Mastering The Art Of Sales Engineering

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Mastering the Art of Sales Engineering

Author : Jeffrey Silver
Publisher : Packt Publishing Ltd
ISBN 13 : 1835880975
Total Pages : 316 pages
Book Rating : 4.8/5 (358 download)

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Book Synopsis Mastering the Art of Sales Engineering by : Jeffrey Silver

Download or read book Mastering the Art of Sales Engineering written by Jeffrey Silver and published by Packt Publishing Ltd. This book was released on 2024-09-30 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn from the authors' combined 35 years of field experience along with real-world examples and stories to advance your career in the highly coveted field of sales engineering Key Features Fully comprehend the responsibilities and core skills needed to become a successful sales engineer Gain deeper knowledge of sales and see how sales engineering plays a vital role in an organization’s success Start or grow your sales engineering career, avoiding pitfalls and focusing on strengths Purchase of the print or Kindle book includes a free PDF eBook Book Description Sales engineers often need to balance their technical expertise with the soft skills needed to close deals and build lasting client relationships. This book provides a framework for both senior engineers seeking professional growth and individuals just starting their sales engineering careers. This book draws from the authors’ extensive experience in this industry and as leaders in top high-tech companies, offering real-world insights and life lessons applicable to this specialized and in-demand industry. You’ll pick up the core disciplines a successful sales engineer should exemplify, along with mastering practical, day-to-day operational aspects. Within these chapters, you will learn the roles and responsibilities of a sales engineer, as well as adjacent roles within a sales team. You’ll also develop the skills needed to navigate complex sales cycles and exceed traditional expectations. This book covers various key aspects of sales engineering, including mastering communication techniques, navigating complex meetings, managing customer expectations, understanding legal matters, and handling administrative tasks. By the end of this book, you’ll have acquired advanced knowledge to excel as a world-class sales engineer and become a valuable member of your organization’s broader team. What you will learn Familiarize yourself with the different types of organizations employing sales engineers Gain insights into the crucial soft skills necessary for effective client interaction Discover best practices in working technical demonstrations and proof of concepts from start to finish Navigate important decisions related to the role and your work-life balance Understand ancillary topics that affect sales engineers, often not discussed openly or directly Who this book is for This book is for sales engineers. Whether you're a seasoned professional or just starting your career, it will help you fully understand the dynamics of your role and become a world-class SE sought after by top employers or move into management positions. Use this book as a manual, referring to it whenever you encounter the situations described within.

Mastering Technical Sales

Author : John Care
Publisher : Artech House
ISBN 13 : 1596933402
Total Pages : 360 pages
Book Rating : 4.5/5 (969 download)

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Book Synopsis Mastering Technical Sales by : John Care

Download or read book Mastering Technical Sales written by John Care and published by Artech House. This book was released on 2008 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: This indispensable sales tool shows you the ropes of lead qualification, the RFP process, and needs analysis and discovery, and explains how your technical know-how can add invaluable leverage to sales efforts at every step. You learn how to plan and present the perfect pitch, demonstrate products effectively, build customer relationship skills, handle objections and competitors, negotiate prices and contracts, close the sale, and so much more.

The Six Habits of Highly Effective Sales Engineers

Author : Chris White
Publisher :
ISBN 13 : 9780578521909
Total Pages : 198 pages
Book Rating : 4.5/5 (219 download)

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Book Synopsis The Six Habits of Highly Effective Sales Engineers by : Chris White

Download or read book The Six Habits of Highly Effective Sales Engineers written by Chris White and published by . This book was released on 2019-06-15 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: TECHNICAL SALES ENGINEERS / TECHNICAL PRESALES SUPPORT: In today's digital economy, software is eating the world, and the companies with the best sales demonstrations are winning the game. Is a convincing demonstration the only thing that's standing between you and your next customer? Are you ready to make your next demo the best demo of the year? Do you feel that you can do better but don't know how? NEVER AGAIN LOSE A DEAL YOU SHOULD HAVE WON! Walk into ever demo feeling confident and prepared Include the one critical moment that must be in every demo Hit that home run and know how to set it up Master the art of answering difficult questions Leverage the power of saying NO with ease A BOOK WRITTEN SPECIFICALLY FOR YOU! Avoid late nights and long sales cycles Accelerate pipeline velocity and close more deals Learn and apply the best practices in the business Know exactly what to say and do before, during and after a demo Achieve the technical win alarming, predictable consistency This book addresses the root causes of the most common mistakes made by sales engineers. Add it to your cart NOW to permanently improve your software demos and sales results.

The Sales Engineer Manager's Handbook

Author : Chris Daly
Publisher :
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.6/5 (387 download)

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Book Synopsis The Sales Engineer Manager's Handbook by : Chris Daly

Download or read book The Sales Engineer Manager's Handbook written by Chris Daly and published by . This book was released on 2020-04-21 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: John Care and Chris Daly lay out the 3+1 rules of SE Leadership. A simple framework designed for everyone - from SEs thinking about moving into management to the newest of new SE Managers to a Global SE Vice President. This is a fascinating blend of tactical and strategic advice based on 30+ years of experience and many years of running SE specific workshops. All designed to allow you to follow the 3+1 Rules: Develop And Serve Your People, Run Pre-Sales As A Business, and Serve Your Customers all matched up with Rule #0 Manage Yourself. It's a common and often repeated story. You take a rock star Sales Engineer who is highly valued for their sales and business skills - and make them a manager because they are a great SE. With no regard for their possible leadership skills whatsoever. Perhaps they are pointed at a few online HR resources and take a mandatory "Managing Within The Law" session. Then they are released into the wild, and asked to manage, lead and motivate a team of Sales Engineers - each of whom performs the job differently than the newly minted manager used to do.

Lean for Sales

Author : Sean Gillespie
Publisher : CRC Press
ISBN 13 : 1482253151
Total Pages : 196 pages
Book Rating : 4.4/5 (822 download)

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Book Synopsis Lean for Sales by : Sean Gillespie

Download or read book Lean for Sales written by Sean Gillespie and published by CRC Press. This book was released on 2016-02-25 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking book describes the Lean journey as it extends to a business area that is mission critical, yet has been virtually untouched by the Lean transformation. Lean for Sales: Bringing the Science of Lean to the Art of Selling provides sales professionals, and their management teams, with a structured, fact-based approach to boosting sa

Anybody Can Sell

Author : Subramanian Chandramouli
Publisher : Notion Press
ISBN 13 : 1642498661
Total Pages : 112 pages
Book Rating : 4.6/5 (424 download)

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Book Synopsis Anybody Can Sell by : Subramanian Chandramouli

Download or read book Anybody Can Sell written by Subramanian Chandramouli and published by Notion Press. This book was released on 2018-04-06 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: How are some people able to sell almost anything while many others are struggling to sell a single product? Most people believe selling is very tough. Sales is easy when you understand the fundamentals. Actually, everybody in this world is a salesperson. Every single day we are selling to each other. Whether you are from a sales background or not, this book will help you master the art of selling.

Naked Sales

Author : Ashley Welch
Publisher :
ISBN 13 : 9781619617568
Total Pages : 132 pages
Book Rating : 4.6/5 (175 download)

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Book Synopsis Naked Sales by : Ashley Welch

Download or read book Naked Sales written by Ashley Welch and published by . This book was released on 2017-09-26 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: You've worked hard to make your sales operation a success, and you've achieved results. But in an age of ever-changing technologies and increasing customer demands, if you're selling like you always have, you're leaving deals on the table-and reducing potential. You can reinvigorate your sales organization, create new opportunities, and build competition-proof customer relationships when you start thinking like a designer. Design Thinking is a customer-centric innovation process that transforms the way one sells, whether it's an inside sales team or a group of field reps with multimillion-dollar portfolios. Welch and Jones's proven Sell by Design methodology will reduce the time it takes to get a first call, build pipeline, and increase deal size. And it reestablishes a deeper human connection in an era of automated response. Naked Sales will show you how firms like Salesforce, Hyland Software, and Ellie Mae are using this approach to stay customer-centric and increase revenue. Learn more at www.somersaultinnovation.com.

Mastering Technical Sales: The Sales Engineer’s Handbook, Third Edition

Author : John Care
Publisher : Artech House
ISBN 13 : 1608077446
Total Pages : 407 pages
Book Rating : 4.6/5 (8 download)

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Book Synopsis Mastering Technical Sales: The Sales Engineer’s Handbook, Third Edition by : John Care

Download or read book Mastering Technical Sales: The Sales Engineer’s Handbook, Third Edition written by John Care and published by Artech House. This book was released on 2014-07-01 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every high-tech sales team today has technical pros on board to “explain how things work,” and this success-tested training resource is written just for them. This newly revised and expanded third edition of an Artech House bestseller offers invaluable insights and tips for every stage of the selling process. This third edition features a wealth of new material, including new chapters on business-driven discovery, white boarding, trusted advisors, and calculating ROI. This invaluable book equips new sales engineers with powerful sales and presentation techniques that capitalize on their technical background—all spelled out step-by-step by a pair of technical sales experts with decades of eye-popping, industry-giant success under their belt.

The Art of Support

Author : Francoise Tourniaire
Publisher : Lulu.com
ISBN 13 : 1329873319
Total Pages : 389 pages
Book Rating : 4.3/5 (298 download)

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Book Synopsis The Art of Support by : Francoise Tourniaire

Download or read book The Art of Support written by Francoise Tourniaire and published by Lulu.com. This book was released on 2016-02-02 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a customer success or support executive curious about adapting industry best practices to your organization? Are you a newly-promoted customer success or support manager with plenty of ideas, but not much management experience? Or are you an executive with no hands-on experience with customer success, but wanting to learn more about how to decrease churn and improve revenue expansion from existing customers? The Art of Support is a practical guide for managers and executives that answers your questions. In it, you will find: - Best practices for customer success and support, from designing customer lifecycle journeys, to managing day-to-day activities, to measuring results. - Nuanced recommendations to build or improve your organization. - Dozens of practical tools you can use right away such as customer scorecards, sample support portfolios, hiring checklists, decision trees for selecting support models, job ladders, and budget templates.

The Art of Doing Science and Engineering

Author : Richard W. Hamming
Publisher : Stripe Press
ISBN 13 : 195395331X
Total Pages : 327 pages
Book Rating : 4.9/5 (539 download)

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Book Synopsis The Art of Doing Science and Engineering by : Richard W. Hamming

Download or read book The Art of Doing Science and Engineering written by Richard W. Hamming and published by Stripe Press. This book was released on 2020-05-26 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: A groundbreaking treatise by one of the great mathematicians of our time, who argues that highly effective thinking can be learned. What spurs on and inspires a great idea? Can we train ourselves to think in a way that will enable world-changing understandings and insights to emerge? Richard Hamming said we can, and first inspired a generation of engineers, scientists, and researchers in 1986 with "You and Your Research," an electrifying sermon on why some scientists do great work, why most don't, why he did, and why you should, too. The Art of Doing Science and Engineering is the full expression of what "You and Your Research" outlined. It's a book about thinking; more specifically, a style of thinking by which great ideas are conceived. The book is filled with stories of great people performing mighty deeds––but they are not meant to simply be admired. Instead, they are to be aspired to, learned from, and surpassed. Hamming consistently returns to Shannon’s information theory, Einstein’s relativity, Grace Hopper’s work on high-level programming, Kaiser’s work on digital fillers, and his own error-correcting codes. He also recounts a number of his spectacular failures as clear examples of what to avoid. Originally published in 1996 and adapted from a course that Hamming taught at the U.S. Naval Postgraduate School, this edition includes an all-new foreword by designer, engineer, and founder of Dynamicland Bret Victor, and more than 70 redrawn graphs and charts. The Art of Doing Science and Engineering is a reminder that a childlike capacity for learning and creativity are accessible to everyone. Hamming was as much a teacher as a scientist, and having spent a lifetime forming and confirming a theory of great people, he prepares the next generation for even greater greatness.

Great Demo!

Author : Peter E. Cohan
Publisher :
ISBN 13 : 9780595345595
Total Pages : 0 pages
Book Rating : 4.3/5 (455 download)

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Book Synopsis Great Demo! by : Peter E. Cohan

Download or read book Great Demo! written by Peter E. Cohan and published by . This book was released on 2005-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever seen a bad software demo ? Peter Cohan helps organizations put the Wow! into their demos to make them crisp, compelling and successful - to get the job done. He has had roles in four corners: technical, product and field marketing (he was banished to Basel, Switzerland for two years for bad behavior); sales and sales management; senior management (he built a business unit up from an empty spreadsheet into a $30M per year operation); and, in this last role, he has been that most important of all possible entities, a customer Peter Cohan leverages twenty-five years of experience in selling and marketing business software and as a customer. The Great Demo! method comes directly from extensive firsthand experiences in developing and delivering software demonstrations, and in coaching others to achieve surprisingly high success rates with their sales and marketing demos. For more information on demonstration methods, guidelines and tips, explore the author's website at www.SecondDerivative.com or contact the author directly at [email protected].

Mastering Technical Sales: The Sales Engineer's Handbook, Fourth Edition

Author : John Care
Publisher : Artech House
ISBN 13 : 1630818739
Total Pages : 420 pages
Book Rating : 4.6/5 (38 download)

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Book Synopsis Mastering Technical Sales: The Sales Engineer's Handbook, Fourth Edition by : John Care

Download or read book Mastering Technical Sales: The Sales Engineer's Handbook, Fourth Edition written by John Care and published by Artech House. This book was released on 2022-04-30 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: This bestselling book -- now in its Fourth Edition – has become the gold standard for Sales Engineers, who engage on the technical side of the sales and buying process and are the people who know how everything works. It helps you navigate a complex and ever-changing technical sales environment and become an effective bridge-builder between the business/commercial interests and the technical details that support the sale. Written by one of the foremost experts in this field, the handbook presents everything you need to improve your skills and increase your value to the sales team. Chapters are written in a modular fashion so that you can choose topics most relevant to you at the moment – or follow them in order as they build upon each other and give you the complete A to Z on your role. Each chapter is short enough so that you can read through it in 10-15 minutes and apply the learning the next day. You’ll find actionable hints, case studies, and anecdotes illustrating the topics with lessons learned, both positive and negative. The book helps you: understand the unique role of the Sales Engineer, from the broad picture to the nuances of the job; develop skills needed to become a valuable consultant to your team and the customer team; utilize best practices for creating and completing winning RFPs; effectively integrate global practices into your day-to-day activities; increase your ability think on a more strategic level; become a trusted advisor to executive customers. With this completely updated and expanded edition of Mastering Technical Sales in hand, you will achieve a better win rate, experience higher customer satisfaction, hit revenue targets, and feel greater job satisfaction. Newly added and revised chapters guide you through today’s challenges, including the impact of the cloud and everything-as-a-service, new sales models (monthly vs. annual revenue commits), and the virtualization and automation that is now part of the Sales Engineer’s world. This book is a must-have resource for both new and seasoned Sales Engineers within tech software, hardware, mechanical, and civil engineering vendors, along with management and leadership in those organizations, and anyone who must present, demonstrate or sell hi-tech items for a living.

Learn, Improve, Master

Author : Nick Velasquez
Publisher : Kodawari Press
ISBN 13 : 9781544508900
Total Pages : 236 pages
Book Rating : 4.5/5 (89 download)

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Book Synopsis Learn, Improve, Master by : Nick Velasquez

Download or read book Learn, Improve, Master written by Nick Velasquez and published by Kodawari Press. This book was released on 2020-07-14 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop the power to learn and master any skill. Do you dream of excelling at a sport, music, art, cooking, writing, public speaking, or anything else? Learn, Improve, Master will help you make that dream a reality. Through a combination of learning science and strategies used by world-class performers, this guide will teach you what it really takes to master a skill (no, it isn't talent or 10,000 hours). You will learn HOW TO: Use your memory like top memory champions and remember anything you want Optimize practice like elite musicians, chess players, and athletes Build training habits that stick Overcome obstacles, setbacks, and plateaus Choose mentors and coaches that will help you develop your potential Accelerate learning and become a master of your craft Featuring examples and words of wisdom from Leonardo da Vinci, Usain Bolt, Ernest Hemingway, Michael Jordan, Garry Kasparov, Simone Biles, Stephen King, Michael Phelps, Martha Graham, Tiger Woods, Jiro Ono, Serena Williams, and many more.

The Art of Mixing

Author : David Gibson
Publisher : Routledge
ISBN 13 : 1351252208
Total Pages : 531 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis The Art of Mixing by : David Gibson

Download or read book The Art of Mixing written by David Gibson and published by Routledge. This book was released on 2019-01-10 with total page 531 pages. Available in PDF, EPUB and Kindle. Book excerpt: David Gibson uses 3D visual representations of sounds in a mix as a tool to explain the dynamics that can be created in a mix. This book provides an in-depth exploration into the aesthetics of what makes a great mix. Gibson’s unique approach explains how to map sounds to visuals in order to create a visual framework that can be used to analyze what is going on in any mix. Once you have the framework down, Gibson then uses it to explain the traditions that have be developed over time by great recording engineers for different styles of music and songs. You will come to understand everything that can be done in a mix to create dynamics that affect people in really deep ways. Once you understand what engineers are doing to create the great mixes they do, you can then use this framework to develop your own values as to what you feel is a good mix. Once you have a perspective on what all can be done, you have the power to be truly creative on your own – to create whole new mixing possibilities. It is all about creating art out of technology. This book goes beyond explaining what the equipment does – it explains what to do with the equipment to make the best possible mixes.

Persuasion Engineering

Author : Richard Bandler
Publisher :
ISBN 13 : 9780916990367
Total Pages : 0 pages
Book Rating : 4.9/5 (93 download)

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Book Synopsis Persuasion Engineering by : Richard Bandler

Download or read book Persuasion Engineering written by Richard Bandler and published by . This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book covers everything from the beginning of the sales process through the close. Using the everyday human communication factors that are present in every situation imaginable, you can learn to take these factors to engineer your sales approach on-the-fly, as each situation deserves. With so many available sales ideas out there, none of them address the simple, basic and powerful techniques you can learn from this book." -- BOOK JACEKT.

SPIN® -Selling

Author : Neil Rackham
Publisher : Taylor & Francis
ISBN 13 : 1000111482
Total Pages : 253 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis SPIN® -Selling by : Neil Rackham

Download or read book SPIN® -Selling written by Neil Rackham and published by Taylor & Francis. This book was released on 2020-04-28 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.

Smart Calling

Author : Art Sobczak
Publisher : John Wiley & Sons
ISBN 13 : 0470619813
Total Pages : 261 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Smart Calling by : Art Sobczak

Download or read book Smart Calling written by Art Sobczak and published by John Wiley & Sons. This book was released on 2010-03-04 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for SMART CALLING "Finally, a sales book that makes sense! As a master sales trainer, Art nailed—no, obliterated—the number one fear of selling in this great book: cold calling! Let him teach you to stop cold calling and start Smart Calling!"—LARRY WINGET, television personality and New York Times bestselling author "Smart Calling is the benchmark as the highest professional standard for effective cold calling. Take the initiative to read and implement Art's rational principles and you will sell much more and develop a prospect base of potential customers who will call you when they are ready to purchase or graciously take your future calls. This is THE BEST sales text I have read in the past twenty years."—REX CASWELL, PhD, VP, LexisNexis Telephone Sales "You get only one chance to make the right impression in sales. If a top prospect gets a hundred calls a week, you want to be the one he remembers and buys from. Art's proven methods create a unique brand for you and position your offering as the best option. Art's advice isn't just smart, it's priceless."—BOB SILVY, VP, Corporate Marketing, American City Business Journals "Smart Calling effectively enables inside sales reps and organizations to accomplish a top priority—acquiring new customers. Art's pragmatic and actionable techniques will increase productivity, success, and professional satisfaction."—BILL McALISTER, SVP, Inside Sales, McAfee "A must-read, must-own book for anyone who wants to increase their sales right away with less effort and more fun. I'm so sure this book is a winner for anyone who needs to call prospects that I'll personally assure you that your results will increase noticeably after reading it, or I'll send you your money back."—MIKE FAITH, CEO & President, Headsets.com, Inc. "If you need to make a first call to anyone, for whatever reason, this book is for you. More than common sense, it's a real-world, no-fluff, simple approach that anyone can use to be successful."—DARCI MAENPA, President, West Coast Chapter, American Teleservices Association; Director, Member Support, Toastmasters International