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Mediating Ideology In Text And Image
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Book Synopsis Mediating Ideology in Text and Image by : Inger Lassen
Download or read book Mediating Ideology in Text and Image written by Inger Lassen and published by John Benjamins Publishing. This book was released on 2006-01-01 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: While ideology has been treated widely in CDA-literature, the role played by the interaction of text and image in multiplying meaning and furthering ideological stances has not so far received a lot of attention. Mediating Ideology in Text and Image offers a number of approaches to such analysis, offering students and academics valuable tools for identifying possible discrepancies between the world and the way it is represented through various mediational means. The authors' common aim is one of assisting the audience in reading between the lines, thus offering a variety of approaches that may contribute to a better understanding of how ideologies possibly work and how they may be denaturalised from text and image. The articles in part I look at rhetorical strategies used in meaning construction processes unfolding in various kinds of mass media. Part II focuses on the re-semiotization of meaning and looks at how analysing the combination of text and image may contribute to a better understanding of ideological processes brought about by multimodal resources. Foreword by Ruth Wodak.
Book Synopsis Negation, Expectation and Ideology in Written Texts by : Lisa Nahajec
Download or read book Negation, Expectation and Ideology in Written Texts written by Lisa Nahajec and published by John Benjamins Publishing Company. This book was released on 2021-06-15 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: During an election campaign in 2008, Ken Livingstone said to a newspaper reporter “this election is not a joke”. By doing so, he introduced an expectation into the discourse that someone does, in fact, think it is a joke. This book explores how it is that saying what is not the case communicates something about what is. Bringing together a focus on text with cognitive and pragmatic approaches, a case is made for an application of linguistic negation as a tool of analysis. This tool is used to explore the ideological implications of projecting or reflecting readerly expectations. This book contributes to the growing field of Critical stylistics and aims to add to the range of stylistic insights which anchor the analysis of discourse to a consideration of the nuances of language choice.
Book Synopsis A Multimodal and Ethnographic Approach to Textbook Discourse by : Germán Canale
Download or read book A Multimodal and Ethnographic Approach to Textbook Discourse written by Germán Canale and published by Taylor & Francis. This book was released on 2022-08-30 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a new framework for analysing textbook discourse, bridging the gap between contemporary ethnographic approaches and multimodality for a contextually sensitive approach which considers the multiplicity of multimodal resources involved in the production and use of textbooks. The volume makes the case for textbook discourse studies to go beyond studies of textual representation and critically consider the ways in which textbook discourse is situated within wider social practices. Each chapter considers a different social semiotic practice in which textbook and textbook discourse is involved: representation, communication, interaction, learning, and recontextualization. In bringing together this work with contemporary ethnography scholarship, the book offers a comprehensive toolkit for further research on textbook discourse and pushes the field forward into new directions. This innovative book will be of particular interest to students and scholars in discourse analysis, multimodality, social semiotics, language and communication, and curriculum studies.
Book Synopsis Ideology and Conference Interpreting by : Fei Gao
Download or read book Ideology and Conference Interpreting written by Fei Gao and published by Taylor & Francis. This book was released on 2023-12-01 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gao uses the case of conference interpreting at the Summer Davos Forum in China to systematically reveal the ways in which ideology and linguistic ‘re-engineering’ can lead to discourse reconstruction. Translation and interpreting can never be wholly neutral practices in ‘multi-voiced’ transnational communication. Gao employs an innovative methodological synthesis to examine in depth a range of elements surrounding interpreters’ ideological positioning. These include analysing the appraisal patterns of the source and target texts, identifying ‘us’-and-‘them’ discourse structures, investigating interpreters’ cognitions, and examining the crossmodal means by which interpreters render paralanguage. Collectively, they bridge the gap between socio-political and ideological concerns on the one hand, and practical questions of discourse reconstruction in cross-language/ cultural events on the other, offering a panoramic perspective. An invaluable read for scholars in translation and interpreting studies, particularly those with an interest in political discourse or the international relations context.
Book Synopsis Electronic Emotion by : Professor Colin B Grant
Download or read book Electronic Emotion written by Professor Colin B Grant and published by Peter Lang. This book was released on 2009 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic emotion is the emotion lived, relived or discovered through machines. It is the emotion that users of information and communication technologies (ICTs) feel when using or not using different devices. Through ICTs emotion is amplified, shaped, stereotyped and re-invented but at the same time sacrificed. This book addresses a number of questions such as: What does electronic emotion actually mean? How does emotion change when mediated by information and communication technologies? How are the production and the consumption of electronic and mediated emotion articulated? What emotional investment do people express in ICTs? The editors have brought together a distinctive group of scholars from multiple disciplines including social sciences, linguistics and information sciences to discuss and provide some answers to these questions.
Book Synopsis Interdiscursive Readings in Cultural Consumer Research by : George Rossolatos
Download or read book Interdiscursive Readings in Cultural Consumer Research written by George Rossolatos and published by Cambridge Scholars Publishing. This book was released on 2018-10-01 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: The cultural consumption research landscape of the 21st century is marked by an increasing cross-disciplinary fermentation. At the same time, cultural theory and analysis have been marked by successive ‘inter-’ turns, most notably with regard to the Big Four: multimodality (or intermodality), interdiscursivity, transmediality (or intermediality), and intertextuality. This book offers an outline of interdiscursivity as an integrative platform for accommodating these notions. To this end, a call for a return to Foucault is issued via a critical engagement with the so-called practice-turn. This re-turn does not seek to reconstitute venerably Foucauldianism, but to theorize ‘inters-’ as vanishing points that challenge the integrity of discrete cultural orders in non-convergent manners. The propounded interdiscursivity approach is offered as a reading strategy that permeates the contemporary cultural consumption phenomena that are scrutinized in this book, against a pan-consumptivist framework. By drawing on qualitative and mixed methods research designs, facilitated by CAQDAS software, the empirical studies that are hosted here span a vivid array of topics that are directly relevant to both traditional and new media researchers, such as the consumption of ideologies in Web 2.0 social movements, the ability of micro-celebrities to act as cultural game-changers, the post-loyalty abjective consumption ethos. The theoretically novel approaches on offer are coupled with methodological innovations in areas such as user-generated content, artists’ branding, and experiential consumption.
Book Synopsis Evaluation in Advertising Reception by : S. Bullo
Download or read book Evaluation in Advertising Reception written by S. Bullo and published by Springer. This book was released on 2014-08-26 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.
Book Synopsis Cross-Modal Analysis of Speech, Gestures, Gaze and Facial Expressions by : Anna Esposito
Download or read book Cross-Modal Analysis of Speech, Gestures, Gaze and Facial Expressions written by Anna Esposito and published by Springer Science & Business Media. This book was released on 2009-07-14 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume brings together the peer-reviewed contributions of the participants at the COST 2102 International Conference on “Cross-Modal Analysis of Speech, Gestures, Gaze and Facial Expressions” held in Prague, Czech Republic, October 15–18, 2008. The conference was sponsored by COST (European Cooperation in the Field of Scientific and Technical Research, www. cost. esf. org/domains_actions/ict) in the - main of Information and Communication Technologies (ICT) for disseminating the research advances developed within COST Action 2102: “Cross-Modal Analysis of Verbal and Nonverbal Communication” http://cost2102. cs. stir. ac. uk. COST 2102 research networking has contributed to modifying the conventional theoretical approach to the cross-modal analysis of verbal and nonverbal communi- tion changing the concept of face to face communication with that of body to body communication as well as developing the idea of embodied information. Information is no longer the result of a difference in perception and is no longer measured in terms of quantity of stimuli, since the research developed in COST 2102 has proved that human information processing is a nonlinear process that cannot be seen as the sum of the numerous pieces of information available. Considering simply the pieces of inf- mation available, results in a model of the receiver as a mere decoder, and produces a huge simplification of the communication process.
Book Synopsis Shifts towards Image-centricity in Contemporary Multimodal Practices by : Hartmut Stöckl
Download or read book Shifts towards Image-centricity in Contemporary Multimodal Practices written by Hartmut Stöckl and published by Routledge. This book was released on 2020-01-03 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative collection builds on current multimodal research to showcase image-centric practices in contemporary media, unpacking the increasing extent to which the visual plays a principal role in modern day communication. The volume begins by providing a concise overview of the history and development of multimodal research with respect to image-centricity, with successive chapters looking at how image-centricity emerges over time, unfolds in relation to language and other features in global design strategies. Bringing together contributions from both established and emerging researchers in multimodality and social semiotics, the book presents case studies on a variety of image-centric genres and domains, including magazines, advertising discourse, multimedia storytelling, and social media platforms. The aims of the book are, to interrogate the new multimodal genres, relations, forms of analysis, and methods of production that emerge from a greater reliance on visual components. Refining and broadening current understandings of image-centricity in today’s media sphere, this collection will be of particular interest to scholars and students in multimodality, social semiotics, applied linguistics, language and media, and discourse analysis.
Book Synopsis Multimodality in Translation Studies by : Li Pan
Download or read book Multimodality in Translation Studies written by Li Pan and published by Taylor & Francis. This book was released on 2023-12-05 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on multimodality in translation studies, this edited volume provides insights into the trends and practices of multimodal translation in a variety of media. Divided into four main themes, the book explores audiovisual translation in digital media, multimodal translation of Chinese classics, multimodal design in website translation, and the use of paratexts in conference interpreting. Contributors draw on a diverse range of methods and theoretical models, including systemic functional multimodal discourse analysis, narrative theory, Skopos-functional theory, multimodal analysis of digital discourse, and corpus-based multimodal analysis. It covers important topics in media translation, ranging from emerging multimodal translation models to multimodal creativity in interlingual subtitling for social media and identity construction in the multimodal translation of food advertising. Through robust empirical studies, the book aims to shed light on the methodological development of multimodal translation in different media forms, including social media, websites, on-site interactions and books. The title will be of great value to scholars and students of linguistics, translation studies, multimodal discourse analysis and digital media.
Book Synopsis Corpus-Based Analysis of Ideological Bias by : Anna Islentyeva
Download or read book Corpus-Based Analysis of Ideological Bias written by Anna Islentyeva and published by Routledge. This book was released on 2020-10-26 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corpus-Based Analysis of Ideological Bias presents research combining a range of corpus-linguistic techniques which are employed to analyse how migration discourse is (re)constructed in the contemporary British press. Two specialised corpora containing 1,000 news reports, editorials, and opinion pieces from five major national British newspapers were collected and annotated for this research. The event separating these two corpora is the 2016 referendum on Britain’s membership of the European Union (EU). In its analysis, this book: employs both quantitative and qualitative analytical methods, with four case studies offering a broad perspective on how the topical socio-political issues of migration and asylum seeking are represented by left- and right-wing British newspapers; explores how newspapers reveal their political orientation and promote their political agenda by employing specific linguistic patterns and discursive strategies – in this case, in the representation of the key social actors within migration discourse; provides case studies that place a particular focus on the discourses surrounding European migrants and migration within the EU, which proved to be a very popular topic in the British press both before and after the 2016 EU membership referendum; and offers a comparative corpus analysis that seeks to ascertain whether media discourse regarding EU migration has changed in the wake of the referendum. This book is a useful source not only for students of English, linguistics, and media studies, but also for researchers in the fields of applied corpus linguistics, critical discourse studies, contemporary media analysis, and metaphor research.
Book Synopsis Discourse, Identities and Roles in Specialized Communication by : Giuliana Garzone
Download or read book Discourse, Identities and Roles in Specialized Communication written by Giuliana Garzone and published by Peter Lang. This book was released on 2010 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: The studies presented in this volume focus on two distinct but related areas of specialized communication professional and academic settings, resting on an anti-essentialist notion of identity as a phenomenon that emerges from the dialectic between individual and society. The authors start from a detailed analysis of discourse practices as evidenced in texts, their production and the professional performance patterns which underlie such practices, and explore the way the actors, roles and identities are constructed in language and discourse. In particular, by highlighting discursive attitudes and aptitudes, they underscore the need to understand discourse in light of norms of professional responsibility, showing that not only do professionals and academics use discourse to create self-identity, but they also use identity constructed through discourse to influence society.
Book Synopsis Manipulation and Ideologies in the Twentieth Century by : Louis de Saussure
Download or read book Manipulation and Ideologies in the Twentieth Century written by Louis de Saussure and published by John Benjamins Publishing. This book was released on 2005-12-22 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a collection of 12 papers dealing with manipulation and ideology in the 20th century, mostly with reference to political speeches by the leaders of major totalitarian regimes, but also addressing propaganda within contemporary right-wing populism and western ideological rhetoric. This book aims at bringing together researchers in the field of ideology reproduction in order to better understand the underlying mechanisms of speaker-favourable belief inculcation through language use. The book covers a wide range of theoretical perspectives, from psychosocial approaches and discourse analysis to semantics and cognitive linguistics and pragmatics. The book’s central concern is to provide not only a reference work with up-to-date information on the analysis of manipulation in discourse but also a number of tools for the scholar, some of them being developed within theories originally not designed to address belief-change through language interpretation. Foreword by Frans van Eemeren.
Book Synopsis Space, Time and Evaluation in Ideological Discourse by : Laura Filardo-Llamas
Download or read book Space, Time and Evaluation in Ideological Discourse written by Laura Filardo-Llamas and published by Routledge. This book was released on 2017-10-02 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together a body of related research which has recently developed in Critical Discourse Analysis, this book is the first to address the role of perspective in socio-political discourse. Specifically, the contributions to this volume seek to explore, from a cognitive standpoint, the way in which perspective functions in three dimensions – space, time, and evaluation – to enact ideology and persuasion. A range of discourse genres are analysed, including political discourse, media discourse, and songs used as political tools. Starting from the contention that discourse processing relies on the same mechanisms that support our understanding and experience of space, the book finds a recurrent theme in the way in which perspectival concepts like distance and focus, prompted by linguistic signs, feature in our discursively constructed knowledge of social and political realities. By highlighting the complex nature of perspective-taking in ideological discourse, the volume sets the agenda for further research in this area. The book will appeal to linguists, discourse analysts, media scholars, and political scientists, and all who are interested in the relationship between language and cognition in the socio-political domain. This book was originally published as a special issue of Critical Discourse Studies.
Book Synopsis The Routledge Handbook of Applied Linguistics by : James Simpson
Download or read book The Routledge Handbook of Applied Linguistics written by James Simpson and published by Taylor & Francis. This book was released on 2011-03-15 with total page 752 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Applied Linguistics serves as an introduction and reference point to key areas in the field of applied linguistics. The five sections of the volume encompass a wide range of topics from a variety of perspectives: applied linguistics in action language learning, language education language, culture and identity perspectives on language in use descriptions of language for applied linguistics. The forty-seven chapters connect knowledge about language to decision-making in the real world. The volume as a whole highlights the role of applied linguistics, which is to make insights drawn from language study relevant to such decision-making. The chapters are written by specialists from around the world. Each one provides an overview of the history of the topic, the main current issues and possible future trajectory. Where appropriate, authors discuss the impact and use of new technology in the area. Suggestions for further reading are provided with every chapter. The Routledge Handbook of Applied Linguistics is an essential purchase for postgraduate students of applied linguistics. Editorial board: Ronald Carter, Guy Cook, Diane Larsen-Freeman and Amy Tsui.
Book Synopsis Modeling Biblical Language by : Stanley E. Porter
Download or read book Modeling Biblical Language written by Stanley E. Porter and published by BRILL. This book was released on 2016-03-21 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modeling Biblical Language collects the best linguistic scholarship of present and former members of the McMaster Divinity College Linguistics Circle, addressing a variety of interpretive and theoretical issues facing Old/New Testament studies from the perspective of modern linguistic theory.
Book Synopsis Identity, Ideology and Positioning in Discourses of Lifestyle Migration by : Michelle Lawson
Download or read book Identity, Ideology and Positioning in Discourses of Lifestyle Migration written by Michelle Lawson and published by Springer. This book was released on 2016-07-26 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book uniquely integrates discourse analysis and corpus linguistics to examine representations of the self and other within lifestyle migration. With a focus on British migrants living in the Ariège, south-west France, the study identifies common positioning strategies to demonstrate links between wider themes and local identity construction. Drawing on positioning theory and related analytical tools, Lawson is the first to integrate a corpus of British media texts with online and face to face discourse. The book presents a detailed identification of ideologies relating to being British in France, and the linguistic analysis demonstrates how this value system is both taken up and habitually manipulated within local discourse as a resource for negotiating a particular kind of identity. Using social theory to underpin the analysis of positioning strategies in interaction, the book enhances our understanding of the complex possibilities within processes of self-identification in a migration context.
