Measuring Media Use And Exposure

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Measuring Media Use and Exposure

Author : Christina Peter
Publisher : Herbert von Halem Verlag
ISBN 13 : 3869622881
Total Pages : 362 pages
Book Rating : 4.8/5 (696 download)

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Book Synopsis Measuring Media Use and Exposure by : Christina Peter

Download or read book Measuring Media Use and Exposure written by Christina Peter and published by Herbert von Halem Verlag. This book was released on 2019-09-11 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: The precise measurement of media use and exposure to media content posits currently one of the main methodological challenges in communication research. Against this background, new communication technologies have been gaining particular importance because they change existing patterns of media use and create new types of media use. At the same time, these technologies do not only present a challenge for communication research, but they also provide new opportunities for the assessment of media use. The volume regards current developments and trends in the measurement of media use and exposure from various perspectives. Contributions deal with the refinement and advancement of classical approaches, and new methods and measures of assessing media use are introduced and evaluated. They also discuss the advantages and challenges of using online behavioral data as indicators for media exposure. Contributions tackle questions how different methods of measuring media use and exposure can be combined to gain a more accurate picture and what pitfalls can occur.

The Oxford Handbook of Electoral Persuasion

Author : Elizabeth Suhay
Publisher : Oxford University Press
ISBN 13 : 0190860839
Total Pages : 912 pages
Book Rating : 4.1/5 (98 download)

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Book Synopsis The Oxford Handbook of Electoral Persuasion by : Elizabeth Suhay

Download or read book The Oxford Handbook of Electoral Persuasion written by Elizabeth Suhay and published by Oxford University Press. This book was released on 2020-04-01 with total page 912 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elections are the means by which democratic nations determine their leaders, and communication in the context of elections has the potential to shape people's beliefs, attitudes, and actions. Thus, electoral persuasion is one of the most important political processes in any nation that regularly holds elections. Moreover, electoral persuasion encompasses not only what happens in an election but also what happens before and after, involving candidates, parties, interest groups, the media, and the voters themselves. This volume surveys the vast political science literature on this subject, emphasizing contemporary research and topics and encouraging cross-fertilization among research strands. A global roster of authors provides a broad examination of electoral persuasion, with international perspectives complementing deep coverage of U.S. politics. Major areas of coverage include: general models of political persuasion; persuasion by parties, candidates, and outside groups; media influence; interpersonal influence; electoral persuasion across contexts; and empirical methodologies for understanding electoral persuasion.

Choice and Preference in Media Use

Author : Silvia Knobloch-Westerwick
Publisher : Routledge
ISBN 13 : 1317675134
Total Pages : 552 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Choice and Preference in Media Use by : Silvia Knobloch-Westerwick

Download or read book Choice and Preference in Media Use written by Silvia Knobloch-Westerwick and published by Routledge. This book was released on 2014-07-25 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity. Seminal books on selective media exposure were published in 1960 by Klapper and in 1985 by Zillmann and Bryant. But an integrated update on this research field is much needed, as rigorous selective exposure research has flourished in the new millennium. In the contexts of political communication, health communication, Internet use, entertainment consumption, and electronic games, the crucial question of how individuals choose what content they consume has garnered much attention. The present book integrates theories and empirical evidence from these domains and discusses the related research methodologies. In light of the ever-increasing abundance of media channels and messages, selective exposure has become more important than ever for media impacts. This monograph provides a comprehensive review of the research on selective exposure to media messages, which is at the heart of communication science and media effects. It is required reading for media scholars and researchers, and promises to influence and inspire future research.

Communication Research Measures III

Author : Elizabeth E. Graham
Publisher : Routledge
ISBN 13 : 1351397133
Total Pages : 482 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis Communication Research Measures III by : Elizabeth E. Graham

Download or read book Communication Research Measures III written by Elizabeth E. Graham and published by Routledge. This book was released on 2019-09-20 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on the measures included in the original 1994 volume and subsequent 2009 volume, Communication Research Measures III: A Sourcebook extends its coverage of measurement issues and trends across the entire communication discipline. Volume III features entirely new content and offers an assessment of new measures in mass, interpersonal, instructional, group, organizational, family, health, and intercultural communication and highlights work in emergent subdisciplines in communication, including social media and new communication technologies, sports communication, and public relations. The “best of the best” from 2009 through today, the profiled research measures in Volume III serve as models for future scale development and constitute the main tools that researchers can use for self-administered measurement of people’s attitudes, conceptions of themselves, and perceptions of others. This book is ideal for undergraduate and graduate courses that emphasize quantitative research methods, measurement, and/or survey design across communication studies disciplines.

Handbook of Child Psychology and Developmental Science, Ecological Settings and Processes

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118953916
Total Pages : 944 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Handbook of Child Psychology and Developmental Science, Ecological Settings and Processes by :

Download or read book Handbook of Child Psychology and Developmental Science, Ecological Settings and Processes written by and published by John Wiley & Sons. This book was released on 2015-03-31 with total page 944 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential reference for human development theory, updatedand reconceptualized The Handbook of Child Psychology and DevelopmentalScience, a four-volume reference, is the field-defining work towhich all others are compared. First published in 1946, and now inits Seventh Edition, the Handbook has long been consideredthe definitive guide to the field of developmental science. Volume 4: Ecological Settings and Processes in DevelopmentalSystems is centrally concerned with the people, conditions, andevents outside individuals that affect children and theirdevelopment. To understand children's development it is bothnecessary and desirable to embrace all of these social and physicalcontexts. Guided by the relational developmental systemsmetatheory, the chapters in the volume are ordered them in a mannerthat begins with the near proximal contexts in which children findthemselves and moving through to distal contexts that influencechildren in equally compelling, if less immediately manifest, ways.The volume emphasizes that the child's environment is complex,multi-dimensional, and structurally organized into interlinkedcontexts; children actively contribute to their development; thechild and the environment are inextricably linked, andcontributions of both child and environment are essential toexplain or understand development. Understand the role of parents, other family members, peers,and other adults (teachers, coaches, mentors) in a child'sdevelopment Discover the key neighborhood/community and institutionalsettings of human development Examine the role of activities, work, and media in child andadolescent development Learn about the role of medicine, law, government, war anddisaster, culture, and history in contributing to the processes ofhuman development The scholarship within this volume and, as well, across the fourvolumes of this edition, illustrate that developmental science isin the midst of a very exciting period. There is a paradigm shiftthat involves increasingly greater understanding of how todescribe, explain, and optimize the course of human life fordiverse individuals living within diverse contexts. ThisHandbook is the definitive reference for educators,policy-makers, researchers, students, and practitioners in humandevelopment, psychology, sociology, anthropology, andneuroscience.

Media Research Methods

Author : Barrie Gunter
Publisher : SAGE
ISBN 13 : 9780761956594
Total Pages : 328 pages
Book Rating : 4.9/5 (565 download)

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Book Synopsis Media Research Methods by : Barrie Gunter

Download or read book Media Research Methods written by Barrie Gunter and published by SAGE. This book was released on 2000-02-11 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society. By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various schools of social scientific research that have determined the major perspectives in the area. Drawing a distinction between quantitative and qualitative methods, he discusses the relative advantages and disadvantages of each approach, and examines recent trends that signal a convergence of approaches and their associated forms of research. The unique strength of this

The SAGE Encyclopedia of Communication Research Methods

Author : Mike Allen
Publisher : SAGE Publications
ISBN 13 : 1483381420
Total Pages : 2013 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis The SAGE Encyclopedia of Communication Research Methods by : Mike Allen

Download or read book The SAGE Encyclopedia of Communication Research Methods written by Mike Allen and published by SAGE Publications. This book was released on 2017-04-11 with total page 2013 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.

Dynamische Prozesse der öffentlichen Kommunikation

Author : Philipp Müller
Publisher : Herbert von Halem Verlag
ISBN 13 : 3869624051
Total Pages : 334 pages
Book Rating : 4.8/5 (696 download)

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Book Synopsis Dynamische Prozesse der öffentlichen Kommunikation by : Philipp Müller

Download or read book Dynamische Prozesse der öffentlichen Kommunikation written by Philipp Müller and published by Herbert von Halem Verlag. This book was released on 2019-10-15 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Öffentliche Kommunikationsprozesse sind im Zeitalter der Digitalisierung von einer wachsenden Dynamik geprägt. Dies stellt die Kommunikationsforschung vor erhebliche methodische Herausforderungen. Die Methodenentwicklung steckt noch in den Kinderschuhen, wenn es darum geht, die eng getakteten und komplexen Interaktionsmuster menschlicher Akteure und technischer Strukturen der digitalen Öffentlichkeit adäquat abzubilden. Empirische Studien sind dazu gezwungen, die Komplexität der Dynamiken in der sozialen Realität zu reduzieren, um diese fassbar zu machen. Damit geht jedoch stets die Gefahr einher, entscheidende Aspekte zu übersehen. Die in diesem Band versammelten Beiträge widmen sich diesem Dilemma am Beispiel verschiedener Anwendungsfelder, von der Kommunikator- und Medieninhaltsforschung bis zur Rezeptions- und Wirkungsforschung. Die Beiträge liegen auf verschiedenen Stufen des Forschungsprozesses und befassen sich mit einer Vielzahl methodischer Ansätze wie der automatisierten Inhaltsanalyse, der Netzwerkanalyse oder der qualitativen Beobachtung. Sie eint die Suche nach innovativen Lösungen für ein gemeinsames Problem, nämlich die zunehmende Dynamik öffentlicher Kommunikationsprozesse adäquat abzubilden.

Generational Gaps in Political Media Use and Civic Engagement

Author : Kim Andersen
Publisher : Routledge
ISBN 13 : 1000284999
Total Pages : 202 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Generational Gaps in Political Media Use and Civic Engagement by : Kim Andersen

Download or read book Generational Gaps in Political Media Use and Civic Engagement written by Kim Andersen and published by Routledge. This book was released on 2020-11-29 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates news use patterns among five different generations in a time where digital media create a multi-choice media environment. The book introduces the EPIG Model (Engagement-Participation-Information-Generation) to study how different generational cohorts’ exposure to political information is related to their political engagement and participation. The authors build on a multi-method framework to determine direct and indirect media effects across generations. The unique dataset allows for comparison of effects between legacy and social media use and helps to disentangle the influence on citizens’ political involvement in nonelection as well as during political campaign times. Bringing the newly of-age Generation Z into the picture, the book presents an in-depth understanding of how a changing media environment presents different challenges and opportunities for political involvement of this, as well as older generations. Bringing the conversation around political engagement and the media up to date for the new generation, this book will be of key importance to scholars and students in the areas of media studies, communication studies, technology, political science and political communication.

Kids and Media in America

Author : Donald F. Roberts
Publisher : Cambridge University Press
ISBN 13 : 9780521527903
Total Pages : 430 pages
Book Rating : 4.5/5 (279 download)

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Book Synopsis Kids and Media in America by : Donald F. Roberts

Download or read book Kids and Media in America written by Donald F. Roberts and published by Cambridge University Press. This book was released on 2004 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 2003 book reports the only national, random sample survey of US children and adolescents' use of all of the various media available to them conducted in at least the past 30 years. In addition to providing the first comprehensive look at how media-saturated our young people's lives have become, it is the first study to examine young people's overall media budgets, and the first to attempt to describe distinctly different types of young media users. Extensive background information and chapters devoted to each of the various media, to the overall media budget, and to particular types of media users, enables the authors to describe perhaps the most detailed map of US young people's media behavior ever assembled.

Measuring Media Audiences

Author : Raymond A. Kent
Publisher : Routledge
ISBN 13 : 9780415082907
Total Pages : 202 pages
Book Rating : 4.0/5 (829 download)

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Book Synopsis Measuring Media Audiences by : Raymond A. Kent

Download or read book Measuring Media Audiences written by Raymond A. Kent and published by Routledge. This book was released on 1994-01-01 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Media Research Methods

Author : Barrie Gunter
Publisher : SAGE
ISBN 13 : 9780761956594
Total Pages : 324 pages
Book Rating : 4.9/5 (565 download)

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Book Synopsis Media Research Methods by : Barrie Gunter

Download or read book Media Research Methods written by Barrie Gunter and published by SAGE. This book was released on 2000-02-11 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Assessing the relative strengths and weaknesses of qualitative and quantitative methods, this book examines the methodological perspectives adopted by media researchers in their attempts to understand the nature of media in society.

Sourcebook for Political Communication Research

Author : Erik P. Bucy
Publisher : Routledge
ISBN 13 : 1317709330
Total Pages : 874 pages
Book Rating : 4.3/5 (177 download)

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Book Synopsis Sourcebook for Political Communication Research by : Erik P. Bucy

Download or read book Sourcebook for Political Communication Research written by Erik P. Bucy and published by Routledge. This book was released on 2014-06-03 with total page 874 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sourcebook for Political Communication Research will offer scholars, students, researchers, and other interested readers a comprehensive source for state-of-the-art/field research methods, measures, and analytical techniques in the field of political communication. The need for this Sourcebook stems from recent innovations in political communication involving the use of advanced statistical techniques, innovative conceptual frameworks, the rise of digital media as both a means by which to disseminate and study political communication, and methods recently adapted from other disciplines, particularly psychology, sociology, and neuroscience. Chapters will have a social-scientific orientation and will explain new methodologies and measures applicable to questions regarding media, politics, and civic life. The Sourcebook covers the major analytical techniques used in political communication research, including surveys (both original data collections and secondary analyses), experiments, content analysis, discourse analysis (focus groups and textual analysis), network and deliberation analysis, comparative study designs, statistical analysis, and measurement issues.

Research Exposed

Author : Eszter Hargittai
Publisher : Columbia University Press
ISBN 13 : 0231548001
Total Pages : 478 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Research Exposed by : Eszter Hargittai

Download or read book Research Exposed written by Eszter Hargittai and published by Columbia University Press. This book was released on 2020-12-15 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: The era of digital communication provides endless opportunities for the collection and analysis of social data in novel ways. It also presents new and unanticipated challenges, as researchers are often inventing elements of their methodologies on the fly or studying a phenomenon or media platform for the first time. Research Exposed offers in-depth, behind-the-scenes accounts of doing empirical social science in this new paradigm. Through firsthand descriptions of innovative research projects, it shares lessons learned from over a dozen scholars’ cutting-edge work. These candid accounts describe what can go wrong when pioneering new genres of research and how such difficulties can be overcome, giving both big-picture reflection and actionable advice. The chapters discuss a variety of methods, ranging from the completely novel to the use of more traditional approaches in the digital context, and cover research questions relevant to a range of disciplines, including sociology, political science, communication, information studies, and anthropology. By focusing attention on the concrete details seldom discussed in final project write-ups or traditional research guides, Research Exposed helps equip junior and senior scholars alike with essential information that is all too often left with no outlet for sharing. It offers important insights into how empirical social science research can be both innovative and rigorous when dealing with the opportunities and challenges presented by digital media.

The Cambridge Handbook of Environment in Human Development

Author : Linda Mayes
Publisher : Cambridge University Press
ISBN 13 : 1139536168
Total Pages : 741 pages
Book Rating : 4.1/5 (395 download)

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Book Synopsis The Cambridge Handbook of Environment in Human Development by : Linda Mayes

Download or read book The Cambridge Handbook of Environment in Human Development written by Linda Mayes and published by Cambridge University Press. This book was released on 2012-08-27 with total page 741 pages. Available in PDF, EPUB and Kindle. Book excerpt: Families, communities and societies influence children's learning and development in many ways. This is the first handbook devoted to the understanding of the nature of environments in child development. Utilizing Urie Bronfenbrenner's idea of embedded environments, this volume looks at environments from the immediate environment of the family (including fathers, siblings, grandparents and day-care personnel) to the larger environment including schools, neighborhoods, geographic regions, countries and cultures. Understanding these embedded environments and the ways in which they interact is necessary to understand development.

Children and Their Changing Media Environment

Author : Sonia Livingstone
Publisher : Routledge
ISBN 13 : 1135661316
Total Pages : 398 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Children and Their Changing Media Environment by : Sonia Livingstone

Download or read book Children and Their Changing Media Environment written by Sonia Livingstone and published by Routledge. This book was released on 2013-06-07 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the meanings, uses, and impacts of new media in childhood, family life, peer culture, and the relation between home and school, this volume sets out to address many of the questions, fears, and hopes regarding the changing place of media in the lives of today's children and young people. The scholars contributing to this work argue that such questions--intellectual, empirical, and policy-related--can be productively addressed through cross-national research. Hence, this volume brings together researchers from 12 countries--Belgium, Denmark, Finland, France, Germany, the United Kingdom, Israel, Italy, the Netherlands, Spain, Sweden, and Switzerland--to present original and comprehensive findings regarding the diffusion and significance of new media and information technologies among children. Inspired by parallels and difference between the arrival of television in the family home during the 1950s and the present day arrival of new media, the research is based on in-depth interviews and a detailed comparative survey of 6- to 16-year-olds across Europe and in Israel. The result is a comprehensive, detailed, and fascinating account of how these technologies are rapidly becoming central to the daily lives of young people. As a resource for researchers and students in media and communication studies, leisure and cultural studies, social psychology, and related areas, this volume provides crucial insights into the role of media in the lives of children. The findings included herein will also be of interest to policymakers in broadcasting, technology, and education throughout the world.

The Oxford Handbook of American Public Opinion and the Media

Author : Robert Y. Shapiro
Publisher : OUP Oxford
ISBN 13 : 0199673020
Total Pages : 804 pages
Book Rating : 4.1/5 (996 download)

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Book Synopsis The Oxford Handbook of American Public Opinion and the Media by : Robert Y. Shapiro

Download or read book The Oxford Handbook of American Public Opinion and the Media written by Robert Y. Shapiro and published by OUP Oxford. This book was released on 2013-05-23 with total page 804 pages. Available in PDF, EPUB and Kindle. Book excerpt: With engaging new contributions from the major figures in the fields of the media and public opinion The Oxford Handbook of American Public Opinion and the Media is a key point of reference for anyone working in American politics today.