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Author : Jerry Corrie Olson
Publisher :
ISBN 13 :
Total Pages : 22 pages
Book Rating : 4.0/5 ( download)
Download or read book Mediating Effects of Cognitive Responses to Advertising on Cognitive Structure written by Jerry Corrie Olson and published by . This book was released on 1977 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jerry C. Olson
Publisher :
ISBN 13 :
Total Pages : 68 pages
Book Rating : 4.0/5 ( download)
Download or read book Do Cognitive Responses Mediate the Effects of Advertising Content on Cognitive Structure? written by Jerry C. Olson and published by . This book was released on 1979 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jerry C. Olson
Publisher :
ISBN 13 :
Total Pages : 57 pages
Book Rating : 4.:/5 (17 download)
Download or read book Do cognitive responses mediate the effects okf advertising content on cognitive structure? written by Jerry C. Olson and published by . This book was released on 1979 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : George E. Belch
Publisher :
ISBN 13 :
Total Pages : 728 pages
Book Rating : 4.:/5 ( download)
Download or read book An Investigation of the Effects of Advertising Message Structure and Repetition Upon Cognitive Processes Mediating Message Acceptance written by George E. Belch and published by . This book was released on 1980 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Patricia Cafferata
Publisher : Free Press
ISBN 13 :
Total Pages : 440 pages
Book Rating : 4.3/5 (97 download)
Download or read book Cognitive and Affective Responses to Advertising written by Patricia Cafferata and published by Free Press. This book was released on 1989 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practitioner's and academicians' views are integrated in this overview of current thought regarding consumers' cognitive and affective responses to advertising.
Author : Peter L. Wright
Publisher :
ISBN 13 :
Total Pages : 100 pages
Book Rating : 4.:/5 (31 download)
Download or read book Attitudinal Effects of Advertising written by Peter L. Wright and published by . This book was released on 1972 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Andrew A. Mitchell
Publisher : Psychology Press
ISBN 13 : 1134756984
Total Pages : 359 pages
Book Rating : 4.1/5 (347 download)
Download or read book Advertising Exposure, Memory and Choice written by Andrew A. Mitchell and published by Psychology Press. This book was released on 2013-06-17 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes and the mediators of attitude formation and change. This focus implicitly assumes attitudes are a good predictor of behavior, which they generally are not, and downplays the role of memory, in that, there is generally a considerable amount of time between advertising exposure and purchase decisions in most marketing situations. Recently, a number of researchers have developed conceptual models which provide an explicit link between two separate events -- advertising exposure and purchase behavior -- with memory providing the link between these events. Originally presented at the eighth annual Advertising and Consumer Psychology Conference held in Toronto, some chapters in this volume present recent research on the role of inferences in advertising situations, the effects of exposure to multiple advertisements, message receptivity, drama advertisements and the use of EEG in measuring advertising effectiveness. Contributions focus on research examining the effects of advertising exposure on consumer information processing and decision making. This book will be of interest to consumer psychologists and professionals in advertising and marketing.
Author : Linda F. Alwitt
Publisher : Taylor & Francis
ISBN 13 : 1000549127
Total Pages : 318 pages
Book Rating : 4.0/5 (5 download)
Download or read book Psychological Processes and Advertising Effects written by Linda F. Alwitt and published by Taylor & Francis. This book was released on 2022-02-16 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 1980s our understanding of how advertising affects consumer behavior was undergoing a dramatic transformation. Recent theoretical and methodological advances in cognitive psychology, social cognition, and artificial intelligence were largely responsible for this transformation. These advances provided a better understanding of the information acquisition process and how information is stored in memory. Consequently, we have been able to incorporate memory, the processing of visual information and affect into our models of advertising effects. However, there were still many unanswered questions. Among these are: (1) Exactly what is the relationship between the different mediators of persuasion? (2) How is memory for advertising related to persuasion? (3) What are the theoretical underpinnings of attitude toward the advertisement? (4) What determines the effect of persuasion over time? (5) What factors affect attention to advertising? (6) What psychological processes occur during the watching of a television commercial? and (7) What factors affect individual differences in the processing of advertising messages? Originally published in 1985, the chapters in this volume provide insights into these questions. They are organized in terms of four psychological processes which contribute to our understanding of how advertising works. These are affective reactions to advertisements, persuasion, psychological processes during television viewing, and involvement.
Author : Andrew A. Mitchell
Publisher : Psychology Press
ISBN 13 : 1134757050
Total Pages : 389 pages
Book Rating : 4.1/5 (347 download)
Download or read book Advertising Exposure, Memory and Choice written by Andrew A. Mitchell and published by Psychology Press. This book was released on 2013-06-17 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes and the mediators of attitude formation and change. This focus implicitly assumes attitudes are a good predictor of behavior, which they generally are not, and downplays the role of memory, in that, there is generally a considerable amount of time between advertising exposure and purchase decisions in most marketing situations. Recently, a number of researchers have developed conceptual models which provide an explicit link between two separate events -- advertising exposure and purchase behavior -- with memory providing the link between these events. Originally presented at the eighth annual Advertising and Consumer Psychology Conference held in Toronto, some chapters in this volume present recent research on the role of inferences in advertising situations, the effects of exposure to multiple advertisements, message receptivity, drama advertisements and the use of EEG in measuring advertising effectiveness. Contributions focus on research examining the effects of advertising exposure on consumer information processing and decision making. This book will be of interest to consumer psychologists and professionals in advertising and marketing.
Author :
Publisher :
ISBN 13 :
Total Pages : 374 pages
Book Rating : 4.:/5 (31 download)
Download or read book BEBR Faculty Working Paper written by and published by . This book was released on 1980 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Eddie M. Clark
Publisher : Psychology Press
ISBN 13 : 1317783379
Total Pages : 346 pages
Book Rating : 4.3/5 (177 download)
Download or read book Attention, Attitude, and Affect in Response To Advertising written by Eddie M. Clark and published by Psychology Press. This book was released on 2019-10-25 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for research and development in such diverse specialties as learning and behavioral decision theory, psychometrics, perception, and social and mathematical psychology. Psychology, in turn, has contributed a wide assortment of tools, theories, and techniques to the practice of advertising. These contributions have found their place in virtually all areas of advertising practice -- stimulating creativity, evaluating the creative product, and informing the scheduling of media. Purposely eclectic, this volume presents new issues in consumer psychology and advertising such as the relationship between gender differences, cortical organization and advertising; new approaches to old issues such as attention as an epiphenomenon, and meta-analysis of comparative advertising research; and new applications of consumer psychology to other fields such as examining health behavior as consumer behavior, affect and political advertising, and the relationship between advertising and eating disorders. This volume is the result of the Sixth Annual Advertising and Consumer Behavior Conference, which was designed to bring together researchers and practitioners from both psychology and advertising. Chapter contributions are made by professionals in advertising and marketing, professors in psychology and marketing departments, and psychologists who consult for advertising and marketing organizations. Thus, the chapters represent a microcosm of the type of interaction that has characterized the interface of psychology and advertising for more than a hundred years.
Author : Scott Bradley MacKenzie
Publisher :
ISBN 13 :
Total Pages : 470 pages
Book Rating : 4.:/5 ( download)
Download or read book The Role of Attention in Mediating the Effect of Advertising on Attribute Importance written by Scott Bradley MacKenzie and published by . This book was released on 1983 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William D. Wells
Publisher : Psychology Press
ISBN 13 : 1317779517
Total Pages : 419 pages
Book Rating : 4.3/5 (177 download)
Download or read book Measuring Advertising Effectiveness written by William D. Wells and published by Psychology Press. This book was released on 2014-03-05 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey methodology, and practical experience, while simultaneously addressing the problems and limitations of advertising. Acknowledging that advertisements are subtle, diverse, complex phenomena that require detailed investigation, this compilation explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. Updates on theories and methods -- along with expert commentaries -- help to make this a valuable collection that will be of interest to advertising and marketing specialists and communications experts alike.
Author : John L. Swasy
Publisher :
ISBN 13 :
Total Pages : 52 pages
Book Rating : 4.0/5 ( download)
Download or read book Cognitive Response Mediators of Source Credibility Effects in a Sales Presentation written by John L. Swasy and published by . This book was released on 1981 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hangyu Gu
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (128 download)
Download or read book The Moderating Role of Need for Cognition in Consumers' Responses to Ads with Varied Claims written by Hangyu Gu and published by . This book was released on 2021 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The research focuses on how need for cognition impacts the relationship between ad claim variations and consumer attitudinal and behavioral reactions. The ad claims vary, in this study, in ad format (direct vs. indirect comparative) and message framing (one vs. two sided). What has been investigated is the main and interaction effects of the two constructs that vary ads on consumers' responses under high and low need for cognition conditions. As most research that discusses ad formats' effects focuses on the differences between non comparative and comparative ones, this research can fill the gap by exploring how direct and indirect comparative ad formats together with message framing differ in affecting consumers' responses. Furthermore, the research also investigates how high and low need for cognition consumers process advertising information to make their evaluations by observing the mediating role of their information processing mode in need for cognition levels and attitude certainty, which also impacts their behavioral consequences such as purchase intentions. The research findings show that message framing has main effects on participants' responses whereas ad format does not. There are no interaction effects of need for cognition and ad format/message framing on participants' responses, and information processing mode plays a very important role in their attitudinal and conative reactions. Its' importance is evidenced by the proposed mediation effect in which it acts a mediator and its relationship with attitude certainty and purchase intentions. These findings reinforce some past relevant studies. Some major managerial implications include a reminder of valuing how consumers process information for ad design and of considering some other factors (e.g. willingness to try a new brand) that may affect consumers' attitude more than need for cognition and ad format. Keywords: need for cognition, ad format, message framing, information processing mode, attitude certainty, ad and brand attitude, purchase intention
Author : Richard Petty
Publisher : Psychology Press
ISBN 13 : 1317770269
Total Pages : 490 pages
Book Rating : 4.3/5 (177 download)
Download or read book Cognitive Responses in Persuasion written by Richard Petty and published by Psychology Press. This book was released on 2014-06-17 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1982. This collaborative product of leading contributors seeks to update information on the psychology of attitudes, attitude change, and persuasion. Social psychologists have invested almost exclusively in the strategies of theory-testing in the laboratory in contrast with qualitative or clinical observation, and the present book both exemplifies and reaps the products of this mainstream tradition of experimental social psychology. It represents experimental social psychology at its best. It does not try to establish contact with the content-oriented strategies of survey research, which have developed in regrettable independence of the laboratory study of persuasion processes.
Author : Donald Guy Norris
Publisher :
ISBN 13 :
Total Pages : 244 pages
Book Rating : 4.:/5 (29 download)
Download or read book An Extension and Validation of the Cognitive Response Model written by Donald Guy Norris and published by . This book was released on 1983 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
