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Author : Brian F. Pasch
Publisher :
ISBN 13 :
Total Pages : 517 pages
Book Rating : 4.:/5 (11 download)
Download or read book Mastering Automotive Digital Marketing written by Brian F. Pasch and published by . This book was released on 2017 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tim Northburg
Publisher :
ISBN 13 : 9781466227170
Total Pages : 276 pages
Book Rating : 4.2/5 (271 download)
Download or read book Automotive Internet Sales Mastery written by Tim Northburg and published by . This book was released on 2011-10-29 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: In dealerships today, Internet Departments are growing and many dealerships are going to an all Internet based sales force. What processes do you have in place to handle your Internet customers to appoint and close more leads? Automotive Internet Sales Mastery is your complete guide to handling, appointing, and selling more Internet customers. This step-by-step guidebook takes you through the first call, the first text, and the first e-mail. It outlines a rigorous 90 day follow-up, breaks down the Internet sales process, and more. Become an Internet Sales Master and sell more vehicles!
Author : Edward Coleman
Publisher : Trafford Publishing
ISBN 13 : 9781412004305
Total Pages : 0 pages
Book Rating : 4.0/5 (43 download)
Download or read book Mastering the Art of Selling Cars Online written by Edward Coleman and published by Trafford Publishing. This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industry expert Eddie Coleman reveals the secrets of selling cars online and making millions doing it. Learn sales, marketing and website strategies as developed by the nation's leading e-dealer visionary.
Author : Michael Cohn
Publisher :
ISBN 13 : 9781521098189
Total Pages : 212 pages
Book Rating : 4.0/5 (981 download)
Download or read book Mastering Digital Marketing written by Michael Cohn and published by . This book was released on 2017-04-21 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mastering Digital Marketing: Maximizing Your Marketing Strategy to Reach Ideal clients is the ideal guide for you if you are just about to bring your business into the digital age. The book explains the effectiveness of marketing your business online and covers all aspects of the perfect digital marketing strategy. This book explains how we did it, and how you can do it too. You'll Learn:* How to bring your business into the digital age easily and effectively. You will also gain a deeper insight into why marketing your business online is essential to your success.* How to identify your target audience, build trust, the power of testimonials, establishing credibility, building relationships, and how to write the perfect call-to-action.* How to view your business in a different way. The tips in the book will enable you to elevate your brand to where you want it to be.* How to develop the perfect online marketing strategy. You will become adept at combining your traditional marketing strategy with your new online strategy for fantastic results.About the AuthorMichael Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their visibility, reputation, trustworthiness and credibility online. At CompuKol Michael consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility. Michael has over 30 years of experience in IT and web technologies. His expertise includes social media marketing strategies; Internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.
Author : Damian Ryan
Publisher : Kogan Page Publishers
ISBN 13 : 0749460636
Total Pages : 224 pages
Book Rating : 4.7/5 (494 download)
Download or read book The Best Digital Marketing Campaigns in the World written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2011-06-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to attract today's media-savvy consumer. The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama's 2008 presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape.
Author : George Nenni
Publisher :
ISBN 13 :
Total Pages : 86 pages
Book Rating : 4.6/5 (7 download)
Download or read book A Car Dealer's Guide to Google My Business written by George Nenni and published by . This book was released on 2020-02-02 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: You never get a second chance to make a good first impression! It's estimated there are more than 2 trillion Google searches per year--and 46 percent of all Google searches seek local information. But when shoppers find your store online, will they come? In this timely how-to book, online marketing guru George Nenni walks you through the process of mastering Google My Business, a free online platform for listing your key business information, including address, contact information, photos and reviews. Google My Business is a proven tool for helping businesses increase their visibility with local shoppers. A Car Dealer's Guide to Google My Business shows you how to: * Create a GMB account for single or multiple locations * Refresh and verify your GMB content to stay current * Answer customer questions and monitor reviews to protect your brand * Know which queries car shoppers use for better SEO * Know where customers are searching by zip code * Oversee your listing analytics via the GMB dashboard. Don't just help car buyers find you on Google Search or Google Maps, sell them at the point of discovery!
Author : Susan Rice Lincoln
Publisher : Kogan Page Publishers
ISBN 13 : 0749457511
Total Pages : 224 pages
Book Rating : 4.7/5 (494 download)
Download or read book Mastering Web 2.0 written by Susan Rice Lincoln and published by Kogan Page Publishers. This book was released on 2009-06-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Google. Amazon. Facebook. There are plenty of webtastic success stories out there, but there are also millions of companies, web sites and internet experiments floundering in cyberspace. Why should some race to glory whilst others fail to finish? Mastering Web 2.0 will help anyone, from the individual entrepreneur to organizations of any size, make sense of the confusing array of marketing options the internet has to offer. The Web is a very fragmented place, but Susan Rice Lincoln, an online branding and communications expert, pulls all the strands together to help you to make informed decisions and create an intelligent, holistic marketing strategy. She investigates the new tools of the web 2.0 world such as blogging, video casting, article and e-mail marketing, social media, search engine optimization, viral marketing and podcasts, describing how to put them all to good use, or select the most appropriate one for you. Mastering Web 2.0 is not for techies or utopian visionaries - it's a book for the rest of us. It will help you to strip away the hype and fully grasp the powerful possibilities the internet has in store for you.
Author : Elena Candelo
Publisher : Springer
ISBN 13 : 303015999X
Total Pages : 192 pages
Book Rating : 4.0/5 (31 download)
Download or read book Marketing Innovations in the Automotive Industry written by Elena Candelo and published by Springer. This book was released on 2019-04-09 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution. The starting point for these proposals is a thorough analysis of the evolution of marketing in the industry across three ages of technological innovations – the mechanical, the electronic, and the digital. The main objectives are first, to illustrate how study of the past can help carmakers as they move forward into the unknown, and second, to identify the main choices that they will face. The central premise is that unusual times call for unusual strategies. By mining the past in order to foresee likely future developments regarding competition and marketing strategies within the car industry, the book will appeal both to researchers and to present or future managers in the automotive and other innovation-driven sectors.
Author : Mitchell James
Publisher :
ISBN 13 : 9781703723540
Total Pages : 92 pages
Book Rating : 4.7/5 (235 download)
Download or read book The Recipe to Mastering Your Craft In Auto Sales written by Mitchell James and published by . This book was released on 2019-11-17 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Recipe" is not intended to reinvent the wheel of automotive sales however was written simply to guide and navigate you through the processes and best habits to mastering your craft. It walks you through a detailed step by step methodology, sharing with it tips, tricks and scripts that will help you advance to that next level in your career. It will not only increase your success to selling more vehicles while maintaining higher gross profits, it will also provide the recipe of how to perform your best with ease giving you daily routines and sharing best places to look for the business. The Recipe to Mastering Your Craft in Auto Sales was created though my twenty years of experience in the automotive industry traveling most of Canada making stops in nearly all of the automotive brands along the way. Allow me to share with you my adopted best practices as we travel through the do's and don'ts taught to me through my many mentors and other leaders of the industry. I have utilized these teachings to coach, train, and mentor some of the best salespeople in Canada, helping each individual rise to their maximum potential. Removing roadblocks to your sale and giving you hints on objection handling to further increase your closing percentages and success is all part of your journey with this book. The Recipe will provide and aid you along the way to reach your best whether that be achieving that number one sales spot, bringing home the big commissions or obtain that promotion to the next level of your career. Not only have I been extremely successful in my career at a young age, but I have helped many others reach their greatest potential soaring them to greater heights. Providing them, and now you, the education to be forever successful in your career is my motivation and ambition. Education in my opinion is worth more than any paycheck I could help you obtain. Once read, I look forward to hearing the many success stories that are guaranteed to follow.
Author : Chris Martinez
Publisher :
ISBN 13 : 9781735586908
Total Pages : pages
Book Rating : 4.5/5 (869 download)
Download or read book Digital Marketing Blueprint written by Chris Martinez and published by . This book was released on 2020-09 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Wassim Derbi
Publisher : Austin Macauley Publishers
ISBN 13 : 9948797744
Total Pages : 119 pages
Book Rating : 4.9/5 (487 download)
Download or read book Retail Marketing Management written by Wassim Derbi and published by Austin Macauley Publishers. This book was released on 2024-03-29 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: "RETAIL MARKETING MANAGEMENT” IS AN INVALUABLE RESOURCE FOR AUTOMOTIVE MARKETERS SEEKING TO STAY AHEAD OF THE CURVE, OFFERING PRACTICAL INSIGHTS, CASE STUDIES, AND ACTIONABLE STRATEGIES TO DRIVE SUCCESS IN A RAPIDLY EVOLVING INDUSTRY. THE BOOK ALSO DELVES DEEP INTO DIGITAL MARKETING AND ITS TRANSFORMATIVE IMPACT ON THE INDUSTRY, DISSECTING THE USE OF SOCIAL MEDIA, ONLINE ADVERTISING, AND DATA ANALYTICS WHETHER YOU'RE A MARKETING PROFESSIONAL OR AN AUTOMOTIVE ENTHUSIAST, THIS BOOK OFFERS A FRESH PERSPECTIVE ON MARKETING IN THE AUTOMOTIVE SECTOR. IN THIS BOOK YOU WILL LEARN ABOUT: PRODUCT LAUNCH PLANNING DEVELOPING MARKETING STRATEGIES CAMPAIGN & PERFORMANCE MANAGEMENT DIGITAL MARKETING NEGOTIATION TACTICS CUSTOMER RELATIONSHIP MANAGEMENT
Author : A. Karim Feroz
Publisher : Taylor & Francis
ISBN 13 : 1003821782
Total Pages : 310 pages
Book Rating : 4.0/5 (38 download)
Download or read book Digital Analytics for Marketing written by A. Karim Feroz and published by Taylor & Francis. This book was released on 2024-01-25 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box. Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics. Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides.
Author : Michael Anthony Bianchi
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.8/5 (71 download)
Download or read book Closing the Deal written by Michael Anthony Bianchi and published by Independently Published. This book was released on 2023-11-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock unparalleled success in the dynamic world of car sales with "Closing the Deal." This definitive guide, crafted for Owners, GMs, GSMs, and Sales Managers aiming to elevate their team's performance, as well as ambitious Car Salesmen ready to dominate the competition and own their sales floor. Within these pages lies the blueprint for excellence - the 10 Steps to the Sale meticulously laid out for maximum impact. From the initial customer contact to the final deal-sealing handshake, every critical stage of the sales process is dissected and refined. Learn the art of negotiation, master the psychology of selling, and discover the secrets to building lasting customer relationships. But this book goes beyond the basics. For those aspiring to stand out in the competitive automobile market, "Closing the Deal" offers unparalleled insights into effective self-marketing strategies. Navigate the digital landscape, leverage social media, and create a personal brand that sets you apart in your city. Whether you're a seasoned professional or just starting your journey in car sales, this guide is your key to financial mastery. Delve into the intricacies of commissions, bonuses, and proven techniques to propel your income into six-figure territory. Equip yourself with the knowledge to adapt and innovate in a rapidly evolving industry. Owners and Managers, empower your team with a training resource that ensures peak performance. Car Salesmen, grab hold of the tools to crush the competition and become the undisputed champion of your sales floor. Take control of your success. "Closing the Deal" is not just a book; it's your roadmap to becoming a true master of the art of car sales. Elevate your career, exceed your goals, and leave your mark on the industry. Your journey to automotive excellence starts here.
Author : Peter C. Verhoef
Publisher : Routledge
ISBN 13 : 1000465462
Total Pages : 337 pages
Book Rating : 4.0/5 (4 download)
Download or read book Creating Value with Data Analytics in Marketing written by Peter C. Verhoef and published by Routledge. This book was released on 2021-11-07 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: The key competing texts are practitioner-focused ‘how to’ guides, whilst our book combines rigorous theory with practical insight and examples, with authors from both the academic and business world, making it more adoptable as a student text; Unlike other books on the subject, this has a customer focus and an exploration of how big data can add value to customers as well as organisations; Enables readers to move from "big data" to "big solutions" by demonstrating how to integrate data analytics into specific goals and processes for implementation; Highly successful and well regarded both for students and practitioners
Author : Mitch Meyerson
Publisher : Entrepreneur Press
ISBN 13 : 1613080360
Total Pages : 282 pages
Book Rating : 4.6/5 (13 download)
Download or read book Mastering Online Marketing written by Mitch Meyerson and published by Entrepreneur Press. This book was released on 2008-01-01 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to avoid the #1 problem that plagues most online businesses—an under-performing website. The rise in online shopping has led countless entrepreneurs to jump on the e-commerce bandwagon—but despite their big dreams and hard work, most fail. This book shows them how to succeed in grabbing their piece of the e-commerce pie. Forgoing get-rich-quick hype for best practices and solid marketing principles, two world-class online marketers offer an unbeatable 12-step system that creates a profitable and sustainable online business. Hundreds of proven strategic and tactics, as well as dozens of time-saving web resources, help you jumpstart the process. The authors reveal the 10 most common e-commerce mistakes and offer fail-safe strategies for avoiding them. Innovative automation strategies save you time and money and help you create new streams of passive income. Featuring current technology—including Web 2.0 innovations, web conferencing, podcasts, blogging and more—this comprehensive manual puts website owners on the road to profitability.
Author : Eric Van Van Der Hope
Publisher :
ISBN 13 : 9780977968428
Total Pages : 308 pages
Book Rating : 4.9/5 (684 download)
Download or read book Mastering Niche Marketing written by Eric Van Van Der Hope and published by . This book was released on 2008 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business world is a competitive market and big businesses make extremely large amounts of money. So how can you as an entrepreneur and small business person compete with this . . . ? . . . with Niche Marketing of course! As an entrepreneur and small business owner, you have the ability to find a perfect niche market that the large businesses have overlooked, don't have time for or wouldn't be profitable enough for them. And whether it's a service or product, you can capitalize on areas where people are eager to buy and willing to spend whatever money is necessary to get what they want. "Mastering Niche Marketing" is the most complete single-volume guide to developing a unique business. It includes step-by-step, easy to follow strategies and techniques that will assist in identifying an idea in demand, creating a product, and how to promote it - making money in the process! Here is a small sample of what you ll discover within the pages of this book: Discover 2 mistakes that inexperienced individuals fail to do when attempting to choose a potentially profitable niche market. Warning: You're doomed to fail if you do not fully grasp the explanation. Having difficulties coming up with a niche idea? Drastically improve your brainstorming sessions with these 9 thought-provoking questions! Determining the profitability of your niche market is crucial to the success of your business, so before you accept any financial risk with your business - learn 15 of the most common fees that new business owners tend to forget about. Difficulties finding a profitable market? Here are 9 tested and effective business models that'll prevent you from having to re-invent the wheel so you can start generating a passive income stream! Discover 11 proven money-making methods that ll result in your customers gladly 'handing over' their money using the 'oldest trick' in the book. Integrate it properly within your sales process and this will be how you make the bulk of your profits. 9 highly proven techniques you can use to persuade your visitors to click through to your site, thus improving your traffic and increasing your potential for sales. Understand this aspect about your customers and it ll result in their loyalty to you for a lifetime as they will continually purchase from you again and again.
Author : Beth Powell
Publisher :
ISBN 13 : 9780994521903
Total Pages : 158 pages
Book Rating : 4.5/5 (219 download)
Download or read book Drive More Business written by Beth Powell and published by . This book was released on 2016-02-28 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step by step guide to online marketing for Australian auto dealers
