fields of computer-assisted language learning (CALL) and foreign language learning. It expands on the principles, theories, design, and implementation of computer-assisted language learning programs.
