Mecca Del Marketing Competitivo

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Persuasion in Advertising

Author : John O'Shaughnessy
Publisher : Psychology Press
ISBN 13 : 9780415322232
Total Pages : 246 pages
Book Rating : 4.3/5 (222 download)

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Book Synopsis Persuasion in Advertising by : John O'Shaughnessy

Download or read book Persuasion in Advertising written by John O'Shaughnessy and published by Psychology Press. This book was released on 2004 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers to adopt and illustrating the theories at work. Offering not only a conceptual and theoretical grounding in persuasive techniques, this book also provides concrete empirical research that is uniquely incorporated into a marketing textbook format. The authors cover topics including: difficulties of persuasion, rationality and emotion in persuasion, positive reinforcement techniques and cognitive approaches to persuasion. To illuminate these theories, the authors include original case-studies on campaigns as diverse as Death Cigarettes, Mecca Cola, The Oxo Family and Renault Clio, as well as recent advertisements from BMW, McDonalds, Omega and Silk Cut. A genuinely fresh text on the art of persuasion in advertising, this book is essential reading for all marketing students and academics.

Leading Loyalty

Author : Sandy Rogers
Publisher : AMACOM
ISBN 13 : 0814439608
Total Pages : 223 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Leading Loyalty by : Sandy Rogers

Download or read book Leading Loyalty written by Sandy Rogers and published by AMACOM. This book was released on 2019-04-16 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: In business, it’s not enough for people to like you, they need to love you! Learn how building loyalty and modeling great customer service behavior to develop frontline teams is the key to building raving fans. To thrive in today’s economy, it’s not enough for customers to merely like you. They have to love you. Win their hearts and they will not only purchase more—they’ll talk you up to everyone they know. But what turns casual customers into passionate promoters and lifelong buyers? Loyalty experts at FranklinCovey set out to unlock the mysteries of gaining the customer’s loyalty. In an extensive study that involved 1,100 stores and thousands of people, they isolated examples that stood out in terms of revenues and profitability. They found that these “campfire stores” burned brighter than the rest thanks to fiercely loyal customers and the employees who delight in making their customers’ lives easier. Full of eye-opening examples and practical tools, Leading Loyalty helps you infuse empathy, responsibility, and generosity into every interaction and: Make warm, authentic connections Ask the right questions and listen to learn Discover the real job to be done Take ownership of the customer’s issue Follow up and strengthen the relationship Share insights openly and kindly Surprise people with unexpected extras Model, teach, and reinforce these essential behaviors through weekly team huddles It’s time to invest in building loyalty. Leading Loyalty reveals the principles and practices of everyday service heroes—the customer-facing employees who cultivate bonds and lift revenues through the roof.

Destination Brands

Author : Nigel Morgan
Publisher : Routledge
ISBN 13 : 1136346627
Total Pages : 394 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Destination Brands by : Nigel Morgan

Download or read book Destination Brands written by Nigel Morgan and published by Routledge. This book was released on 2012-05-23 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.

The Rise of the Creative Class

Author : Richard Florida
Publisher :
ISBN 13 : 9781541617759
Total Pages : pages
Book Rating : 4.6/5 (177 download)

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Book Synopsis The Rise of the Creative Class by : Richard Florida

Download or read book The Rise of the Creative Class written by Richard Florida and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: World-renowned urbanist Richard Florida's bestselling classic on the transformation of our cities in the twenty-first century-now updated with a new preface In his modern classic The Rise of the Creative Class, urbanist Richard Florida identifies the emergence of a new social class reshaping the twenty-first century's economy, geography, and workplace. This Creative Class is made up of engineers and managers, academics and musicians, researchers, designers, entrepreneurs and lawyers, poets and programmer, whose work turns on the creation of new forms. Increasingly, Florida observes, this Creative Class determines how workplaces are organized, which companies prosper or go bankrupt, and which cities thrive, stagnate or decline. Florida offers a detailed occupational, demographic, psychological, and economic profile of the Creative Class, examines its global impact, and explores the factors that shape "quality of place" in our changing cities and suburbs. Now updated with a new preface that considers the latest developments in our changing cities, The Rise of the Creative Class is the definitive edition of this foundational book on our contemporary economy.

The Competitive Destination

Author : J. R. Brent Ritchie
Publisher : CABI
ISBN 13 : 0851996647
Total Pages : 291 pages
Book Rating : 4.8/5 (519 download)

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Book Synopsis The Competitive Destination by : J. R. Brent Ritchie

Download or read book The Competitive Destination written by J. R. Brent Ritchie and published by CABI. This book was released on 2003 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this book is to provide a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness. It provides guidance on how to create successful destinations by developing and presenting a conceptual model of destination competitiveness that recognizes the importance of sustainability for long-term success. The book is both theoretically sound and managerially useful. It is intended to appeal to both academic researchers and industry professionals and practitioners. Anyone with an interest in the enhancement of a destination's competitiveness from nations to small towns or regions will find this book invaluable.

Achieving Educational Quality

Author : Beverley A. Carlson
Publisher : Santiago, Chile : Economic Commission for Latin America and the Caribbean, Restructuring and Competitiveness Network, Division of Production, Productivity and Management
ISBN 13 :
Total Pages : 80 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis Achieving Educational Quality by : Beverley A. Carlson

Download or read book Achieving Educational Quality written by Beverley A. Carlson and published by Santiago, Chile : Economic Commission for Latin America and the Caribbean, Restructuring and Competitiveness Network, Division of Production, Productivity and Management. This book was released on 2000 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Loyalty Programs

Author : Philip Shelper
Publisher :
ISBN 13 : 9780645211542
Total Pages : 0 pages
Book Rating : 4.2/5 (115 download)

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Book Synopsis Loyalty Programs by : Philip Shelper

Download or read book Loyalty Programs written by Philip Shelper and published by . This book was released on 2023-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Loyalty Programs: The Complete Guide (2nd Edition) is the most comprehensive book on loyalty program theory and practice available. It combines a wide range of academic research, loyalty psychology, and industry expertise to deliver a comprehensive and global view of all aspects of loyalty programs. Praise for Loyalty Programs: The Complete Guide "Loyalty Programs: The Complete Guide is an extremely valuable resource for loyalty and marketing professionals. In fact, I found it so helpful that Eagle Eye now buys a copy for every new member of our sales team to give them a comprehensive understanding of the global loyalty landscape. I particularly enjoy the case studies which really bring the concepts to life. Highly recommended." Tim Mason, CEO of Eagle Eye and former Tesco CMO and founder of Clubcard Supported by over 170 case studies, this 2nd Edition covers loyalty program theory (Part 1) and loyalty program execution (Part 2). It features: The history of loyalty programs Do loyalty programs work? An academic research review The eight essential principles of a best-practice loyalty program Loyalty psychology, biases, and heuristics Loyalty program design frameworks and rewards Games and gamification Business-to-business (B2B) loyalty program approaches Loyalty technology, emerging capabilities and Web3 loyalty Member data capture, analysis, and usage Loyalty marketing and member lifecycle management Commercial modelling, benefits and considerations Security and fraud risks and mitigations, and legal considerations Loyalty program operations The future of loyalty Author Philip Shelper is CEO and Founder at leading loyalty consultancy, Loyalty & Reward Co. He has extensive experience within the loyalty industry as a designer, speaker, educator and researcher. In addition to designing loyalty programs for over 100 brands globally, he previously held loyalty roles at Qantas Frequent Flyer and Vodafone. Phil is a member of several hundred loyalty programs, and an obsessive researcher of loyalty psychology and loyalty history, all of which he uses to understand the essential dynamics of what makes a successful loyalty program. Loyalty Programs: The Complete Guide was co-created by Loyalty & Reward Co's senior management team including Stacey Lyons, Scott Harrison, Ryan De Boer and Max Savransky. The Loyalty & Reward Co team specialise in loyalty program design, implementation and operation for major brands globally. Loyalty Programs: The Complete Guide also includes contributions from widely recognised loyalty industry experts Lincoln Hunter (principal and founder of Loyalty Legal) and Michael Smith (co-founder of the Loyalty Security Association).

Tourism in the City

Author : Nicola Bellini
Publisher : Springer
ISBN 13 : 3319268775
Total Pages : 344 pages
Book Rating : 4.3/5 (192 download)

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Book Synopsis Tourism in the City by : Nicola Bellini

Download or read book Tourism in the City written by Nicola Bellini and published by Springer. This book was released on 2016-08-29 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book critically explores the interconnections between tourism and the contemporary city from a policy-oriented standpoint, combining tourism perspectives with discussion of urban models, issues, and challenges. Research-based analyses addressing managerial issues and evaluating policy implications are described, and a comprehensive set of case studies is presented to demonstrate practices and policies in various urban contexts. A key message is that tourism policies should be conceived as integrated urban policies that promote tourism performance as a means of fostering urban quality and the well-being of local communities, e.g., in terms of quality spaces, employment, accessibility, innovation, and learning opportunities. In addition to highlighting the significance of urban tourism in relation to key urban challenges, the book reflects on the risks and tensions associated with its development, including the rise of anti-tourism movements as a reaction to touristification, cultural commodification, and gentrification. Attention is drawn to asymmetries in the costs and benefits of the city tourism phenomenon, and the supposedly unavoidable trade-off between the interests of residents and tourists is critically questioned.

The Tourism Area Life Cycle: Conceptual and theoretical issues

Author : Richard Butler
Publisher : Channel View Publications
ISBN 13 : 9781845410285
Total Pages : 358 pages
Book Rating : 4.4/5 (12 download)

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Book Synopsis The Tourism Area Life Cycle: Conceptual and theoretical issues by : Richard Butler

Download or read book The Tourism Area Life Cycle: Conceptual and theoretical issues written by Richard Butler and published by Channel View Publications. This book was released on 2006 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is divided into five sections: the conceptual origins of the TALC, spatial relationships and the TALC, alternative conceptual approaches, renewing or retiring with the TALC, and predicting with the TALC. It concludes with a review of the future potential of the model in the area of the destination development process.

The Palgrave Handbook of Family Firm Internationalization

Author : Tanja Leppäaho
Publisher : Springer Nature
ISBN 13 : 3030667375
Total Pages : 628 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis The Palgrave Handbook of Family Firm Internationalization by : Tanja Leppäaho

Download or read book The Palgrave Handbook of Family Firm Internationalization written by Tanja Leppäaho and published by Springer Nature. This book was released on 2021-05-29 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: Family Firms (FFs) form the majority of all firms around the world and they account for an enormous percentage of the employment, the revenue, and the GDP of most capitalist countries. While MNCs have long been thought of as the main contributors to international business, it is now recognised that a substantial number of family firms are active in the international arena. This handbook focuses on the features which make family firm internationalization unique. Chapters provide FF specific theories and cover the process of FF internationalization. It examines the role of network ties and provides an insight into the development of family firms that have grown into big multinationals. Importantly this Handbook equips you with a better understanding of specific features of family firms as they internationalize from or to Asian or emerging markets. Family firms offer a fruitful context to study internationalization through a process perspective, therefore this Handbook is an invaluable source of knowledge for students, scholars and policy makers in the areas of family business, entrepreneurship and internationalization.

Human Resource Management in the Public Sector

Author : Ronald J. Burke
Publisher : Edward Elgar Publishing
ISBN 13 : 0857937324
Total Pages : 351 pages
Book Rating : 4.8/5 (579 download)

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Book Synopsis Human Resource Management in the Public Sector by : Ronald J. Burke

Download or read book Human Resource Management in the Public Sector written by Ronald J. Burke and published by Edward Elgar Publishing. This book was released on 2013-01-01 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'An impressive collection of authoritative treatments of major current and ongoing topics in public sector human resource management, provided by both well-established experts and up-and-coming scholars who are becoming leaders in the field. A valuable resource for courses on the topic and an important reference for scholars and those seeking to maintain expert knowledge about it.' – Hal G. Rainey, The University of Georgia, US This insightful book presents current thinking and research evidence on the role of human resource management policies and practices in increasing service quality, efficiency and organizational effectiveness in the public sector. Internationally, public sector organisations face enormous challenges, including increasingly uncertain political and economic environments, more vigilant and cost-conscious governments, rapidly evolving community needs and an ageing workforce. This collection examines a range of HRM-related topics that will influence the capacity of public sector agencies to negotiate and respond to the challenges ahead. These topics include managing public sector human resources during an economic downturn, enhancing the satisfaction and motivation of public sector employees, attracting and retaining talent, leadership development, and case studies in successful public sector organizational change. With each chapter drawing on the latest research, but also emphasizing the practical implications, this collection is suitable for practitioners, researchers and students alike. It will also be valuable for HR specialists and managers of HR units in the public sector.

The Future of Tourism

Author : Eduardo Fayos-Solà
Publisher : Springer
ISBN 13 : 3319899414
Total Pages : 343 pages
Book Rating : 4.3/5 (198 download)

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Book Synopsis The Future of Tourism by : Eduardo Fayos-Solà

Download or read book The Future of Tourism written by Eduardo Fayos-Solà and published by Springer. This book was released on 2018-08-22 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the foundations for the future of tourism in a structured and detailed format. The who-is-who of tourism intelligence has collaborated to present a definitive blueprint for tourism reflecting the role of science, market institutions, and governance in its innovation and sustainability. The book adopts a comprehensive approach, exploring recent research and the latest developments in practice to inform the reader about instruments and actions that can shape a successful future for tourism. Broad in scope, the book incorporates the perspectives of leading tourism academics, as well as the views of tourism entrepreneurs, destination managers, government officials, and civil leaders. The book is divided into three parts, the first of which addresses the scientific facets of innovation, analyzing the challenges and opportunities that technology provides for organic and disruptive developments in tourism, which will shape its future. In turn, the second part examines socio-cultural paradigms – with a view to dismantling traditional barriers to innovation. It also explores the role of heritage and the ethics of inclusiveness as drivers for sustainable tourism. The third part investigates new ways and means in governance and policy making for tourism. It introduces advances such as strategic positioning, symbiotic partnerships, and innovative management, and closes by presenting governance frameworks for an inclusive and sustainable future of tourism.

(Re)Constructing Memory: Education, Identity, and Conflict

Author : Michelle J. Bellino
Publisher : Springer
ISBN 13 : 9463008608
Total Pages : 339 pages
Book Rating : 4.4/5 (63 download)

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Book Synopsis (Re)Constructing Memory: Education, Identity, and Conflict by : Michelle J. Bellino

Download or read book (Re)Constructing Memory: Education, Identity, and Conflict written by Michelle J. Bellino and published by Springer. This book was released on 2017-02-08 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do schools protect young people and call on the youngest citizens to respond to violent conflict and division operating outside, and sometimes within, school walls? What kinds of curricular representations of conflict contribute to the construction of national identity, and what kinds of encounters challenge presumed boundaries between us and them? Through contemporary and historical case studies—drawn from Cambodia, Egypt, Northern Ireland, Peru, and Rwanda, among others—this collection explores how societies experiencing armed conflict and its aftermath imagine education as a space for forging collective identity, peace and stability, and national citizenship. In some contexts, the erasure of conflict and the homogenization of difference are central to shaping national identities and attitudes. In other cases, collective memory of conflict functions as a central organizing frame through which citizenship and national identity are (re)constructed, with embedded messages about who belongs and how social belonging is achieved. The essays in this volume illuminate varied and complex inter-relationships between education, conflict, and national identity, while accounting for ways in which policymakers, teachers, youth, and community members replicate, resist, and transform conflict through everyday interactions in educational spaces.

World Development Report 2019

Author : World Bank
Publisher : World Bank Publications
ISBN 13 : 1464813566
Total Pages : 201 pages
Book Rating : 4.4/5 (648 download)

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Book Synopsis World Development Report 2019 by : World Bank

Download or read book World Development Report 2019 written by World Bank and published by World Bank Publications. This book was released on 2018-10-31 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Work is constantly reshaped by technological progress. New ways of production are adopted, markets expand, and societies evolve. But some changes provoke more attention than others, in part due to the vast uncertainty involved in making predictions about the future. The 2019 World Development Report will study how the nature of work is changing as a result of advances in technology today. Technological progress disrupts existing systems. A new social contract is needed to smooth the transition and guard against rising inequality. Significant investments in human capital throughout a person’s lifecycle are vital to this effort. If workers are to stay competitive against machines they need to train or retool existing skills. A social protection system that includes a minimum basic level of protection for workers and citizens can complement new forms of employment. Improved private sector policies to encourage startup activity and competition can help countries compete in the digital age. Governments also need to ensure that firms pay their fair share of taxes, in part to fund this new social contract. The 2019 World Development Report presents an analysis of these issues based upon the available evidence.

Competitive Balance in Football

Author : Jonathan Michie
Publisher :
ISBN 13 : 9780954901202
Total Pages : 38 pages
Book Rating : 4.9/5 (12 download)

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Book Synopsis Competitive Balance in Football by : Jonathan Michie

Download or read book Competitive Balance in Football written by Jonathan Michie and published by . This book was released on 2004 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Product-Country Images

Author : Nicolas Papadopoulos
Publisher : Routledge
ISBN 13 : 1317953193
Total Pages : 504 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Product-Country Images by : Nicolas Papadopoulos

Download or read book Product-Country Images written by Nicolas Papadopoulos and published by Routledge. This book was released on 2014-05-01 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. Thousands of companies use country identifiers as part of their international marketing strategy, and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets become more international, the more prominently the origin of products will figure in sellers' and buyers' decisions. The time is ripe for practitioners and academicians to delve into the insights offered in this seminal volume so as to better prepare for meeting the competitive challenges of the global marketplace. Product-Country Images is a wide-ranging and state-of-the-art book offering specific information and case studies to further understanding of the various aspects of this complex topic.

Umbrella Reviews

Author : Giuseppe Biondi-Zoccai
Publisher : Springer
ISBN 13 : 3319256556
Total Pages : 390 pages
Book Rating : 4.3/5 (192 download)

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Book Synopsis Umbrella Reviews by : Giuseppe Biondi-Zoccai

Download or read book Umbrella Reviews written by Giuseppe Biondi-Zoccai and published by Springer. This book was released on 2016-02-03 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an ideal guide to umbrella reviews, overviews of reviews, and meta-epidemiologic studies for evidence synthesis. Research is conducted at different levels: primary research consists of original studies while secondary research comprises qualitative reviews, systematic reviews, and meta-analyses. Recently, a novel further level of research has been introduced, based on the analysis and pooling of reviews and meta-analysis. This book is the first to focus solely on this new type of research design, which permits a comprehensive and powerful synthesis of scientific evidence in medicine as well as in many other fields in order to inform decision-making. All aspects are covered, including review design and registration, the searching, abstracting, appraisal, and synthesis of evidence, the appraisal of moderators and confounders, and state of the art reporting. Case studies in a range of medical specialties are then presented. The hands-on approach of the book, written by a multinational team of experts, will enable the reader to interpret and independently conduct umbrella reviews.