Matching Mobile Applications For Cross Promotion

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Matching Mobile Applications for Cross Promotion

Author : Gene Moo Lee
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (13 download)

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Book Synopsis Matching Mobile Applications for Cross Promotion by : Gene Moo Lee

Download or read book Matching Mobile Applications for Cross Promotion written by Gene Moo Lee and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The mobile app market is one of the most successful software markets. As the platform grows rapidly, with millions of apps and billions of users, search costs are increasing tremendously. The challenge is how app developers can target the right users with their apps and how consumers can find apps that fit their needs. Cross promotion, advertising a mobile app (target app) in another app (source app), is introduced as a new app promotion framework to alleviate the issue of search costs. In this paper, we model source app user behaviors (downloads and post-download usage) with respect to different target apps in cross-promotion campaigns. We construct a novel app similarity measure using LDA topic modeling on apps' production descriptions, and then analyze how the similarity between the source and target apps influences users' app download and usage decisions. To estimate the model, we use a unique data set from a large-scale random matching experiment conducted by a major mobile advertising company in Korea. The empirical results show that consumers prefer more diversified apps when they are making download decisions compared with their usage decisions, which is supported by the psychology literature on people's variety-seeking behavior. Lastly, we propose an app-matching system based on machine learning models (on app download and usage prediction) and generalized deferred acceptance algorithms. The simulation results show that app analytics capability is essential in building accurate prediction models and in increasing ad effectiveness of cross promotion campaigns, and that, at the expense of privacy, individual user data can further improve the matching performance. The paper has implications on the tradeoff between utility and privacy in the growing mobile economy.

The Everything Guide to Mobile Apps

Author : Peggy Anne Salz
Publisher : Simon and Schuster
ISBN 13 : 1440555346
Total Pages : 359 pages
Book Rating : 4.4/5 (45 download)

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Book Synopsis The Everything Guide to Mobile Apps by : Peggy Anne Salz

Download or read book The Everything Guide to Mobile Apps written by Peggy Anne Salz and published by Simon and Schuster. This book was released on 2013-02-18 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expert advice on how to succeed in the mobile market! Experts estimate that mobile app revenues will nearly quadruple over the next few years, but for many business owners and entrepreneurs, figuring out how to affordably create and market an app is a daunting challenge. But it doesn't have to be! With The Everything Guide to Mobile Apps, you'll learn all you need to know about creating a mobile app without breaking the bank account. In this book, you'll discover: What to consider when developing an app Which format best fits your needs and budget How to stand out in the app market The benefits of including apps in a marketing strategy How creating an app can improve business revenue From the development stage to marketing and beyond, The Everything Guide to Mobile Apps will help you develop an app that attracts more customers and boosts your business's revenue.

Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing

Author : Milton Kotler
Publisher : World Scientific
ISBN 13 : 9811216991
Total Pages : 404 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing by : Milton Kotler

Download or read book Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing written by Milton Kotler and published by World Scientific. This book was released on 2020-08-26 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system.

Link Formation in Mobile and Economic Networks

Author : Gene Moo Lee
Publisher :
ISBN 13 :
Total Pages : 284 pages
Book Rating : 4.:/5 (986 download)

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Book Synopsis Link Formation in Mobile and Economic Networks by : Gene Moo Lee

Download or read book Link Formation in Mobile and Economic Networks written by Gene Moo Lee and published by . This book was released on 2015 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this dissertation, we study three link formation problems in mobile and economic networks: (i) company matching for mergers and acquisitions (M&A) network in the high-technology (high-tech) industry, (ii) mobile application (app) matching for cross promotion network in mobile app markets, and (iii) online friendship formation in mobile social networks. Each problem can be modeled as link formation problem in a graph, where nodes represent independent entities (e.g., companies, apps, users) and edges represent interactions (e.g., transactions, promotions, friendships) among the nodes. First, we propose a new data-analytic approach to measure firms' dyadic business proximity to analyze M&A network in the high-tech industry. Specifically, our method analyzes the unstructured texts that describe firms' businesses using latent Dirichlet allocation (LDA) topic modeling, and constructs a novel business proximity measure based on the output. Using CrunchBase data including 24,382 high-tech companies and 1,689 M&A transactions, we empirically validate our business proximity measure in the context of industry intelligence and show the measure's effectiveness in an application of M&A network analysis. Based on the research, we build a cloud-based information system to facilitate competitive intelligence on the high-tech industry. Second, we analyze mobile app matching for cross promotion network in mobile app markets. Cross promotion (CP) is a new app promotion framework, in which a mobile app is promoted to the users of another app. Using IGAWorks data covering 1,011 CP campaigns, 325 apps, and 301,183 users, we evaluate the effectiveness of CP campaigns in comparison with existing ad channels such as mobile display ads. While CP campaigns, on average, are still suboptimal as compared with display ads, we find evidence that a careful matching of mobile apps can significantly improve the effectiveness of CP campaigns. Our empirical results show that app similarity, measured by LDA from apps' text descriptions, is a significant factor that increases the user engagement in CP campaigns. With this observation, we propose an app matching mechanism for the CP network to improve the ad effectiveness. Third, we study friendship network formation in a location-based social network. We build a structural model of social link creation that incorporates individual characteristics and pairwise user similarities. Specifically, we define four user proximity measures from biography, geography, mobility, and short messages (i.e., tweets). To construct proximity from unstructured text information, we build LDA topic models of user biography texts and tweets. Using Gowalla data with 385,306 users, three million locations, and 35 million check-in records, we empirically estimate the structural model to find evidence on the homophily effect in network formation.

Advertising and Promotion

Author : Chris Hackley
Publisher : SAGE
ISBN 13 : 1529756146
Total Pages : 330 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis Advertising and Promotion by : Chris Hackley

Download or read book Advertising and Promotion written by Chris Hackley and published by SAGE. This book was released on 2021-01-27 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: Two brand new chapters on Social Media Advertising and Digital Advertising Commentary on how the COVID-19 pandemic has and will impact advertising The evolving role of advertising agencies in the post digital era Emerging forms of advertising and promotion, including the role of influencers

Mobile App Marketing And Monetization

Author : Alex Genadinik
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781502383822
Total Pages : 0 pages
Book Rating : 4.3/5 (838 download)

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Book Synopsis Mobile App Marketing And Monetization by : Alex Genadinik

Download or read book Mobile App Marketing And Monetization written by Alex Genadinik and published by Createspace Independent Publishing Platform. This book was released on 2014-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a very to the point book with many actionable tips and strategies for how to promote your mobile app (iPhone or Android), make money from your smartphone applications, and generally treat it as a real business. Many of the strategies are simple and effective, and you can begin working on them as early as today.

The Business of iPhone App Development

Author : Dave Wooldridge
Publisher : Apress
ISBN 13 : 1430227346
Total Pages : 400 pages
Book Rating : 4.4/5 (32 download)

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Book Synopsis The Business of iPhone App Development by : Dave Wooldridge

Download or read book The Business of iPhone App Development written by Dave Wooldridge and published by Apress. This book was released on 2010-08-26 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The phenomenal success of the iPhone and the iPod touch has ushered in a “gold rush” for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business of iPhone App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iPhone app creators—perfect for independent developers on shoestring budgets. Although there are a few iPhone app marketing books on the horizon, they appear to tackle the subject from purely a marketer’s perspective. What makes this book unique is that it was written by developers for developers, showing you not only what to do, but also how to do it, complete with time-saving resources and ready-to-use code examples. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!

Cross-Cultural Design: Applications in Mobile Interaction, Education, Health, Tarnsport and Cultural Heritage

Author : P.L. Patrick Rau
Publisher : Springer
ISBN 13 : 3319209345
Total Pages : 431 pages
Book Rating : 4.3/5 (192 download)

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Book Synopsis Cross-Cultural Design: Applications in Mobile Interaction, Education, Health, Tarnsport and Cultural Heritage by : P.L. Patrick Rau

Download or read book Cross-Cultural Design: Applications in Mobile Interaction, Education, Health, Tarnsport and Cultural Heritage written by P.L. Patrick Rau and published by Springer. This book was released on 2015-07-18 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: The two LNCS volume set 9180-9181 constitutes the refereed proceedings of the 7th International Conference on Cross-Cultural Design, CCD 2015, held as part of the 17th International Conference on Human-Computer Interaction, HCII 2015, in Los Angeles, CA, USA in August 2015, jointly with 15 other thematically similar conferences. The total of 1462 papers and 246 posters presented at the HCII 2015 conferences were carefully reviewed and selected from 4843 submissions. These papers of the two volume set address as follows: LNCS 9180, Cross-Cultural Design: Methods, Practice and Impact (Part I), addressing the following major topics: cross-cultural product design, cross-cultural design methods and case studies, design, innovation, social development and sustainability and LNCS 9181, Cross-Cultural Design: Applications in Mobile Interaction, Education, Health, Transport and Cultural Heritage (Part II), addressing the following major topics: cultural aspects of social media and mobile services, culture for transport and travel, culture for design and design for culture and culture for health, learning and games.

Legal Issues of Mobile Apps

Author : Ioannis Iglezakis
Publisher : Kluwer Law International B.V.
ISBN 13 : 9403522437
Total Pages : 318 pages
Book Rating : 4.4/5 (35 download)

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Book Synopsis Legal Issues of Mobile Apps by : Ioannis Iglezakis

Download or read book Legal Issues of Mobile Apps written by Ioannis Iglezakis and published by Kluwer Law International B.V.. This book was released on 2020-05-12 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: In less than ten years touchscreen smartphones and their apps have created an unprecedented technological revolution. Yet they are rife with serious potential for breaches of privacy and security, and a lack of uniform rules makes navigation of the legal landscape extremely difficult. Addressing this unstable regulatory environment, this concise, practical guide for the first time provides a measure of legal certainty. It examines case law and legislation in Europe and the United States to highlight the rights and obligations of all actors involved in the marketing of mobile apps, bring to light essential principles and recommend some viable solutions. Nine experts, all versed in the latest developments in international and national laws and regulations affecting digital mobile technology, examine such key topics as the following: contract law as applied to the sale and use of smartphone apps; intellectual property rights in mobile apps; protection of users; data protection; European Union (EU) medical device legislation and its safety implications for app users; fitness or wellness apps; apps’ collection of personal data; apps as hostile code and malware delivery mechanisms; competition law issues; taxation of mobile apps; liability issues for app developers and distributors; and implications of the EU’s new regulatory framework on online platforms. Because it is difficult for a basic user to understand how vulnerable everyday apps can be, and because every new information technology platform delivers new risks along with its benefits, legal practitioners working in a wide variety of fields will be increasingly called upon to engage with both personal and enterprise security and privacy breach cases arising from the use of mobile apps. This deeply informed practical analysis goes a long way toward ensuring appropriate handling of legal issues which arise in the mobile app context. Every practitioner, government official and software developer will welcome this much-needed volume.

App Marketing

Author : R. L. Greene
Publisher :
ISBN 13 : 9780998793696
Total Pages : pages
Book Rating : 4.7/5 (936 download)

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Book Synopsis App Marketing by : R. L. Greene

Download or read book App Marketing written by R. L. Greene and published by . This book was released on 2017-09-02 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Description Currently about 2 percent of all app developers can claim about 55 percent of all the revenue generated by apps each year. If you are looking for a way to break into this elite group, then App Marketing: Top Mobile App Monetization and Promotion Strategies is the book that you have been waiting for. While the early days of the app business meant a gold mine of innovative software and cheap apps that made money hand over fist, today's environment is very different than it was a decade ago. That doesn't mean there isn't still money to be made, however, as the app industry is expected to rake in nearly 78 billion dollars by the end of 2017. Today's market is the most competitive the app game has ever been which means in order to help your app rise to the top you are going to need to aggressively market it using every trick in the book. Luckily, this is the book and the tricks range from choosing the right business model to knowing the right types of platform specific strategies to take full advantage of the operating system you are releasing your app on. You will also learn tips and tricks related to finding the best ways of promoting your app and how to maximize your monetization options so that once you get your app out among the people you stand the greatest chance of turning a profit as possible. While the market may have changed since Apple first introduced the iPhone in 2007, the primary monetization strategies that were established early on are still in place. These are paid downloads, free downloads that are supported by ads and free downloads that are supported via in app purchases. Inside you will find strategies tailored to each of these business models that will allow you take on the competition head on and come out ahead in the bargain. All it takes to make it big in the app marketplace is one really good idea. If you have that idea then all you need is the right marketing and you're on your way. So, what are you waiting for? Take control of your financial future and buy this book today! Inside you will find A detailed breakdown of every viable app business model and how to build a marketing plan around it. Tips for maximizing ASO and social media marketing. Half a dozen viable monetization strategies that will work with any type of business model or type of app. Specialized promotion tips for the most profitable types of apps. Pros and cons for both the iOS and Android market as well as how to successfully market your app in each market. And more...

ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING AND MARKETING MANAGEMENT

Author : James Seligman
Publisher : Lulu.com
ISBN 13 : 0244417822
Total Pages : 320 pages
Book Rating : 4.2/5 (444 download)

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Book Synopsis ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING AND MARKETING MANAGEMENT by : James Seligman

Download or read book ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING AND MARKETING MANAGEMENT written by James Seligman and published by Lulu.com. This book was released on 2018-09-20 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: OBJECTIVES The book objectives provide a full delivery of information on the fields of artificial intelligence (AI) and machine learning (ML) to educators, students and practitioners of marketing. By explaining AI and ML terminology and its applications including marketing, the book is designed to inform and educate. Marketing use of AI and ML has exploded in recent decades as marketers have seen the considerable benefits of these two technologies. It is understood and explained that AI deals with 'Intelligent behaviour' by machines rather than natural intelligence found in humans and animals, it is the machine mimicking ' cognitive functions' that humans associate with the mind in learning, expression and problem solving and much more.

Mobile Opportunities and Applications for E-Service Innovations

Author : Scupola, Ada
Publisher : IGI Global
ISBN 13 : 1466626852
Total Pages : 413 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Mobile Opportunities and Applications for E-Service Innovations by : Scupola, Ada

Download or read book Mobile Opportunities and Applications for E-Service Innovations written by Scupola, Ada and published by IGI Global. This book was released on 2012-12-31 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile technology continues to shape our society, delivering information and knowledge right to our finger tips. It is only fitting that these advancements and opportunities are applied to the area of electronic services. Mobile Opportunities and Applications for E-Service Innovations brings together different perspectives on the understanding of e-service and mobile communication, as well as their effects on the fields of marketing, management, and information systems. The growth of e-services as it relates to business to-business, business-to-consumer, consumer-to-consumer, are essential to the interests of professionals, academics, and researchers, as well as industry consultants.

Mobile Commerce: Technology, Theory and Applications

Author : Mennecke, Brian E.
Publisher : IGI Global
ISBN 13 : 1591400902
Total Pages : 364 pages
Book Rating : 4.5/5 (914 download)

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Book Synopsis Mobile Commerce: Technology, Theory and Applications by : Mennecke, Brian E.

Download or read book Mobile Commerce: Technology, Theory and Applications written by Mennecke, Brian E. and published by IGI Global. This book was released on 2002-07-01 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: M-commerce (mobile-commerce) refers to e-commerce activities carried out via a mobile terminal such as a phone or PDA. M-commerce applications for both individuals and organizations are expected to grow considerably over the next few years. Mobile Commerce: Technology, Theory and Applications addresses issues pertaining to the development, deployment, and use of these applications. The objective of this book is to provide a single source of up-to-date information about mobile commerce including the technology (hardware and software) involved, research on the expected impact of this technology on businesses and consumers, and case studies describing state-of-the-art m-commerce applications and lessons learned.

Mobile Applications and Knowledge Advancements in E-Business

Author : Lee, In
Publisher : IGI Global
ISBN 13 : 1466619619
Total Pages : 419 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Mobile Applications and Knowledge Advancements in E-Business by : Lee, In

Download or read book Mobile Applications and Knowledge Advancements in E-Business written by Lee, In and published by IGI Global. This book was released on 2012-08-31 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book covers emerging e-business theories, architectures, and technologies that are emphasized to stimulate and disseminate cutting-edge information into research and business communities in a timely fashion"--Provided by publisher.

Smartphone and App Implementations that Improve Productivity

Author : Tahir M. Nisar
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 1547400544
Total Pages : 248 pages
Book Rating : 4.5/5 (474 download)

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Book Synopsis Smartphone and App Implementations that Improve Productivity by : Tahir M. Nisar

Download or read book Smartphone and App Implementations that Improve Productivity written by Tahir M. Nisar and published by Walter de Gruyter GmbH & Co KG. This book was released on 2019-05-20 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The introduction of digital applications into businesses has revolutionized the way employees and managers carry out their jobs while also benefiting them socially. Smartphone and App Implementations that Improve Productivity looks at the benefits of apps in the workplace and introduces academic perspectives that link prospective advantages with practical commercial examples. The analysis is structured into chapters that include real world application while at the same time critically assess implied benefits of the new app technology and draw out the main findings and conclusions. Tahir M. Nisar brings into focus the emerging role of digital applications and big data in enterprise decision making. Readers will learn how companies can achieve more efficiency and effectiveness in their business operations through new types of organizational design strategies and mechanisms of employee mobility and work-life balance that draw on digital apps.

Handbook of Research on Cross-Disciplinary Uses of Gamification in Organizations

Author : Bernardes, Oscar
Publisher : IGI Global
ISBN 13 : 1799892255
Total Pages : 657 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Cross-Disciplinary Uses of Gamification in Organizations by : Bernardes, Oscar

Download or read book Handbook of Research on Cross-Disciplinary Uses of Gamification in Organizations written by Bernardes, Oscar and published by IGI Global. This book was released on 2022-01-28 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gaming is increasingly prevalent in our society and everyday lives as a form of leisure or competition. The typical aim of gaming is to gain a pleasant experience from the game. Because of the saturation of gaming in global society, the gamification concept and its operationalization in non-gaming contexts has become a growing practice. This technological novelty is the basis for an innovative change in many types of environments such as education, commerce, marketing, work, health, governance, and sustainability, among others. The service sector especially has shown widespread adoption of the method as it seeks to increase and motivate audiences and promote brands. However, little research is available on the adoption of gamification in organizations, leading to a need for literature that investigates best practices for utilization and implementation. The Handbook of Research on Cross-Disciplinary Uses of Gamification in Organizations is a comprehensive and timely reference book that explores the field of gamification for economic and social development. This book provides dynamic research from this emerging field. Covering topics such as distance learning, health behaviors, and workplace training, this book is a valuable reference for researchers, marketing managers, students, managers, executives, software developers, IT specialists, technology developers, faculty of P-12 and higher education, teachers, professors, government officials, and academicians.

Lean AI

Author : Lomit Patel
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1492059269
Total Pages : 213 pages
Book Rating : 4.4/5 (92 download)

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Book Synopsis Lean AI by : Lomit Patel

Download or read book Lean AI written by Lomit Patel and published by "O'Reilly Media, Inc.". This book was released on 2020-01-30 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can startups successfully scale customer acquisition and revenue growth with a Lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners. But that hasn’t been an easy task—until now. With this practical book, author Lomit Patel shows you how to use AI and automation to provide an operational layer atop those acquisition solutions to deliver amazing results for your company. You’ll learn how to adapt, customize, and personalize cross-channel user journeys to help your company attract and retain customers—to usher in the new age of Autonomous Marketing. Learn how AI and automation can support the customer acquisition efforts of a Lean Startup Dive into Customer Acquisition 3.0, an initiative for gaining and retaining customers Explore ways to use AI for marketing purposes Understand the key metrics for determining the growth of your startup Determine the right strategy to foster user acquisition in your company Manage the increased complexity and risk inherent in AI projects