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Author : Compañia General de Publicidad Alas
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (138 download)
Download or read book Medios publicitarios. La publicidad que nos sale al paso written by Compañia General de Publicidad Alas and published by . This book was released on 1967 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 147 pages
Book Rating : 4.:/5 (912 download)
Download or read book Curso superior de publicidad written by and published by . This book was released on 1967 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Fidel del Castillo Díaz
Publisher : ESIC Editorial
ISBN 13 : 8417513477
Total Pages : 159 pages
Book Rating : 4.4/5 (175 download)
Download or read book La publicidad contada por publicitarios written by Fidel del Castillo Díaz and published by ESIC Editorial. This book was released on 2018-10-04 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: —¡Uf! otro manual de publicidad... —Sí, otro manual más. Pero este es diferente. Para empezar, con permiso de Platón, es un libro escrito a la manera de pregunta/respuesta, casi una conversación. Con esto vamos a intentar que sea un poco más ameno e incluso ponerle una chispa de humor. Pero más allá de la forma, es un manual escrito por ocho profesionales de la publicidad, profesionales que llevan años trabajando en sus respectivos puestos... Un director de comunicación del anunciante, un director de agencia de publicidad, un director creativo, un director de medios, un director de cuentas, un director de planificación estratégica, un experto en derecho publicitario y un director de innovación creativa, nos cuentan cuál es su visión del trabajo que realizan, del funcionamiento de la agencia y de la publicidad en general. La publicidad contada por publicitarios es, además de una tautología, un manual poco ortodoxo académicamente hablando pero muy aleccionador de cómo piensan, cómo trabajan y como viven la publicidad los profesionales de la publicidad. Índice: Presentación.- El cliente y el marketing.- La agencia también es una empresa.- El departamento de cuentas.- El consumidor y la planificación estratégica.- Creatividad.- Creatividad y nuevas tecnologías.- Planificación y compra de medios.- Legalidad, deontología y ética.
Author : María Ángeles González Lobo
Publisher : ESIC
ISBN 13 : 8415986319
Total Pages : 334 pages
Book Rating : 4.4/5 (159 download)
Download or read book Manual de publicidad written by María Ángeles González Lobo and published by ESIC. This book was released on 2015 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Un práctico texto de publicidad que ofrece una visión completa y experimentada del trabajo publicitario, realizando un completo recorrido por el conjunto de actividades de la práctica publicitaria. A lo largo de sus páginas, este manual va recorriendo y desgranando toda la actividad de la publicidad y otras afines a ella: los elementos de la publicidad y sus funciones en el proceso, la inversión publicitaria y sus sistemas de medición, los medios publicitarios, su planificación, la estructura de un plan de medios, qué instrumentos utiliza, cuál es su duración, la selección de los medios…, el proceso publicitario y su desarrollo, la agencia de publicidad, cómo opera, qué tipos de agencias existen, la estructura de una agencia…, la investigación en publicidad, qué se investiga y quién lo investiga, las etapas de la investigación…, la regulación publicitaria, etc. Es un libro eminentemente práctico narrado en forma sencilla y coloquial, pero con gran rigor científico. Sus autoras, Mª Ángeles González Lobo y Mª Dolores Prieto del Pino, han desarrollado toda su trayectoria profesional en el mundo de la publicidad y de la docencia. La experiencia adquirida en su trabajo en empresas líderes del sector y con la enseñanza en universidades y escuelas de negocios se refleja en su Manual de Publicidad. Es una obra muy útil tanto para profesionales como para estudiantes que ayuda a familiarizarse con la práctica diaria del oficio y que acerca al lector general al interesante trabajo de esta apasionante profesión. Índice: 1.- Conceptos fundamentales: Conceptos de publicidad.- Elementos de la publicidad.- Conceptos afines a la publicidad.- 2.- Significado económico y jurídico de la publicidad: La publicidad, la economía y el derecho.- La inversión publicitaria.- 3.- El proceso publicitario: Etapas.- Participación del sujeto receptor en el proceso publicitario.- 4.- Los medios publicitarios: Panorama de los medios.- Investigación de medios.- El plan de medios.- 5.- Aspectos globales de la publicidad: La agencia de publicidad.- Cómo opera la publicidad.- El mensaje publicitario.
Author :
Publisher :
ISBN 13 :
Total Pages : 15 pages
Book Rating : 4.:/5 (112 download)
Download or read book Medios publicitarios written by and published by . This book was released on 1969 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Steven Brown
Publisher : Berghahn Books
ISBN 13 : 1845450981
Total Pages : 398 pages
Book Rating : 4.8/5 (454 download)
Download or read book Music and Manipulation written by Steven Brown and published by Berghahn Books. This book was released on 2006 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the beginning of human civilization, music has been used as a device to control social behavior, where it has operated as much to promote solidarity within groups as hostility between competing groups. Music is an emotive manipulator that influences attitude, motivation and behavior at many levels and in many contexts. This volume is the first to address the social ramifications of music’s behaviorally manipulative effects, its morally questionable uses and control mechanisms, and its economic and artistic regulation through commercialization, thus highlighting not only music’s diverse uses at the social level but also the ever-fragile relationship between aesthetics and morality.
Author :
Publisher :
ISBN 13 : 9781622701070
Total Pages : pages
Book Rating : 4.7/5 (1 download)
Download or read book Cal/OSHA Pocket Guide for the Construction Industry written by and published by . This book was released on 2015-01-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The Cal/OSHA Pocket Guide for the Construction Industry is a handy guide for workers, employers, supervisors, and safety personnel. This latest 2011 edition is a quick field reference that summarizes selected safety standards from the California Code of Regulations. The major subject headings are alphabetized and cross-referenced within the text, and it has a detailed index. Spiral bound, 8.5 x 5.5"
Author : Steven M. Kaplan
Publisher : Kluwer Law International
ISBN 13 :
Total Pages : 960 pages
Book Rating : 4.:/5 (318 download)
Download or read book Diccionario Jurídico Inglés-español, Español-inglés Wiley written by Steven M. Kaplan and published by Kluwer Law International. This book was released on 2008 with total page 960 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Dictionary provides over 100,000 entries and over 135,000 equivalents covering all areas of law, plus relevant terms in related spheres of expertise. This is the Dictionary that lawyers, translators, and those working in English and Spanish in law and associated fields have been trusting since the First Edition was published in 1993. In order to prepare this Third Edition, The entire Second Edition was revised and updated, and over 40,000 new terms were added. Because of its straightforward and naturally intuitive format, there are no special rules or indications For The use of this Dictionary. The user simply looks up any desired word or phrase, gets the equivalent, and returns to whatever was being worked on. The general presentation of the Dictionary is easy on the eyes, and facilitates finding the desired terms and equivalents with the least time and effort.
Author : David Robinson
Publisher : Twayne Publishers
ISBN 13 :
Total Pages : 368 pages
Book Rating : 4.:/5 (318 download)
Download or read book Encyclopaedia of the Magic Lantern written by David Robinson and published by Twayne Publishers. This book was released on 2001 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jeffrey Brabec
Publisher : Schirmer Trade Books
ISBN 13 : 0857126466
Total Pages : 537 pages
Book Rating : 4.8/5 (571 download)
Download or read book Music, Money and Success written by Jeffrey Brabec and published by Schirmer Trade Books. This book was released on 2011-07-18 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Insider's Guide to Making Money in the Music Industry. Millions dream of attaining glamour and wealth through music. This book reveals the secrets of the music business that have made fortunes for the superstars. A must-have for every songwriter, performer and musician.
Author : Evripides Zantides
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527543323
Total Pages : 673 pages
Book Rating : 4.5/5 (275 download)
Download or read book Semiotics and Visual Communication III written by Evripides Zantides and published by Cambridge Scholars Publishing. This book was released on 2019-11-12 with total page 673 pages. Available in PDF, EPUB and Kindle. Book excerpt: The chapters in this book consist of selected papers that were presented at the 3rd International Conference and Poster Exhibition on Semiotics and Visual Communication at the Cyprus University of Technology in November 2017. They investigate the theme of the third conference, “The Semiotics of Branding”, and look at branding and brand design as endorsing a reputation and inhabiting a status of almost mythical proportion that has triumphed over the past few decades. Emerging from its forerunner (corporate identity) to incorporate advertising, consumer lifestyles and attitudes, image-rights, market-research, customisation, global expansion, sound and semiotics, and “the consumer-as-the-brand”, the word “branding” currently appears to be bigger than its own umbrella definition. From tribal markers, such as totems, scarifications and tattoos, to emblems of power, language, fashion, architectural space, insignias of communal groups, heraldic devices, religious and political symbols, national flags and the like, a form of branding is at work that responds to the need to determine the presence and interaction of specific groups, persons or institutions through shared codes of meaning.
Author : Jayne O. Ifekwunigwe
Publisher : Routledge
ISBN 13 : 1135170711
Total Pages : 362 pages
Book Rating : 4.1/5 (351 download)
Download or read book 'Mixed Race' Studies written by Jayne O. Ifekwunigwe and published by Routledge. This book was released on 2015-03-24 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mixed race studies is one of the fastest growing, as well as one of the most important and controversial areas in the field of race and ethnic relations. Bringing together pioneering and controversial scholarship from both the social and the biological sciences, as well as the humanities, this reader charts the evolution of debates on 'race' and 'mixed race' from the nineteenth to the twenty-first century. The book is divided into three main sections: tracing the origins: miscegenation, moral degeneracy and genetics mapping contemporary and foundational discourses: 'mixed race', identities politics, and celebration debating definitions: multiraciality, census categories and critiques. This collection adds a new dimension to the growing body of literature on the topic and provides a comprehensive history of the origins and directions of 'mixed race' research as an intellectual movement. For students of anthropology, race and ethnicity, it is an invaluable resource for examining the complexities and paradoxes of 'racial' thinking across space, time and disciplines.
Author : Michael Schudson
Publisher : Routledge
ISBN 13 : 113666825X
Total Pages : 308 pages
Book Rating : 4.1/5 (366 download)
Download or read book Advertising, The Uneasy Persuasion (RLE Advertising) written by Michael Schudson and published by Routledge. This book was released on 2013-06-26 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine. ‘Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.’ Stephen Fox, New York Times Book Review First published in 1984.
Author : Simon Collier
Publisher : University of Pittsburgh Pre
ISBN 13 : 0822976420
Total Pages : 369 pages
Book Rating : 4.8/5 (229 download)
Download or read book The Life, Music, and Times of Carlos Gardel written by Simon Collier and published by University of Pittsburgh Pre. This book was released on 1986-12-15 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the first biography in English of the great Argentinian tango singer Carlos Gardel (1890-1935), Collier traces his rise from very modest beginnings to become the first genuine "superstar" of twentieth-century Latin America. In his late teens, Gardel won local fame in the barrios of Buenos Aires singing in cafes and political clubs. By the 1920s, after he switched to tango singing, the songs he wrote and sang enjoyed instant popularity and have become classics of the genre. He began making movies in the 1930s, quickly establishing himself as the most popular star of the Spanish-language cinema, and at the time of his death Paramount was planning to launch his Hollywood career.Collier's biography focuses on Gardel's artistic career and achievements but also sets his life story within the context of the tango tradition, of early twentieth-century Argentina, and of the history of popular entertainment.
Author : Miguel Santesmases Mestre
Publisher :
ISBN 13 : 9788436825435
Total Pages : 0 pages
Book Rating : 4.8/5 (254 download)
Download or read book Fundamentals of Marketing written by Miguel Santesmases Mestre and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the English edition of the first marketing book in Spanish to be adapted to the European Space for Higher Education, which has been written with the new requirements of the recent official degrees in mind. In addition to its theoretical presentation illustrated with many examples, each chapter starts with a business situation, and closes with a case study with practice topics, key terms and review questions, along with related Internet links and specific bibliography. In addition, teachers and students are provided with complementary on-line material on the book’s website: www.miguelsantesmases.com/fm.htm This textbook presents the fundamentals of marketing, the market, the consumer’s environment and behaviour, the marketing research, and the information systems. It later goes deeper into the marketing tools (product and services management, pricing, communication, sales, distribution and, lastly, the marketing plan), all supported by examples and case studies. Chapters dealing with relationship marketing, customer relations management, new communication technologies and emerging marketing techniques have also been included. Fundamentals of Marketing offers a modern approach, adapted to the new teaching methodologies which will make both the teaching and learning of the principles of marketing much easier.
Author : Norman Fairclough
Publisher : Psychology Press
ISBN 13 : 9780415258920
Total Pages : 284 pages
Book Rating : 4.2/5 (589 download)
Download or read book Analysing Discourse written by Norman Fairclough and published by Psychology Press. This book was released on 2003 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The book is an essential resource seeking to analyze real texts and discourse."--BOOK JACKET.
Author : Ana Azevedo
Publisher : Acpil
ISBN 13 : 9781911218777
Total Pages : 650 pages
Book Rating : 4.2/5 (187 download)
Download or read book ICGR 2018 - Proceedings of the International Conference on Gender Research written by Ana Azevedo and published by Acpil. This book was released on 2018-03-22 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: These proceedings represent the work of researchers participating in the International Conference on Gender Research (ICGR 2018) which is being hosted this year by the ISCAP in Porto, Portugal on 12-13 April 2018. ICGR is a new event on the international research conferences calendar and provides a valuable platform for individuals to present their research findings, display their work in progress and discuss conceptual and empirical advances in the areas surrounding Gender Research. It provides an important opportunity for researchers across a diverse range of fields all looking at aspects relating to Gender to come together with peers to share their varied and valuable experiences. The first day will be opened with a keynote presentation by Bruce I Newman from DePaul University in Chicago, USA who will address the topic Gender and Democracy. In the afternoon, there will be an additional keynote address on Empowering women in the IT/IS research: the importance of role models given by Isabel Ramos from, University of Minho, Portugal. The second day of the conference will be opened by Paola Paoloni from "NiccolÒ Cusano" University, Rome, Italy. Paola will be talking about A Relational Capital Dimension in Universities. In this event, participants will have the opportunity to have access to the latest research and developments concerning Gender Research and after an initial submission of 180 Abstracts, there will be 62 Research Papers, 8 PhD Research Papers, 2 Masters Papers, 1 Non-Academic and 4 Work in Progress Paper published in these Conference Proceedings. These papers represent truly global research in the field, with contributions from Australia, Belgium, Brazil, Canada, Colombia, Costa Rica, Cyprus, Czech Republic, Denmark, France, Germany, Greece, Iran, Italy, Kazakhstan, Lithuania, Malaysia, Mexico, Nepal, Nigeria, Pakistan, Philippines, Poland, Portugal, Russia, Slovakia, South Africa, Spain, Sweden, Taiwan, Thailand, The Netherlands, Turkey, UAE, UK and USA.
