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Author :
Publisher :
ISBN 13 :
Total Pages : 190 pages
Book Rating : 4.0/5 ( download)
Download or read book Media Research--thriving in the '90s written by and published by . This book was released on 1990 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Advertising Research Foundation
Publisher :
ISBN 13 :
Total Pages : 292 pages
Book Rating : 4.3/5 (555 download)
Download or read book Annual Report written by Advertising Research Foundation and published by . This book was released on 1988 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising Research Foundation ... Annual Report written by and published by . This book was released on 1992 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joseph E. Stiglitz
Publisher : W. W. Norton & Company
ISBN 13 : 0393078388
Total Pages : 415 pages
Book Rating : 4.3/5 (93 download)
Download or read book The Roaring Nineties: A New History of the World's Most Prosperous Decade written by Joseph E. Stiglitz and published by W. W. Norton & Company. This book was released on 2011-02-07 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: How one of the greatest economic expansions in history sowed the seeds of its own collapse. With his best-selling Globalization and Its Discontents, Joseph E. Stiglitz showed how a misplaced faith in free-market ideology led to many of the recent problems suffered by the developing nations. Here he turns the same light on the United States. The Roaring Nineties offers not only an insider's illuminating view of policymaking but also a compelling case that even the Clinton administration was too closely tied to the financial community—that along with enormous economic success in the nineties came the seeds of the destruction visited on the economy at the end of the decade. This groundbreaking work by the Nobel Prize-winning economist argues that much of what we understood about the 1990s' prosperity is wrong, that the theories that have been used to guide world leaders and anchor key business decisions were fundamentally outdated. Yes, jobs were created, technology prospered, inflation fell, and poverty was reduced. But at the same time the foundation was laid for the economic problems we face today. Trapped in a near-ideological commitment to free markets, policymakers permitted accounting standards to slip, carried deregulation further than they should have, and pandered to corporate greed. These chickens have now come home to roost. The paperback includes a new introduction that reviews the continued failure of the Bush administration's policies, which have taken a bad situation and made it worse.
Author : Patti M. Valkenburg
Publisher : Yale University Press
ISBN 13 : 0300218877
Total Pages : 341 pages
Book Rating : 4.3/5 (2 download)
Download or read book Plugged in written by Patti M. Valkenburg and published by Yale University Press. This book was released on 2017-01-01 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cover -- Half-title -- Title -- Copyright -- Dedication -- Contents -- Preface -- 1 Youth and Media -- 2 Then and Now -- 3 Themes and Theoretical Perspectives -- 4 Infants, Toddlers, and Preschoolers -- 5 Children -- 6 Adolescents -- 7 Media and Violence -- 8 Media and Emotions -- 9 Advertising and Commercialism -- 10 Media and Sex -- 11 Media and Education -- 12 Digital Games -- 13 Social Media -- 14 Media and Parenting -- 15 The End -- Notes -- Acknowledgments -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X -- Y -- Z
Author : Jeffrey A. Frankel
Publisher : Peterson Institute
ISBN 13 : 9780881322026
Total Pages : 392 pages
Book Rating : 4.3/5 (22 download)
Download or read book Regional Trading Blocs in the World Economic System written by Jeffrey A. Frankel and published by Peterson Institute. This book was released on 1997 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers trends from 1957 to 1995.
Author : World Bank
Publisher : World Bank Publications
ISBN 13 : 9780821360439
Total Pages : 384 pages
Book Rating : 4.3/5 (64 download)
Download or read book Economic Growth in the 1990s written by World Bank and published by World Bank Publications. This book was released on 2005 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report was prepared by a team led by Roberto Zagha, under the general direction of Gobind Nankani.
Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author : William Merrin
Publisher : Routledge
ISBN 13 : 1136186077
Total Pages : 214 pages
Book Rating : 4.1/5 (361 download)
Download or read book Media Studies 2.0 written by William Merrin and published by Routledge. This book was released on 2014-03-21 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Studies 2.0 offers an exploration of the digital revolution and its consequences for media and communication studies, arguing that the new era requires an upgraded discipline: a media studies 2.0. The book traces the history of mass-media and computing, exploring their merger at the end of the twenty-century and the material, ecological, cultural and personal elements of this digital transformation. It considers the history of media and communication studies, arguing that the academic discipline was a product of the analogue, broadcast-era, emerging in the early twentieth century as a response to the success of newspapers, radio and cinema and reflecting that era back in its organisation, themes and concepts. Digitalisation, however, takes us beyond this analogue era (media studies 1.0) into a new, post-broadcast era. Merrin argues that the digital-era demands an upgraded academic discipline: one reflecting the real media life of its students and teaching the key skills needed by the twenty-first century user. Media 2.0 demand a media studies 2.0 This original and critical overview of contemporary developments within media studies is ideal for general students of media and communication, as well as those specifically studying new and digital media.
Author : Paul Booth
Publisher : John Wiley & Sons
ISBN 13 : 1119237203
Total Pages : 775 pages
Book Rating : 4.1/5 (192 download)
Download or read book A Companion to Media Fandom and Fan Studies written by Paul Booth and published by John Wiley & Sons. This book was released on 2018-02-26 with total page 775 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Companion to Media Fandom and Fan Studies offers scholars and fans an accessible and engaging resource for understanding the rapidly expanding field of fan studies. International in scope and written by a team that includes many major scholars, this volume features over thirty especially-commissioned essays on a variety of topics, which together provide an unparalleled overview of this fast-growing field. Separated into five sections—Histories, Genealogies, Methodologies; Fan Practices; Fandom and Cultural Studies; Digital Fandom; and The Future of Fan Studies—the book synthesizes literature surrounding important theories, debates, and issues within the field of fan studies. It also traces and explains the social, historical, political, commercial, ethical, and creative dimensions of fandom and fan studies. Exploring both the historical and the contemporary fan situation, the volume presents fandom and fan studies as models of 21st century production and consumption, and identifies the emergent trends in this unique field of study.
Author : Andrew J Bottomley
Publisher : University of Michigan Press
ISBN 13 : 0472126776
Total Pages : 339 pages
Book Rating : 4.4/5 (721 download)
Download or read book Sound Streams written by Andrew J Bottomley and published by University of Michigan Press. This book was released on 2020-06-01 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: In talking about contemporary media, we often use a language of newness, applying words like “revolution” and “disruption.” Yet, the emergence of new sound media technologies and content—from the earliest internet radio broadcasts to the development of algorithmic music services and the origins of podcasting—are not a disruption, but a continuation of the century-long history of radio. Today’s most innovative media makers are reintroducing forms of audio storytelling from radio’s past. Sound Streams is the first book to historicize radio-internet convergence from the early ’90s through the present, demonstrating how so-called new media represent an evolutionary shift that is nevertheless historically consistent with earlier modes of broadcasting. Various iterations of internet radio, from streaming audio to podcasting, are all new radio practices rather than each being a separate new medium: radio is any sound media that is purposefully crafted to be heard by an audience. Rather than a particular set of technologies or textual conventions, web-based broadcasting combines unique practices and features and ideas from radio history. In addition, there exists a distinctive conversationality and reflexivity to radio talk, including a propensity for personal stories and emotional disclosure, that suits networked digital media culture. What media convergence has done is extend and intensify radio’s logics of connectivity and sharing; sonically mediated personal expression intended for public consideration abounds in online media networks. Sound Streams marks a significant contribution to digital media and internet studies. Its mix of cultural history, industry research, and genre and formal analysis, especially of contemporary audio storytelling, will appeal to media scholars, radio and podcast practitioners, audio journalism students, and dedicated podcast fans.
Author :
Publisher :
ISBN 13 :
Total Pages : 126 pages
Book Rating : 4.E/5 ( download)
Download or read book Careers and the MBA. written by and published by . This book was released on 1994 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael Z. Newman
Publisher : Routledge
ISBN 13 : 1000538222
Total Pages : 252 pages
Book Rating : 4.0/5 (5 download)
Download or read book The Media Studies Toolkit written by Michael Z. Newman and published by Routledge. This book was released on 2022-03-03 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this critical primer, Michael Z. Newman introduces newcomers to the key concepts, issues, and vocabulary of media studies. Across ten chapters, Newman examines topics from text and audience to citizenship and consumerism, drawing on a myriad of examples of media old and new. Film and TV rub shoulders with mobile games and social media, and popular music and video sharing platforms with journalism and search engines. While the book takes a critical, cultural approach, it covers topics that apply across many kinds of media scholarship, bridging the humanities and the social sciences and looking at media as a global phenomenon. It considers media in relation to society and its unequal structures of power, and relates media representations to their conditions of production in media industries and consumption in the everyday lives of audiences and users. Spanning the historical periods of mass media and online participatory culture, it also probes assumptions about media that were formulated in a previous era and looks at how to update our thinking to address an ever-changing digital mediascape. With its clear and accessible style, this book is tailor-made for undergraduate students of media, communication, and cultural studies, as well as anyone who would like to better understand media.
Author : John D. H. Downing
Publisher : SAGE Publications
ISBN 13 : 1452206643
Total Pages : 641 pages
Book Rating : 4.4/5 (522 download)
Download or read book The SAGE Handbook of Media Studies written by John D. H. Downing and published by SAGE Publications. This book was released on 2004-09-08 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media and communication research is a diverse and stimulating field of inquiry, not only in subject matter but also in purposes and methodologies. Over the past twenty years, and in step with the contemporary shift toward trans-disciplinarity, Media Studies has rapidly developed a very significant body of theory and evidence. Media Studies is here to stay and scholars in the discipline have a vital contribution to make. The SAGE Handbook of Media Studies surveys and evaluates the theories, practices, and future of the field. Editor John Downing and associate editors Denis McQuail, Philip Schlesinger, and Ellen Wartella have brought together a team of international contributors to provide a varied critical analysis of this intensely interesting field of study. The Handbook offers a comprehensive review within five interconnected areas: humanistic and social scientific approaches; global and comparative perspectives; the relation of media to economy and power; media users; and elements in the media mosaic ranging from media ethics to advertising, from popular music to digital technologies, and from Hollywood and Bollywood to alternative media. The contributors to The Handbook are from Australia, Austria, Britain, Canada, France, Guatemala, India, Japan, the Netherlands, South Korea, and the United States. Each contributor offers a unique perspective on topics broad in scope. The Handbook is an ideal resource for university media researchers, for faculty developing new courses and revising curricula, and for graduate courses in media studies. It is also a necessary addition to any academic library.
Author : John Hartley
Publisher : Routledge
ISBN 13 : 1351848011
Total Pages : 289 pages
Book Rating : 4.3/5 (518 download)
Download or read book Communication, Cultural and Media Studies written by John Hartley and published by Routledge. This book was released on 2019-09-12 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fifth edition, this pioneering volume of Routledge’s ‘Key Guides' series offers clear explanations of key concepts, showing where they came from, what they are used for and why they provoke discussion or disagreement. The new edition is extensively revised to keep pace with rapidly evolving developments in communication, culture and media, providing topical and authoritative guidance to transformational shifts from broadcast to digital technologies, national to global media and disciplinary to diverse knowledge. It includes: Nearly 250 entries, covering what and how to study across this multi-disciplinary field; 50 new entries: from algorithm and assemblage, dance and data, to woke and worldbuilding; Updated references with 500 items and suggestions for further reading; Revisions, updates and examples throughout. For students and seasoned scholars alike, Communication, Cultural and Media Studies is an invaluable resource in an ever-changing landscape.
Author :
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.3/5 (91 download)
Download or read book NWSAction written by and published by . This book was released on 1995 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : W. J. T. Mitchell
Publisher : University of Chicago Press
ISBN 13 : 0226532666
Total Pages : 378 pages
Book Rating : 4.2/5 (265 download)
Download or read book Critical Terms for Media Studies written by W. J. T. Mitchell and published by University of Chicago Press. This book was released on 2010-03-15 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communications, philosophy, film and video, digital culture: media studies straddles an astounding array of fields and disciplines and produces a vocabulary that is in equal parts rigorous and intuitive. Critical Terms for Media Studies defines, and at times, redefines, what this new and hybrid area aims to do, illuminating the key concepts behind its liveliest debates and most dynamic topics. Part of a larger conversation that engages culture, technology, and politics, this exciting collection of essays explores our most critical language for dealing with the qualities and modes of contemporary media. Edited by two outstanding scholars in the field, W. J. T. Mitchell and Mark B. N. Hansen, the volume features works by a team of distinguished contributors. These essays, commissioned expressly for this volume, are organized into three interrelated groups: “Aesthetics” engages with terms that describe sensory experiences and judgments, “Technology” offers entry into a broad array of technological concepts, and “Society” opens up language describing the systems that allow a medium to function. A compelling reference work for the twenty-first century and the media that form our experience within it, Critical Terms for Media Studies will engage and deepen any reader’s knowledge of one of our most important new fields.
