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Media Audience And Social Structure
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Book Synopsis Media, Audience and Social Structure by : Sandra J. Ball-Rokeach
Download or read book Media, Audience and Social Structure written by Sandra J. Ball-Rokeach and published by . This book was released on 1986 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essays in Media, Audience, and Social Structure were commissioned by the editors to provide an integrated overview of current sociological research on mass media and society. The contributors share the assumption that the media, their audiences and their content must be studied within the context of their society and as interactive components of a larger system of mass communication. Specific questions addressed include the media's role in such social processes as control, adaptation, and integration; how and why media organizations operate as they do; the relationships between media and special audiences and interest groups; how to conceptualize and measure media effects and their impact on public opinion and politics; and how to analyze (both qualitatively and quantitatively) media content.
Author :Sandra J. Ball-Rokeach Publisher :SAGE Publications, Incorporated ISBN 13 :9780803925823 Total Pages :448 pages Book Rating :4.9/5 (258 download)
Book Synopsis Media, Audience, and Social Structure by : Sandra J. Ball-Rokeach
Download or read book Media, Audience, and Social Structure written by Sandra J. Ball-Rokeach and published by SAGE Publications, Incorporated. This book was released on 1986-11-01 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media, Audience, and Social Structure presents an integrated overview of current sociological research on mass media and society. Specific questions addressed include the media's role in various social processes; how and why media organizations operate as they do; the relationships between media and special audiences; how to conceptualize and measure media effects and their impact on public opinion; and how to analyze (both qualitatively and quantitatively) media content.
Book Synopsis Media, Audience, and Social Structure by : Sandra J. Ball-Rokeach
Download or read book Media, Audience, and Social Structure written by Sandra J. Ball-Rokeach and published by . This book was released on 1988 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Communication and Social Structure by : Emile G. McAnany
Download or read book Communication and Social Structure written by Emile G. McAnany and published by Praeger Publishers. This book was released on 1981 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Audience Analysis by : Denis McQuail
Download or read book Audience Analysis written by Denis McQuail and published by SAGE. This book was released on 1997-07-28 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: `The book is essentially for a student of mass communication or may be of interest to the communications expert into communications reserach, theory or operations research. The author addresses a specific "audience" and does it to perfection with a simple very readable presentation' - The Economic TimesDenis McQuail provides a coherent and succinct account of the concept of `media audience' in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research.Audience Analysis explains the contrast between social scientific and humanistic approaches and gives due weight to the view `from the audience' as well as the view `from the media'. McQuail summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology. The book concludes with an evaluation of the continued relevance of the audience concept under conditions of rapid media change. Audience Analysis provides both an overview of past research and a guide to current thinking.
Book Synopsis The Idea of Social Structure by : Lewis A. Coser
Download or read book The Idea of Social Structure written by Lewis A. Coser and published by Routledge. This book was released on 2017-07-12 with total page 547 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written and compiled by friends and former students, The Idea of Social Structure honors Robert K. Merton, considered one of the premier sociologists of the twentieth century. Along with Talcott Parsons and Marion J. Levy, Merton was emphatic in his use of the term "social structure"—however different they were in defining and refining the term. The chapters in this volume address many of Merton's diverse sociological theories and, in turn, his theories' impact upon a very large sociological territory. The volume includes major statements on the context of working with Merton by Lewis A. Coser, Paul F. Lazarsfeld, Robert A. Nisbet, and Seymour Martin Lipset, as well as memorable statements covering Merton's interests in the sociology of knowledge and science, planning communities, medical education, relative deprivation, everyday life, political roles, and communication media. This is a powerful sourcebook for understanding the work of Merton and of his intellectual successors. Nisbet called the decade of the 1930s among the most vital and creative periods in American history. It was certainly a period of intense struggle—political, military, and ideological. But the formation of modern sociology was without question one of the crowning achievements in the scientific evolution of the century. The volume is sharply focused on Merton's work and deeply appreciative of the nature of his contribution. It is a landmark effort in the study of sociology as history.
Book Synopsis McQuail′s Mass Communication Theory by : Denis McQuail
Download or read book McQuail′s Mass Communication Theory written by Denis McQuail and published by SAGE. This book was released on 2010-02-28 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Denis McQuail′s Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here." - Mark Deuze, Indiana University and Leiden University "This is a unique work tested by time and generations of students around the world - North, South, East and West." - Kaarle Nordenstreng, University of Tampere "McQuail′s Mass Communication Theory continues to be the clearest and best introduction to this sprawling field." - Anders Hansen, University of Leicester With over 125,000 copies sold, McQuail′s Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature. It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture. Unmatched in coverage and used across the globe, this book includes: Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects New boxed case studies on key research publications, to familiarize students with the critical research texts in the field Definitions, examples, and illustrations throughout to bring abstract concepts to life. McQuail′s Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.
Book Synopsis The Audience And Its Landscape by : James Hay
Download or read book The Audience And Its Landscape written by James Hay and published by Routledge. This book was released on 2018-10-08 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a major reconceptualization of the term audience, one which involves a landscape, including the landscape of a given audiencesituated and territorializing features of any way of seeing and defining the world. It acknowledges, in the face of conventional discourse analysis, the contextual features of discourse, to produce complex and textured understanding of the concept of audience. The book will speak to students of rhetoric, mass communication, cultural studies, anthropology, and sociology alike. This book offers a major reconceptualization of the term audience, including the landscape of a given audiencethe situated and territorializing features of any way of seeing and defining the world. Given de Certeaus hypothesis that listening, watching, and reading all occur in places and result in produce transformed paths or spaces, the contributors to this landmark volume have provided innovative essays analyzing the transformations that take place in the geography between sender and receiver. The book acknowledges, in the face of conventional discourse analysis, the contextual features of discourse, to produce a complex and textured understanding of the concept of audience. The Audience and Its Landscape, presents the work of a vital cross-section of international scholars including Swedens Karl Erik Rosengren, the UKs Jay G. Blumler and Roger Silverstone, Australias Tony Bennett, Israels Elihu Katz, Canadas Martin Allor, and the United Statess Janice Radway, Byron Reeves, and John Fisk, to name a few. This book is truly groundbreaking in its depth and scope, and will speak to students of rhetoric, mass communication, cultural studies, anthropology, and sociology alike.
Book Synopsis Media Audiences by : John L. Sullivan
Download or read book Media Audiences written by John L. Sullivan and published by SAGE Publications. This book was released on 2019-07-24 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we all engage with media as an audience. . Despite the widespread use of this term in our popular culture, the meaning of "audience" is complex, and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy, and radio to film, television, and the Internet. Media Audiences: Effects, Users, Institutions, and Power 2nd Edition explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media. The goal of the text is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers.
Book Synopsis The Marketplace of Attention by : James G. Webster
Download or read book The Marketplace of Attention written by James G. Webster and published by MIT Press. This book was released on 2016-09-02 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do media find an audience when there is an endless supply of content but a limited supply of public attention? Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparently inexhaustible supply of entertainment and information. Although choices seems endless, public attention is not. How do digital media find the audiences they need in an era of infinite choice? In The Marketplace of Attention, James Webster explains how audiences take shape in the digital age. Webster describes the factors that create audiences, including the preferences and habits of media users, the role of social networks, the resources and strategies of media providers, and the growing impact of media measures—from ratings to user recommendations. He incorporates these factors into one comprehensive framework: the marketplace of attention. In doing so, he shows that the marketplace works in ways that belie our greatest hopes and fears about digital media. Some observers claim that digital media empower a new participatory culture; others fear that digital media encourage users to retreat to isolated enclaves. Webster shows that public attention is at once diverse and concentrated—that users move across a variety of outlets, producing high levels of audience overlap. So although audiences are fragmented in ways that would astonish midcentury broadcasting executives, Webster argues that this doesn't signal polarization. He questions whether our preferences are immune from media influence, and he describes how our encounters with media might change our tastes. In the digital era's marketplace of attention, Webster claims, we typically encounter ideas that cut across our predispositions. In the process, we will remake the marketplace of ideas and reshape the twenty-first century public sphere.
Download or read book Media/Society written by David Croteau and published by SAGE Publications. This book was released on 2013-11-06 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media/Society: Industries, Images, and Audiences, Fifth Edition, by David Croteau and William Hoynes provides a framework for understanding the relationship between media and society and helps readers develop skills for critically evaluating both conventional wisdom and their own assumptions about the social role of the media. Retaining its acclaimed sociological framework, the Fifth Edition covers new studies, includes up-to-date material about today’s rapidly changing media landscape, and significantly expands discussions of the “new media” world, including digitization, the Internet, the spread of mobile media devices, the role of user-generated content, the potential social impact of new media on society, and new media’s effect on traditional media outlets. Updated research, the latest industry data, and current examples from popular media illustrate enduring themes in the sociology of media.
Book Synopsis Making Media Content by : John A. Fortunato
Download or read book Making Media Content written by John A. Fortunato and published by Routledge. This book was released on 2006-04-21 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what content they present to their audiences through broadcast, publication, or electronic access. The work focuses on the internal and external influences on media content, laying out the various processes and opening up the topic for further consideration. This book will appeal to academics in mass media, especially those studying the relationship between mass media organizations and public relations, and advertisers. Practitioners of the media, public relations, and advertising fields would be interested because there are practical applications to their industries and explanations of the communication interactions between these groups.
Book Synopsis Understanding Audiences by : Robert H. Wicks
Download or read book Understanding Audiences written by Robert H. Wicks and published by Routledge. This book was released on 2000-10-01 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Audiences helps readers to recognize the important role that media plays in their lives and suggests ways in which they may use media constructively. Author Robert H. Wicks considers the relationship between the producers and the receivers of media information, focusing on how messages shape perceptions of social reality. He analyzes how contemporary media--including newspapers, film, television, and the Internet--vie for the attention of the audience members, and evaluates the importance of message structure and content in attracting and maintaining the attention of audiences. Wicks also examines the principles associated with persuasive communication and the ways in which professional communicators frame messages to help audiences construct meaning about the world around them. Among other features, this text: * describes the processes associated with human information processing; * presents an analysis of the principles associated with social learning in children and adults and explores the possibility that media messages may cultivate ideas, attitudes, and criticisms of this perspective; * explains how most media messages are framed to highlight or accentuate specific perspectives of individuals or organizations--challenging the notion of objectivity in media information messages; * considers the effects of media exposure, such as whether the contemporary media environment may be partially responsible for the recent rash of school violence among young people; * analyzes the Internet as an interactive medium and considers whether it has the potential to contribute to social and civic disengagement as it substitutes for human interaction; and * evaluates the principles of the uses and gratifications approach as they apply to the new media environment, including traditional media as well as popular genres like talk shows and developing media systems such as the Internet. Intended for upper-level undergraduate and graduate students who need to understand the nature of the media and how they interact with these messages, Understanding Audiences promotes the development of media literacy skills and helps readers to understand the processes associated with engaging them in media messages. It also offers them tools to apply toward the shaping of media in a socially constructive way.
Download or read book Media and Audiences written by Karen Ross and published by McGraw-Hill Education (UK). This book was released on 2003-12-16 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: “a simple yet excellent overview of the multilayered path of audience research, tracing its evolution over the last century…” European Journal of Communication *How has the concept of 'the audience' changed over the past 50 years? *How do audiences become producers and not just consumers of media texts? *How are new media affecting the ways in which audiences are researched? The audience has been a central concept in both in media and cultural studies for some considerable time, not least because there seems little point exploring forms of increasingly global communication in terms of their content if the targets of media messages are not also the focus of study. This book ranges across a wide literature, taking both a chronological as well as thematic approach, in order to explore the ways in which the audience, as an analytical concept has changed, as well as examining the relationships which audiences have with texts and the ways in which they exert their power as consumers. We also look at the political economy of audiences and the ways in which they are 'delivered' to advertisers as well as attending to the ratings war being waged by broadcasters and the development of narrowcasting and niche audiences. Finally, the book looks ahead to the future of audience research, suggesting that new genres such as 'reality TV' and new ICTs such as the internet, are already revolutionising the way in which research with audiences is taking place in the 21st century, not least because of the level of interactivity enabled by new media.
Book Synopsis Radio Audiences and Participation in the Age of Network Society by : Tiziano Bonini
Download or read book Radio Audiences and Participation in the Age of Network Society written by Tiziano Bonini and published by Routledge. This book was released on 2014-12-05 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book maps, describes and further explores all contemporary forms of interaction between radio and its public, with a specific focus on those forms of content co-creation that link producers and listeners. Each essay will analyze one or more case studies, piecing together a map of emerging co-creation practices in contemporary radio. Contributors describe the rise of a new class of radio listeners: the networked ones. Networked audiences are made up of listeners that are not only able to produce written and audio content for radio and co-create along with the radio producers (even definitively bypassing the central hub of the radio station, by making podcasts), but that also produce social data, calling for an alternative rating system, which is less focused on attention and more on other sources, such as engagement, sentiment, affection, reputation, and influence. What are the economic and political consequences of this paradigm shift? How are radio audiences perceived by radio producers in this new radioscape? What’s the true value of radio audiences in this new frame? How do radio audiences take part in the radio flow in this age? Are audiences’ interactions and co-creations overrated or underrated by radio producers? To what extent listeners' generated content can be considered a form of participation or "free labour" exploitation? What’s the role of community radio in this new context? These are some of the many issues that this book aims to explore. Visit https://www.facebook.com/pages/Radio-Audience-and-Participation-in-the-Age-of-Network-Society/869169869799842 for the book's Facebook page.
Book Synopsis The Handbook of Media Audiences by : Virginia Nightingale
Download or read book The Handbook of Media Audiences written by Virginia Nightingale and published by John Wiley & Sons. This book was released on 2011-03-21 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. Details the study of audiences and how it is changing in relation to digital media Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them Includes contributions from some of the most outstanding international scholars in the field
Book Synopsis Strategic Social Media by : L. Meghan Mahoney
Download or read book Strategic Social Media written by L. Meghan Mahoney and published by John Wiley & Sons. This book was released on 2024-04-16 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to utilize social media strategies that inspire behavior change in any landscape Strategic Social Media: From Marketing to Social Change, Second Edition combines best social media marketing practices with the application of traditional communication, behavior change, and marketing theories. More than a basic "how-to" guide, this innovative resource balances social media theory and real-world practice in a variety of areas, including advocacy, public health, entertainment, and education. With a clear and readable style, the authors explain the power and possibilities of social media to influence personal relationships and social change. The media environment of today is more mobile, visual, and personalized than ever before. In the second edition of Strategic Social Media, the authors incorporate advances in the field such as enhanced visual communication, digital experience sharing, omnichannel marketing, IoT, artificial intelligence, mass personalization, and social e-commerce. An entirely new chapter on utilizing social media for personal branding efforts is accompanied by new and updated examples, action plans, business models, and international case studies throughout. Covers all key aspects of strategic social media: landscape, messages, marketing and business models, social change, and the future Highlights opportunities to break down barriers with institutions of power, achieve greater transparency, and mobilize users through social media Contains social media strategies readers can apply to any past, present, or future social media platform Helps practitioners make better decisions about brand objectives and evaluate and monitor social media marketing efforts Provides clear guidance on crafting social media messages that reach intended audiences and ignite dialogue and behavior change Offering comprehensive coverage of both the theory and practice of facilitating behavior change in social media audiences, Strategic Social Media: From Marketing to Social Change, Second Edition, is essential reading for undergraduate and graduate students in digital and social media marketing courses, social media practitioners, entrepreneurs, digital content creators, journalists, activists, and marketing and public relations professionals.
