May I Have Your Attention Please?

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Author :
Publisher : Random House
ISBN 13 : 144647433X
Total Pages : 352 pages
Book Rating : 4.4/5 (464 download)

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Book Synopsis May I Have Your Attention Please? by : James Corden

Download or read book May I Have Your Attention Please? written by James Corden and published by Random House. This book was released on 2011-09-29 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: So... the story of my life. I've often thought about this moment, about what it would be like to write my memoirs. I always thought it would make me feel important. It doesn't. If anything it makes me feel a little strange. The truth is, I should never have been this famous guy. I wasn't the cool, clever, good-looking boy at school. But I always dreamt of it, hoped for it, longed for it: throughout school when I was disruptive, in my teens when I tried to form my own boy band and through hundreds of auditions for parts which were met with constant rejection. Until finally I co-wrote Gavin and Stacey. And my whole life changed. This is that story. The story of how I found myself here, talking to you.

May We Have Your Attention Please?

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Author :
Publisher :
ISBN 13 : 9781999571900
Total Pages : 218 pages
Book Rating : 4.5/5 (719 download)

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Book Synopsis May We Have Your Attention Please? by : Laura MacNiven Med

Download or read book May We Have Your Attention Please? written by Laura MacNiven Med and published by . This book was released on 2019-05 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A lively, approachable way to befriend your ADHD and thrive!"--Melissa Orlov, author of award-winning The ADHD Effect on Marriage May We Have Your Attention Please? will help you to conquer your adult ADHD -- in a way that's right for you. This practical and engaging workbook uses cutting-edge research and lessons from working with thousands of adults with ADHD, as shared by specialists with extensive professional -- and sometimes personal -- experience managing the disorder. Through digestible chapters and practical exercises you will: Learn how your brain works to leverage your ADHD for strength. Discover practical, hands-on activities to separate yourself from your symptoms. Find an approach to treatment that works for you. You'll share your journey with Jason, Candace, Tim and Amy: four characters embarking on different journeys through ADHD. Each will inspire you to see past mental health symptoms and boldly take ownership of your personal wellbeing. They represent resilience, growth, optimism and strength. Life is not linear: neither is working through ADHD. May We Have Your Attention Please? will lead you to a place of clarity and purpose, to live with, not in spite of, your ADHD. May We Have Your Attention Please? is brought to you by Springboard Clinic: offering innovative approaches to ADHD care since 2009. Looking to stay on track or enhance your reading experience? Our telecourse accompanies readers through this process over 8 weeks. Visit springboardclinic.com to find out more.

May I Have Your Attention, Please? Your Guide to Business Writing That Charms, Captivates and Converts

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Author :
Publisher :
ISBN 13 : 9780993497216
Total Pages : 128 pages
Book Rating : 4.4/5 (972 download)

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Book Synopsis May I Have Your Attention, Please? Your Guide to Business Writing That Charms, Captivates and Converts by : Mish Slade

Download or read book May I Have Your Attention, Please? Your Guide to Business Writing That Charms, Captivates and Converts written by Mish Slade and published by . This book was released on 2016-01-08 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Let's not mince words here: most business writing is tedious, pompous and bereft of the tiniest sliver of personality. It's near impossible for customers to cut through the "innovative solutions" and "passion for customer service," and find out who can actually give them what they need. For the business owner who's willing to do something different, though, it represents a major - and inexpensive - competitive advantage. May I Have Your Attention, Please? lays out 12 simple principles that allow business owners - even those with no writing experience - to attract and enchant their dream customers. With clear and concise explanations of what works and why, and examples of the best and worst text out there, you'll have all the tools you need to turn readers into buyers into raving fans. Give your writing skills an instant upgrade In this short book, you'll learn: Simple techniques to turn your dull-as-dishwater business marketing into "can't resist" copy - even if you don't think of yourself as a "good writer." How to make price irrelevant and be the only choice for your ideal customer - by changing nothing except your copywriting. The business writing "rules" you should revel in breaking. Why copying your competitors is a dangerous waste of time... and what to do instead (without spending hours searching for ideas). The easily avoidable mistakes that are turning your customers off - even if they don't know it. A simple framework to help you blast through writer's block and know exactly what to say in any piece of writing. How to "read your customers' minds," and get them looking for reasons to buy from you. Who is this book for? Business owners looking to breathe more life into their website, content marketing or sales materials. Employees who want to gain a new skill and have more impact in their work. Anyone who has something great to offer - but is struggling to get the message across.

Can I Have Your Attention?

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 111939046X
Total Pages : 262 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Can I Have Your Attention? by : Curt Steinhorst

Download or read book Can I Have Your Attention? written by Curt Steinhorst and published by John Wiley & Sons. This book was released on 2017-10-09 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A must read for anyone in the business of leading others." Ken May, CEO of Top Golf; former CEO of Fedex "If you want your team to stay focused, you will want to read Can I Have Your Attention?" Chester Elton, New York Times Best-Selling author of All In, The Carrot Principle and What Motivates Me Inspire better work habits. Focus your team. Get stuff done in the constantly connected workplace. As our workloads expand, attention has never been more valuable. Or more difficult to keep. In Can I Have your Attention?, Curt Steinhorst shows business leaders how to cut through the noise and get their employees back to work. Curt has spent years helping Fortune 500 companies overcome distraction and achieve focus. With technology creating endless opportunites to "improve productivity", people spend so much time responding to the interruptions that they've lost the ability to focus and do their jobs. Yet, the potential for harnessing the power of your team's attention has never been greater--if you can capture it. You'll learn how to: Implement a comprehensive organizational strategy to increase focus and overcome digital distraction. Take back control of the technology in your organization and life. Establish a Communication Compact, defining how, when, and why your team will communicate with each other. Create a "vault" to increase productivity, decrease stress, and boost your creativity. Free yourself and your employees from the never-ending flood of emails and messages. Achieve unmatched focus in the age of distraction. The smartphone isn't going away. Learn the simple rules and guidelines that will improve focus and create the mental space needed for your people to work to their full potential.

“Pay Attention, Please!”, Ages 4 - 11

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Author :
Publisher : Key Education Publishing
ISBN 13 : 1602688869
Total Pages : 64 pages
Book Rating : 4.6/5 (26 download)

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Book Synopsis “Pay Attention, Please!”, Ages 4 - 11 by : Sherrill B. Flora

Download or read book “Pay Attention, Please!”, Ages 4 - 11 written by Sherrill B. Flora and published by Key Education Publishing. This book was released on 2010-05-18 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help students in grades PK–5 work out their wiggles using "Pay Attention, Please!" This 64-page book helps students with ADHD and students who are otherwise wiggly and overly busy learn how to pay better attention and focus for longer periods of time. It includes games and activities that strengthen listening, concentration, visual, and auditory memory skills; assist students in learning relaxation techniques; provide students healthy ways to burn excess energy; and help students discover ways to control overstimulation and impulsivity.

May I Have Your Attention, Please?

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0471714429
Total Pages : 242 pages
Book Rating : 4.4/5 (717 download)

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Book Synopsis May I Have Your Attention, Please? by : Chris Hilicki

Download or read book May I Have Your Attention, Please? written by Chris Hilicki and published by John Wiley & Sons. This book was released on 2005-01-14 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's a businessperson's biggest hidden asset? His or her own true story and authenticity One's personal identity is the key to one's professional brand. In May I Have Your Attention, Please?, Chris Hilicki illustrates how everyone can be successful by applying their personal experiences to business. Using real-world examples of famous corporations, celebrities, and the guy next door, Hilicki gets readers to use their best-and often most untapped-assets to build a better personal and professional life. Complete with thought-provoking chapter questions and practical exercises that readers can immediately apply to their plans for success, this unique guide offers step-by-step strategies that help readers examine their identity, make a lasting impression, and turn it into a reputation that transforms their businesses. Chris Hilicki (Nashville, TN) is founder and Vice Chair of Dalmatian Press, one of the U.S.'s most successful children's book companies. Formerly a scientist and now a publishing leader, she regularly speaks before industry leaders, live television audiences, and large conventions. Chris has been interviewed for Forbes, Inc., the Wall Street Journal, Southern Living, and Publishers Weekly and has appeared on television shows as an expert on building brands through the use of personal identity.

The Attention Merchants

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Author :
Publisher : Vintage
ISBN 13 : 0804170045
Total Pages : 434 pages
Book Rating : 4.8/5 (41 download)

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Book Synopsis The Attention Merchants by : Tim Wu

Download or read book The Attention Merchants written by Tim Wu and published by Vintage. This book was released on 2017-09-19 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.

Got Your Attention?

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Author :
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1626562520
Total Pages : 240 pages
Book Rating : 4.6/5 (265 download)

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Book Synopsis Got Your Attention? by : Sam Horn

Download or read book Got Your Attention? written by Sam Horn and published by Berrett-Koehler Publishers. This book was released on 2015-04-06 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: A communication strategist shares her eight-stage process for connecting with any number of people with two-way interactions. Did you know: • Goldfish, yes, goldfish, have longer attention spans than we humans do? • One in four people abandons a website if it takes longer than four seconds to load? Imagine if there were ways, in a world of impatience and INFObesity, to quickly intrigue busy, distracted people and earn their interest, trust and buy-in. Imagine if there was a process for pleasantly surprising decision-makers and convincing them you're the right person for the job, position, project or contract. You don’t have to imagine it, Sam Horn has created it. Sam’s innovative techniques have helped her clients close deals and raise millions of dollars, and will be your “secret sauce” to getting funded, hired, elected, promoted or referred. “These accessible techniques transcend generations and read like a modern-day version of How to Win Friends and Influence People.” —Miki Agrawal, one of Forbes’s “Top 20 Millennials on a Mission” and founder of THINX “Sam Horn’s smart and snappy book will teach you how to get people’s attention—and keep it.” —Daniel H. Pink, #1 New York Times–bestselling author of To Sell Is Human “If you can’t get people’s attention, you’ll never get their business. Sam Horn’s new book shows how to quickly earn respect so people are motivated to listen.” —Terry Jones, founder of Travelocity and WayBlazer and chair of Kayak “A must-read for those in the workplace who want to contribute at their highest level and create more strategic networks.” —Betsy Myers, former executive director, Center for Public Leadership, Harvard Kennedy School “Horn offers innovative ways to initiate genuine conversations and meaningful connections that turn strangers into friends.” —Keith Ferrazzi, author of the #1 bestseller Never Eat Alone

Please Pay Attention Please: Bruce Nauman's Words

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Author :
Publisher : MIT Press
ISBN 13 : 9780262640602
Total Pages : 438 pages
Book Rating : 4.6/5 (46 download)

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Book Synopsis Please Pay Attention Please: Bruce Nauman's Words by : Bruce Nauman

Download or read book Please Pay Attention Please: Bruce Nauman's Words written by Bruce Nauman and published by MIT Press. This book was released on 2005-02-18 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most comprehensive collection to date of the artist Bruce Nauman's writings plus all of his major interviews from 1965 to 2001. Since the 1960s, the artist Bruce Nauman has developed a highly complex and pluralistic oeuvre ranging from discrete sculpture, performance, film, video, and text-based works to elaborate multipart installations incorporating sound, video recording and monitors, and architectural structures. Nauman's work is often interpreted in terms of movements and mediums, including performance, postminimalism, process, and conceptual art, thereby emphasizing its apparent eclecticism. But what is often overlooked is that underlying these seemingly disparate artistic tendencies are conceptual continuities, one of which is an investigation of the nature of language. Unlike many of his contemporaries, Nauman has refrained from participating in the critical discourse surrounding his own work. He has given relatively few interviews over the course of his career and has little to do with the art press or critical establishment. Indeed, he granted Janet Kraynak and The MIT Press almost complete autonomy in the preparation of this volume. In contrast to Nauman's reputation for silence, however, from the beginning of his career, the incorporation of language has been a central feature of his art. This collection takes as its starting point the seeming paradox of an artist of so few words who produces an art of so many words. Please Pay Attention Please contains all of Nauman's major interviews from 1965 to 2001, as well as a comprehensive body of his writings, including instructions and proposal texts, dialogues transcribed from audio-video works, and prose texts written specifically for installation sculptures. Where relevant, the texts are accompanied by illustrations of the artworks for which they were composed. In the critical essay that serves as the book's introduction, the editor investigates Nauman's art in relation to the linguistic turn in art practices of the 1960s—understanding language through the speech act—and its legacy in contemporary art.

You Mean I'm Not Lazy, Stupid or Crazy?!

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Author :
Publisher : Simon and Schuster
ISBN 13 : 0743288947
Total Pages : 500 pages
Book Rating : 4.7/5 (432 download)

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Book Synopsis You Mean I'm Not Lazy, Stupid or Crazy?! by : Kate Kelly

Download or read book You Mean I'm Not Lazy, Stupid or Crazy?! written by Kate Kelly and published by Simon and Schuster. This book was released on 2006-04-25 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revised and updated edition of the classic self-help book that has served as a lifeline to the millions of adults who have ADHD! With over a quarter million copies in print, You Mean I'm Not Lazy, Stupid or Crazy?! is one of the bestselling books on attention deficit/hyperactivity disorder ever written. There is a great deal of literature about children with ADHD, but what do you do if you have ADHD and aren't a child anymore? This indispensable reference—the first of its kind written for adults with ADHD by adults with ADHD—focuses on the experiences of adults, offering updated information, practical how-tos, and moral support to help readers deal with ADHD. It also explains the diagnostic process that distinguishes ADHD symptoms from normal lapses in memory, lack of concentration or impulsive behavior, offering guidance on how your reframe our view of ADHD and embrace its benefits. Here's what's new: The new ADHD medications and their effectiveness The effects of ADHD on human sexuality The differences between male and female ADHD—including falling estrogen levels and its impact on cognitive function The power of meditation ADHD coaching tricks and tips And the book still includes the tried-and-true advice about: Achieving balance by analyzing one's strengths and weaknesses Getting along in groups, at work and in intimate and family relationships—including how to decrease discord and chaos Learning the mechanics and methods for getting organized and improving memory Seeking professional help, including therapy and medication

Now We Have Your Attention

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Author :
Publisher : Random House
ISBN 13 : 1473559189
Total Pages : 304 pages
Book Rating : 4.4/5 (735 download)

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Book Synopsis Now We Have Your Attention by : Jack Shenker

Download or read book Now We Have Your Attention written by Jack Shenker and published by Random House. This book was released on 2019-09-19 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'One of the most important and compelling books I've ever read...If you want to understand why we are in this crisis, listen to the voices all too often airbrushed from the political conversation' Owen Jones Now We Have Your Attention makes sense of what is happening in British politics by taking a radically different perspective: the people's. From a warehouse in Manchester to a pub in Essex, from the outskirts of Glasgow to a racecourse in Durham, Jack Shenker uncovers the root causes of our current crisis and the future direction of British politics through the lives of ordinary individuals. Taking us deep into communities hollowed out by austerity and decades of economic disadvantage, among a generation crippled by precarious work and unaffordable housing, he shows where the chaos at Westminster ultimately springs from - and how disillusionment with it is fuelling a passionate engagement with politics of a completely different kind: local, personal, effective and utterly fearless. Joining a 'McStrike' protest on a roundabout in Cambridge and a gathering of the London Renters' Union in the aftermath of Grenfell, meeting hard-right bloggers in Newcastle and climate change protesters in Brighton, Shenker draws on exceptional access to campaign groups, activist movements and grassroots gatherings throughout the country - including unique access to Momentum, who have re-radicalised the Labour party from the outside in - to introduce us to the citizens and leaders of tomorrow: people who are changing things for themselves. Inspiring and terrifying in equal measure, Now We Have Your Attention uncovers a revolutionary transformation in attitudes and behaviour, and a future that will shape us all.

Attention! This Book Will Make You Money

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470880686
Total Pages : 306 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Attention! This Book Will Make You Money by : Jim F. Kukral

Download or read book Attention! This Book Will Make You Money written by Jim F. Kukral and published by John Wiley & Sons. This book was released on 2010-07-16 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques. Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including The tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.

Attention Management

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Author :
Publisher : Sourcebooks, Inc.
ISBN 13 : 1728217482
Total Pages : 69 pages
Book Rating : 4.7/5 (282 download)

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Book Synopsis Attention Management by : Maura Thomas

Download or read book Attention Management written by Maura Thomas and published by Sourcebooks, Inc.. This book was released on 2019-09-09 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you tired of feeling overwhelmed and scattered? Do you wish you could maximize your productivity and achieve success effortlessly? In Attention Management, productivity expert Maura Thomas unveils the ultimate guide to increasing your focus and harnessing your attention for peak performance. In this game-changing book, Thomas shares her practical mindfulness techniques to help you regain control over your attention and optimize your productivity. With a clear and systematic approach, she empowers you to effectively prioritize tasks, eliminate distractions, and enhance your ability to concentrate on what truly matters. Whether you're a student, professional, or entrepreneur, this book will equip you with the tools and knowledge to: Conquer information overload and regain mental clarity Cultivate laser-like focus amidst digital distractions Overcome procrastination and stay motivated Reduce stress and increase overall well-being Cultivate a healthy work-life balance Boost creativity and unlock your full potential A must-read business book for anyone seeking to transform their productivity and achieve lasting success!

Paid Attention

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 0749473614
Total Pages : 216 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Paid Attention by : Faris Yakob

Download or read book Paid Attention written by Faris Yakob and published by Kogan Page Publishers. This book was released on 2015-04-03 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, it explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry. Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more, Paid Attention provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, from behavioural economics and sociology to technology and even science fiction, Faris Yakob maps advertising onto a wider analysis of culture. Containing practical advertising and branding templates, including a new advertising planning toolkit, it is ideal for students and practitioners looking to get noticed in today's cluttered marketplace. Online resources include additional toolkits with advice, techniques and best practice on brand behaviour, new ideas and effective communication.

Leap of Perception

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1451695136
Total Pages : 331 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis Leap of Perception by : Penney Peirce

Download or read book Leap of Perception written by Penney Peirce and published by Simon and Schuster. This book was released on 2013-05-21 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intuition and transformation expert Penney Peirce helps you understand how a profound shift in perception can result in personal and societal transformation. She shows you how to develop the new “attention skills” that will allow you to thrive in the new Intuition Age. Building on the first two books in the Peirce’s Transformation series, Leap of Perception, with a foreword by Martha Beck, is a comprehensive guide to understanding—and navigating—the “paradigm shift.” The Information Age is accelerating to a point where life will soon make a “leap” into the Intuition Age, where the abilities of the analytical left brain balance with the vast intuitive wisdom and visionary capacity of the right brain. The resulting reality will function by different rules, and we’ll become a new kind of human being. We’ll live in a vast present moment, closer to the speed of light, aware of much more than we ever were before. You will learn to materialize the situations—and outcomes—you want, resolve conflict in relationships, expand your creativity, reduce exhaustion and anxiety from multitasking, ease fear caused by the transformation process, work with the collective unconscious, and develop new skills like telepathy, clairvoyance, applied empathy, rapid healing, and more.

The Last Lecture

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Publisher :
ISBN 13 : 9780340978504
Total Pages : 0 pages
Book Rating : 4.9/5 (785 download)

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Book Synopsis The Last Lecture by : Randy Pausch

Download or read book The Last Lecture written by Randy Pausch and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author, a computer science professor diagnosed with terminal cancer, explores his life, the lessons that he has learned, how he has worked to achieve his childhood dreams, and the effect of his diagnosis on him and his family.

Your Attention, Please

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Author :
Publisher :
ISBN 13 : 9780988518223
Total Pages : pages
Book Rating : 4.5/5 (182 download)

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Book Synopsis Your Attention, Please by : Alison Davis

Download or read book Your Attention, Please written by Alison Davis and published by . This book was released on 2015-03-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Your attention, please. Is the definitive strategy guide for breaking through the clutter and getting distracted audiences to pay attention.How can you get the attention of distracted and busy audiences? Change the way you communicate. People today are so overloaded with information that they're almost impossible to reach. What's needed is a radical approach for getting your audience to pay attention to what you're communicating.This breakthrough book by Alison Davis and Paul B. Brown gives you this dramatically different approach. It shows you how to make bold changes in the way you communicate that cut through the clutter and get your message across.How can this book help you? Your Attention, Please. is the new strategy guide for communicating to the reluctant audience member.* Discover why employees are tuning out and turning off* Find out what five essential things you need to know about your employee audience* Learn effective strategies for creating clear, concise and compelling messages that meet the needs of employees* Gain insights on how to leverage visuals to make communication dynamic and easy to navigateWhat does it include? Learn who the new audience is, how to reach them and how you must communicate differently, including:* 12 revealing insights on what it takes to reach your employee audience* Dynamic, easy-to-navigate charts, checklists and captions* High-impact attention-getting techniques from Hollywood, Madison Avenue, politics, consumer magazines and anthropology* Real-world examples of what to do and what not to do* Essential, go-to resources