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Marktorientierte Unternehmenskultur Als Erfolgsfaktor Der Strategieimplementierung
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Book Synopsis Marktorientierte Unternehmenskultur als Erfolgsfaktor der Strategieimplementierung by : Harley Krohmer
Download or read book Marktorientierte Unternehmenskultur als Erfolgsfaktor der Strategieimplementierung written by Harley Krohmer and published by Deutscher Universitätsverlag. This book was released on 2000-02-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harley Krohmer untersucht in einer internationalen und branchenüber- greifenden Untersuchung die Bedeutung einer marktorientierten Unternehmenskultur bei der Strategieimplementierung.
Book Synopsis Marktorientierte Unternehmenskultur als Erfolgsfaktor junger Unternehmen by : Andreas Kessell
Download or read book Marktorientierte Unternehmenskultur als Erfolgsfaktor junger Unternehmen written by Andreas Kessell and published by Springer-Verlag. This book was released on 2007-06-26 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Auf der Basis einer empirischen Untersuchung analysiert Andreas Kessell die Erfolgsrelevanz der marktorientierten Unternehmenskultur für den Kontext junger Unternehmen.
Book Synopsis Management Accounting & Control Scales Handbook by : Utz Schäffer
Download or read book Management Accounting & Control Scales Handbook written by Utz Schäffer and published by Springer Science & Business Media. This book was released on 2007-11-23 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Utz Schäffer describes all scales, including the psychometric qualities as well as samples which have been used in great detail. Thus, the reader of this book can avoid reinventing the wheel as it will in many cases reduce the need to conceptualize, test, and validate a measure from scratch.
Book Synopsis A Contingency-Based View of Chief Executive Officers' Early Warning Behaviour by : Andreas Kirschkamp
Download or read book A Contingency-Based View of Chief Executive Officers' Early Warning Behaviour written by Andreas Kirschkamp and published by Springer Science & Business Media. This book was released on 2008-01-23 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Andreas Kirschkamp empirically analyses the early warning behavior of Chief Executive Officers in German medium-sized companies. First, he presents the design variables of early warning, then the influencing contingency variables. On the basis of the scholarly research on psychological and contingency theory, the author deduces hypotheses and tests them.
Book Synopsis Retail Marketing and Sales Performance by : Christoph Preuss
Download or read book Retail Marketing and Sales Performance written by Christoph Preuss and published by Springer Science & Business Media. This book was released on 2013-12-30 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this research project is to contribute to effective retail by determining the impacts of the elements of retail marketing interventions on sales performance in franchises and branches. The approach comprises a series of complementary surveys of franchisees, branch managers, shop visitors and customers. This is enriched with secondary data and sector-specific structural detail to determine the direct and mediating effects of retail marketing on sales performance. Through factor analysis results provide evidence that Retail Marketing has a high and positive, direct-structural impact on sales performance. Christoph Preuss contributes to the development of the dichotomy of branch and franchise management by exploring their operational differences. Retailers can exploit retail marketing more effectively if they understand that structural retail marketing parameters make the greatest impact on an outlet’s sales performance.
Book Synopsis Faktoren der Unternehmenskultur und deren Wirkung auf die Strategieimplementierung by : Isabella Willnauer
Download or read book Faktoren der Unternehmenskultur und deren Wirkung auf die Strategieimplementierung written by Isabella Willnauer and published by GRIN Verlag. This book was released on 2012-06-12 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diplomarbeit aus dem Jahr 2011 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 2, Johannes Kepler Universität Linz (Strategisches Management), Sprache: Deutsch, Abstract: Die vorliegende Diplomarbeit umfasst als Hauptthemen die Strategieimplementierung sowie die Unternehmenskultur. Das Ziel im Rahmen dieser Diplomarbeit ist es herauszufinden, welche Faktoren einer Unternehmenskultur auch auf die Strategieimplementierung wirken. Durch die Betrachtung der Strategieimplementierung als Phase im Strategischen Managementprozess wird erkannt, dass die Strategieimplementierung von besonderer Bedeutung für eine erfolgreiche Umsetzung einer Strategie im Unternehmen ist. Die Umsetzung bzw. Implementierung von Strategien zählt heute laut Welge und Al-Laham sowie auch anderen Autoren zu den anspruchsvollsten Aufgaben des Strategischen Managements. Denn wenn es nicht gelingt, Strategien effizient zu implementieren, dann bleibt das strategische Management wirkungslos und eine bloße „intellektuelle Spielerei“. Wirft man einen Blick in die Praxis, werden gemäß einer Studie von Raps sowie einer Studie von Riekhof und Offermann ungefähr 70 bis 90 Prozent der strategischen Pläne und Strategien nicht erfolgreich im Unternehmen implementiert. Die Unternehmenskultur wurde dabei als wichtiger Schlüsselfaktor für eine erfolgreiche Strategieimplementierung identifiziert. Viele der genannten Probleme der Strategieimplementierung lassen sich mit der Unternehmenskultur und deren Einflussfaktoren in Verbindung bringen. An dieser Stelle soll deutlich zum Ausdruck gebracht werden, dass die Aussagen diverser Autoren zu den beeinflussenden Faktoren je nach Forschungsschwerpunkt auf unterschiedlichen Grundlagen basieren.
Book Synopsis Unternehmenskultur als Erfolgsfaktor by : Karl-Heinz Briam
Download or read book Unternehmenskultur als Erfolgsfaktor written by Karl-Heinz Briam and published by . This book was released on 1995 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Strategic Management by : John A. Pearce
Download or read book Strategic Management written by John A. Pearce and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field.
Book Synopsis Innovation and Transformation by : Martin Kaschny
Download or read book Innovation and Transformation written by Martin Kaschny and published by Springer. This book was released on 2018-05-30 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses a six-step transformation cycle in which the tasks of innovation management – ranked according to their relevance for companies – are placed in a systematic order. Presenting an in-depth discussion on innovation and transformation, the authors delve into strategic themes such as business models and strategic positioning, which are fundamental to the innovation process. It also describes the underlying processes and roles of innovation management, and the required organizational structures. Following process organization and organizational structure, the authors highlight how the appropriate human resource strategy should look and the manner of personnel selection or development to be implemented. The authors also provide tools and systems that are assigned to specific employees working with innovation management; these deal with innovation audit, knowledge management, idea management, financing and budgeting innovations, marketing and property rights. The book also sheds light on how the effectiveness of the innovation process can be monitored using indicator systems. This is a handy resource for managers looking for a structured strategy and how to implement it to achieve optimal innovation management and reap its benefits.
Author :Andris A. Zoltners Publisher :AMACOM/American Management Association ISBN 13 :9780814426166 Total Pages :504 pages Book Rating :4.4/5 (261 download)
Book Synopsis The Complete Guide to Accelerating Sales Force Performance by : Andris A. Zoltners
Download or read book The Complete Guide to Accelerating Sales Force Performance written by Andris A. Zoltners and published by AMACOM/American Management Association. This book was released on 2001 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: To boost your sales group's performance, give your salespeople very specific assessments and instructions, as per authors Andris A. Zoltners, Prabhakant Sinha and Greggor A. Zoltners. The trouble here is that the instructions are not only detailed, they are highly technical. You have to see sales as a science to make the best use of the graphs, charts, lists, diagrams and formulas. If you can make your way through the academic writing, you'll find some useful hard data, such as statistical evidence that backs the need for precise sales performance assessments. Despite its lengthy retelling of some very basic sales principles, getAbstract.com recommends this manual to the audience its authors suggest, "sales managers, top managers, salespeople who want to advance professionally, divisional presidents and business owners" plus business school students. If you're going to be academic, you might as well learn something.
Book Synopsis Hidden in Plain Sight by : Erich Joachimsthaler
Download or read book Hidden in Plain Sight written by Erich Joachimsthaler and published by Harvard Business Press. This book was released on 2007-03-30 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies must innovate to grow, but they often forget to look beyond their own brands. Take Sony, for example. Its success with consumer innovations like the Walkman blinded it to obvious changes in how, when, and where people wanted their music. Apple capitalized on those changes in demand with the iPod, providing a new way of listening to music and of managing one’s entire music library. This book explains how you can spot these opportunities that are hidden in plain sight. It introduces the demand-first innovation and growth model that will show you how to become an unbiased observer of people’s consumption and usage behaviors. Refining this skill helps companies generate organic growth through new products, services, solutions, and experiences that truly enhance peoples’ lives. Revealing the innovative processes of such organizations as BMW, Proctor and Gamble, GE Healthcare, and Frito-Lay, Hidden in Plain Sight offers you a new approach to identifying and executing your company’s growth strategy.
Book Synopsis Knowledge Management in Organizations by : Donald Hislop
Download or read book Knowledge Management in Organizations written by Donald Hislop and published by Oxford University Press, USA. This book was released on 2013-01-31 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introductory level textbook critically reviews and analyses the key themes underpinning knowledge management in organisations. It presents the key debates in this area, including coverage of epistemologies of knowledge, managing and sharing knowledge, and learning and innovation.
Book Synopsis Knowledge Management Foundations by : Karl M. Wiig
Download or read book Knowledge Management Foundations written by Karl M. Wiig and published by . This book was released on 1993-01-01 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: Om viden/lærdom og formidlingen af den, også i virksomheder.
Book Synopsis Knowledge Management by : Ikujirō Nonaka
Download or read book Knowledge Management written by Ikujirō Nonaka and published by Taylor & Francis. This book was released on 2005 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Organizational Buying Behavior by : Thomas V. Bonoma
Download or read book Organizational Buying Behavior written by Thomas V. Bonoma and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Key Issues in the New Knowledge Management by : Joseph M. Firestone
Download or read book Key Issues in the New Knowledge Management written by Joseph M. Firestone and published by Routledge. This book was released on 2012-06-25 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 'Key Issues in the New Knowledge Management,' Firestone and McElroy, the architects of the New Knowledge Management (TNKM) provide an in-depth analysis of the most important issues in the field of Knowledge Management. The issues the book addresses are central in the field today: * The Knowledge Wars, or the issue of "how you define knowledge determines how you manage it" * The nature of knowledge processing * Information management or knowledge management? * Three views on the evolution of knowledge management * The role of knowledge claim evaluation in knowledge processing, or the difference between opinion, judgements, information, data, and real knowledge in knowledge management systems * Is culture a barrier in knowledge management? * The Open Enterprise and accelerated sustainable innovation * Portals * How should one evaluate KM software? * Intellectual Capital * Measuring the impact of KM initiatives on the organization and the bottom line * KM and terrorism
Book Synopsis B2B Brand Management by : Philip Kotler
Download or read book B2B Brand Management written by Philip Kotler and published by Springer Science & Business Media. This book was released on 2006-09-22 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.
