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Author : Manfred Bruhn
Publisher :
ISBN 13 : 9783791007687
Total Pages : 618 pages
Book Rating : 4.0/5 (76 download)
Download or read book Marktorientierte Unternehmensführung im Umbruch written by Manfred Bruhn and published by . This book was released on 1994 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marktorientierte Unternehmensführung written by and published by . This book was released on 1976 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Johannes-Christian Pahl
Publisher :
ISBN 13 : 9783668677333
Total Pages : pages
Book Rating : 4.6/5 (773 download)
Download or read book Marktorientierte Unternehmensführung written by Johannes-Christian Pahl and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dirk Lippold
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110744201
Total Pages : 606 pages
Book Rating : 4.1/5 (17 download)
Download or read book Marktorientierte Unternehmensführung und Digitalisierung written by Dirk Lippold and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-06-08 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt: Manager und Führungsnachwuchskräfte mit digitalem Know-how sind heiß begehrt. Digitalisierung verspricht Unternehmen Effizienz, Weiterentwicklung und Ausbau ihrer Geschäftsmodelle in angestammten und neuen Märkten. Neben der Digitalisierung kommt aber auch dem Aspekt der Marktorientierung eine ganz besondere Bedeutung zu. Dort, wo es um die Gewinnung strategischer Aufträge und damit um den Fortbestand des Unternehmens geht, ist es selbstverständlich, das Marketing/Vertrieb zur Chefsache erklärt wird. Auf über 570 Seiten nimmt sich das Lehrbuch dieser Problematik an und zeigt an den Schnittstellen zu den wirklich wichtigen Funktions- und Prozessbereichen der Unternehmensführung auf, wie „Digitale Transformation" und „Marktorientierung" Hand in Hand gehen.
Author : Thorsten Hennig-Thurau
Publisher : Springer Science & Business Media
ISBN 13 : 3662097451
Total Pages : 454 pages
Book Rating : 4.6/5 (62 download)
Download or read book Relationship Marketing written by Thorsten Hennig-Thurau and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relationship Marketing provides a comprehensive overview of the fundamentals and important recent developments in this fast-growing field. "This book makes a landmark contribution in assembling some of the best contemporary thinking about relationship marketing illustrated with concrete descriptions of companies in the automobile industry, consumer electronics, public utilities and so on, which are implementing relationship marketing. I highly recommend this to all companies who want to see what their future success will require." PROF. PHILIP KOTLER, NORTHWESTERN UNIVERSITY, ILLINOIS
Author : Götz G. Wehberg
Publisher : Routledge
ISBN 13 : 1000069990
Total Pages : 206 pages
Book Rating : 4.0/5 ( download)
Download or read book Digital Supply Chains written by Götz G. Wehberg and published by Routledge. This book was released on 2020-07-28 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a practical guide to digital supply chain modelling, demonstrating an agile approach to how such models can be applied to any manufacturing company to build competitive advantage, facilitate new business models and drive towards Industry 4.0. The agile approach of the book provides an attractive alternative to the conventional country-by-country deployment of S/4 HANA and other relevant technologies. This book contains the expertise Gotz G. Wehberg has amassed over 20 years as a senior partner in a leading consulting company, working across industries and with globally recognized clients, advising on digitization. In it, he explains the scientific roots of digital supply chain management such as holism, cybernetics, self-organization and evolutionary theory to inform a deep understanding that can drive a supremely innovative strategy for Industry 4.0. Beyond strategy, Wehberg introduces the practical tools and technologies used in supply chain modelling, for example, sensors, big data, artificial intelligence and the Internet of Things, as well as a reference framework that categorizes the technologies, together with the latest concepts and tools, such as DDMRP, predictive S&OP, pattern recognition, autonomous logistics and Lean. This framework supports decision making for developing supply chains in an end-to-end and cross-functional fashion, providing clear guidance for executives and managers on how to design supply chains for the future.
Author : Jörg Igelbrink
Publisher : Springer Nature
ISBN 13 : 3658287675
Total Pages : 320 pages
Book Rating : 4.6/5 (582 download)
Download or read book Perceived Brand Localness written by Jörg Igelbrink and published by Springer Nature. This book was released on 2019-11-27 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jörg Igelbrink’s study provides the disclosure of a comprehensive explanation approach of the consumers purchase motivation and attitude towards local fashion brands. The structure equation model reveals six direct impacts on the consumers LFB attitude. The author’s findings identify a new consumer typology presenting a model of four positive consumer-attitude-types such as the influencing Realign Performance Advocates. In the research field of consumer behaviour the new consumer typology illustrates both the consumer purchase motivation and derived local fashion brand positioning.
Author : Philip Kotler
Publisher : Springer Nature
ISBN 13 : 3030595315
Total Pages : 288 pages
Book Rating : 4.0/5 (35 download)
Download or read book H2H Marketing written by Philip Kotler and published by Springer Nature. This book was released on 2020-12-12 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. It’s not just technological advances that have made it necessary to revisit the way everybody thinks about marketing; customers and marketers as human decision-makers are changing, too. Therefore, having the right mindset, the right management approach and highly dynamic implementation processes is key to creating innovative and meaningful value propositions for all stakeholders. This book is essential reading for the following groups: Executives who want to bring new meaning to their lives and organizations Managers who need inspirations and evidence for their daily work in order to handle the change management needed in response to the driving forces of technology, society and ecology Professors, trainers and coaches who want to apply the latest marketing principles Students and trainees who want to prepare for the future Customers of any kind who need to distinguish between leading companies Employees of suppliers and partners who want to help their firms stand out. The authors review the status quo of marketing and outline its evolution to the new H2H Marketing. In turn, they demonstrate the new marketing paradigm with the H2H Marketing Model, which incorporates Design Thinking, Service-Dominant Logic and the latest innovations in Digitalization. With the new H2H Mindset, Trust and Brand Management and the evolution of the operative Marketing Mix to the updated, dynamic and iterative H2H Process, they offer a way for marketing to find meaning in a troubled world.
Author :
Publisher :
ISBN 13 :
Total Pages : 1474 pages
Book Rating : 4.3/5 (91 download)
Download or read book German books in print written by and published by . This book was released on 2002 with total page 1474 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 58 pages
Book Rating : 4.:/5 (17 download)
Download or read book Marktorientierte Unternehmensführung written by and published by . This book was released on 1991 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gerrit Heinemann
Publisher : Springer Science & Business Media
ISBN 13 : 383496378X
Total Pages : 274 pages
Book Rating : 4.8/5 (349 download)
Download or read book New Online Retailing written by Gerrit Heinemann and published by Springer Science & Business Media. This book was released on 2010-11-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors describe in detail what makes today’s online retailing different and provide 8 central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together “lessons learned” from the last 10 years, and give readers a tour of the future of online selling.
Author : Harald Pechlaner
Publisher : Routledge
ISBN 13 : 1317162900
Total Pages : 183 pages
Book Rating : 4.3/5 (171 download)
Download or read book Competence-Based Innovation in Hospitality and Tourism written by Harald Pechlaner and published by Routledge. This book was released on 2016-04-14 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dr Pechlaner and Dr Innerhofer, the editors of Competence-Based Innovation in Hospitality and Tourism, argue that the industry operates within highly challenging and competitive environments. Changing environmental and market conditions continually force hotel businesses and service providers to offer their customers new and modified products and services, in order to remain competitive; those which respect value perceptions of markets and sustainable stakeholder reactions. This then raises the question of how innovations within this industry must be developed in order to achieve competitive differentiation. The book demonstrates that the development and analysis of successful innovation strategies should integrate the resource-based view and its advancements, the competence-based view, as well as the dynamic capabilities approach and the relational view. Resource-based strategic management approaches view the firm as a bundle of resources and competences. They point to the importance of firm-specific resources and competences in explaining variations in competitive positions and performance differentiation between companies. The challenge of hospitality and tourism is to develop resources and competences that drive innovations. This book will serve to advance the status quo of tourism research literature by combining innovation theories with network theories and tourism and destination development, by illustrating the development of cooperative competences and innovations in tourism and by showing, in a tailored way, how the challenge of the development of resources and competences that drive innovations in tourism can be managed.
Author : Daniel Syrovy
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110641879
Total Pages : 656 pages
Book Rating : 4.1/5 (16 download)
Download or read book Discourses on Nations and Identities written by Daniel Syrovy and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-01-18 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third volume of the collected papers of the ICLA congress "The Many Languages of Comparative Literature" includes contributions that focus on the interplay between concepts of nation, national languages, and individual as well as collective identities. Because all literary communication happens within different kinds of power structures - linguistic, economic, political -, it often results in fascinating forms of hybridity. In the first of four thematic chapters, the papers investigate some of the ways in which discourses can establish modes of thinking, or how discourses are in turn controlled by active linguistic interventions, whether in the context of the patriarchy, war, colonialism, or political factions. The second thematic block is predominantly concerned with hybridity as an aspect of modern cultural identity, and the cultural and linguistic dimensions of domestic life and in society at large. Closely related, a third series of papers focuses on writers and texts analysed from the vantage points of exile and exophony, as well as theoretical contributions to issues of terminology and what it means to talk about transcultural phenomena. Finally, a group of papers sheds light on more overtly violent power structures, mechanisms of exclusion, Totalitarianism, torture, and censorship, but also resistance to these forms of oppression. In addition to these chapters, the volume also collects a number of thematically related group sections from the ICLA congress, preserving their original context.
Author : Wolfgang Fritz
Publisher :
ISBN 13 : 9783791006659
Total Pages : 542 pages
Book Rating : 4.0/5 (66 download)
Download or read book Marktorientierte Unternehmensführung und Unternehmenserfolg written by Wolfgang Fritz and published by . This book was released on 1992 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dietmar Schön
Publisher : Springer Nature
ISBN 13 : 3658410442
Total Pages : 629 pages
Book Rating : 4.6/5 (584 download)
Download or read book Planning and Reporting in BI-supported Controlling written by Dietmar Schön and published by Springer Nature. This book was released on 2023-07-24 with total page 629 pages. Available in PDF, EPUB and Kindle. Book excerpt: Planning and reporting solutions in many companies still suffer from poor data quality, are insufficiently integrated and are often time and cost intensive. This practice-oriented book shows step by step how things can be done differently. It systematically shows how modern planning and reporting systems in BI-supported controlling can be set up with the use of data warehouse and big data technology and usefully supplemented with AI-supported features. For the 4th edition, the book has been comprehensively updated. The extensive controlling cockpit example has been expanded. It now contains suggestions for the areas of corporate management (operational and strategic controlling), sales, production, purchasing and project management. In addition, the latest developments in BI-supported controlling with the support of traditional and explorative BI are highlighted, including data mining, predictive analytics, artificial intelligence, RPA, chatbots, data discovery, data visualization, app technology, self-service BI and cloud computing. Further innovations concern the topics of data quality and data modeling. The final chapter is "Mobile BI", which deals with the expansion of powerful mobile analysis and planning solutions with the help of tablets, mobile phones and other mobile devices.
Author :
Publisher :
ISBN 13 :
Total Pages : 163 pages
Book Rating : 4.:/5 (63 download)
Download or read book Leitlinien für eine marktorientierte Unternehmensführung written by and published by . This book was released on 1984 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Philip Goulding
Publisher : Goodfellow Publishers Ltd
ISBN 13 : 1915097517
Total Pages : 248 pages
Book Rating : 4.9/5 (15 download)
Download or read book Tourism written by Philip Goulding and published by Goodfellow Publishers Ltd. This book was released on 2023-05-31 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines how temporality manifests in and impacts tourism in different parts of the world looking at climate, culture and/or structural conditions of the tourism operation. It looks at the reasons and causes for temporality within tourism and how this effects both the industry, the consumer and the environment.
