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Merchants And Luxury Markets
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Book Synopsis Merchants and Luxury Markets by : Carolyn Sargentson
Download or read book Merchants and Luxury Markets written by Carolyn Sargentson and published by Victoria & Albert Museum. This book was released on 1996 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The role and growth of the marchands merciers and the local and international trade in luxury items that developed in 18th century Paris is the subject of this scholarly study.
Book Synopsis Value Merchants by : James C. Anderson
Download or read book Value Merchants written by James C. Anderson and published by Harvard Business Press. This book was released on 2007-11-07 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do your salespeople feel under extreme pressure to retain accounts or gain new business at any cost? If so, you may be leaving big money on the table. Consider the integrated-circuit supplier representative who lost $500,000 of potential profit on a single transaction, just to "win" a deal that he would have closed anyway at the higher price. Do not make price concessions. Become a value merchant instead. In this authoritative book, James Anderson, Nirmalya Kumar, and James Narus explain how companies in business markets can use customer value management techniques to estimate the value of your market offerings, create value propositions that resonate with your customers, and maximize the return you will get on the superior value that you deliver. Drawing on extensive research and detailed case studies of companies like Sonoco, Tata Steel, and Quaker Chemical, Value Merchants will change the mindset and behavior of your executives, sales management, representatives, and marketers—as well as your customers.
Book Synopsis Gilding the Market by : Susan Stuard
Download or read book Gilding the Market written by Susan Stuard and published by University of Pennsylvania Press. This book was released on 2006 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the fourteenth century, garish ornaments, bright colors, gilt, and military effects helped usher in the age of fashion in Italy. Over a short span of years important matters began to turn on the cut of a sleeve. Fashion influenced consumption and provided a stimulus that drove demand for goods and turned wealthy townspeople into enthusiastic consumers. Making wise decisions about the alarmingly expensive goods that composed a fashionable wardrobe became a matter of pressing concern, especially when the market caught on and became awash in cheaper editions of luxury wares. Focusing on the luxury trade in fashionable wear and accessories in Venice, Florence, and other towns in Italy, Gilding the Market investigates a major shift in patterns of consumption at the height of medieval prosperity, which, more remarkably, continued through the subsequent era of plague, return of plague, and increased warfare. A fine sensitivity to the demands of "le pompe," that is, the public display of private wealth, infected town life. The quest for luxuries affected markets by enlarging exchange activity and encouraging retail trades. As both consumers and tradesmen, local goldsmiths, long-distance traders, bankers, and money changers played important roles in creating this new age of fashion. In response to a greater public display of luxury goods, civic sumptuary laws were written to curb spending and extreme fashion, but these were aimed at women, youth, and children, leaving townsmen largely unrestricted in their consumption. With erudition, grace, and an evocative selection of illustrations, some reproduced in full color, Susan Mosher Stuard explores the arrival of fashion in European history.
Book Synopsis Consuming Splendor by : Linda Levy Peck
Download or read book Consuming Splendor written by Linda Levy Peck and published by Cambridge University Press. This book was released on 2005-09-19 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating study of the ways in which consumption transformed social practices, gender roles, royal policies, and the economy in seventeenth-century England. It reveals for the first time the emergence of consumer society in seventeenth-century England.
Download or read book Deluxe written by Dana Thomas and published by Penguin. This book was released on 2007-08-16 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: “With Deluxe: How Luxury Lost Its Luster, [Dana] Thomas—who has been the cultural and fashion writer for Newsweek in Paris for 12 years—has written a crisp, witty social history that’s as entertaining as it is informative.” —New York Times From the author of Fashionopolis: The Price of Fast Fashion and the Future of Clothes Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don't want us to know. Deluxe is an uncompromising look behind the glossy façade that will enthrall anyone interested in fashion, finance, or culture.
Book Synopsis Merchants, Markets, and Exchange in the Pre-Columbian World by : Kenn Hirth
Download or read book Merchants, Markets, and Exchange in the Pre-Columbian World written by Kenn Hirth and published by Dumbarton Oaks Research Library & Collection. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title examines the structure, scale and complexity of economic systems in the pre-Hispanic Americas, with a focus on the central highlands of Mexico, the Maya Lowlands and the central Andes.
Download or read book Luxurious Networks written by Yulian Wu and published by Stanford University Press. This book was released on 2017-01-04 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: From precious jade articles to monumental stone arches, Huizhou salt merchants in Jiangnan lived surrounded by objects in eighteenth-century China. How and why did these businessmen devote themselves to these items? What can we learn about eighteenth-century China by examining the relationship between merchants and objects? Luxurious Networks examines Huizhou salt merchants in the material world of High Qing China to reveal a dynamic interaction between people and objects. The Qianlong emperor purposely used objects to expand his influence in economic and cultural fields. Thanks to their broad networks, outstanding managerial skills, and abundant financial resources, these salt merchants were ideal agents for selecting and producing objects for imperial use. In contrast to the typical caricature of merchants as mimics of the literati, these wealthy businessmen became respected individuals who played a crucial role in the political, economic, social, and cultural world of eighteenth-century China. Their life experiences illustrate the dynamic relationship between the Manchu and Han, central and local, and humans and objects in Chinese history.
Book Synopsis The Luxury Strategy by : Jean-Noël Kapferer
Download or read book The Luxury Strategy written by Jean-Noël Kapferer and published by Kogan Page Publishers. This book was released on 2012-09-03 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.
Book Synopsis Merchants, Markets and the State in Early Modern India by : Sanjay Subrahmanyam
Download or read book Merchants, Markets and the State in Early Modern India written by Sanjay Subrahmanyam and published by . This book was released on 1990 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concepts of "trade," "market," and "state" both divide historians, economists, and anthropologists, and provide a meeting point for discussion in these disciplines. These essays, originally published in the Indian Economic and Social History Review and available now for the first time in a single volume, provide a comprehensive look at the process of economic change in pre-industrial India; the ways in which markets functioned; the role of individuals merchants in the regional societies of India; the position of mercantile communities as agents and victims of change; and the complex relationships between political states and trading communities.
Book Synopsis The Aztec Economic World by : Kenn Hirth
Download or read book The Aztec Economic World written by Kenn Hirth and published by Cambridge University Press. This book was released on 2016-07-12 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first discussion of Aztec economy to include cross-cultural comparisons with other ancient and premodern societies around the world.
Book Synopsis Luxury in the Eighteenth Century by : M. Berg
Download or read book Luxury in the Eighteenth Century written by M. Berg and published by Springer. This book was released on 2016-01-11 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Luxury in the 18th Century' explores the political, economic, moral and intellectual effects of the production and consumption of luxury goods, and provides a broadly-based account from a variety of perspectives, addressing key themes of economic debate, material culture, the principles of art and taste, luxury as 'female vice' and the exotic.
Book Synopsis Merchants of Culture by : John B. Thompson
Download or read book Merchants of Culture written by John B. Thompson and published by John Wiley & Sons. This book was released on 2021-04-14 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: These are turbulent times in the world of book publishing. For nearly five centuries the methods and practices of book publishing remained largely unchanged, but at the dawn of the twenty-first century the industry finds itself faced with perhaps the greatest challenges since Gutenberg. A combination of economic pressures and technological change is forcing publishers to alter their practices and think hard about the future of the books in the digital age. In this book - the first major study of trade publishing for more than 30 years - Thompson situates the current challenges facing the industry in an historical context, analysing the transformation of trade publishing in the United States and Britain since the 1960s. He gives a detailed account of how the world of trade publishing really works, dissecting the roles of publishers, agents and booksellers and showing how their practices are shaped by a field that has a distinctive structure and dynamic. This new paperback edition has been thoroughly revised and updated to take account of the most recent developments, including the dramatic increase in ebook sales and its implications for the publishing industry and its future.
Book Synopsis The Greed Merchants by : Philip Augar
Download or read book The Greed Merchants written by Philip Augar and published by . This book was released on 2005 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of "Player Manager" comes a controversial insider's look at the secret world of investment banking.
Book Synopsis Merchants, Companies and Trade by : Sushil Chaudhury
Download or read book Merchants, Companies and Trade written by Sushil Chaudhury and published by Cambridge University Press. This book was released on 2007-07-12 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The main objective of this book is to dispel some of the conventionally-held views surrounding trade between Europe and Asia in the sixteenth and eighteenth centuries. For instance, through a comparative and comprehensive study of merchant communities, markets and commodities, the individual authors demonstrate that Asian merchants were in no way inferior to Europeans in terms of their commercial operations and business acumen. The book as a whole attempts to view trade between Europe and Asia in its totality and emphasizes similarities rather than differences in the two regions.
Book Synopsis Peasants, Merchants, and Markets by : James Masschaele
Download or read book Peasants, Merchants, and Markets written by James Masschaele and published by Palgrave MacMillan. This book was released on 1997 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: By examining the economic interests of urban merchants and peasant traders, the commodities they exchanged, and the markets and transportation networks they used to engage in trade, the book explores how commerce helped to erode the localism of medieval society and to create enduring institutions and motivations for a more expansive social and economic life.
Download or read book Merchants of Grain written by Dan Morgan and published by Backinprint.com. This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first and only book to describe the seven secretive families and five far-flung companies that control the world's food supplies. Little has changed their central role since Morgan's best-selling book first appeared in 1979.
Book Synopsis Merchants, Market and Monarchy by : Tengda Hua
Download or read book Merchants, Market and Monarchy written by Tengda Hua and published by Springer Nature. This book was released on 2021-08-09 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the vital role of merchants within early modern China. Unlike European merchants, their Sino-colleagues have long been regarded as certain social pariahs after pre-Qin period, despite the fortune they made. The key mission of this monograph is to investigate whether the standing of merchants in the Ming Empire has been improved compared with their predecessors. Generally, their status is reflected in state-merchant relationship and their role in the market, which can be found in miscellaneous economic activities such as market monopoly, commercial taxation, international trade, and consumption. This book aims to be of relevance to students and researchers interested in early modern history, eastern commerce, Ming merchants, and contemporary global affairs.
