Mastering E Business

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Mastering E-Business

Author : Paul Grefen
Publisher : Routledge
ISBN 13 : 1136953167
Total Pages : 205 pages
Book Rating : 4.1/5 (369 download)

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Book Synopsis Mastering E-Business by : Paul Grefen

Download or read book Mastering E-Business written by Paul Grefen and published by Routledge. This book was released on 2010-07-02 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: e-Business – business collaborations enabled through information and communication technologies – is an essential activity for any business organization and constitutes a significant and growing sector. This textbook presents an innovative teaching framework to help students gain a thorough understanding of the principles of this vital aspect of business and management. Casting aside the over-complicated and narrow introductions of other textbooks, Grefen presents, analyzes and explains the principles of e-Business with refreshing clarity. The book covers both the business and technology aspects of this topic, using a unique framework integrating: Business – focuses on why a specific e-Business scenario exists and how an organization can profit from it Organization – analyzes how organizations and their processes are structured to achieve strategic goals Architecture – explains the high level design of advanced information systems to describe how e-Business functions Technology – examines the technological implementation of e-Business scenarios using a wide variety of ingredients from IT Mastering e-Business offers a well-structured overview of all aspects of e-Business and is an essential read for all students and professionals interested in this central aspect of modern, global business.

Mastering E-Business Infrastructure

Author : Veljko Milutinovic
Publisher : Springer Science & Business Media
ISBN 13 : 1461503108
Total Pages : 345 pages
Book Rating : 4.4/5 (615 download)

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Book Synopsis Mastering E-Business Infrastructure by : Veljko Milutinovic

Download or read book Mastering E-Business Infrastructure written by Veljko Milutinovic and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a foreword, here we publish an email letter of Late Professor Herb Simon, Nobel Laureate, that he wrote on the occasion ofthe death of the fatherofa friend. This letterofcondolence, more than any other wisdom, tells about the essence of the process of scientific creation, which is so important for both, the specific subject being covered by this book, and for the general science. When asked to address an SSGRR conference in Italy, prior to his death, Professor Herb Simon agreed that these lines be presented to all those who are interested in understanding the real essence oftheir own scientific struggle. Dear Professor Milutinovic: I want to extend my deepest sympathy to you and your family on the death of your father. His career was a very distinguished one, and his life spanned a most complex and difficult sequence of epochs in your country's history. Our generation (I am just a year younger than he was), like all its predecessors, leaves many tasks - hopefully no more than it inherited - for the next generation to take up; but even knowing that it must be so does not remove one's senseofloss in the parting.

Mastering E-business

Author : Jon Groucutt
Publisher :
ISBN 13 : 9780333693438
Total Pages : 0 pages
Book Rating : 4.6/5 (934 download)

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Book Synopsis Mastering E-business by : Jon Groucutt

Download or read book Mastering E-business written by Jon Groucutt and published by . This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Mastering Web 2.0

Author : Susan Rice Lincoln
Publisher : Kogan Page Publishers
ISBN 13 : 0749457511
Total Pages : 224 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Mastering Web 2.0 by : Susan Rice Lincoln

Download or read book Mastering Web 2.0 written by Susan Rice Lincoln and published by Kogan Page Publishers. This book was released on 2009-06-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Google. Amazon. Facebook. There are plenty of webtastic success stories out there, but there are also millions of companies, web sites and internet experiments floundering in cyberspace. Why should some race to glory whilst others fail to finish? Mastering Web 2.0 will help anyone, from the individual entrepreneur to organizations of any size, make sense of the confusing array of marketing options the internet has to offer. The Web is a very fragmented place, but Susan Rice Lincoln, an online branding and communications expert, pulls all the strands together to help you to make informed decisions and create an intelligent, holistic marketing strategy. She investigates the new tools of the web 2.0 world such as blogging, video casting, article and e-mail marketing, social media, search engine optimization, viral marketing and podcasts, describing how to put them all to good use, or select the most appropriate one for you. Mastering Web 2.0 is not for techies or utopian visionaries - it's a book for the rest of us. It will help you to strip away the hype and fully grasp the powerful possibilities the internet has in store for you.

Digital Gold: Mastering E-Commerce Strategy for Maximum Business Success

Author : Chris Thompson
Publisher : Chris Thompson
ISBN 13 :
Total Pages : 65 pages
Book Rating : 4./5 ( download)

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Book Synopsis Digital Gold: Mastering E-Commerce Strategy for Maximum Business Success by : Chris Thompson

Download or read book Digital Gold: Mastering E-Commerce Strategy for Maximum Business Success written by Chris Thompson and published by Chris Thompson. This book was released on with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Gold: Mastering E-Commerce Strategies for Maximum Business Success is the ultimate guide to building and growing a successful e-commerce business. This comprehensive book is filled with practical strategies and insights from industry leaders to help you navigate the ever-changing digital landscape and stay ahead of the competition. With 15 in-depth chapters covering topics such as website design, mobile commerce, social media marketing, and search engine optimization, this book provides a step-by-step roadmap for optimizing your e-commerce business for success. You'll learn how to leverage data and analytics to make data-driven decisions, how to create a seamless customer experience, and how to build a strong brand identity that resonates with your target audience. Whether you're a seasoned e-commerce professional or just starting out, Digital Gold has everything you need to take your business to the next level. With actionable insights, real-world examples, and proven strategies, this book is an essential resource for anyone looking to build a successful e-commerce business.

Logistics and Fulfillment for E-Business

Author : Janice Reynolds
Publisher : CRC Press
ISBN 13 : 9781138436428
Total Pages : pages
Book Rating : 4.4/5 (364 download)

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Book Synopsis Logistics and Fulfillment for E-Business by : Janice Reynolds

Download or read book Logistics and Fulfillment for E-Business written by Janice Reynolds and published by CRC Press. This book was released on 2017-07-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Logistics and fulfillment management is unglamorous, complex and expensive, but it is one of the primary factors determining whether an e-business will be profitable. Many enterprises (large and small) rush into the e-business model without adequate consi

Mastering the World of Marketing

Author : Eric Taylor
Publisher : John Wiley & Sons
ISBN 13 : 9781118061749
Total Pages : 143 pages
Book Rating : 4.0/5 (617 download)

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Book Synopsis Mastering the World of Marketing by : Eric Taylor

Download or read book Mastering the World of Marketing written by Eric Taylor and published by John Wiley & Sons. This book was released on 2011-05-04 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best of the best strategies from leading marketers There are millions of ways to speak to your market today; this makes choosing the best approach all the more important. With methods, tricks, techniques, strategies, and platforms suited for companies and budgets of all sizes, Mastering the World of Marketing reveals how 50 of the top marketers working today generate leads, create brand recognition, and capture new customers. Covering both offline and online channels, this comprehensive guide examines traditional, alternative, and hybrid approaches, giving you the full range of what works today so you can choose what suits your business needs best. Includes networking, word of mouth marketing, customer referrals, yellow page directories, radio, print, email marketing, direct mail, internet marketing, social media marketing, public relations, and advertising Includes chapters from contributors such as Chris Brogan, Tony Hsieh, Jack Trout, David Meerman Scott, Guy Kawasaki, Peter Shankman, Scott Stratten, Mari Smith, Gary Vaynerchuck, and more! A value-packed resource that offers unparalleled access to today's brightest marketing stars, Mastering the World of Marketing gives you all the marketing tools you need to reach your audience with compelling, winning messages

Seven Steps to Mastering Business Analysis

Author : Barbara A. Carkenord
Publisher : J. Ross Publishing
ISBN 13 : 1604270071
Total Pages : 385 pages
Book Rating : 4.6/5 (42 download)

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Book Synopsis Seven Steps to Mastering Business Analysis by : Barbara A. Carkenord

Download or read book Seven Steps to Mastering Business Analysis written by Barbara A. Carkenord and published by J. Ross Publishing. This book was released on 2009 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides a "how to" approach to mastering business analysis work. It will help build the skill sets of new analysts and all those currently doing analysis work, from project managers to project team members such as systems analysts, product managers and business development professionals, to the experienced business analyst. It also covers the tasks and knowledge areas for the new 2008 v.2 of The Guide to the Business Analysis Body of Knowledge (BABOK) and will help prepare business analysts for the HBA CBAP certification exam."--BOOK JACKET.

Mastering Digital Business

Author : Nicholas D. Evans
Publisher : BCS, The Chartered Institute for IT
ISBN 13 : 9781780173450
Total Pages : 196 pages
Book Rating : 4.1/5 (734 download)

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Book Synopsis Mastering Digital Business by : Nicholas D. Evans

Download or read book Mastering Digital Business written by Nicholas D. Evans and published by BCS, The Chartered Institute for IT. This book was released on 2017-01-31 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This strategic guide for business and IT executives focuses on how today's most disruptive technologies can be applied in powerful combinations along with platform business models, mastery of digital services, and leading practices in corporate innovation, to help you develop and execute your digital strategies for competitive advantage.

Mastering Global Business Development and Sales Management

Author : Thomas A. Cook
Publisher : CRC Press
ISBN 13 : 1482226243
Total Pages : 363 pages
Book Rating : 4.4/5 (822 download)

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Book Synopsis Mastering Global Business Development and Sales Management by : Thomas A. Cook

Download or read book Mastering Global Business Development and Sales Management written by Thomas A. Cook and published by CRC Press. This book was released on 2020-08-02 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mastering Global Business Development and Sales Management focuses on the importance of companies and executives recognizing that their organization is sales driven, and that there is a definite pronounced connection between sales and all other aspects of how a company operates. It details the sales manager's role in developing sales personnel, delivering new business to the organization, and otherwise becoming a driving force for the overall prosperity of the company. This book differentiates itself by providing the essence of international sales management. Shows how to develop a marketing and sales strategy for globalization Details regional versus country-specific profiles Explains what all sales personnel need to know about export trade compliance, logistics, and supply chain operations Provides sales and negotiation skill sets

Mastering the 7 Essentials of High-Growth Companies

Author : David G. Thomson
Publisher : John Wiley & Sons
ISBN 13 : 0470634820
Total Pages : 195 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Mastering the 7 Essentials of High-Growth Companies by : David G. Thomson

Download or read book Mastering the 7 Essentials of High-Growth Companies written by David G. Thomson and published by John Wiley & Sons. This book was released on 2010-04-30 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical strategies to propel your company to the top American business is entering unchartered territory. Recent trends suggest that we are moving out of a recession-fairly labeled The Great Recession-into a recovery phase characterized by high unemployment with growth. As such, the business road ahead will be challenging. Growth will be harder to achieve and business failure will be more prevalent. But the best of America's growth businesses will pass through this cycle to experience renewed and hopeful growth in contrast to the high failure rate of those who fail to grow. The numbers are proving this to be the extreme case-a higher upside with a greater failure rate. What are America's recession-proof, highest growth companies doing differently? What are the values, fundamentals, and actions that will make the difference between failure, or just surviving and thriving? The answer to these questions is, what Thomson calls, The 7 Essentials-value proposition, high growth market segment, marquee customers, big brother alliances, exponential returns, inside/outside leadership, and essential board experts. This book is the timely answer to the search for what it will take to propel a company's growth through these challenging times. It's for management teams of any business, independent of size or industry, which desires to identify a course of action to improve their opportunities to grow. "Applying the 7 Essentials will improve your company's growth prospects," says author David Thomson. Growth companies are especially defined by their ability to grow through recession and recovery periods to become the new growth leaders. The case studies and the numbers in this book prove it. This reliable resource extends the insights from Thomson's bestselling book, Blueprint to a Billion: 7 Essentials to Achieve Exponential Growth to apply the 7 Essentials to all companies. Thomson is known as America's growth expert on what it takes to transform a small business into a billion dollar one. He has been recognized by Investors Business Daily as the "Guru for Uncovering the Blueprint for Sizzling Growth Companies." Offers busy professionals essential insights that will move their business or business unit beyond surviving and into thriving now and in the future Written by an expert on how companies achieve growth in challenging markets Contains key CEO interviews and quick case studies and is supported by on-line scoring tools to help teams apply the 7 Essentials Economic weakness has not changed the need for companies to grow. This book provides you with a proven framework to overcome such challenges and thrive in today's challenging business environment.

Creating Value with Data Analytics in Marketing

Author : Peter C. Verhoef
Publisher : Routledge
ISBN 13 : 1000465462
Total Pages : 337 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Creating Value with Data Analytics in Marketing by : Peter C. Verhoef

Download or read book Creating Value with Data Analytics in Marketing written by Peter C. Verhoef and published by Routledge. This book was released on 2021-11-07 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: The key competing texts are practitioner-focused ‘how to’ guides, whilst our book combines rigorous theory with practical insight and examples, with authors from both the academic and business world, making it more adoptable as a student text; Unlike other books on the subject, this has a customer focus and an exploration of how big data can add value to customers as well as organisations; Enables readers to move from "big data" to "big solutions" by demonstrating how to integrate data analytics into specific goals and processes for implementation; Highly successful and well regarded both for students and practitioners

Mastering the SAP Business Information Warehouse

Author : Kevin McDonald
Publisher : John Wiley & Sons
ISBN 13 : 047008345X
Total Pages : 722 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Mastering the SAP Business Information Warehouse by : Kevin McDonald

Download or read book Mastering the SAP Business Information Warehouse written by Kevin McDonald and published by John Wiley & Sons. This book was released on 2007-03-15 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is the definitive guide for SAP NetWeaver BI professionals. Based on their extraordinary expertise with the product, the authors provide deep insights about key innovations in the areas of user experience, query performance, integrated planning, and enterprise-wide data warehousing." —Stefan Sigg, Vice President, SAP NetWeaver Business Intelligence The long-anticipated publication of this second edition reflects the growing success of SAP NetWeaver as well as the various Business Intelligence (BI) capabilities that are embedded with SAP BW version 7.0. Written by SAP insiders, this comprehensive guide takes into account the ever-changing features, functionality, and toolsets of SAP NetWeaver to bring you the most updated information on how to use SAP BW to design, build, deploy, populate, access, analyze, present, and administer data. You'll discover the options that are available in SAP NetWeaver and uncover a new means to improve business performance. This book reflects the process an organization goes through during an implementation of the software. The authors begin with an introduction to BI and SAP NetWeaver and quickly progress to information modeling and enterprise data warehouse concepts. You'll learn how to access and deliver meaningful analytic information to the organization, as well as perform integrated planning functions. Finally, the authors share invaluable insight on warehouse administration, performance, and security. With more than 50 percent new or revised material, this second edition of Mastering the SAP Business Information Warehouse shows you how to: Extract data from online transaction processing systems Store transformed data in a way that best supports reporting and analysis Use the various Business Explorer tools such as BEx Report Designer, BEx Analyzer, BEx Broadcaster, and BEx Web Application Designer Schedule, monitor, troubleshoot, and archive data loads The companion Web site contains sample chapters in Wiki format and the authors' blog where readers may enter discussions about the book and SAP. Wiley Technology Publishing Timely. Practical. Reliable. Visit our Web site at www.wiley.com/compbooks/ Visit the companion Web site at www.wiley.com/compbooks/mcdonald The companion Web site contains the sample code presented in the text of the book, plus implementation templates.

Mastering Online Marketing

Author : Mitch Meyerson
Publisher : Entrepreneur Press
ISBN 13 : 1599181517
Total Pages : 282 pages
Book Rating : 4.5/5 (991 download)

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Book Synopsis Mastering Online Marketing by : Mitch Meyerson

Download or read book Mastering Online Marketing written by Mitch Meyerson and published by Entrepreneur Press. This book was released on 2008 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text presents a proven 12-step program for e-commerce success. Forgoing get-rich-quick hype for best practices and solid marketing principles, two online marketers offer an unbeatable 12-step system that creates a profitable and sustainable online business.

Mastering Professional Services

Author : Thomas E. Lah
Publisher :
ISBN 13 : 9780976718406
Total Pages : 0 pages
Book Rating : 4.7/5 (184 download)

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Book Synopsis Mastering Professional Services by : Thomas E. Lah

Download or read book Mastering Professional Services written by Thomas E. Lah and published by . This book was released on 2005-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies worldwide continue to seek new growth opportunities by establishing professional services to complement their current company portfolio. These professional service organizations are being chartered to secure high margin streams of revenue, improve customer satisfaction, and solidify customer loyalty. However, many of these companies have little experience building and managing a professional services organization. This lack of experience is creating incredible organizational pain. Not just product companies are struggling in their attempts to create profitable and effective professional service organizations. System integrators and value added resellers that must incorporate complicated technologies into their service offerings are struggling to scale service capabilities. Outsourcing and managed service providers that now want to provide consultative support are learning there are significant differences in these service lines. Many times, the current professional service strategy for these companies is simply not sustainable. Mastering Professional Services is the first book to guide acompany through the process of designing a viable services strategy that complements a broader company portfolio. From the author of Building Professional Services: The Siren's Song, this book continues the tradition of providing practical tools and techniques to manage professional services when it is not the core offering of the company.

Mastering SEO

Author : Cybellium Ltd
Publisher : Cybellium Ltd
ISBN 13 :
Total Pages : 192 pages
Book Rating : 4.8/5 (7 download)

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Book Synopsis Mastering SEO by : Cybellium Ltd

Download or read book Mastering SEO written by Cybellium Ltd and published by Cybellium Ltd. This book was released on with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash the Power of Visibility with "Mastering SEO" In today's digital landscape, search engine optimization (SEO) is the driving force behind online success. SEO professionals are the architects of visibility, ensuring that businesses and websites can be found by their target audience. "Mastering SEO" is your comprehensive guide to excelling in the world of SEO, providing you with the knowledge, skills, and strategies to dominate search engine rankings and drive organic traffic to your website. Your Path to SEO Excellence SEO is more than just keywords; it's about understanding the algorithms, user intent, and content strategy that propel websites to the top of search results. Whether you're a newcomer to SEO or an experienced practitioner seeking to refine your skills, this book will empower you to master the art and science of SEO. What You Will Discover SEO Fundamentals: Gain a deep understanding of SEO principles, including keyword research, on-page optimization, and off-page SEO techniques. Technical SEO: Dive into the technical aspects of SEO, including website architecture, mobile optimization, and website speed. Content Strategy: Learn to create SEO-optimized content that engages readers and satisfies search engine algorithms. Local and Global SEO: Explore strategies for optimizing websites for local and international audiences. SEO Tools: Master the use of essential SEO tools and software to streamline your optimization efforts. Analytics and Reporting: Discover how to measure SEO success and report on key performance metrics. Why "Mastering SEO" Is Essential Comprehensive Coverage: This book provides comprehensive coverage of SEO topics, ensuring that you have a well-rounded understanding of SEO techniques and best practices. Expert Guidance: Benefit from insights and advice from experienced SEO professionals and industry experts who share their knowledge and proven strategies. Career Advancement: SEO expertise is in high demand, and this book will help you unlock your full potential in this dynamic field. Stay Competitive: In a crowded online marketplace, mastering SEO is vital for staying competitive and achieving digital marketing success. Your Journey to SEO Mastery Begins Here "Mastering SEO" is your roadmap to excelling in the world of SEO and advancing your career. Whether you aspire to be an SEO specialist, digital marketer, or business owner, this guide will equip you with the skills and knowledge to achieve your goals. Don't miss the opportunity to become a master of SEO. Start your journey to SEO excellence today and join the ranks of professionals who are shaping the digital landscape. "Mastering SEO" is the ultimate resource for individuals seeking to excel in the world of search engine optimization. Whether you are new to SEO or looking to enhance your skills, this book will provide you with the knowledge and strategies to become a proficient SEO expert. Don't wait; begin your journey to SEO mastery today! © 2023 Cybellium Ltd. All rights reserved. www.cybellium.com

Awesome Authenticity

Author : Jennie Gorman
Publisher : Inhouse Publishing
ISBN 13 : 9780994304155
Total Pages : 216 pages
Book Rating : 4.3/5 (41 download)

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Book Synopsis Awesome Authenticity by : Jennie Gorman

Download or read book Awesome Authenticity written by Jennie Gorman and published by Inhouse Publishing. This book was released on 2015-04-20 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jennie believes that this can happen by relationship building. Motivating and inspiring people to perform at a level that they hadn't yet recognised is paramount to Jennie. Being part of her Mastermind Groups, which run over 6 months, is the positive add-on to go to the next level. Her specialties are helping her clients to: - create their circle of influence - being kept accountable - creating an advisory board - build a support network - find their niche market - understanding the importance of authenticity. Jennie knows that trust, integrity, authenticity and sincerity are fundamental to maintaining fulfilling, purposeful and satisfying relationships in both personal and business life.