Media And Metamedia Management

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Media and Metamedia Management

Author : Francisco Campos Freire
Publisher : Springer
ISBN 13 : 3319460684
Total Pages : 514 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Media and Metamedia Management by : Francisco Campos Freire

Download or read book Media and Metamedia Management written by Francisco Campos Freire and published by Springer. This book was released on 2016-11-21 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension. A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña. Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia.

Cross-Media Authentication and Verification: Emerging Research and Opportunities

Author : Katsaounidou, Anastasia
Publisher : IGI Global
ISBN 13 : 1522555935
Total Pages : 226 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Cross-Media Authentication and Verification: Emerging Research and Opportunities by : Katsaounidou, Anastasia

Download or read book Cross-Media Authentication and Verification: Emerging Research and Opportunities written by Katsaounidou, Anastasia and published by IGI Global. This book was released on 2018-07-13 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: As media becomes more readily available in the digital age, it also becomes more vulnerable to tampering and manipulation, making techniques for verifying reliable news and media sources essential. Understanding online technologies’ role in shaping the media environment allows for insight into the correlations between the rapidly transforming media landscape and its unwanted effect on news and content tampering. Cross-Media Authentication and Verification: Emerging Research and Opportunities is a collection of innovative research on the methods and applications of verifying the newsgathering and publishing process. While highlighting topics including human authentication, information evaluation, and tampered content, this book is ideally designed for researchers, students, publishers, and academicians seeking current research on media authenticity and misinformation.

Strategic Optimization of Medium-Sized Enterprises in the Global Market

Author : Vemi?, Milan
Publisher : IGI Global
ISBN 13 : 1522557857
Total Pages : 411 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Strategic Optimization of Medium-Sized Enterprises in the Global Market by : Vemi?, Milan

Download or read book Strategic Optimization of Medium-Sized Enterprises in the Global Market written by Vemi?, Milan and published by IGI Global. This book was released on 2018-07-13 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: To maintain a competitive edge against other businesses, companies must ensure the most effective strategies and procedures are in place. This is particularly critical in smaller business environments with fewer resources. Strategic Optimization of Medium-Sized Enterprises in the Global Market is a critical scholarly resource that highlights the optimization of management functions, such as working capital and marketing, and how to implement sustainable business management practices in the global world market. Featuring coverage on a broad range of topics such as social entrepreneurship, marketing optimization, and globalization, this book is geared towards business managers, medium-sized enterprises, policy makers, business professionals, and upper-level students seeking current research on the performances of medium-sized enterprises across the world and their broader supply chain.

Information Systems and Management in Media and Entertainment Industries

Author : Artur Lugmayr
Publisher : Springer
ISBN 13 : 3319494074
Total Pages : 338 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Information Systems and Management in Media and Entertainment Industries by : Artur Lugmayr

Download or read book Information Systems and Management in Media and Entertainment Industries written by Artur Lugmayr and published by Springer. This book was released on 2017-01-03 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book defines an agenda for research in information management and systems for media and entertainment industries. It highlights their particular needs in production, distribution, and consumption. Chapters are written by practitioners and researchers from around the world, who examine business information management and systems in the larger context of media and entertainment industries. Human, management, technological, and content creation aspects are covered in order to provide a unique viewpoint. With great interdisciplinary scope, the book provides a roadmap of research challenges and a structured approach for future development across areas such as social media, eCommerce, and eBusiness. Chapters address the tremendous challenges in organization, leadership, customer behavior, and technology that face the entertainment and media industries every day, including the transformation of the analog media world into its digital counterpart. Professionals or researchers involved with IT systems management, information policies, technology development or content creation will find this book an essential resource. It is also a valuable tool for academics or advanced-level students studying digital media or information systems.

User Innovation and the Entrepreneurship Phenomenon in the Digital Economy

Author : Isaias, Pedro
Publisher : IGI Global
ISBN 13 : 152252827X
Total Pages : 378 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis User Innovation and the Entrepreneurship Phenomenon in the Digital Economy by : Isaias, Pedro

Download or read book User Innovation and the Entrepreneurship Phenomenon in the Digital Economy written by Isaias, Pedro and published by IGI Global. This book was released on 2017-10-31 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital economy is a main driver of change, innovation, and competitiveness for various companies and entrepreneurs. Exploring developments in these initiatives can be used as vital tools for future business success. User Innovation and the Entrepreneurship Phenomenon in the Digital Economy is an essential reference source for emerging scholarly research on innovative aspects of design, development, and implementation of digital economy initiatives, highlighting the relationship and interaction between humans and technology in modern society. Featuring coverage on a broad range of topics such as electronic commerce, brand promotion, and customer loyalty, this book is ideally designed for academicians, researchers, students, and managers seeking current research on the digital economy.

Managerial Challenges and Social Impacts of Virtual and Augmented Reality

Author : Loureiro, Sandra Maria Correia
Publisher : IGI Global
ISBN 13 : 179982876X
Total Pages : 318 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Managerial Challenges and Social Impacts of Virtual and Augmented Reality by : Loureiro, Sandra Maria Correia

Download or read book Managerial Challenges and Social Impacts of Virtual and Augmented Reality written by Loureiro, Sandra Maria Correia and published by IGI Global. This book was released on 2020-01-03 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: The increase in smartphone usage and new technologies embedded in smart devices have led to innovative developments and applications throughout a variety of industries. However, new techniques such as spatial augmented reality are becoming more affordable for business, allowing consumers to experience and interact with the world as they never have before. AR and VR have vast implications for management and can allow companies to increase their sustainability and reduce their CO2 footprint. Managerial Challenges and Social Impacts of Virtual and Augmented Reality is a pivotal reference source that provides vital research on the applications of VR, AR, and related technologies from the perspectives of managers and marketers in the industry and discusses the social impact of these technologies. While highlighting topics such as consumer analysis, privacy ethics, and relationship marketing, this book is ideally designed for managers, marketers, technology developers, managing directors, business professionals, academicians, students, and researchers seeking current studies on the evolution of interactive technology.

Manual of Romance Languages in the Media

Author : Kristina Bedijs
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110395215
Total Pages : 583 pages
Book Rating : 4.1/5 (13 download)

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Book Synopsis Manual of Romance Languages in the Media by : Kristina Bedijs

Download or read book Manual of Romance Languages in the Media written by Kristina Bedijs and published by Walter de Gruyter GmbH & Co KG. This book was released on 2017-09-25 with total page 583 pages. Available in PDF, EPUB and Kindle. Book excerpt: This manual provides an extensive overview of the importance and use of Romance languages in the media, both in a diachronic and synchronic perspective. Its chapters discuss language in television and the new media, the language of advertising, or special cases such as translation platforms or subtitling. Separate chapters are dedicated to minority languages and smaller varieties such as Galician and Picard, and to methodological approaches such as linguistic discourse analysis and writing process research.

Media Organization Management Second Edition

Author : James Redmond
Publisher : Dreamtech Press
ISBN 13 : 9788177224313
Total Pages : 468 pages
Book Rating : 4.2/5 (243 download)

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Book Synopsis Media Organization Management Second Edition by : James Redmond

Download or read book Media Organization Management Second Edition written by James Redmond and published by Dreamtech Press. This book was released on 2004 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides prospective and current media managers with considerable pertinent and useful information developed from rigorous academic research, court decisions, legislative actions, and the authors cumulative experience in mass media. Presented in a readable and interesting way, it helps students understand how to manage creatively in a challenging media environment.

Advances in Digital Marketing and eCommerce

Author : Francisco J. Martínez-López
Publisher : Springer Nature
ISBN 13 : 3030765202
Total Pages : 336 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Advances in Digital Marketing and eCommerce by : Francisco J. Martínez-López

Download or read book Advances in Digital Marketing and eCommerce written by Francisco J. Martínez-López and published by Springer Nature. This book was released on 2021-05-26 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.

Public Relations and Communication Management in Europe

Author : Betteke van Ruler
Publisher : Walter de Gruyter
ISBN 13 : 3110197197
Total Pages : 517 pages
Book Rating : 4.1/5 (11 download)

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Book Synopsis Public Relations and Communication Management in Europe by : Betteke van Ruler

Download or read book Public Relations and Communication Management in Europe written by Betteke van Ruler and published by Walter de Gruyter. This book was released on 2008-08-22 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.

Digital Economy and the Green Revolution

Author : Mihail Busu
Publisher : Springer Nature
ISBN 13 : 3031198867
Total Pages : 310 pages
Book Rating : 4.0/5 (311 download)

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Book Synopsis Digital Economy and the Green Revolution by : Mihail Busu

Download or read book Digital Economy and the Green Revolution written by Mihail Busu and published by Springer Nature. This book was released on 2023-01-28 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a selection of the best papers from the 16th International Conference on Business Excellence, “New Challenges of the Century. Digital Economy and the Green Revolution” (ICBE 2022), held in Bucharest, Romania, in March 2022. Showcasing research findings and perspectives on the new challenges posed by the digital economy and research systems, the book offers valuable insights into the present context of global crisis, together with solutions for the real-world challenges we face today.

Knowledge Preservation and Curation

Author : Margie Foster
Publisher : Emerald Group Publishing
ISBN 13 : 1839829303
Total Pages : 227 pages
Book Rating : 4.8/5 (398 download)

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Book Synopsis Knowledge Preservation and Curation by : Margie Foster

Download or read book Knowledge Preservation and Curation written by Margie Foster and published by Emerald Group Publishing. This book was released on 2023-12-01 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order to achieve its full value, knowledge must flow and be continuously used. Knowledge use, reuse, and repurposing has been a challenge discussed in knowledge sciences literature for over three decades. The authors investigate and offer solutions to two key challenges - how to preserve and curate knowledge.

Extremism in the Digital Era

Author : Adib Abdulmajid
Publisher : Springer Nature
ISBN 13 : 3030748332
Total Pages : 299 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Extremism in the Digital Era by : Adib Abdulmajid

Download or read book Extremism in the Digital Era written by Adib Abdulmajid and published by Springer Nature. This book was released on 2021-07-15 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes a journey into the obscure field of sectarian-guided discourses of radical Islamist groups. It provides new insights into the ideological mechanisms utilized by such organizations to incite sectarian conflicts and recruit local and foreign guardians to their alleged cause. This book examines diverse aspects and dimensions of the discourses of Sunni-based ISIS and Shia-based al-Hashd al-Shaabi and explores manipulative and ideological discursive strategies utilized by media outlets associated with these groups. It delves into linguistic and contextual activities, implicit and explicit messages within the discourses of various media outlets operating in the heart of the Middle East. It also scrutinizes and explains aspects of politicization, religionization and sectarianization within the media discourse of terrorist groups in the digital era.

Reimagining Communication: Action

Author : Michael Filimowicz
Publisher : Routledge
ISBN 13 : 1351015214
Total Pages : 295 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Reimagining Communication: Action by : Michael Filimowicz

Download or read book Reimagining Communication: Action written by Michael Filimowicz and published by Routledge. This book was released on 2020-08-04 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a part of an extensive exploration, Reimagining Communication: Action investigates the practical implications of communication as a cultural industry, media ecology, and a complex social activity integral to all domains of life. The Reimagining Communication series develops a new information architecture for the field of communications studies, grounded in its interdisciplinary origins and looking ahead to emerging trends as researchers take into account new media technologies and their impacts on society and culture. The diverse and comprehensive body of contributions in this unique interdisciplinary resource explore communication as a form of action within a mix of social, cultural, political, and economic contexts. They emphasize the continuously expanding horizons of the field by engaging with the latest trends in practical inquiry within communication studies. Reflecting on the truly diverse implications of communicative processes and representations, Reimagining Communication: Action covers key practical developments of concern to the field. It integrates diverse theoretical and practice-based perspectives to emphasize the purpose and significance of communication to human experience at individual and social levels in a uniquely accessible and engaging way. This is an essential introductory text for advanced undergraduate and graduate students, along with scholars of communication, broadcast media, and interactive technologies, with an interdisciplinary focus and an emphasis on the integration of new technologies.

Media Management

Author : Ann Hollifield
Publisher : Routledge
ISBN 13 : 1317458540
Total Pages : 439 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Media Management by : Ann Hollifield

Download or read book Media Management written by Ann Hollifield and published by Routledge. This book was released on 2015-08-11 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers. Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings. As a resource for students and young professionals working in media industries, Media Management offers essential insights and guidance for succeeding in contemporary media management roles.

Media Management

Author : George Sylvie
Publisher : Routledge
ISBN 13 : 1135594465
Total Pages : 427 pages
Book Rating : 4.1/5 (355 download)

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Book Synopsis Media Management by : George Sylvie

Download or read book Media Management written by George Sylvie and published by Routledge. This book was released on 2009-03-04 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of critical thinking and problem-solving skills. Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this casebook provides real-world scenarios that help students anticipate and prepare for experiences in their future careers. Among the additions to this fourth edition are Increased discussions on groups, vision, change, diversity, and management styles; Additional media-sensitive examples within each section of the text; A new chapter on knowledge management; Ethics integrated into law and leadership discussions; A primer in global markets, technology, and policy; In-depth consideration into the aspects of change; and Increased emphasis on analysis. This edition also includes management scenarios in which one or more participant is a new employee or intern, making the material relevant to students while also preparing them to understand the motivations of their future employers. Developed as a media management text for advanced undergraduates and graduate students, Media Management provides realistic scenarios and invaluable insights on working in the media industries.

Immersive Journalism as Storytelling

Author : Turo Uskali
Publisher : Routledge
ISBN 13 : 0429794967
Total Pages : 202 pages
Book Rating : 4.4/5 (297 download)

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Book Synopsis Immersive Journalism as Storytelling by : Turo Uskali

Download or read book Immersive Journalism as Storytelling written by Turo Uskali and published by Routledge. This book was released on 2021-01-13 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book sets out cutting-edge new research and examines future prospects on 360-degree video, virtual reality (VR), and augmented reality (AR) in journalism, analyzing and discussing virtual world experiments from a range of perspectives. Featuring contributions from a diverse range of scholars, Immersive Journalism as Storytelling highlights both the opportunities and the challenges presented by this form of storytelling. The book discusses how immersive journalism has the potential to reach new audiences, change the way stories are told, and provide more interactivity within the news industry. Aside from generating deeper emotional reactions and global perspectives, the book demonstrates how it can also diversify and upskill the news industry. Further contributions address the challenges, examining how immersive storytelling calls for reassessing issues of journalism ethics and truthfulness, transparency, privacy, manipulation, and surveillance, and questioning what it means to cover reality when a story is told in virtual reality. Chapters are grounded in empirical data such as content analyses and expert interviews, alongside insightful case studies that discuss Euronews, Nonny de la Peña’s Project Syria, and The New York Times’ NYTVR application. This book is written for journalism teachers, educators, and students, as well as scholars, politicians, lawmakers, and citizens with an interest in emerging technologies for media practice.