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Marketings Role In Economic Development
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Book Synopsis Marketing's Role in Economic Development by : Allan Reddy
Download or read book Marketing's Role in Economic Development written by Allan Reddy and published by Praeger. This book was released on 1994 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This ground-breaking book examines marketing's impact on economic development. Focused on the less developed and newly industrialized countries, Campbell and Reddy outline how marketing can and should be used as a primary tool by government, business, and private planners. Analysis of Japan's post-war economic development is used as a starting point for the book's development of a macro-behavioral model. The model, centered on marketing, includes the constructs of attitude, adaptation, and achievement orientation as the macro-behavioral keys of development. The model explains how those keys function best in an environment where government, business, and labor interact to facilitate development in a market economy. After reviewing some definitional aspects of marketing and economic development, the book examines marketing's role in less developed countries. It examines the conditions in the former USSR and its satellites and shows how marketing could facilitate their vitally needed economic development. The model, based on Japan's development, is proposed. It is then shown how the model can explain the successful economic development of Setubal, Portugal. India is examined as an example of the countries which should apply the model to hasten economic development.
Book Synopsis Marketing in Economic Development by : Reed Moyer
Download or read book Marketing in Economic Development written by Reed Moyer and published by . This book was released on 1965 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analysis of markets and marketing systems, primarily in developing countries - concept, economic implications, distribution dynamics (retail trade) of consumer goods produced chiefly by small scale industries (women traders predominants), trade restrictions and barriers, efficiency of trading process. Research needs and methods. References pp. 58 to 63.
Book Synopsis Marketing in Developing Countries (RLE Marketing) by : G. Kindra
Download or read book Marketing in Developing Countries (RLE Marketing) written by G. Kindra and published by Routledge. This book was released on 2014-09-25 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
Book Synopsis Soviet Marketing and Economic Development by : Roger Skurski
Download or read book Soviet Marketing and Economic Development written by Roger Skurski and published by Springer. This book was released on 1983-12-15 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing and Economic Development by : Erdener Kaynak
Download or read book Marketing and Economic Development written by Erdener Kaynak and published by Greenwood. This book was released on 1986 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author describes the general features of marketing in different economic settings of the world and relates the prevailing marketing conditions and marketing systems of countries to their level of economic development at varying stages.
Book Synopsis Marketing and Development by : Erdoğan Kumcu
Download or read book Marketing and Development written by Erdoğan Kumcu and published by Elsevier Limited. This book was released on 1988 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing and Economic Development by : James E. Littlefield
Download or read book Marketing and Economic Development written by James E. Littlefield and published by . This book was released on 1988 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is a record of the Second International Conference on Marketing & Development, held July 10-13, 1988 at Karl Marx University of Economic Sciences, Budapest, Hungary. The papers reproduced are in such section topics as "Global Issues in Economic Development, Industry Cases & Economic Development, Marketing & Development in China, Cultural Aspects of Marketing, Business Ethics & Social Responsibility," & others. Contributors to the volume were mostly from universities around the world & all are interested in improving the living standards of people in less developed countries. Areas of interest in the document range from Perestroika to women's issues to AIDS to Advertising, with many issues in between.
Book Synopsis The Marketing Story by : United States. Department of Commerce
Download or read book The Marketing Story written by United States. Department of Commerce and published by . This book was released on 1968 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Improving Marketing Systems in Developing Countries by : Martin Kriesberg
Download or read book Improving Marketing Systems in Developing Countries written by Martin Kriesberg and published by . This book was released on 1972 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Marketing Challenge by : Martin Kriesberg
Download or read book The Marketing Challenge written by Martin Kriesberg and published by . This book was released on 1970 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Markets, marketing and developing countries by : Hans van Trijp
Download or read book Markets, marketing and developing countries written by Hans van Trijp and published by BRILL. This book was released on 2023-09-04 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Markets are increasingly seen as vehicles to solve problems in developing countries. For example, improvements in market performance make potentially important contributions to achieve the Millennium Development Goals. Access of smallholders to well-functioning markets is increasingly expected to contribute to poverty alleviation and improvement of both food security and environmental sustainability. This book presents the views of leading experts on where we stand and where we are heading in the field of markets, marketing and developing countries. Twenty essays in this book describe the role of marketing in achieving development goals, the track record of past market policies, the current functioning of value chains, the roles that market institutions play to facilitate market access for smallholders, as well as the potential to add value to farm produce through certification schemes, new technologies or innovation systems. The book is published in honour of the retirement of Aad van Tilburg, one of the pioneers in the field of marketing in developing countries. Early on in his career Van Tilburg recognised that improvements in the functioning of markets and marketing can be key to economic development with special reference to the livelihood of small producers and other market actors in developing countries.
Book Synopsis Research Handbook of Marketing in Emerging Economies by : Marin A. Marinov
Download or read book Research Handbook of Marketing in Emerging Economies written by Marin A. Marinov and published by Edward Elgar Publishing. This book was released on 2017-04-28 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recently, emerging economies have contributed significantly to the world economic growth and output. This Research Handbook attempts to fill in the gap of sparse publications on marketing in emerging economies. It addresses diverse issues from a universal as well as regional and country-specific perspective, shedding light on general topics such as data collection procedure equivalence and marketing accountability, and also exploring various contexts like Central & Eastern Europe and India. Comparing the ways in which marketing is performed in emerging and advanced economies, the chapters explore various aspects including business-to-business marketing relationships, the role of multi-cultural markets in marketing and retail marketing of multinational corporations, corporate social responsibility and consumer loyalty.
Book Synopsis Market Your Way to Growth by : Philip Kotler
Download or read book Market Your Way to Growth written by Philip Kotler and published by John Wiley & Sons. This book was released on 2012-12-26 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy. Proven business and marketing advice from leading names in the industry Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by "the 4 Ps of marketing" and author of the books Marketing 3.0, Ten Deadly Marketing Sins, and Corporate Social Responsibility, among others Milton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of A Clear-sighted View of Chinese Marketing, and a frequent contributor to the China business press
Book Synopsis Marketing Aspects of International Business by : G.M. Hampton
Download or read book Marketing Aspects of International Business written by G.M. Hampton and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The old ways break down, times change, and new life blossoms from the ruins. Frederich Schiller These words of a great poet express a basic fact of life-the inevitability of change. If marketers were asked to envision the future, they would not hesitate to answer that the entire globe is involved in a human revolution like no other in history. The changes now taking place, in both industrially developed and developing nations, are indications of the problems, chal lenges, and opportunities confronting future economic growth and development. Perhaps the most prominent characteristic of this change is the growing economic interdependence of all nations. Today it seems quite unnecessary to point out that any nation's problems and opportunities anywhere are now every nation's problems and opportunities everywhere. This economic and business interdependence on a global scale is the new reality, regardless of whether we want to accept it. The task ahead for all corporate managers becomes one of adapting to this new international business reality. It also requires them to assume the leadership role in helping individuals of all nations to become more and more aware of their mutual need for another's products and services. Today every corporation, whether confined within one nation or not, operates in this dynamic, changing, international business environment.
Book Synopsis Synthesizing Construction and Marketing in Economic Development by : Sui Pheng Low
Download or read book Synthesizing Construction and Marketing in Economic Development written by Sui Pheng Low and published by . This book was released on 1995 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book concentrates on the link between the construction industry and marketing as a factor in economic development - preface.
Book Synopsis Economics of the Product Markets of Agriculture by : Harold F. Breimyer
Download or read book Economics of the Product Markets of Agriculture written by Harold F. Breimyer and published by Wiley-Blackwell. This book was released on 1976 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in the economic system; Welfare goals in marketing; Economics of the marketing firm; Competitive structure of the market; Dimensions and structure of the marketing system for farm products in the United States; Performance of the marketing system: the role of marketing research; Governmental policies in marketing; Economics of transportation; Location of marketing enterprise and competitive structure; Marketing in economic development.
Book Synopsis The Importance of New Technologies and Entrepreneurship in Business Development: In The Context of Economic Diversity in Developing Countries by : Bahaaeddin Alareeni
Download or read book The Importance of New Technologies and Entrepreneurship in Business Development: In The Context of Economic Diversity in Developing Countries written by Bahaaeddin Alareeni and published by Springer Nature. This book was released on 2021-03-12 with total page 2139 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces the students, researchers and practitioners into the subject and enabling technologies and applications pertaining to of technology, entrepreneurship and business development through research articles, case studies etc. It is primarily intended for academic purposes for learners of computer Science, management, accounting and information systems disciplines, economics,- entrepreneurship. Publishing chapters in the book is new innovative idea to spread the book in the Middle East and Arab countries and make the book achieve more sales. As many students in all levels, graduates and undergraduates in addition to research, professionals are not able to get sufficient resources because of the language concern.
