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Book Synopsis The B2B Social Media Book by : Kipp Bodnar
Download or read book The B2B Social Media Book written by Kipp Bodnar and published by John Wiley & Sons. This book was released on 2011-12-20 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
Download or read book Remaking Media written by Robert Hackett and published by Routledge. This book was released on 2006-07-29 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Remaking Media is a unique and timely reading of the contemporary struggle to democratize communication. With a focus on activism directed towards challenging and changing media content, practices and structures, the book explores the burning question: What is the political significance and potential of democratic media activism in the western world today? Taking an innovative approach, Robert Hackett and William Carroll pay attention to an emerging social movement that appears at the cutting edge of cultural and political contention, and ground their work in three scholarly traditions that provide interpretive resources for the study of democratic media activism: political theories of democracy critical media scholarship the sociology of social movements. Remaking Media examines the democratization of the media and the efforts to transform the machinery of representation. Such an examination will prove invaluable not only to media and communication studies students, but also to students of political science.
Download or read book Civic Media written by Eric Gordon and published by MIT Press. This book was released on 2022-06-07 with total page 661 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examinations of civic engagement in digital culture—the technologies, designs, and practices that support connection through common purpose in civic, political, and social life. Countless people around the world harness the affordances of digital media to enable democratic participation, coordinate disaster relief, campaign for policy change, and strengthen local advocacy groups. The world watched as activists used social media to organize protests during the Arab Spring, Occupy Wall Street, and Hong Kong's Umbrella Revolution. Many governmental and community organizations changed their mission and function as they adopted new digital tools and practices. This book examines the use of “civic media”—the technologies, designs, and practices that support connection through common purpose in civic, political, and social life. Scholars from a range of disciplines and practitioners from a variety of organizations offer analyses and case studies that explore the theory and practice of civic media. The contributors set out the conceptual context for the intersection of civic and media; examine the pressure to innovate and the sustainability of innovation; explore play as a template for resistance; look at civic education; discuss media-enabled activism in communities; and consider methods and funding for civic media research. The case studies that round out each section range from a “debt resistance” movement to government service delivery ratings to the “It Gets Better” campaign aimed at combating suicide among lesbian, gay, bisexual, transgender, and queer youth. The book offers a valuable interdisciplinary dialogue on the challenges and opportunities of the increasingly influential space of civic media.
Book Synopsis Phantasmal Media by : D. Fox Harrell
Download or read book Phantasmal Media written by D. Fox Harrell and published by MIT Press. This book was released on 2013-11-08 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: An argument that great expressive power of computational media arises from the construction of phantasms—blends of cultural ideas and sensory imagination. In Phantasmal Media, D. Fox Harrell considers the expressive power of computational media. He argues, forcefully and persuasively, that the great expressive potential of computational media comes from the ability to construct and reveal phantasms—blends of cultural ideas and sensory imagination. These ubiquitous and often-unseen phantasms—cognitive phenomena that include sense of self, metaphors, social categories, narrative, and poetic thinking—influence almost all our everyday experiences. Harrell offers an approach for understanding and designing computational systems that have the power to evoke these phantasms, paying special attention to the exposure of oppressive phantasms and the creation of empowering ones. He argues for the importance of cultural content, diverse worldviews, and social values in computing. The expressive power of phantasms is not purely aesthetic, he contends; phantasmal media can express and construct the types of meaning central to the human condition. Harrell discusses, among other topics, the phantasm as an orienting perspective for developers; expressive epistemologies, or data structures based on subjective human worldviews; morphic semiotics (building on the computer scientist Joseph Goguen's theory of algebraic semiotics); cultural phantasms that influence consensus and reveal other perspectives; computing systems based on cultural models; interaction and expression; and the ways that real-world information is mapped onto, and instantiated by, computational data structures. The concept of phantasmal media, Harrell argues, offers new possibilities for using the computer to understand and improve the human condition through the human capacity to imagine.
Book Synopsis Issues in Information and Media Literacy by : Marcus Leaning
Download or read book Issues in Information and Media Literacy written by Marcus Leaning and published by Informing Science. This book was released on 2009 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Religion, Media and Culture: A Reader by : Gordon Lynch
Download or read book Religion, Media and Culture: A Reader written by Gordon Lynch and published by Routledge. This book was released on 2012-02-13 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Reader brings together a selection of key writings to explore the relationship between religion, media and cultures of everyday life. It provides an overview of the main debates and developments in this growing field, focusing on four major themes: Religion, spirituality and consumer culture Media and the transformation of religion The sacred senses: visual, material and audio culture Religion, and the ethics of media and culture. This collection is an invaluable resource for students, academics and researchers wanting a deeper understanding of religion and contemporary culture.
Book Synopsis Time and Media Markets by : Alan B. Albarran
Download or read book Time and Media Markets written by Alan B. Albarran and published by Routledge. This book was released on 2003-01-30 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume, arising from the Time and Media Markets conference, offers perspectives on time and its relationship to and impact upon media industries. For libraries, scholars, comm. research centers, and grad-level seminars in media mgmt. & economics.
Book Synopsis British Media and the Rwandan Genocide by : John Nathaniel Clarke
Download or read book British Media and the Rwandan Genocide written by John Nathaniel Clarke and published by Routledge. This book was released on 2017-09-14 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout the 1990s, humanitarian interventionism sat at a crossroads, where ideas about rights and duties within and beyond borders collided with an international reality of civil conflict where the most basic human rights were violated in the most brutal manner. This growing awareness of humanitarian crises has been enabled by a more globalized media which increasingly shapes public perceptions of distant crises, public opinion, and political decision-making. Clarke examines the extent to which the public discourse, and particular concepts, including those of an ethical and legal nature, influenced British newspaper coverage of the 1994 crisis in Rwanda, and, in turn, the extent to which that coverage influenced the British Parliament’s response to the crisis. Through his development and application of a broader methodological approach that combines both quantitative and qualitative analyses, the book offers a fuller understanding of the relationship between media coverage, parliamentary debate, and policy formulation, and the central role that the globalized media plays in this process. Integrating ethics, law and empirical analysis of the media to obtain a more cohesive understanding of the chemistry of the media-public policy nexus, this work will be of interest to graduates and scholars in a range of areas, including Genocide Studies, the Responsibility to Protect, the Media & Politics and International Relations.
Book Synopsis Disability and Social Media by : Katie Ellis
Download or read book Disability and Social Media written by Katie Ellis and published by Routledge. This book was released on 2016-11-10 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media is popularly seen as an important media for people with disability in terms of communication, exchange and activism. These sites potentially increase both employment and leisure opportunities for one of the most traditionally isolated groups in society. However, the offline inaccessible environment has, to a certain degree, been replicated online and particularly in social networking sites. Social media is becoming an increasingly important part of our lives yet the impact on people with disabilities has gone largely unscrutinised. Similarly, while social media and disability are often both observed through a focus on the Western, developed and English-speaking world, different global perspectives are often overlooked. This collection explores the opportunities and challenges social media represents for the social inclusion of people with disabilities from a variety of different global perspectives that include Africa, Arabia and Asia along with European, American and Australasian perspectives and experiences.
Book Synopsis Mediated Geographies and Geographies of Media by : Susan P. Mains
Download or read book Mediated Geographies and Geographies of Media written by Susan P. Mains and published by Springer. This book was released on 2015-10-12 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first comprehensive volume to explore and engage with current trends in Geographies of Media research. It reviews how conceptualizations of mediated geographies have evolved. Followed by an examination of diverse media contexts and locales, the book illustrates key issues through the integration of theoretical and empirical case studies, and reflects on the future challenges and opportunities faced by scholars in this field. The contributions by an international team of experts in the field, address theoretical perspectives on mediated geographies, methodological challenges and opportunities posed by geographies of media, the role and significance of different media forms and organizations in relation to socio-spatial relations, the dynamism of media in local-global relations, and in-depth case studies of mediated locales. Given the theoretical and methodological diversity of this book, it will provide an important reference for geographers and other interdisciplinary scholars working in cultural and media studies, researchers in environmental studies, sociology, visual anthropology, new technologies, and political science, who seek to understand and explore the interconnections of media, space and place through the examples of specific practices and settings.
Book Synopsis Administering the School Library Media Center by : Betty J. Morris
Download or read book Administering the School Library Media Center written by Betty J. Morris and published by Bloomsbury Publishing USA. This book was released on 2010-08-16 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the most comprehensive textbook on school library administration available, now updated to include the latest standards and address new technologies. This reference text provides a complete instructional overview of the workings of the library media center—from the basics of administration, budgeting, facilities management, organization, selection of materials, and staffing to explanations on how to promote information literacy and the value of digital tools like blogs, wikis, and podcasting. Since the publication of the fourth edition of Administering the School Library Media Center in 2004, many changes have altered the landscape of school library administration: the implementation of NCLB legislation and the revision of AASL standards, just to mention two. The book is divided into 14 chapters, each devoted to a major topic in school library media management. This latest edition gives media specialists a roadmap for designing a school library that is functional and intellectually stimulating, while leading sources provide guidance for further research.
Book Synopsis Assessment of media development in Swaziland by : Hlatshwayo, Vuyisile Sikelela
Download or read book Assessment of media development in Swaziland written by Hlatshwayo, Vuyisile Sikelela and published by UNESCO Publishing. This book was released on 2017-12-31 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Power of the Media in Health Communication by : Valentina Marinescu
Download or read book The Power of the Media in Health Communication written by Valentina Marinescu and published by Routledge. This book was released on 2016-04-20 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health is a contested concept that has been defined in numerous ways. The media is extremely powerful in promoting health beliefs and in creating role models for contemporary people. The ways in which health is defined or understood can have wide-ranging implications and can have an impact on issues such as health promotion or health literacy. Health presentation in the media has a significant social impact because this type of message is important in changing people's beliefs, attitudes and behaviours relating to health and in promoting health-related knowledge among the target audience. The present volume provides an interdisciplinary and multicultural contemporary approach to the controversial link between medicine and media. The authors that have contributed to this volume analyse the media and medicine from different perspectives and different countries (USA, UK, Portugal, Turkey, Taiwan, Mexico, Estonia, Romania), thus offering a re-positioning of the study of media and medicine. The new perspectives offered by this volume will be of interest to any health communication or media studies student or academic since they bring to light new ideas, new methodologies and new results.
Book Synopsis Voices in the Media by : Gaëlle Planchenault
Download or read book Voices in the Media written by Gaëlle Planchenault and published by Bloomsbury Publishing. This book was released on 2015-10-22 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Verbal performances are often encountered in the media where they are used to embody characters or social archetypes. Performed voices define the norm as well as the linguistic Others and by doing so circulate associated values and linguistic ideologies. This book explores the idea that, far from simply being exercises in verbal skill and flair, performances of social, ethnic or gendered voices in the media not only have the power to accomplish ideological work, they are also sites of linguistic tension and negotiation. Critically examining performances of French voices in the media, this book raises the following questions: - How are repertoires of voices constructed and subsequently perpetuated in the media? - How do the stereotypic personae these voices contribute to build become familiar to national as well as transnational audiences? - How do such performed voices reproduce hegemonic ideologies of standard and non-standard languages and participate in the perpetuation of social discriminations? - How are these performed voices commodified into cultural products of otherness that may later be reclaimed by stigmatized communities? Following an innovative framework which allows for analysis of performances of varied voices and their impact in the media sphere, Voices in the Media offers a new approach to the linguistics of media performance.
Book Synopsis Routledge Handbook of Media, Conflict and Security by : Piers Robinson
Download or read book Routledge Handbook of Media, Conflict and Security written by Piers Robinson and published by Taylor & Francis. This book was released on 2016-11-10 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook links the growing body of media and conflict research with the field of security studies. The academic sub-field of media and conflict has developed and expanded greatly over the past two decades. Operating across a diverse range of academic disciplines, academics are studying the impact the media has on governments pursuing war, responses to humanitarian crises and violent political struggles, and the role of the media as a facilitator of, and a threat to, both peace building and conflict prevention. This handbook seeks to consolidate existing knowledge by linking the body of conflict and media studies with work in security studies. The handbook is arranged into five parts: Theory and Principles. Media, the State and War Media and Human Security Media and Policymaking within the Security State New Issues in Security and Conflict and Future Directions For scholars of security studies, this handbook will provide a key point of reference for state of the art scholarship concerning the media-security nexus; for scholars of communication and media studies, the handbook will provide a comprehensive mapping of the media-conflict field.
Book Synopsis Strategic Uses of Alternative Media by : Robyn Blakemen
Download or read book Strategic Uses of Alternative Media written by Robyn Blakemen and published by Routledge. This book was released on 2014-12-18 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this book examines improving organizational communication. Terrence Gargiulo shows how the use of storytelling is the key to effective communication and learning.
Book Synopsis An Introduction to Global Media for the Twenty-First Century by : Ole J. Mjøs
Download or read book An Introduction to Global Media for the Twenty-First Century written by Ole J. Mjøs and published by Bloomsbury Publishing. This book was released on 2022-12-01 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Introduction to Global Media for the Twenty-First Century provides a thorough introduction to the field of global media today. The book presents the key changes taking place as the global media landscape evolves, and the main theories of the field, that explain these developments. Tracing, first, the formative development of an international and global media landscape throughout the 20th century from the telegraph, television and film export, and transnational television to the Internet, the book then focuses on developments in the 21st century. This includes: the digitization of the global media and communications sector; the popularization of the Internet and digital infrastructure such as the smartphone and platforms; the emergence of global online media and services; the production and distribution of digital media content; and the exploitation of user data. Case studies illustrate key developments throughout the book. The book shows how the field is characterized by a continuity of critical concerns in relation to power, influence, and domination; media user empowerment and exploitation; and social and sustainable development and democratic conditions, as well as geopolitical shifts, in a global context.
