Medición de audiencias: TOM Micro. Utilidades en la elaboración de un Plan de Medios

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Author :
Publisher : ESIC
ISBN 13 : 8417513078
Total Pages : 91 pages
Book Rating : 4.4/5 (175 download)

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Book Synopsis Medición de audiencias: TOM Micro. Utilidades en la elaboración de un Plan de Medios by : Francisco Llamazares Redondo

Download or read book Medición de audiencias: TOM Micro. Utilidades en la elaboración de un Plan de Medios written by Francisco Llamazares Redondo and published by ESIC. This book was released on 2017-12-19 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt: La audiencia es la principal moneda de cambio de la publicidad: los medios diseñan sus contenidos en función del interés que despiertan en su audiencia y venden masas de audiencia de alto interés comercial. Por su parte, anunciantes y agencias compran espacios que les permitan alcanzar, de la mejor manera posible, a su público objetivo. De lo anterior se deriva la importancia que la investigación y medición de audiencias ha adquirido en el proceso de trabajo publicitario. Medición de audiencias: TOM Micro. Utilidades en la elaboración de un Plan de Medios, es un cuaderno de documentación pensado tanto para estudiantes de grado y posgrado como para aquellos profesionales que estén interesados en adentrarse en el mundo de la medición de audiencias y de la planificación de medios publicitarios. A lo largo de estas páginas se pretende familiarizar al lector con los conceptos básicos de la planificación de medios así como mostrar las principales aportaciones del software TOM Micro en el proceso de toma de decisiones estratégicas y tácticas de medios. El contenido se encuentra estructurado en tres grandes bloques: 1) Fuentes de medición de audiencias. Este primer apartado comienza con la historia y metodología de medición del Estudio General de Medios (EGM), trabajo de campo de cuyos datos se alimenta el software de planificación de medios TOM Micro. Además, se introducen organizaciones de relevancia para el sector publicitario como son la Asociación para la Investigación de Medios de Comunicación (AIMC), Kantar Media, comScore, Oficina de Justificación de la Difusión (OJD), Infoadex o Arce Media. Por último, se plantean cuatro cuestiones que invitan al lector a reflexionar sobre la medición de audiencias en el mercado español. 2) Conceptos básicos de la planificación de medios. En esta unidad se pretende familiarizar al lector con la terminología propia de la medición de audiencias y de la planificación de medios. Se parte de conceptos generales (medio, soporte, formato, posicionamiento, plan de medios o público objetivo) para, a continuación, tratar los conceptos más técnicos referidos a las variables estadísticas para el análisis de medios y soportes (audiencia, audiencia útil, rating point o afinidad); las variables para el análisis de campañas (cobertura, GRPs o OTS); las variables para el estudio de la ren- 9 tabilidad publicitaria de soportes y campañas (CPM y C/Rating); y, por último, las variables más propias de la planificación de medios digitales (visitantes, páginas vistas o CPC). El apartado finaliza con cuatro ejercicios con sus correspondientes soluciones que ayudaran al lector a interiorizar los conceptos aprendidos. 3) Creación de informes con TOM Micro. En este último punto se explica cómo obtener mediante TOM Micro una serie de información de alta utilidad para tomar decisiones estratégicas y tácticas de medios. El lector aprenderá a cuantificar públicos objetivos, a hacer consumos y perfiles de medios o a evaluar campañas.

Toolkit for Counseling Spanish-Speaking Clients

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Author :
Publisher : Springer
ISBN 13 : 3319648802
Total Pages : 537 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Toolkit for Counseling Spanish-Speaking Clients by : Lorraine T. Benuto

Download or read book Toolkit for Counseling Spanish-Speaking Clients written by Lorraine T. Benuto and published by Springer. This book was released on 2017-11-14 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely practical reference addresses the lack of Spanish-language resources for mental health professionals to use with their Latino clients. Geared toward both English- and Spanish-speaking practitioners in a variety of settings, this volume is designed to minimize misunderstandings between the clinician and client, and with that the possibility of inaccurate diagnosis and/or ineffective treatment. Coverage for each topic features a discussion of cultural considerations, guidelines for evidence-based best practices, a review of available findings, a treatment plan, plus clinical tools and client handouts, homework sheets, worksheets, and other materials. Chapters span a wide range of disorders and problems over the life-course, and include reproducible resources for: Assessing for race-based trauma. Using behavioral activation and cognitive interventions to treat depression among Latinos. Treating aggression, substance use, abuse, and dependence among Latino Adults. Treating behavioral problems among Latino adolescents. Treating anxiety among Latino children. Working with Latino couples. Restoring legal competency with Latinos. The Toolkit for Counseling Spanish-Speaking Clients fills a glaring need in behavioral service delivery, offering health psychologists, social workers, clinical psychologists, neuropsychologists, and other helping professionals culturally-relevant support for working with this under served population. The materials included here are an important step toward dismantling barriers to mental health care.

Media and Information Literacy and Intercultural Dialogue

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Publisher :
ISBN 13 : 9789186523640
Total Pages : 0 pages
Book Rating : 4.5/5 (236 download)

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Book Synopsis Media and Information Literacy and Intercultural Dialogue by : Ulla Carlsson

Download or read book Media and Information Literacy and Intercultural Dialogue written by Ulla Carlsson and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

World Anthropologies

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Publisher : Routledge
ISBN 13 : 1000184498
Total Pages : 320 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis World Anthropologies by : Gustavo Lins Ribeiro

Download or read book World Anthropologies written by Gustavo Lins Ribeiro and published by Routledge. This book was released on 2020-07-13 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its inception, anthropology's authority has been based on the assumption that it is a unified discipline emanating from the West. In an age of heightened globalization, anthropologists have failed to discuss consistently the current status of their practice and its mutations across the globe. World Anthropologies is the first book to provoke this conversation from various regions of the world in order to assess the diversity of relations between regional or national anthropologies and a contested, power-laden Western discourse. Can a planetary anthropology cope with both the 'provincial cosmopolitanism' of alternative anthropologies and the 'metropolitan provincialism' of hegemonic schools? How might the resulting 'world anthropologies' challenge the current panorama in which certain allegedly national anthropological traditions have more paradigmatic weight - and hence more power - than others? Critically examining the international dissemination of anthropology within and across national power fields, contributors address these questions and provide the outline for a veritable world anthropologies project.

A History of Western Astrology

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Publisher : Boydell & Brewer Ltd
ISBN 13 : 9780851152554
Total Pages : 274 pages
Book Rating : 4.1/5 (525 download)

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Book Synopsis A History of Western Astrology by : S. J. Tester

Download or read book A History of Western Astrology written by S. J. Tester and published by Boydell & Brewer Ltd. This book was released on 1987 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Superb general account.' Times Literary Supplement The story of the history of Western astrology begins with the philosophers of Greece in the 5th century BC. To the magic and stargazing of Egypt the Greeks added numerology, geometryand rational thought. The philosophy of Plato and later of the Stoics made astrology respectable, and by the time Ptolemy wrote his textbook the Tetrabiblos, in the second century AD, the main lines of astrological practice as it is known today had already been laid down. In future centuries astrology shifted to Islam only to return to the West in medieval times where it flourished until the shift of ideas during the Renaissance.

Colonial Situations

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Publisher : Univ of Wisconsin Press
ISBN 13 : 0299131238
Total Pages : 351 pages
Book Rating : 4.2/5 (991 download)

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Book Synopsis Colonial Situations by : George W. Stocking

Download or read book Colonial Situations written by George W. Stocking and published by Univ of Wisconsin Press. This book was released on 1991-10-01 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: As European colonies in Asia and Africa became independent nations, as the United States engaged in war in Southeast Asia and in covert operations in South America, anthropologists questioned their interactions with their subjects and worried about the political consequences of government-supported research. By 1970, some spoke of anthropology as “the child of Western imperialism” and as “scientific colonialism.” Ironically, as the link between anthropology and colonialism became more widely accepted within the discipline, serious interest in examining the history of anthropology in colonial contexts diminished. This volume is an effort to initiate a critical historical consideration of the varying “colonial situations” in which (and out of which) ethnographic knowledge essential to anthropology has been produced. The essays comment on ethnographic work from the middle of the nineteenth century to nearly the end of the twentieth, in regions from Oceania through southeast Asia, the Andaman Islands, and southern Africa to North and South America. The “colonial situations” also cover a broad range, from first contact through the establishment of colonial power, from District Officer administrations through white settler regimes, from internal colonialism to international mandates, from early “pacification” to wars of colonial liberation, from the expropriation of land to the defense of ecology. The motivations and responses of the anthropologists discussed are equally varied: the romantic resistance of Maclay and the complicity of Kubary in early colonialism; Malinowski’s salesmanship of academic anthropology; Speck’s advocacy of Indian land rights; Schneider’s grappling with the ambiguities of rapport; and Turner’s facilitation of Kaiapo cinematic activism. “Provides fresh insights for those who care about the history of science in general and that of anthropology in particular, and a valuable reference for professionals and graduate students.”—Choice “Among the most distinguished publications in anthropology, as well as in the history of social sciences.”—George Marcus, Anthropologica

Employment in Metropolitan Areas

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Publisher :
ISBN 13 :
Total Pages : 126 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Employment in Metropolitan Areas by : United States. Bureau of Labor Statistics

Download or read book Employment in Metropolitan Areas written by United States. Bureau of Labor Statistics and published by . This book was released on 1947 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Disabled Widows

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Publisher :
ISBN 13 :
Total Pages : 30 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Disabled Widows by : Donald T. Ferron

Download or read book Disabled Widows written by Donald T. Ferron and published by . This book was released on 1972 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Report and compilation of statistical tables resulting from a survey of the handicapped (disabled person), undertaken in 1966 by the social security administration, on demographic aspects and health-related characteristics of handicapped widowed married women in the USA, together with information on their eligibility to receive disability benefits.

Consumer Action Handbook, 2010 Edition

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Publisher : GPO FCIC
ISBN 13 : 9781612210001
Total Pages : 176 pages
Book Rating : 4.2/5 (1 download)

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Book Synopsis Consumer Action Handbook, 2010 Edition by : U.S. Services Administration

Download or read book Consumer Action Handbook, 2010 Edition written by U.S. Services Administration and published by GPO FCIC. This book was released on 2010 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use this guide to get help with consumer purchases, problems and complaints. Find consumer contacts at hundreds of companies and trade associations; local, state, and federal government agencies; national consumer organizations; and more.

Strategic Management

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Publisher : Prentice Hall
ISBN 13 : 9780136015703
Total Pages : 0 pages
Book Rating : 4.0/5 (157 download)

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Book Synopsis Strategic Management by : Fred R. David

Download or read book Strategic Management written by Fred R. David and published by Prentice Hall. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: KEY BENFIT:David's Strategic Managementoffers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy. This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis, partnering, joint venturing, competitive analysis, and includes a brand new cohesion case on the Walt Disney Company. For management professionals, small business owners and others involved in business.

Criminal Justice 2000

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Publisher :
ISBN 13 :
Total Pages : 548 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Criminal Justice 2000 by :

Download or read book Criminal Justice 2000 written by and published by . This book was released on 2000 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt:

CLIL in Higher Education

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Publisher : Multilingual Matters
ISBN 13 : 1847699383
Total Pages : 401 pages
Book Rating : 4.8/5 (476 download)

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Book Synopsis CLIL in Higher Education by : Inmaculada Fortanet-Gómez

Download or read book CLIL in Higher Education written by Inmaculada Fortanet-Gómez and published by Multilingual Matters. This book was released on 2013-04-08 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a unique view of multilingualism in higher education from a global perspective. It presents a contextualised case of a multilingual language policy which takes the Content and Language Integrated Learning (CLIL) approach. The volume discusses various approaches to multilingual education including CLIL and then proposes guidelines for a multilingual language policy for Universitat Jaume I in Castelló, Spain. It examines the advantages of a multilingual education programme and reviews the success of existing language policies. This book will be an essential resource for researchers and students as well as policy makers.

Utopias in Latin America

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Publisher :
ISBN 13 : 9781845199821
Total Pages : 0 pages
Book Rating : 4.1/5 (998 download)

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Book Synopsis Utopias in Latin America by : Juan Pro

Download or read book Utopias in Latin America written by Juan Pro and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Latin America has historically been a fertile ground where utopian projects, movements, and experiments could take root and thrive. Each of the thirteen authors in this collective volume address a particular case or specific aspect of Latin American utopianism from colonial times to the present day. The America that the Spanish and Portuguese discovered became, from the sixteenth century onwards, a space in which it was possible to imagine the widest variety of forms of human coexistence. Utopias in Latin America reconsiders the sense and understanding of utopias in various historical frames: the discovery of indigenous cultures and their natural environments; the foundation of new towns and cities in a vast colonial territory; the experimental communities of nineteenth-century utopian socialists and European exiled intellectuals; and the innovative formulae that attempts to get beyond twentieth-century capitalism.

EBOOK: Sustaining Change in Universities

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Publisher : McGraw-Hill Education (UK)
ISBN 13 : 0335224547
Total Pages : 224 pages
Book Rating : 4.3/5 (352 download)

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Book Synopsis EBOOK: Sustaining Change in Universities by : Burton Clark

Download or read book EBOOK: Sustaining Change in Universities written by Burton Clark and published by McGraw-Hill Education (UK). This book was released on 2004-09-16 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: ·What can be done to ensure universities are well positioned to meet the challenges of the fast moving world of the 21st century? This is the central question addressed by Burton R. Clark in this significant new volume which greatly extends the case studies and concepts presented in his 1998 book, Creating Entrepreneurial Universities. The new volume draws on case studies of fourteen proactive institutions in the UK, Europe, Australia, Latin America, Africa, and the United States that extend analysis into the early years of the twenty-first century. The cumulative international coverage underpins a more fully developed conceptual framework offering insight into ways of initiating and sustaining change in universities. This new conceptual framework shifts attention from transformation to sustainability rooted in a constructed steady state of change and a collegial approach to entrepreneurialism. It contains key elements necessary for universities to adapt successfully to the modern world. Lessons for reform can be drawn directly from both the individual case studies and the general framework. Overall the book offers a new form of university organization that is more self-reliant and manages to combine change with continuity, traditional academic values with new managerial values. Essential reading for university administrators, faculty members, students and researchers analysing higher education, and educational policymakers worldwide, this book advocates a highly proactive approach to university change and specifies a new basis for university self- reliance. Burton R. Clark is Allan M. Cartter Professor Emeritus of Higher Education and Sociology at the University of California, Los Angeles. During his career, he has taught at five leading US universities: Stanford, Harvard, Berkeley, Yale and UCLA. He has published widely on the nature of university organization and the realistic possibilties of reform, linking research for understanding with research for use.

Literacy Education

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Publisher :
ISBN 13 :
Total Pages : 128 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Literacy Education by : Debi Prasanna Pattanayak

Download or read book Literacy Education written by Debi Prasanna Pattanayak and published by . This book was released on 1980 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cadillac Desert

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Publisher : Penguin
ISBN 13 : 1440672822
Total Pages : 674 pages
Book Rating : 4.4/5 (46 download)

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Book Synopsis Cadillac Desert by : Marc Reisner

Download or read book Cadillac Desert written by Marc Reisner and published by Penguin. This book was released on 1993-06-01 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: “I’ve been thinking a lot about Cadillac Desert in the past few weeks, as the rain fell and fell and kept falling over California, much of which, despite the pouring heavens, seems likely to remain in the grip of a severe drought. Reisner anticipated this moment. He worried that the West’s success with irrigation could be a mirage — that it took water for granted and didn’t appreciate the precariousness of our capacity to control it.” – Farhad Manjoo, The New York Times, January 20,2023 "The definitive work on the West's water crisis." --Newsweek The story of the American West is the story of a relentless quest for a precious resource: water. It is a tale of rivers diverted and dammed, of political corruption and intrigue, of billion-dollar battles over water rights, of ecological and economic disaster. In his landmark book, Cadillac Desert, Marc Reisner writes of the earliest settlers, lured by the promise of paradise, and of the ruthless tactics employed by Los Angeles politicians and business interests to ensure the city's growth. He documents the bitter rivalry between two government giants, the Bureau of Reclamation and the U.S. Army Corps of Engineers, in the competition to transform the West. Based on more than a decade of research, Cadillac Desert is a stunning expose and a dramatic, intriguing history of the creation of an Eden--an Eden that may only be a mirage. This edition includes a new postscript by Lawrie Mott, a former staff scientist at the Natural Resources Defense Council, that updates Western water issues over the last two decades, including the long-term impact of climate change and how the region can prepare for the future.

Take Me to Your Sponsor

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Publisher : AA Grapevine
ISBN 13 : 9781938413858
Total Pages : 157 pages
Book Rating : 4.4/5 (138 download)

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Book Synopsis Take Me to Your Sponsor by : AA Grapevine

Download or read book Take Me to Your Sponsor written by AA Grapevine and published by AA Grapevine. This book was released on 2019-04-24 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains some of the best cartoons of the last few years from the pages of Grapevine magazine, dealing with meetings, sponsorship, dating and marriage, character defects and more